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Leadership Lesson Three

5th October
2012
written by Dr. Leslie Gaines-Ross

Love this third leadership lesson from the CEO of JetBlue, Dave Barger. Ain’t it the truth!

“Third: brand matters.  I thought I was supposed to build an airline when I joined JetBlue. Not at all; it was more important to build a brand.  Brand is your reputation, who you are and what you value.  If you don’t establish this, your customers won’t find you to be relevant.”

 

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Blogroll, Brands, CEOs, corporate reputation, Leadership, reputation

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