Worth reading the letters to Fortune about their cover story on Jack Welch no longer being the management sage. They are in the August 21, 2006 issue and on Fortune’s website. Fortune got what they wanted — lots of publicity and reader discussion. Welch responded and made many good points. I tend to agree with him that he never ascribed to those rules which Fortune has now labeled as the “old rules.”

Where I disagree with Welch is his statement that Fortune was trying to outdo its rival BusinessWeek because Welch and his wife are columnists at the weekly. Having been at Fortune, I can assuredly say that cover features are not written to get back at competitors. Editors of high quality publications do not think that way and Fortune certainly does not.

The letters on the website are more negative than positive. In fact, many of them are downright nasty. Interesting to see who turns up to denigrate one of the most revered CEOs of all times.

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This entry was posted on Friday, August 18th, 2006 at 1:54 am and is filed under Company reputation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.