Was reading BusinessWeek, the October 5th issue, while returning from a new business pitch yesterday. On the second page of the Table of Contents was a picture of Citi’s CEO Vikram Pandit next to a picture of Apple’s CEO Steve Jobs. A few pages later was a photo of GE’s CEO Jeff Immelt regarding an article in Harvard Business Review about reverse innovation at the Fortune 500 company. Three ads later was an interview with HP‘s CEO Mark Hurd and Maria Bartiromo. Another 14 pages later, came across a feature with US Airways’ CEO Doug Parker. Other CEO features and interviews followed. For me, it was a bonanza of great information and insights into reputation-building and turnarounds. As I have mentioned before on this blog, CEOs are stirring, defending themselves, getting their messages out. Hurrah.
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