Spent a few days this past week in Kiev at a reputation conference. The gathering was organized by the Ukrainian division of the European PR Congress. Our distinguished colleagues at Weber Shandwick/PRP were involved in the conference and had extended the invitation to me to speak about Safeguarding Reputation.
It was reassuring to know that reputation management could fill an agenda for two days in
Many of the themes that I encounter in my work resonated throughout the conference:
- Business leadership is keyReality lags perception
- Communications people have to earn a seat at the table
- If reputation is only managed through the media, it is not adding value
- Do not focus on reputation management only when you need it
- Integrate communications with other internal functions
- Have both short term and long term reputation strategies
- Balance tactics with strategy
- There is no textbook on reputation management
- Communicate with your many stakeholders
- CEOs matter
One of my favorite thoughts came from Paul Holmes who covers the public relations and reputation management industry. He said that reputation is what stakeholders say about you when you leave the room. Well said. Could not agree more.