I thought this was an insightful statement about online reputation. It was mentioned in a post by Chris Abraham who was quoting Forget Publicists, All the Cool Kids Have Online Reputation Managers. Abraham says that “online reputation management is apparently the new black.” Sure seems that way to me too.
Goes back to that wonderful article in Wired by Clive Thompson about Google being a reputation management system, not a search engine.
To digress, I read in another article somewhere that corporate responsibility is the new India. I guess this phraseology is catchy. Perhaps I should say something clever like reputation recovery is the new green. Doesn’t have the same ring to it. Worth a try.
How does online reputation management fit into the marketing mix? As those-in-the-know label it as essential to success, how has ORM changed the way companies market their products and services?