Archive for January 29th, 2008

The Stumble Rate & My New Book Debut

29th January
2008
written by Dr. Leslie Gaines-Ross
308celebration_salute2.jpgMy new book is out officially today (as I hinted last night).  It is titled Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation. There is more information on a dedicated site -- www.corporatereputation12steps.com. It is based on our discovery that the corporate reputation “stumble rate” continues to rise.  Over three-quarters (79 percent) of the world’s number-one most admired companies lost their crowns over the past five years in their respective industries. While reputation loss may now be inevitable, my new book offers a realistic roadmap to reputation recovery that can help any leader stabilize and regenerate a company’s most competitive asset. It is pretty simple: recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed financial disclosure all have the power to instantly tarnish a respected reputation. As I see it, the well-managed and reputation-conscious company need not stand defenseless when faced with a damaged reputation.
6 Comments
Blogroll, reputation, reputation damage, reputation recovery, reputation risk

My New Book on Reputation Protection & Recovery

29th January
2008
written by Dr. Leslie Gaines-Ross
410omor5ocl__bo2204203200_pisitb-dp-500-arrowtopright45-64_ou01_aa240_sh20_.jpgTomorrow we officially launch my new book on safeguarding and recovering reputation. All the details will be here as well as on our Weber Shandwick's home page. It's exciting and I invite you to check it out. Couldn't be more timely, don't you think?
2 Comments
Blogroll, reputation damage, reputation recovery