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Meet the Parents (the parent brand)

26th January
2012
written by Dr. Leslie Gaines-Ross
If you are interested in more discussion and thought on the company behind the brand and making sure that companies stand for something, check out this post I wrote that is featured on HBR's blog network. I had the best time writing this and thinking about it so wanted to share.  Am thankful that Weber Shandwick sponsored the research too. As I have mentioned, I am convinced this is the future where reputation and product brand intersect. Thanks for sharing my interest.
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