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		<link>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/</link>
		<comments>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 18:15:28 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[online reputation management]]></category>
		<category><![CDATA[personal reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[online reputation managment]]></category>
		<category><![CDATA[reputation repair]]></category>
		<category><![CDATA[reputation-building]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1429</guid>
		<description><![CDATA[Buy Paracetamol Without Prescription, As a follower of reputation and builder (I like to think) of the importance of reputation in the world of business, I come across new sites on the topic all the time. San Diego, California. Dallas, Texas. San Antonio, Texas, A site called Reputation Repair Services caught my eye.  If it [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://www.mukaumedia.co.uk/wp-content/uploads/2010/02/RepairF.jpg" alt="" width="235" height="179" /> <b>Buy Paracetamol Without Prescription</b>, As a follower of reputation and builder (I like to think) of the importance of reputation in the world of business, I come across new sites on the topic all the time.  <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>, A site called <a href="http://reputationrepairservices.net/">Reputation Repair Services </a>caught my eye.  If it were only this simple.  This company promises it can help with finding you an Internet lawyer, <b>5mg, 50mg, 75mg, 100mg</b>, <b>125mg, 150mg, 200mg, 250mg</b>, cease and desist notices, copyright and trademark infringement notices and domain dispute lawyers.  It can protect your reputation by improving search engine suggestions, <b>buy cheap Paracetamol</b>, <b>Where can i buy cheapest Paracetamol online</b>, create positive blogs, good reviews and more, <b>reasons to buy Paracetamol online</b>.  <b>Paracetamol trusted pharmacy</b>, [This company says that they have been around for many years and the alert below is from their site.]</p>
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<p> There are various packages ranging from 0 per month and upwards. For 0/month, <b>Paracetamol over the counter</b>, <b>Order Paracetamol no prescription</b>, you get site evaluation, keyword research, <b>comprar en línea Paracetamol, comprar Paracetamol baratos</b>, <b>Buy Paracetamol without a prescription</b>, five promotional pages and content that are optimized by the online company, full site optimization, <b>where can i order Paracetamol without prescription</b>, <b>Purchase Paracetamol online no prescription</b>, inclusion in reciprocal linking systems and search engine submissions. You can move up from this minimum service fee (with an 8 month committment) to 0 per month service, <b>Buy Paracetamol Without Prescription</b>. The additional fee provides you with a shared techie “live” and at your service who is devoted to your reputation until the negative information no longer appears on page one of Google, <b>köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, And onward and upward.</p>
<p> I have no doubt that there are people who want negative information about themselves or their company deeply buried or removed from the Internet, <b>buy Paracetamol from canada</b>.  <b>Buy Paracetamol no prescription</b>,  I am not sure however that this takes care of the hard work of reputation building which almost always involves creating high quality products and services, engaging in corporate citizenship, <b>Chicago, Illinois. Houston, Texas</b>, <b>Detroit, Michigan, San Jose, California</b>, ethical behavior, financial soundness, <b>acheter en ligne Paracetamol, acheter Paracetamol bon marché</b>, <b>Online buy Paracetamol without a prescription</b>, innovation and leadership development.  <b>Buy Paracetamol Without Prescription</b>, Oops. If you are also worried about your CEO’s reputation, <b>Paracetamol coupon</b>, <b>Order Paracetamol from mexican pharmacy</b>, they can help you too.  Any CEO missteps can be wiped off the face of the earth. As Reputation Repair reminds us, <b>buy Paracetamol online cod</b>, <b>Kjøpe Paracetamol online, bestill Paracetamol online</b>, “A CEO’s reputation is directly linked to the reputation of the company. The CEO is the face of the company and a leader who provides direction and inspiration.” These words sound familiar since I have written about this topic for years, <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>.  <b>Online buying Paracetamol hcl</b>, I often wonder if these online reputation repair and protection sites can help you build reputation faster by damaging your competitor’s reputation instead.  If I wanted to do some harm, maybe I should just spread rumors about my toughest competitor and get that on page one of Google, <b>Buy Paracetamol Without Prescription</b>. Could I find someone to do that, <b>buy no prescription Paracetamol online</b>.  <b>Japan, craiglist, ebay, overseas, paypal</b>, I doubt that it is easy to find companies willing to compromise themselves but this has crossed my mind. Might be less expensive, <b>buy cheap Paracetamol no rx</b>.  <b>Købe Paracetamol online, αγοράζουν online Paracetamol</b>, All this is to say that online reputation management is important but if this is all that is done to build enduring reputations, this is a short-lived proposition, <b>canada, mexico, india</b>.  <b>Where can i find Paracetamol online</b>, True reputation management deserves more consideration, planning, <b>Paracetamol in cats, dogs, children, man, woman, men, women</b>, <b>0.4mg, 0.5mg, 1mg, 2.5mg</b>, depth and years of hard work.  El Paso, Texas. Washington, D.C. Seattle, Washington.  New York. Los Angeles, California.  Farmacia Paracetamol baratos, Paracetamol online kaufen.  Boston, Massachusetts. Charlotte, Carolina.  Fort Worth, Texas. Denver, Colorado.  Paracetamol withdrawal, snort, alcohol iteraction.  Order Paracetamol online overnight delivery no prescription.  Paracetamol price.  1000mg, 2000mg.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Buy Paracetamol online no prescription.  Indianapolis, Indiana, San Francisco, California.  Australia, uk, us, usa.  Paracetamol for sale.  Buy generic Paracetamol.  650mg, 800mg, 875mg, 900mg.  Online buy Paracetamol without a prescription.  Buy generic Paracetamol.  Austin, Texas, Memphis, Tennessee.  Chicago, Illinois. Houston, Texas.  0.4mg, 0.5mg, 1mg, 2.5mg.  Paracetamol price.  Purchase Paracetamol online no prescription.  Köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa.  Rx free Paracetamol.  Buy Paracetamol without a prescription.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Reasons to buy Paracetamol online.  Paracetamol from canadian pharmacy.  Order Paracetamol from mexican pharmacy.</p>
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		<pubDate>Sat, 10 Apr 2010 15:24:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[safeguarding reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1413</guid>
		<description><![CDATA[Buy Acyclovir (Generic Zovirax) Without Prescription,    A few things reputation-related that I wanted to blog about today. Saw an article in Fortune about what Wall Street analysts think about the importance of CEOs, acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché. Australia, uk, us, usa, The survey from DDI found [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://equalityarizona.files.wordpress.com/2009/05/sustainability1.jpg" alt="" width="300" height="175" /> <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>,    A few things reputation-related that I wanted to blog about today.</p>
<p>Saw an article in <a href="http://www.fortune.com"><em>Fortune</em> </a>about what Wall Street analysts think about the importance of CEOs, <b>acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché</b>.  <b>Australia, uk, us, usa</b>, The survey from <a href="http://www.ddi.com">DDI </a>found that analysts consider the CEO the only executive worth their time and attention. One of the quotes cited in the brief article went like this, <b>Chicago, Illinois. Houston, Texas</b>, <b>Purchase Acyclovir (Generic Zovirax) online no prescription</b>, "I don't spend my time worrying about how companies are fostering their next generation." Talk about short-termism. [Note: I tried to find the survey so I could cite properly and could not, <b>canada, mexico, india</b>. Neither could I find on <em>Fortune</em>'s site, possibly because it was a short piece.]</p>
