There is an article in Fast Company on buzz. CEO Andy Sernovitz of the Word of Mouth Association (WOMMA) mentions the heightened impact of consumer opinion on reputation. He is quoted as saying that one-third of the population has reviewed something online. That figure translates into millions of people buzzing about particular products and services.
I also read or heard somewhere tell me that they were handed a business card from someone at Toyota which had their title as Director of CGM (Consumer Generated Media). Although I am writing this in 2007 as if it were a phenomenon, it will be a commonplace title in corporate communications departments in just a few years. Consumers are getting their voices heard and impacting reputation like never before. This is probably a good thing. Now companies have to manage their consumer reputation in addition to their corporate reputation.
Fast Company, WOMMA, reputation online, consumers, Andy Serowitz, word of mouth, Toyota, CGM, consumer generated media, corporate reputation