I caught up on some articles I was meaning to read over the long weekend. Here’s one worth noting when it comes to managing reputation online. Since we have extensively researched how executives manage their online reputations, I find everything that makes it easier to do so worthwhile reading. However, I wonder how anyone has the time to do all this and get their jobs done.
Robert Scoble in Fast Company says that “Reputations are created and destroyed online in the speed of 140 characters.” He is obviously referring to Twitter and the common phrase today that reputation can be created (Susan Boyle) and destroyed overnight (Bernie Madoff). Scoble recommends seven tools available online, of course, for companies to monitor their reputations online. Thanks for the great list.
TweetDeck – the must have dashboard for the Twitter set (free) to determine what’s being said about you in the Twitter and other worlds
Scout Labs – the sentiment and tone in which your brand reputation is being spoken about online (not free)
BlogPulse – taking the pulse on your reputation using keywords and a easy to use charting (free from Nielsen Online)
Vanno – “It’s Digg for reputation.” (free)
CoTweet – multiple users can tweet from one user name (free) and manage your company reputation