<p>Also took a look at McKinsey Quarterly's <a href="http://www.mckinseyquarterly.com/How_companies_manage_sustainability_McKinsey_Global_Survey_results__2558">new global survey on sustainability</a>, <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, Definitely worth a read because the information is very rich and noteworthy for those of us interested in how reputation and sustainability work together.  The findings that I found most compelling are:<br />
<ul><br />
	<li>72% say sustainability is "extremely" or "very important" for managing corporate reputation and brands</li><br />
	<li>55% say that investment in sustainability helps build company reputation</li><br />
	<li>36% believe that reputation-building is a top reason for addressing sustainability</li><br />
</ul><br />
No surprise to me was that NGO pressure was very low on the list as a reason for dealing with sustainability (3%), <b>Indianapolis, Indiana, San Francisco, California</b>.  <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>, I used to think that the lack of attention paid to NGOs when this question gets asked demonstrated that executives were fooling themselves for not paying attention to NGOs and trying to engage them.  But now I am starting to think that results like this reflect executives' unwillingness to admit that NGOs have an effect on their sustainability initiatives. Hard to sort out because I do not see how NGOs could not be a primary reason for pushing companies to see their role in greater issues facing society, <b>purchase Acyclovir (Generic Zovirax) online</b>.  <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>, Astonishing as well was that 62% of executives surveyed say their companies do not report sustainability metrics externally to investors or are unaware of how they are used.  When reputation is so important today, why not?  Why not combine financial and non-financial performance into one annual report as Professor Robert Eccles explains in his new book, <a href="http://www.amazon.com/One-Report-Integrated-Reporting-Sustainable/dp/0470587512/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1270912933&amp;sr=8-1">One Report</a>.  <b>Acyclovir (Generic Zovirax) samples</b>, The report also looks at the differences between companies who consider sustainability a top three priority for their CEOs and are effective at managing it . The differences are quite considerable -- more "proactive" companies publish sustainability sections on their Web sites, <b>Jacksonville, Florida, Columbus, Ohio</b>, <b>Buy no prescription Acyclovir (Generic Zovirax) online</b>, embed sustainability data in their communications with investors, participate in sustainability rankings, <b>where can i buy cheapest Acyclovir (Generic Zovirax) online</b>, <b>125mg, 150mg, 200mg, 250mg</b>, issue sustainability reports and communicate with socially responsible investors. My sense is that companies who are more proactive are also more profitable over the long-term, <b>buy Acyclovir (Generic Zovirax) online no prescription</b>.  <b>Order Acyclovir (Generic Zovirax) no prescription</b>, There is no doubt that the past 18 months of recession have stalled some of the great sustainability initiatives that companies have embarked on to improve the world at large and build reputations. 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		<pubDate>Sat, 09 Jan 2010 22:52:26 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
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		<category><![CDATA[Weber Shandwick]]></category>
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			<content:encoded><![CDATA[<p> <img src="http://i.bnet.com/blogs/green_shoots.jpg" alt="" width="188" height="194" /> <b>Buy Clomid Without Prescription</b>,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, <b>buy Clomid from mexico</b>.  <b>Fort Worth, Texas. Denver, Colorado</b>, Thankfully I work at a wonderfully-led, collaborative <a href="http://www.webershandwick.com">company</a>, <b>order Clomid no prescription</b>.  <b>Detroit, Michigan, San Jose, California</b>, I do not take it for granted, believe me, <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, By the way, before I get going with this post, <b>400mg, 450mg, 500mg, 625mg</b>, <b>Reasons to buy Clomid online</b>,  I should mention that I have an article on <a href="http://www.huffingtonpost.com/dr-leslie-gainesross/do-companies-care-about-o_b_413099.">Huffington Post </a>titled “Do Companies Care about Ordinary People?” You are welcome to read it.</p>
<p>Over the holiday, I saved some articles that are worth sharing as this new decade begins and 2010 is in its infancy, <b>Buy Clomid Without Prescription</b>. The first one in my pile is from the <a href="http://www.economist.com/businessfinance/displaystory.cfm?story_id=15125372"><em>Economist</em></a>, <b>buy Clomid online cod</b>.  <b>Online buying Clomid hcl</b>, With all the doom and gloom about business greed and corporate no-no’s in the past decade, <em>The Economist</em> identifies several arguments in the defense of business’s reputation, <b>Clomid over the counter</b>.  <b>Buy Clomid no prescription</b>, Resetting the reputation of business seems to be an apt activity to start off this new year. For sure, <b>buy Clomid without a prescription</b>, <b>Purchase Clomid online</b>, business could use some reputation-building to replace the reputation-bashing we’ve all been witness too.  <b>Buy Clomid Without Prescription</b>, Here are two to mull over:</p>
<p>1. Business “is a remarkable exercise in co-operation.” Businesses manage to get thousands, <b>buy cheap Clomid no rx</b>, <b>Boston, Massachusetts. Charlotte, Carolina</b>, hundreds and tens of people working together to produce ideas and solutions to problems. The fact that people collaborate for the common good is pretty remarkable when you think of it, <b>where can i find Clomid online</b>.  <b>Clomid from canadian pharmacy</b>, I work with my colleagues around the world all the time and some of us have never met. But we all come together to build the <a href="http://www.webershandwick.com">Weber Shandwick </a>brand and help clients, <b>Clomid FDA approveds</b>.</p>
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<p>3, <b>New York. Los Angeles, California</b>.  <b>Clomid in cats, dogs, children, man, woman, men, women</b>, Business is “an exercise in sense-making.” When I close my book ,<a href="html http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1263076090&amp;sr=8-1"><em>CEO Capital</em></a>, <b>buy no prescription Clomid online</b>, <b>Where can i buy Clomid online</b>, I have a plea for CEOs to infuse companies with meaning.  <b>Buy Clomid Without Prescription</b>, I said and I repeat here, “…it remains a basic human need to be part of something larger than oneself. This essential yearning has not disappeared despite networked computers and the triumph of the Internet.” I urged CEOs to motivate employees and instill companies with a common purpose in the pursuit of worthwhile goals, <b>order Clomid no prescription</b>.  <b>Where can i buy cheapest Clomid online</b>, As <a href="http://en.wikipedia.org/wiki/Max_DePree">Max DePree</a>, legendary leader of <a href="http://www.hermanmiller.com">Herman Miller </a>wrote, <b>where can i order Clomid without prescription</b>, <b>Clomid over the counter</b>, “Leaders owe a covenant to the corporation or institution, which is after all, <b>buy cheap Clomid no rx</b>, <b>125mg, 150mg, 200mg, 250mg</b>, a group of people. Leaders owe the organization a new reference point for what caring, <b>Detroit, Michigan, San Jose, California</b>, <b>Acheter en ligne Clomid, acheter Clomid bon marché</b>, purposeful, committed people can be in the institutional setting.”</p>
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		<title>Buy Womenra (Female Viagra) Without Prescription</title>
		<link>http://reputationxchange.com/2009/10/23/ceos-as-corporate-citizen-chiefs/</link>
		<comments>http://reputationxchange.com/2009/10/23/ceos-as-corporate-citizen-chiefs/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 22:17:36 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[Boston College Center for Corporate Citizenship]]></category>
		<category><![CDATA[corporate citizenship]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[executives]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[The Hitachi Foundation]]></category>

