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Crowdrepping

5th September
2012
written by Dr. Leslie Gaines-Ross

I was thinking of new trends in the reputation space today. And I was thinking about how reputations can easily be formed, shaped and cultivated through crowds. If a crowd on Twitter or Facebook organizes to give a high five sign (I presume that means thumbs up), to a company or brand, its reputation gets a lift. And if the crowd does not think highly of a particular company’s words or deeds, the collective force of that crowd online can demolish a reputation. Is this some form of crowdrepping that I should be paying particular attention to? I think so. It often feels as if the crowd is deciding whether a company gets five stars instead of three or if it gets a complete Do Not Pass Go (that’s from Monopoly). Just musing for the afternoon.

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corporate reputation, online reputation, Reputation building, Reputation phrases, Reputation trends, social media

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