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Trust + Reputation

20th March
2011
written by Dr. Leslie Gaines-Ross

I am traveling in Asia so have not had alot of time to write in my blog. 

I just read this interesting perspective on what eBay said their real accomplishment was: “…neither their clever technology nor the marketplace they created. Rather, it was to build trust between people who had never met.” That’s reputation building at its core — building reputation between people who’ve never bought or come close to the company’s products.

I have been traveling to different markets to discuss my article on Reputation Warfare. In one meeting, a corporate communciations officer told me that after a recent crisis, the previously shy CEO said he now realized he was the company’s PR chief. And to keep it coming. It often takes a crisis to turn chief executives into media hounds.

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Communications, corporate reputation, crisis, Reputation Warfare

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