Archive for December 31st, 2006

31st December
2006
written by Dr. Leslie Gaines-Ross
Let's hope for the following in 2007 :

1. The reputation of CEOs rebound with fewer transgressions and greater integrity. No jail sentences for chief executives in 2007.
2. Un-admired industries repair their reputations and regain respect.
3. A few celebrity CEOs come out for the entertainment value alone. It is getting dull out there.
4. No one ever hears the word pretexting again.
5. CEO churn loses steam and CEOs stay in office longer.
6. Credibility replaces greed the world over.
7. Reputation management becomes the new corporate strategy.
8. When companies fail, they pick themselves up and build back better companies.
9. Talent wars don't turn into bidding wars.
10. More reputation officers join my tiny club of those with "reputation" in their titles -- as of now, five and counting.
11. Social reputation (CSR) becomes as prominent as social media.
12. America's reputation abroad gets a lift (somehow).
13. Corporate philantrophy spreads like wildfire.
14. Companies get serious about culture.
15. Offices are designed with people in mind.
16. Compliance officers are not in such great demand.
17. Leaders heed the warning signs of reputation failure and move fast.
18. Image is everything! (just kidding)
19. The first living annual report is published.
20. ReputationXchange and ReputationRx get hotter than ever!