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		<description><![CDATA[Buy Womenra (Female Viagra) Without Prescription, Interested in building and protecting your corporate reputation. Boston College Center for Corporate Citizenship , order Womenra (Female Viagra) online c.o.d, Buy Womenra (Female Viagra) without prescription, along with support from The Hitachi Foundation , issued its fourth 2009 State of Corporate Citizenship report, comprar en línea Womenra (Female [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://www.rickmansworth.herts.sch.uk/departments/images/Citizenship.jpg" alt="" width="213" height="111" /> <b>Buy Womenra (Female Viagra) Without Prescription</b>, Interested in building and protecting your corporate reputation. <a href="http://www.bcccc.net/index.cfm?pageId=2053">Boston College Center for Corporate Citizenship </a>, <b>order Womenra (Female Viagra) online c.o.d</b>, <b>Buy Womenra (Female Viagra) without prescription</b>, along with support from <a href="http://www.hitachifoundation.org/">The Hitachi Foundation </a>, issued its fourth 2009 State of Corporate Citizenship report, <b>comprar en línea Womenra (Female Viagra), comprar Womenra (Female Viagra) baratos</b>.  <b>Detroit, Michigan, San Jose, California</b>, The report  provides valuable insights from nearly 800 U.S. senior executives about their attitudes and perceptions on the value of corporate citizenship, <b>Womenra (Female Viagra) withdrawal, snort, alcohol iteraction</b>.  <b>Buy cheap Womenra (Female Viagra) no rx</b>, Rightfully so, the authors preface the report by describing the difficult year that faced senior executives and the high expectations about continuing their support of corporate responsibility and giving initiatives, <b>buy no prescription Womenra (Female Viagra) online</b>. 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		<title>Buy Lexapro Without Prescription</title>
		<link>http://reputationxchange.com/2009/09/27/99-tips-why-not-100-to-safekeep-reputation/</link>
		<comments>http://reputationxchange.com/2009/09/27/99-tips-why-not-100-to-safekeep-reputation/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 22:35:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[99 Tips]]></category>
		<category><![CDATA[Fortune World's Most Admired]]></category>
		<category><![CDATA[sakekeeping reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1122</guid>
		<description><![CDATA[   Someone asked me where I got 99 tips Buy Lexapro Without Prescription, to safekeeping reputation. Lexapro in cats, dogs, children, man, woman, men, women, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, buy Lexapro online cod, Philadelphia, Pennsylvania. Phoenix, [...]]]></description>
			<content:encoded><![CDATA[<p> <img class="alignnone size-medium wp-image-1129" title="99" src="http://reputationxchange.com/wp-content/uploads/2009/09/99-300x216.jpg" alt="99" width="262" height="216" />   Someone asked me where I got <a href="http://www.webershandwick.com/Default.aspx/Insights/ReputationRx/99TipstoSafekeepingReputation">99 tips</a> <b>Buy Lexapro Without Prescription</b>, to safekeeping reputation.  <b>Lexapro in cats, dogs, children, man, woman, men, women</b>, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, <b>buy Lexapro online cod</b>, <b>Philadelphia, Pennsylvania. Phoenix, Arizona</b>, reread various reports we have done at <a href="http://webershandwick.com/Default.aspx/Insights/ReputationRx">Weber Shandwick </a>on safeguarding reputation and reviewed our most recent study on online reputation. I then yellow-highlighted all the steps to safeguarding reputation that I thought were important in preserving reputation and keeping reputations safe.  I stopped at some number around 65 and thought that maybe I should pare the list down to 50, <b>where can i buy Lexapro online</b>.  <b>Where can i find Lexapro online</b>, However, I liked the number 99 because that is what I originally set out to do, <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>.  So I went back to articles I have written over the years to find more tips and before I knew it, I had about 103 reminders, <b>Buy Lexapro Without Prescription</b>.  <b>Indianapolis, Indiana, San Francisco, California</b>, It did not take much to reduce the 103 to 99 tips.</p>
<p>Looking through all the 99 tips to safekeeping company reputation, <b>buy Lexapro from canada</b>, <b>New York. Los Angeles, California</b>, it appears to me that the mainstays of lasting reputation are transparency, ethics, <b>order Lexapro online overnight delivery no prescription</b>, <b>Lexapro FDA approveds</b>, leadership, culture and responsibility, <b>Lexapro price</b>.  <b>Buy Lexapro no prescription</b>, Regardless of what companies do online or offline, these values must be in place and religiously adhered to to sustain reputational trust during good times and bad, <b>buy cheap Lexapro no rx</b>.  <b>Lexapro for sale</b>, Of course, reasonable financial performance must be in place as well, <b>buy generic Lexapro</b>.  <b>Buy Lexapro online no prescription</b>, As someone else has said, flat is the new black, <b>Lexapro samples</b>.  <b>Austin, Texas, Memphis, Tennessee</b>, As the recession lingers and trust in business erodes, company reputations are at greater risk than ever before, <b>Baltimore, Maryland. Milwaukee, Wisconsin</b>.  <b>Chicago, Illinois. Houston, Texas</b>, Since October is around the corner, my mind turns to the distribution of <a href="http://fortune.com">Fortune's World's Most Admired Companies</a> ballots which should be out the door momentarily.  Respondents are soon to be asked to rate the world's largest companies on their reputational success or failure over these past difficult 12 months, <b>buy no prescription Lexapro online</b>.  <b>Buy cheap Lexapro</b>, What will it take to gain admired status in times as unprecedented as these ? Not an easy question to answer but some of the answers are in those 99 tips.  Lexapro over the counter.  650mg, 800mg, 875mg, 900mg.  Purchase Lexapro online no prescription.  Nashville-Davidson, Tennessee. Portland, Oregon.  El Paso, Texas. Washington, D.C. Seattle, Washington.  Comprar en línea Lexapro, comprar Lexapro baratos.  Köpa Lexapro online, Osta Lexapro online, Jotta Lexapro verkossa.  Boston, Massachusetts. Charlotte, Carolina.  Order Lexapro from mexican pharmacy.  Japan, craiglist, ebay, overseas, paypal.  Acheter en ligne Lexapro, acheter Lexapro bon marché.  125mg, 150mg, 200mg, 250mg.  Reasons to buy Lexapro online.  1000mg, 2000mg.  Order Lexapro online c.o.d.  Online buying Lexapro hcl.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Order Lexapro no prescription.  Lexapro from canadian pharmacy.  Buy Lexapro without a prescription.  Lexapro coupon.  Where can i order Lexapro without prescription.  Australia, uk, us, usa.  Online buy Lexapro without a prescription.  Rx free Lexapro.  Farmacia Lexapro baratos, Lexapro online kaufen.  Lexapro withdrawal, snort, alcohol iteraction.  Jacksonville, Florida, Columbus, Ohio.  400mg, 450mg, 500mg, 625mg.  Buy Lexapro without prescription.  125mg, 150mg, 200mg, 250mg.  Buy no prescription Lexapro online.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Indianapolis, Indiana, San Francisco, California.  Buy cheap Lexapro.  Lexapro for sale.  Order Lexapro from mexican pharmacy.  Baltimore, Maryland. Milwaukee, Wisconsin.  Lexapro price.  Purchase Lexapro online no prescription.  Online buy Lexapro without a prescription.  Buy Lexapro online no prescription.</p>
