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Most Effective Reputation Builder

14th November
2007
written by Dr. Leslie Gaines-Ross

toyblocks07_jpg5971b9ce-edc6-4c13-9a4c-bba6e387177dlarge.jpgJust read another wonderful survey from McKinsey & Co.  They released their most recent survey on societal issues according to C-level executives. It was nice to see that environmental concerns are at the top of most agendas worldwide. A few tidbits caught my eye:

* Executives understand that good corporate responsibility helps to earn the public’s trust.

* Although McKinsey takes a negative view of public relations, it is the tactic used most frequently and believed to be most effective out of 13 tactics relied on most frequently by senior respondents in the world’s largest companies.

* The single most effective action in building reputation is believed to be making business practices transparent.

 Thought I should share the last point since McKinsey had this as a separate question which says how important it is in the first place.

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2 Comments

  1. Lisa @ Corporate Babysitter
    15/11/2007

    This is good news. Hopefully the executives will also understand that the corporate responsibility needs to be genuine.

  2. Dr. Leslie Gaines-Ross
    22/11/2007

    I think that is becoming reality today. Best lgr

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