I am fascinated by CEOs who use social media. At Weber Shandwick, we took a look at the sociability of CEOs. A recent survey (Summer 2011, not so recent) by NYSE Euronext among 317 listed company CEOs, 119 CEOs of emerging companies and 205 MBA students found that most CEOs recognize the impact that social media will have on their companies — 79% think it will be significant and 91% of nonlisted ones and MBAs think it will be significant. However few of the listed company CEOs – 31% — are actively using it, compared to 55% of emerging company CEOs. This compares with the 36% we found of Fortune 50 CEOs worldwide who are engaged in social media.
The survey also found that CEOs of listed companies believe that maintaining and strengthening their company’s reputation is the most important activity for them this year. Those in non-listed companies say not only is supporting reputation important but extending the brand into other product categories and expanding into other geographies are high on the list.
Wonder if by 2050, 50% of Fortune 500 CEOs will be users of SM. I bet so in some shape or form.