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		<title>99 Tips to Safekeeping Reputation</title>
		<link>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/</link>
		<comments>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 14:26:39 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Reputation crisis]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[reputation redemption]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[99 Tips]]></category>
		<category><![CDATA[safekeeping reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1103</guid>
		<description><![CDATA[ Today at Weber Shandwick we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, 99 Tips to Safekeeping Reputation provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone [...]]]></description>
			<content:encoded><![CDATA[<img class="alignnone size-full wp-image-1109" title="99tips" src="http://reputationxchange.com/wp-content/uploads/2009/09/99tips2.jpg" alt="99tips" width="222" height="219" /> Today at <a href="http://www.webershandwick.com">Weber Shandwick </a>we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, <em><a href="http://www.webershandwick.com/resources/ws/flash/99Tips_e-version.pdf">99 Tips to Safekeeping Reputation</a> </em>provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone interested in reputation. Enjoy and let me know what you think or would like to see added in our next version. I am thinking of doing this annually.]]></content:encoded>
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		<title>More Responsible, Better Off</title>
		<link>http://reputationxchange.com/2009/07/24/more-responsible-better-off/</link>
		<comments>http://reputationxchange.com/2009/07/24/more-responsible-better-off/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 17:48:49 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[CEO Letters]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[Fortune Most Accountable Companies]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[global companies]]></category>
		<category><![CDATA[planet2050]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[share price]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=963</guid>
		<description><![CDATA[  Corporate responsibility is an integral component of reputation.  Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.  I think it might even matter to the financial community although perhaps to a lesser degree.  However, analysts have noticed its importance as [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"><img src="https://www.energy.siemens.com/cms/00000031/en/ueberuns/missionvis/PublishingImages/CorpResp_1.jpg" alt="" width="344" height="191" />  Corporate responsibility is an integral component of reputation.<span style="mso-spacerun: yes;">  </span>Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.<span style="mso-spacerun: yes;">  </span>I think it might even matter to the financial community although perhaps to a lesser degree.<span style="mso-spacerun: yes;">  </span>However, analysts have noticed its importance as we have seen with the proliferation of socially responsible investing funds.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small;"><span style="font-family: Calibri;">In 2008, Weber Shandwick's <a href="http://www.planet2050.com">Planet 2050 </a>corporate responsibility and sustainability practice conducted a proprietary <a href="http://www.planet2050.com/pdf/Planet2050_CEOShareholderLetter.pdf">analysis </a>that demonstrated the rising prominence of corporate responsibility on leadership agendas. Corporate responsibility mentions in global Fortune 100 annual report CEO Letters to Shareholders increased 18 percent from 2003 to 2007. In 2007, <span style="mso-bidi-font-family: Avenir-Book;">energy efficiency and carbon emissions were the dominant corporate responsibility agenda initiatives addressed in Global 100 CEO Letters to Shareholders. These topics barely figured in CEO annual report Letter mentions in 2003. To a lesser extent, but still noteworthy, leaders in 2007 highlighted their eco-friendly products—such as hybrid cars and healthy food products—in their</span> <span style="mso-bidi-font-family: Avenir-Book;">Letters to Shareholders. Volunteerism, a topic featured in 2003 CEO annual report Letters, appeared less frequently in 2007.</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">As business leaders seemed to increasingly <span style="mso-spacerun: yes;"> </span>commit<span style="mso-spacerun: yes;">  </span>to corporate responsibility initiatives prior to the economic meltdown, we thought we’d look into whether such efforts helped soften the financial blow of the stock market collapse in 2008. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">Using the 2008 <em>Fortune</em> <a href="http://money.cnn.com/galleries/2008/fortune/0811/gallery.accountability.fortune/index.html">Most Accountable Companies </a>list as the measure of corporate commitment to social and environmental goals, Weber Shandwick explored the relationship between accountability <span style="mso-spacerun: yes;"> </span>and stock price performance within the Fortune Global 100. <span style="mso-bidi-font-family: Arial;">The Accountability Rating was first developed by <a href="http://www.accountability21.net/">AccountAbility</a> and <a href="http://www.csrnetwork.com">Csrnetwork </a>and designed with <a href="http://www.asset4.com">Asset4</a>.<span style="mso-spacerun: yes;">  </span></span>Since nearly every company on this list experienced a share price decline during 2008, the analysis focused on the average percentage change of closing prices on December 31, 2007 and December 31, 2008. It was of particular interest that 9 out of the top 10 most accountable companies were European (<a href="http://www.ge.com">GE </a>was the only American company).</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">We found that the top 10 most accountable global companies performed better than the overall global Fortune 500 in terms of share price and profitability.<span style="mso-spacerun: yes;">  </span>When compared to the 10 least accountable companies, the most accountable ones performed better. We were a bit surprised by the +1% lift in profitability among the least accountable and discovered that two highly profitable companies – <a href="http://www.petronis.com">Petronis </a>at #99 and <a href="http://www.berkshirehathaway.com">Berkshire Hathaway</a> at #100 – were on the list, therefore driving the 1% increase. Even when we take Berkshire Hathaway out of the group, the difference is not as dramatic as we expected. The nine least accountable companies fell to -3% in terms of profitability. If Petronis and Berkshire Hathaway both come out the eight least accountable companies fall to -16%. </span></span></span></p>

