Comments on: Fragility of Reputation http://reputationxchange.com/2009/10/20/fragility-of-reputation/ ReputationXchange.com is a blog written by Dr. Leslie Gaines-Ross, Weber Shandwick's Chief Reputation Strategist Sat, 04 Feb 2012 01:30:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Paul Seaman http://reputationxchange.com/2009/10/20/fragility-of-reputation/comment-page-1/#comment-36967 Paul Seaman Wed, 21 Oct 2009 06:23:37 +0000 http://reputationxchange.com/?p=1185#comment-36967 Let’s try a little rebelliousness here. Michael O’Leary runs an airline that soars above its rivals in Europe. Recently he threatened to make passengers stand instead of sit to fit more on board and he said that he was going to start charging them to use his inflight toilets. Such are the mainstream practices of Ryanair, the media believed him. Yet the more the BBC attacks him for his lack of CSR, the more business he wins from a public that loves to hate him and his airline. Moreover, Ryanair was the industry success story of the boom years and even more so during this recession. There is something counter-intuitive about Ryanair. Here are my two accounts of why Ryanair has great PR, and a great reputation, precisely because it bucks the CSR trend. http://paulseaman.eu/2009/10/why-hate-ryanairs-pr/ http://paulseaman.eu/2009/10/why-hate-ryanair’s-pr-part-2/ Let’s try a little rebelliousness here. Michael O’Leary runs an airline that soars above its rivals in Europe. Recently he threatened to make passengers stand instead of sit to fit more on board and he said that he was going to start charging them to use his inflight toilets. Such are the mainstream practices of Ryanair, the media believed him. Yet the more the BBC attacks him for his lack of CSR, the more business he wins from a public that loves to hate him and his airline.

Moreover, Ryanair was the industry success story of the boom years and even more so during this recession. There is something counter-intuitive about Ryanair.

Here are my two accounts of why Ryanair has great PR, and a great reputation, precisely because it bucks the CSR trend.

http://paulseaman.eu/2009/10/why-hate-ryanairs-pr/

http://paulseaman.eu/2009/10/why-hate-ryanair’s-pr-part-2/

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