“Integrated reporting is now the holy grail in corporate public disclosure,” says John Elkington, co-founder, SustainAbility. Well, the time has arrived for corporate reporting that integrates financial performance and non-financial information such as environmental, social and governance issues. Integrated reporting is the subject of Harvard Business School Senior Lecturer Robert Eccles’ new book, One Report: Integrated Reporting for a Sustainable Strategy (John Wiley, 2010). According to Professor Eccles, there are only a handful of companies in the world that practice integrated reporting. To learn more, check out their web site. The idea behind integrated reporting is much more than a static paper document or PDF. It’s a web-based approach that makes strategic use of Web 2.0 tools and technologies to enable users to do their own analyses. This may just be the corporate reporting standard of the future. Integrated reporting as described in Eccles’ new book offers several benefits….such as deepened engagement with stakeholders, improved corporate governance and communication of performance with “ONE” conversation. Just imagine, one conversation to share your reputation.