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<td style="padding-right: 5.4pt; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; width: 86.8pt; padding-top: 0in; height: 26.95pt; border: black 1pt solid;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;"> </span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Total Global 500</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="color: #ffffff;"><span style="font-size: small;"><span style="font-family: Calibri;">10 Most Accountable</span></span></span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">10 Least Accountable</span></p>
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<tr style="height: 11.3pt; mso-yfti-irow: 1;">
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Share price</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-43%</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-22%</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-35%</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: black 1pt solid; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Profit</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+5%</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+46%</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+1%</span></p>
</td>
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</tbody></table>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small; font-family: Calibri;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">The analysis shows that even in an unprecedented<span style="mso-spacerun: yes;">  </span>year like 2008, the most responsible companies<span style="mso-spacerun: yes;">  </span>outperformed their peers. As my fellow colleague and founder of Planet2050 Brendan May said, "It is not surprising that effective and genuine corporate responsibility impacts the bottom line, in good times and bad." </span></span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">Companies cannot afford to abandon their corporate responsibility efforts although it is understandable if progress slows in this economy.<span style="mso-spacerun: yes;">  </span>Companies that abandon corporate responsibility and sustainability efforts are proof positive that it was all for show in the first place.</span></span></span></p>]]></content:encoded>
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		<title>My Thoughts on McKinsey’s Rebuilding Corporate Reputations</title>
		<link>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/</link>
		<comments>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 20:32:43 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[CEO Capital]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[McKinsey Quarterly]]></category>
		<category><![CDATA[NGO]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[rebuilding corporate reputations]]></category>
		<category><![CDATA[reputations]]></category>
		<category><![CDATA[spin]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=863</guid>
		<description><![CDATA[Where do I start?  Several people sent me a copy of the recent McKinsey Quarterly article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox [...]]]></description>
			<content:encoded><![CDATA[<a id="thumbnail" href="http://www.clarkwgriswoldjr.com/REP.gif"><img style="float: left; margin: 10px 10px 0px; border: 1px solid;" src="http://tbn2.google.com/images?q=tbn:EYhu5nuRftx7IM:http://www.clarkwgriswoldjr.com/REP.gif" alt="See full size image" width="106" height="120" /></a>Where do I start?  Several people sent me a copy of the recent <a href="http://www.mckinseyquarterly.com/Rebuilding_corporate_reputations_2367">McKinsey Quarterly </a>article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox because I subscribe but I had not had a chance to read it. My heart sank thinking that McKinsey had come up with the perfect strategy for rebuilding reputations and that all my advice and research in this area was for naught.  I Twittered the article on my ReputationRx Twitter saying that here’s an article that had to be read. After all it was from <a href="http://www.mckinsey.com">McKinsey </a>which I greatly admire and religiously read. Soon enough I began reading the article. I stopped in my tracks. I deleted my Twitter instantly.

