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Reputation Warfare

19th November
2010
written by Dr. Leslie Gaines-Ross

           An important week for me and I am very proud to share the news with you. An article I wrote — Reputation Warfare – appears in this month’s issue of Harvard Business Review. The issue is themed Social Media and the New Rules of Branding.  Here is the Idea in Brief as HBR likes to call it.

“Companies trying to protect their good names are increasingly coming under assault from small-scale antagonists: dissatisfied customers, disgruntled employees—virtually anyone with a personal computer and an ax to grind. Just as the military learned new strategies to deal with information-based attacks, managers of other organizations can fight back against new-media snipers by applying important lessons.”

The article identifies six strategies for protecting and defending reputation against online antagonists.  Please let me know what you think.

Tags: , , , ,
corporate reputation, online reputation, online reputation management, Reputation crisis, Reputation Warfare, Weber Shandwick

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