Robert Eccles, Scott Newquist and Roland Schatz have written a terrific article on Reputation and its Risks. For all those reputation junkies, this article is a must read and appears in next month’s Havard Business Review.
I recently met Bob. He is a partner in a consulting firm called Perception Partners and now joins the ever-widening circle of reputation hounds. It is a true case of six degrees since we seem to know alot of people in common and it is surprising that we just now met.
The article helps to explain the reality-perception reputation gap at BP and at other company reputations. Hope you enjoy.
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Reputation risk, Robert Eccles, BP, perception-reality gap, company reputation, MediaTenor, Scott Newquist, Roland Schatz