There are two major problems with this article.

First, the authors misunderstand the business of public relations.  A few select quotes from the article reflect a misunderstanding about the business of public relations when it comes to reputation-building.

“Now more than ever, it will be action—not spin—that builds strong reputations. Organizations need to enhance their listening skills so that they are sufficiently aware of emerging issues; to reinvigorate their understanding of, and relationships with, critical stakeholders; and to go beyond traditional PR by activating a network of supporters who can influence key constituencies.”

“Moreover, traditional PR spin can’t deal with many NGO concerns, which must often be addressed by changing business operations and conducting two-way conversations.”

“Reputations are built on a foundation not only of communications but also of deeds: stakeholders can see through PR that isn’t supported by real and consistent business activity. Consumers, our research indicates, feel that companies rely too much on lobbying and PR unsupported by action.”

Authors’ Sheila Bonini, David Court and Alberto Marchi are under the general impression that PR practitioners actually believe that reputations can be built on words, not deeds or action. This could not be farther from the truth. In addition, the authors imply in several sentences that PR is only about the one-way conversation, not the two-way dialogue.  Again, far from the truth.  Public relations has always been about the art of conversation with and perceptions of one-to-one or one-to-many stakeholders. The business has always been about developing relationships with many publics, no matter how small, how large or how hard-to-reach.

The second argument I have with the article’s direction is its premise that there are three new ways to manage reputational threats in uncertain times. They are 1) understanding key stakeholders and what matters to them (e.g., benchmarking competitors, quantitative research); 2) being transparent and action-oriented (e.g., more business activities, less lobbying); and, 3) engaging a wider portfolio of influencers through a variety of means to spread word of mouth (e.g., grassroots, partnerships with NGOs). These are good strategies for advising companies and their leaders about restoring and rebuilding reputation. No doubt about it.

These practices, however, are all commonplace in the public relations domain and have been for many years now. In fact, I would argue that this has always been the business of public relations – understanding a company or organization’s many publics, researching stakeholders on perceptions and concerns, getting the true story out, changing corporate behavior by doing the right thing, and engaging influentials in conversations that lead to deeper understanding.  These recommendations are part of the everyday toolbox employed by most PR professionals working now (and for decades). And in fact, PR professionals greatly expanded on these three recommendations years ago, particularly in the general public, corporate responsibility and social media space.

Today’s <a href="http://www.ft.com/cms/s/0/276d7b9e-5463-11de-a58d-00144feabdc0.html"><em>Financial Times</em> </a>had an article on business’ role in restoring reputation and mentioned the McKinsey article. The author seens to agree with me. Whew. Michael Skapinker wrote “This is all sensible but it strikes me as yesterday’s advice.”

Moving on....I do agree wholeheartedly with McKinsey’s conclusion that CEOs should lead a company’s reputation strategy. I have always said that CEOs are the guardians of company reputation. My first book on CEO reputation, <a href="http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070"><em>CEO Capital</em> </a>(2003), argued exactly this point, as I am sure many others have too. 

After letting off some steam here, it occurred to me that PR firms have clearly not done a good enough job communicating what we do for clients or McKinsey’s authors would have known that their recommendations are core to PR engagements today. When I first joined the PR field from <em>Fortune</em>, I too had a limited understanding of what the industry did. Now that I have been in the field for nearly a decade, I recognize that PR is often misunderstood and we are partly to blame.

In short, it seems that McKinsey has succumbed to the stereotype of PR as an industry of spin doctors and no more. This is not true. And probably has never been true. McKinsey’s recommendations are not new and the best of them have been used by PR for some time now. What is needed is not as McKinsey proclaims, less PR but probably more PR.]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>A Year for Scorecards</title>
		<link>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/</link>
		<comments>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/#comments</comments>
		<pubDate>Sat, 30 May 2009 18:04:42 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Scorecards]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[DiversityInc]]></category>
		<category><![CDATA[Ethisphere]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[rankings]]></category>
		<category><![CDATA[reputation-buidling]]></category>
		<category><![CDATA[Scoreboxx]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=823</guid>
		<description><![CDATA[  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. We keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"><img src="http://cynicalpeak.com/images/scorecardFrontPage.png" alt="" width="266" height="260" />  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. <a href="http://www.webershandwick.com">We </a>keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best reputation, best training, etc. <span style="mso-spacerun: yes;"> </span>The database looks at when applications are due, when they are announced, who fills out the surveys, how to apply, how popular the ranking <span style="mso-spacerun: yes;"> </span>is, etc. <span style="mso-spacerun: yes;"> </span>You get it. <span style="mso-spacerun: yes;"> </span>The database, called Scoreboxx™, helps companies “credentialize” themselves and communicate how they lead the industry. <span style="mso-spacerun: yes;"> </span>It is part of our reputation-building services.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Since we realized it would be next to impossible to determine if there has been a change in the number of scorecards year over year since many scorecards just disappear or just get added randomly, we took a look at response rates to some of the rankings in 2007 vs. 2008. Not a scientific analysis but interesting nevertheless. <span style="mso-spacerun: yes;"> </span>Listed below is our brief analysis of some of them for what’s worth.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Some are up and some are down. Some are flat. Here is what Liz, my colleague, and I think. For those awards where recruiting or talent <span style="mso-spacerun: yes;"> </span>are important, higher responses have been recorded year over year. More employers returned surveys for <em style="mso-bidi-font-style: normal;"><a href="http://www.businessweek.com">BusinessWeek</a></em>’s Best Places to Launch a Career and <a href="http://www.fortune.com"><em style="mso-bidi-font-style: normal;">Fortune</em>’s </a>Top 100 MBA Employers, more applications were received this year for <em style="mso-bidi-font-style: normal;"><a href="http://diversityinc.com">DiversityInc </a></em>Top 50 and more nominations came in for the <a href="http://www.ethishpere.com">World’s Most Ethical Companies</a>.<span style="mso-spacerun: yes;">  </span>It goes without saying that the lower number of respondents for B<em style="mso-bidi-font-style: normal;">usinessWeek’</em>s Most Innovative Companies means nothing since this has been a disruptive year for business and some executives were just holding your breath that they were not getting pink slips. And presumably many did.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> </p>

