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USA Tops Country Brand Reputation List

14th November
2009
written by Dr. Leslie Gaines-Ross

  The USA earned the top spot as the world’s highest-ranking country brand for the first time in the fifth annual Country Brand Index (CBI) from Weber Shandwick and sister agency FutureBrand. The USA rose from its previous third place spot one year earlier to snatch the top honor. Although the USA did not win the 2016 Olympics honor via its Chicago bid, in the CBI beauty contest, the USA beat out all other countries.  As I expected, the Obama presidential effect of hope and optimism played a major role in the ranking.  As it is with CEOs, Obama has become the face of the nation. The same influences that were at work in Obama’s winning of the Nobel Peace Prize undoubtedly helped lift the reputational tide in favor of the USA in this widely publicized country brand ranking. The top 10 country brand reputations are:

  1. USA
  2. Canada
  3. Australia
  4. New Zealand
  5. France
  6. Italy
  7. Japan
  8. UK
  9. Germany
  10. Spain

As it has been said, Yes, the USA can.

Tags: , , , , ,
Country reputation, Research, Weber Shandwick

1 Comment

  1. Miles Maker
    14/11/2009

    Having traveled abroad extensively several years ago, I’m pleased and amazed at how quickly the U.S. has redeemed itself in the eyes of the world with one Presidential election.

    Wow.

    I’m ready to put my travelling shoes back on–>

    Miles Maker
    Writer/Director of “Brown Baby” (2010)
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