My new book is out officially today (as I hinted last night).  It is titled Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation.

There is more information on a dedicated site — www.corporatereputation12steps.com. It is based on our discovery that the corporate reputation “stumble rate” continues to rise.  Over three-quarters (79 percent) of the world’s number-one most admired companies lost their crowns over the past five years in their respective industries. While reputation loss may now be inevitable, my new book offers a realistic roadmap to reputation recovery that can help any leader stabilize and regenerate a company’s most competitive asset.

It is pretty simple: recent corporate crises have demonstrated that a company’s reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed financial disclosure all have the power to instantly tarnish a respected reputation. As I see it, the well-managed and reputation-conscious company need not stand defenseless when faced with a damaged reputation.

This entry was posted on Tuesday, January 29th, 2008 at 3:00 pm and is filed under reputation recovery, reputation risk, reputation damage, reputation, Company reputation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.