There is more information on a dedicated site — www.corporatereputation12steps.com. It is based on our discovery that the corporate reputation “stumble rate” continues to rise. Over three-quarters (79 percent) of the world’s number-one most admired companies lost their crowns over the past five years in their respective industries. While reputation loss may now be inevitable, my new book offers a realistic roadmap to reputation recovery that can help any leader stabilize and regenerate a company’s most competitive asset.
It is pretty simple: recent corporate crises have demonstrated that a company’s reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed financial disclosure all have the power to instantly tarnish a respected reputation. As I see it, the well-managed and reputation-conscious company need not stand defenseless when faced with a damaged reputation.