Now that I am back in the USA, I keep thinking about the recurrent questions I received during my many media interviews and internal staff Q&A while visiting Shanghai and Beijing. I was repeatedly asked my opinion about what I thought of companies and organizations who were not donating the proper amount of money for the Sichuan earthquake victims. Having read everything I could before arriving in China, I did not really come across anything that fully prepared me for the intensity surrounding this topic. Although I had an inkling that this was simmering because a journalist alluded to it before I arrived, I did not appreciate how much attention was being paid by the Chinese people to which companies had given in earthquake assistance. In fact, company individuals were often asked to publicly disclose the amount they had given in relief and they were not sure what the right amount should be. When this topic came up, the story of the CEO of a large real estate company also surfaced. Apparently the CEO was among the first to donate money and discuss his contribution on his blog. However, many people believed that the CEO had erred by not giving enough and stained his reputation. The CEO apologized under public pressure and announced he was contributing more to the natural disaster. It seems that people were aware of a list of the top 20 company donors, multinationals and non-multinationals alike.
I can’t recall the U.S. media covering who did not give funds during Hurricane Katrina. Instead I tend to recall the companies that did the right thing, not necessarily only financially but in kind provisions and volunteerism. Obviously a very interesting difference between Eastern and Western cultures when it comes to disaster relief and understanding of what corporate responsibility means. This experience made me realize how important it is to see the world through the eyes of different cultures and to recognize the power of civil society upon corporate behavior. The pressure from employees and the community were dramatically driving corporate giving.
I was also asked twice in Beijing what would happen if an earthquake occurred during the Olympics in August. This question reminded me of how I felt after the terrorist attack on in New York on September 11th which I witnessed up close. After 9-11, barely a day went by for nearly two years that I did not think that another attack was imminent in New York. For that very reason, I did not regard the question as strange although now that several years have passed, I do not think about it constantly. In response to that question, I believe that the Chinese government is as prepared as any country and learned a lot over the past six months to effectively handle such a crisis if it should strike. Hopefully the Olympics will be smooth sailing and triumphant for all.
