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Reputation Rehab

26th January
2009
written by Dr. Leslie Gaines-Ross

Starting to look like a better idea every day. I have written before about the idea of building a business around reputation rehab and the idea seems to be going around. The Deal wrote today about former Merrill Lynch CEO and Bank of America executive John Thain’s image re-management. Thain is spilling his side of the story about why he resigned from BofA, how bonuses paid to Merrill Lynch executives in December pre-merger were authorized and then apologized for his office decorating binge. Hard to figure out what the real story is but I have no doubt that it will unfold shortly. Regarding his apology, not easy to do so I applaud it.

As the economy falters and CEOs are booted out of office at an even quicker pace, these kinds of recriminations are going to escalate. Reputation rehab may not be far off.

Tags: , ,
CEO reputation, CEOs, online reputation management, personal reputation

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