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Dr. Leslie Gaines-Ross — Mon, 22 Feb 2010 13:29:15 +0000

Thanks Kirk, appreciate. I think that Inc 500 companies have more to lose by not being in close touch with their customers. Marketing is often too expensive (especially in a down economy) and social media serves as an inexpensive and high impact marketing channel. Just a guess. Best, lgr

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Kirk Hazlett, APR, Fellow PRSA — Sun, 21 Feb 2010 03:42:51 +0000

This posting lends credence to the change that I have implemented in my “Publicity Techniques” (Writing for PR) class at Curry College.

I tell my students that they must become comfortable using social media in a business, rather than purely social, mode. As part of their final projects, they are required to incorporate at least one (preferably more) medium…Twitter, Facebook, Linkedin…into their communication plan and explain why.

For some reason, I don’t find the fact that Inc. 500 companies are leading Fortune 500s in social media use. I would be curious to know why, though.

Thanks, as always, to Dr. Gaines-Ross for a highly informative blog posting!