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Boosting Brand Reputation

18th February
2011
written by Dr. Leslie Gaines-Ross
MIT Sloan Management Review and Boston Consulting just launched a new study that found that nearly 7 in 10 companies intend to accelerate their investment in sustainability this year. The global survey among 3,100 corporate leaders also found that improved brand reputation is the biggest benefit of addressing sustainability....nearly 50% agree that this is true.  Brand reputation seems to be the bottom line these days.
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Corporate brand, corporate responsibility, Research

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