<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<table class="MsoNormalTable" style="margin: auto auto auto -0.75pt; border-collapse: collapse; mso-yfti-tbllook: 1184; mso-padding-alt: 0in 0in 0in 0in; mso-table-layout-alt: fixed;" border="0" cellspacing="0" cellpadding="0" width="572">
<tbody>
<tr style="height: 12.75pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 0.5in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 8pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Chg vs. prior year</span></strong></p>
</td>
</tr>
<tr style="height: 23.25pt; mso-yfti-irow: 1;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">List</span></strong></p>
</td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2007</span></strong></p>
</td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2008</span></strong></p>
</td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2009</span></strong></p>
</td>
</tr>
<tr style="height: 3pt; mso-yfti-irow: 2;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Best Places to Launch a Career</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: black 1pt solid; height: 3pt;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 3;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Career directors</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">63</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">60</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: black 1pt solid; height: 12.75pt;" rowspan="2" width="120">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">(will be out in Sept)</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 4;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Employers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">95</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">119</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 5;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Customer Service Champs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 6;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Most Innovative Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,950 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,700 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 7;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">DiversityInc</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 50 Companies for Diversity</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">352 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">401 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 22.5pt; mso-yfti-irow: 8;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Ethisphere</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> World's Most Ethical Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 8.0pt;">"…received a record # of company nominations…" (no data)</span></p>
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</td>
</tr>
<tr style="height: 25.5pt; mso-yfti-irow: 9;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune </span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Best Companies to Work For</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> 100,000 employees (246/company) </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">~81,000 employees (229/company)</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 100 MBA Employers</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">5,769 MBA candidates</span></p>
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<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,207 MBA candidates</span></p>
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</tr>
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<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Harris Interactive Reputation Quotient</span></p>
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<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">7,105 consumers</span></p>
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<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,587 consumers</span></p>
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<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Reputation Institute Global Pulse</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;60,000 consumers</span></p>
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<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: Calibri;"> </span></span> </p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">What does seem interesting is that in a world where companies have stumbled catastrophically and reputational equity has been slipping away, the focus on talent, diversity and ethics might be a good sign of better things to come.</span></p>]]></content:encoded>
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	<atom:link href="http://reputationxchange.com/category/corporate-responsbility/feed/" rel="self" type="application/rss+xml" />
	<link>http://reputationxchange.com</link>
	<description>ReputationXchange.com is a blog written by Dr. Leslie Gaines-Ross, Weber Shandwick's Chief Reputation Strategist</description>
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	<link>http://reputationxchange.com</link>
	<description>ReputationXchange.com is a blog written by Dr. Leslie Gaines-Ross, Weber Shandwick's Chief Reputation Strategist</description>
	<lastBuildDate>Mon, 21 May 2012 13:03:39 +0000</lastBuildDate>
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		<link>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/</link>
		<comments>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 18:15:28 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[online reputation management]]></category>
		<category><![CDATA[personal reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[online reputation managment]]></category>
		<category><![CDATA[reputation repair]]></category>
		<category><![CDATA[reputation-building]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1429</guid>
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			<content:encoded><![CDATA[<p> <img src="http://www.mukaumedia.co.uk/wp-content/uploads/2010/02/RepairF.jpg" alt="" width="235" height="179" /> <b>Buy Paracetamol Without Prescription</b>, As a follower of reputation and builder (I like to think) of the importance of reputation in the world of business, I come across new sites on the topic all the time.  <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>, A site called <a href="http://reputationrepairservices.net/">Reputation Repair Services </a>caught my eye.  If it were only this simple.  This company promises it can help with finding you an Internet lawyer, <b>5mg, 50mg, 75mg, 100mg</b>, <b>125mg, 150mg, 200mg, 250mg</b>, cease and desist notices, copyright and trademark infringement notices and domain dispute lawyers.  It can protect your reputation by improving search engine suggestions, <b>buy cheap Paracetamol</b>, <b>Where can i buy cheapest Paracetamol online</b>, create positive blogs, good reviews and more, <b>reasons to buy Paracetamol online</b>.  <b>Paracetamol trusted pharmacy</b>, [This company says that they have been around for many years and the alert below is from their site.]</p>
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		<link>http://reputationxchange.com/2010/04/10/1413/</link>
		<comments>http://reputationxchange.com/2010/04/10/1413/#comments</comments>
		<pubDate>Sat, 10 Apr 2010 15:24:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[safeguarding reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1413</guid>
		<description><![CDATA[Buy Acyclovir (Generic Zovirax) Without Prescription,    A few things reputation-related that I wanted to blog about today. Saw an article in Fortune about what Wall Street analysts think about the importance of CEOs, acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché. Australia, uk, us, usa, The survey from DDI found [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://equalityarizona.files.wordpress.com/2009/05/sustainability1.jpg" alt="" width="300" height="175" /> <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>,    A few things reputation-related that I wanted to blog about today.</p>
<p>Saw an article in <a href="http://www.fortune.com"><em>Fortune</em> </a>about what Wall Street analysts think about the importance of CEOs, <b>acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché</b>.  <b>Australia, uk, us, usa</b>, The survey from <a href="http://www.ddi.com">DDI </a>found that analysts consider the CEO the only executive worth their time and attention. One of the quotes cited in the brief article went like this, <b>Chicago, Illinois. Houston, Texas</b>, <b>Purchase Acyclovir (Generic Zovirax) online no prescription</b>, "I don't spend my time worrying about how companies are fostering their next generation." Talk about short-termism. [Note: I tried to find the survey so I could cite properly and could not, <b>canada, mexico, india</b>. Neither could I find on <em>Fortune</em>'s site, possibly because it was a short piece.]</p>
<p>Also took a look at McKinsey Quarterly's <a href="http://www.mckinseyquarterly.com/How_companies_manage_sustainability_McKinsey_Global_Survey_results__2558">new global survey on sustainability</a>, <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, Definitely worth a read because the information is very rich and noteworthy for those of us interested in how reputation and sustainability work together.  The findings that I found most compelling are:<br />
<ul><br />
	<li>72% say sustainability is "extremely" or "very important" for managing corporate reputation and brands</li><br />
	<li>55% say that investment in sustainability helps build company reputation</li><br />
	<li>36% believe that reputation-building is a top reason for addressing sustainability</li><br />
</ul><br />
No surprise to me was that NGO pressure was very low on the list as a reason for dealing with sustainability (3%), <b>Indianapolis, Indiana, San Francisco, California</b>.  <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>, I used to think that the lack of attention paid to NGOs when this question gets asked demonstrated that executives were fooling themselves for not paying attention to NGOs and trying to engage them.  But now I am starting to think that results like this reflect executives' unwillingness to admit that NGOs have an effect on their sustainability initiatives. Hard to sort out because I do not see how NGOs could not be a primary reason for pushing companies to see their role in greater issues facing society, <b>purchase Acyclovir (Generic Zovirax) online</b>.  <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>, Astonishing as well was that 62% of executives surveyed say their companies do not report sustainability metrics externally to investors or are unaware of how they are used.  When reputation is so important today, why not?  Why not combine financial and non-financial performance into one annual report as Professor Robert Eccles explains in his new book, <a href="http://www.amazon.com/One-Report-Integrated-Reporting-Sustainable/dp/0470587512/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1270912933&amp;sr=8-1">One Report</a>.  <b>Acyclovir (Generic Zovirax) samples</b>, The report also looks at the differences between companies who consider sustainability a top three priority for their CEOs and are effective at managing it . The differences are quite considerable -- more "proactive" companies publish sustainability sections on their Web sites, <b>Jacksonville, Florida, Columbus, Ohio</b>, <b>Buy no prescription Acyclovir (Generic Zovirax) online</b>, embed sustainability data in their communications with investors, participate in sustainability rankings, <b>where can i buy cheapest Acyclovir (Generic Zovirax) online</b>, <b>125mg, 150mg, 200mg, 250mg</b>, issue sustainability reports and communicate with socially responsible investors. My sense is that companies who are more proactive are also more profitable over the long-term, <b>buy Acyclovir (Generic Zovirax) online no prescription</b>.  <b>Order Acyclovir (Generic Zovirax) no prescription</b>, There is no doubt that the past 18 months of recession have stalled some of the great sustainability initiatives that companies have embarked on to improve the world at large and build reputations. 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		<link>http://reputationxchange.com/2010/01/09/2010-the-building-of-business-reputation/</link>
		<comments>http://reputationxchange.com/2010/01/09/2010-the-building-of-business-reputation/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 22:52:26 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[business reputation]]></category>
		<category><![CDATA[CEO Capital]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[Economist]]></category>
		<category><![CDATA[Huffington Post]]></category>
		<category><![CDATA[reputation bashing]]></category>
		<category><![CDATA[reputation-building]]></category>

