About the Author
Dr. Leslie Gaines-Ross
As Weber Shandwick’s Chief Reputation Strategist, I focus on the everchanging world of reputation. For the past 25 years, I have watched, researched and commented on rising and falling reputations. I have been the lucky architect of landmark research on CEO and corporate reputation, CEO transitions, executive thought leadership, most admired companies and reputation recovery and sustainability. And now online reputation management.
In 2003, I wrote CEO Capital: A Guide to Building CEO Reputation and Success (John Wiley & Sons). The book describes the inextricable link between CEO and corporate reputation and provides practical, straightforward advice for CEOs as they journey through their first 100 days to their last 100 hours. My second book has now been published, Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation (2008, John Wiley & Sons, www.corporatereputation12steps.com) and provides my insights into how companies can restore their damaged names.
Prior to joining Weber Shandwick, I was the Chief Knowledge & Research Officer Worldwide at Burson-Marsteller and the Marketing & Communications Director at Fortune.
My favorite reputation quote is from Warren Buffett: “If you lose dollars for the firm by bad decisions, I will be understanding. If you lose reputation for the firm, I will be ruthless.” Amen.
Blog disclaimer – The views expressed on this blog are my personal opinion and do not necessarily reflect the views of Weber Shandwick.