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Reputation Defense

21st June
2007
written by Dr. Leslie Gaines-Ross

You might want to check out the furor over CEO of Whole Foods’ latest blog entry. John Mackey responds quite pointedly and angrily to the Federal Trade Commission’s (FTC) challenge to Whole Foods merger with Wild Oats.

As Mackey says, “I provide explanations of how I think the FTC, to date, has neglected to do its homework appropriately, especially given the statements made regarding prices, quality, and service levels in its complaint. I also provide a glimpse into the bullying tactics used against Whole Foods Market by this taxpayer-funded agency.”

The response is very long if you care to delve into it. I think this is an example of CEOs not turning the other cheek when they disagree with government agencies or the media. This reminds me of General Motors’ blog response to The New York Times’ columnist Thomas Friedman’s editorial about the danger of SUVs. GM took to the blogosphere to tell its side of the story. Mark my words–we are increasingly seeing companies fight for their reputations by any means available. Other examples include Wal-Mart starting WalMartfacts.com to fight against its powerful critics and former AIG CEO Hank Greenberg not fading into the wallpaper after accusations were levied against him. There is definitely something afoot.

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1 Comment

  1. Rodrigo
    24/06/2007

    Oi, achei teu blog pelo google tá bem interessante gostei desse post. Quando der dá uma passada pelo meu blog, é sobre camisetas personalizadas, mostra passo a passo como criar uma camiseta personalizada bem maneira. Até mais.

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