We released a timely survey today. We surveyed employed Americans about the financial upheaval and asked them how satisfied they are with their leadership’s communications. In short, we learned that working Americans are not hearing enough from senior leaders about the global financial crisis. In fact, a huge 70% expect the current economic problems in the U.S. is going to have a negative impact on the company they work for over the next year. Of those, 26% believe their company will have lay offs and 62% said their company will have trouble meeting goals.
These survey findings (conducted with KRC Research) highlight a genuine leadership deficit! A hefty 71% of people felt that their company’s leadership should be communicating more about current economic problems, and 54% have not heard from company leaders at all on the impact of the financial crisis on their company.
By comparison, 74% said that they had heard colleagues and co-workers talking about the issue. If employees are discussing the implications for them of the financial crisis online, at the water cooler or in the halls, you can bet that some of the information swirling around is misleading and inaccurate. This is a perfect breeding ground for rumors and gossip.
During times of uncertainty such as these, employees are thirsty for news and information. Now is the time for CEOs to speak up and speak out. Send out emails, hold town halls, start an internal blog, walk the halls, produce a podcast or webcast and even try old-fashioned voice mail if you must.
The absence of leadership communications is deafening.