Comments on: CEOs in Ads Make Comeback http://reputationxchange.com/2006/06/24/ceos-in-ads-make-comeback/ ReputationXchange.com is a blog written by Dr. Leslie Gaines-Ross, Weber Shandwick's Chief Reputation Strategist Wed, 07 Jan 2009 01:53:55 +0000 http://wordpress.org/?v=2.6.2 By: LGR http://reputationxchange.com/2006/06/24/ceos-in-ads-make-comeback/#comment-11 LGR Wed, 05 Jul 2006 04:44:00 +0000 http://reputationxchange.com/2006/06/24/ceos-in-ads-make-comeback/#comment-11 I think that companies should expand their executive positioning beyond the CEO but ultimately the CEO is the face of the organization, sets the tone and defines reality. CEOs definitely have work to do to improve their standing among stakeholders but again, they are critical to an organization's success. I think that companies should expand their executive positioning beyond the CEO but ultimately the CEO is the face of the organization, sets the tone and defines reality. CEOs definitely have work to do to improve their standing among stakeholders but again, they are critical to an organization’s success.

]]> By: Rob Amberg http://reputationxchange.com/2006/06/24/ceos-in-ads-make-comeback/#comment-10 Rob Amberg Mon, 26 Jun 2006 15:09:00 +0000 http://reputationxchange.com/2006/06/24/ceos-in-ads-make-comeback/#comment-10 John, the CEO's are largely the ones doing the financial wrong-doings and mis-representations, so why would I put them front and center as my beacon of reputation? Edelman's 2006 Trust Barometer showed that people who are most trusted are 'people like themselves or a peer.' Not a lot of CEO's in that group. John, the CEO’s are largely the ones doing the financial wrong-doings and mis-representations, so why would I put them front and center as my beacon of reputation? Edelman’s 2006 Trust Barometer showed that people who are most trusted are ‘people like themselves or a peer.’ Not a lot of CEO’s in that group.

]]> By: jjkirkwood http://reputationxchange.com/2006/06/24/ceos-in-ads-make-comeback/#comment-9 jjkirkwood Mon, 26 Jun 2006 03:27:00 +0000 http://reputationxchange.com/2006/06/24/ceos-in-ads-make-comeback/#comment-9 Mr. Amberg, you simply could not be more WRONG! The CEO is everything. In today's environment of finacial wrong-doings, product mis-representations, and down-right corporate thugs; it is imparative for the CEO's to step up and put their reputation forward. <br/><br/>Man, what rock have you been under. <br/><br/>John Mr. Amberg, you simply could not be more WRONG! The CEO is everything. In today’s environment of finacial wrong-doings, product mis-representations, and down-right corporate thugs; it is imparative for the CEO’s to step up and put their reputation forward.

Man, what rock have you been under.

John

]]> By: Rob Amberg http://reputationxchange.com/2006/06/24/ceos-in-ads-make-comeback/#comment-8 Rob Amberg Sun, 25 Jun 2006 16:14:00 +0000 http://reputationxchange.com/2006/06/24/ceos-in-ads-make-comeback/#comment-8 While I'd rather see a CEO in an ad than a celebrity, I still think corporate CEO's, by their choice or not, put too much emphasis on their reputation as it relates to that of the company's. I'd like to see investors and the general public look past the actions of one man, or woman, before making a reputation judgment on an entire organization. While I’d rather see a CEO in an ad than a celebrity, I still think corporate CEO’s, by their choice or not, put too much emphasis on their reputation as it relates to that of the company’s. I’d like to see investors and the general public look past the actions of one man, or woman, before making a reputation judgment on an entire organization.

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