Archive for October 23rd, 2007

Remy Revives Disney’s Reputation

23rd October
2007
written by Dr. Leslie Gaines-Ross

remy1_ratatouille_lg.jpgThe New York Times reported today that Disney’s reputation  has been significantly polished in France with the huge success of animated film “Ratatouille.” The wonderfully adventure film is about an endearing rat named Remy who dreams of becoming a great French chef. Ratatouille sold more than $60 million in tickets making it #1 at the French box office. It has performed better than Titanic!

 Unusual but smart way of enhancing a company’s reputation.

0 Comments
Blogroll