6th October
2008
With all the bad news today, I was musing about the value of reputation. Does reputation matter? In an email exchange with a fellow reputation “junkie,” it was all cleared up. I saw the light. Joy Sever, reputation strategist and entrepreneur, wrote back to me with a very perceptive response about reputational worth. She said, “…where there’s a perception, there’s a reputation.” Oh how right she is!
Thanks Joy for the smart insight. I feel better already.



With all tangible assets going down the tube, reputation may be the only thing left to matter!
I agree with Joy too: I find it amazing how simplified the most complex things should be.
I’ll be doing a breakfast conversation with you in Seattle at the Columbia Tower Club on Oct 21st. Drop me an e-mail and we’ll connect up and chat.