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Reputation the new catchword…I don’t think so

26th August
2011
written by Dr. Leslie Gaines-Ross

Short note for a busy Friday afternoon. This was in my alert inbox on reputation. I had to chuckle.

Indeed, Brandseye, an online reputation management service (“reputation” is the new catchword for companies once called marketers, PRs and media managers)….

I can attest that reputation is not a “new” catchword. It has been around for a long long time. It is just that the world has caught up with us reputation pioneers.

Tags: ,
Blogroll, corporate reputation, online reputation, online reputation management, reputation

4 Comments

  1. Rhea Drysdale
    26/08/2011

    I’m more amused by, “for companies once called marketers, PRs and media managers.” Are we called reputationers now? Last I check we’re still a marketing agency…

  2. Kirk Hazlett, APR, Fellow PRSA
    26/08/2011

    Given that I was muttering this very word back in the mid-80s while working first as a Public Affairs Specialist for the US Army Boston District Recruiting Command and then as a Public Relations Specialist for Honeywell Electro-Optics Division, “reputation” is most assuredly NOT a “new catchword”!

    But some folks out there have been a smidge slow in recognizing the intrinsic meaning…and value…of it.

    Happy Friday!

  3. Dr. Leslie Gaines-Ross
    27/08/2011

    Maybe we should be called reputationistas….lgr

  4. Dr. Leslie Gaines-Ross
    27/08/2011

    Ditto…..lgr

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