Archive for September 6th, 2008

Loving Kerviel

6th September
2008
written by Dr. Leslie Gaines-Ross

 

Tintin Loses $7.6 BillionThe Societe Generale scandal where rogue trader Jerome Kerviel  lost billions for the firm continues to amaze me. Not only because of the 75 red flags or warnings that the company had before the scandalous affair was revealed. What interests me is how Kerivel has become a folk hero of sorts.  Reminds me of how head-butting soccer star player Zinedine Zidane defied first impressions and became a French hero too.  First, there are a number of adoring Kerviel T-shirts that are a hit in France. Second, I just read about a new book coming out titled The Diary of Jerome Kerviel. The fiction book ,which Kerviel did not contribute to, is in comic book style and 40 pages long. Apparently the style and length is expected to draw in young adults fascinated with the daring daredevil ‘s escapades at SocGen.  Reputations are a funny thing sometimes. Just when you think you understand them, they quickly defy you.

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