Comments on: The Fortune 500 and Social Media http://reputationxchange.com/2010/02/20/the-fortune-500-and-social-media/ ReputationXchange.com is a blog written by Dr. Leslie Gaines-Ross, Weber Shandwick's Chief Reputation Strategist Sat, 04 Feb 2012 01:30:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dr. Leslie Gaines-Ross http://reputationxchange.com/2010/02/20/the-fortune-500-and-social-media/comment-page-1/#comment-40275 Dr. Leslie Gaines-Ross Mon, 22 Feb 2010 13:29:15 +0000 http://reputationxchange.com/?p=1359#comment-40275 Thanks Kirk, appreciate. I think that Inc 500 companies have more to lose by not being in close touch with their customers. Marketing is often too expensive (especially in a down economy) and social media serves as an inexpensive and high impact marketing channel. Just a guess. Best, lgr Thanks Kirk, appreciate. I think that Inc 500 companies have more to lose by not being in close touch with their customers. Marketing is often too expensive (especially in a down economy) and social media serves as an inexpensive and high impact marketing channel. Just a guess. Best, lgr

]]> By: Kirk Hazlett, APR, Fellow PRSA http://reputationxchange.com/2010/02/20/the-fortune-500-and-social-media/comment-page-1/#comment-40246 Kirk Hazlett, APR, Fellow PRSA Sun, 21 Feb 2010 03:42:51 +0000 http://reputationxchange.com/?p=1359#comment-40246 This posting lends credence to the change that I have implemented in my "Publicity Techniques" (Writing for PR) class at Curry College. I tell my students that they must become comfortable using social media in a business, rather than purely social, mode. As part of their final projects, they are required to incorporate at least one (preferably more) medium...Twitter, Facebook, Linkedin...into their communication plan and explain why. For some reason, I don't find the fact that Inc. 500 companies are leading Fortune 500s in social media use. I would be curious to know why, though. Thanks, as always, to Dr. Gaines-Ross for a highly informative blog posting! This posting lends credence to the change that I have implemented in my “Publicity Techniques” (Writing for PR) class at Curry College.

I tell my students that they must become comfortable using social media in a business, rather than purely social, mode. As part of their final projects, they are required to incorporate at least one (preferably more) medium…Twitter, Facebook, Linkedin…into their communication plan and explain why.

For some reason, I don’t find the fact that Inc. 500 companies are leading Fortune 500s in social media use. I would be curious to know why, though.

Thanks, as always, to Dr. Gaines-Ross for a highly informative blog posting!

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