Archive for November 5th, 2006

The Reputation Club Expands

5th November
2006
written by Dr. Leslie Gaines-Ross


I have previously written about the handful of people with “reputation” in their titles, including yours truly. This mini- or should I say micro-club has just learned about a new member.

SABMiller plc, the leading global brewer, announced the appointment of a Head of Reputation and Corporate Communications. Michael Farr is the man and I welcome him to this loosely confederated group. SABMiller reports in its press release that this is a newly created position and “…recognises the fact that SABMiller’s reputation is one of the company’s key assets.” Where is the drumroll! Michael’s responsibilities will be to direct the development and positioning of SABMiller’s reputation across global stakeholder groups, building the corporate brand, and overseeing a team charged with e-communications strategy, corporate publications, internal communications, events and hospitality activities. Sounds like a terrific job with a well-respected SMART company. Welcome Michael!

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