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		<description><![CDATA[Buy Clomid Without Prescription,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, buy Clomid from mexico. Fort Worth, Texas. Denver, Colorado, Thankfully I work at a wonderfully-led, collaborative company, order Clomid no prescription. Detroit, Michigan, San Jose, California, I [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://i.bnet.com/blogs/green_shoots.jpg" alt="" width="188" height="194" /> <b>Buy Clomid Without Prescription</b>,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, <b>buy Clomid from mexico</b>.  <b>Fort Worth, Texas. Denver, Colorado</b>, Thankfully I work at a wonderfully-led, collaborative <a href="http://www.webershandwick.com">company</a>, <b>order Clomid no prescription</b>.  <b>Detroit, Michigan, San Jose, California</b>, I do not take it for granted, believe me, <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, By the way, before I get going with this post, <b>400mg, 450mg, 500mg, 625mg</b>, <b>Reasons to buy Clomid online</b>,  I should mention that I have an article on <a href="http://www.huffingtonpost.com/dr-leslie-gainesross/do-companies-care-about-o_b_413099.">Huffington Post </a>titled “Do Companies Care about Ordinary People?” You are welcome to read it.</p>
<p>Over the holiday, I saved some articles that are worth sharing as this new decade begins and 2010 is in its infancy, <b>Buy Clomid Without Prescription</b>. The first one in my pile is from the <a href="http://www.economist.com/businessfinance/displaystory.cfm?story_id=15125372"><em>Economist</em></a>, <b>buy Clomid online cod</b>.  <b>Online buying Clomid hcl</b>, With all the doom and gloom about business greed and corporate no-no’s in the past decade, <em>The Economist</em> identifies several arguments in the defense of business’s reputation, <b>Clomid over the counter</b>.  <b>Buy Clomid no prescription</b>, Resetting the reputation of business seems to be an apt activity to start off this new year. For sure, <b>buy Clomid without a prescription</b>, <b>Purchase Clomid online</b>, business could use some reputation-building to replace the reputation-bashing we’ve all been witness too.  <b>Buy Clomid Without Prescription</b>, Here are two to mull over:</p>
<p>1. Business “is a remarkable exercise in co-operation.” Businesses manage to get thousands, <b>buy cheap Clomid no rx</b>, <b>Boston, Massachusetts. Charlotte, Carolina</b>, hundreds and tens of people working together to produce ideas and solutions to problems. The fact that people collaborate for the common good is pretty remarkable when you think of it, <b>where can i find Clomid online</b>.  <b>Clomid from canadian pharmacy</b>, I work with my colleagues around the world all the time and some of us have never met. But we all come together to build the <a href="http://www.webershandwick.com">Weber Shandwick </a>brand and help clients, <b>Clomid FDA approveds</b>.</p>
<p>2, <b>Buy Clomid Without Prescription</b>.  <b>Clomid from canadian pharmacy</b>, Business is “an exercise in creativity.” When business people put their heads together to solve a problem, we can invent the most amazing things such as “devices that can provide insulin to diabetics without painful injections” and One Laptop Per Child, <b>order Clomid from mexican pharmacy</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, I might add one more.</p>
<p>3, <b>New York. Los Angeles, California</b>.  <b>Clomid in cats, dogs, children, man, woman, men, women</b>, Business is “an exercise in sense-making.” When I close my book ,<a href="html http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1263076090&amp;sr=8-1"><em>CEO Capital</em></a>, <b>buy no prescription Clomid online</b>, <b>Where can i buy Clomid online</b>, I have a plea for CEOs to infuse companies with meaning.  <b>Buy Clomid Without Prescription</b>, I said and I repeat here, “…it remains a basic human need to be part of something larger than oneself. This essential yearning has not disappeared despite networked computers and the triumph of the Internet.” I urged CEOs to motivate employees and instill companies with a common purpose in the pursuit of worthwhile goals, <b>order Clomid no prescription</b>.  <b>Where can i buy cheapest Clomid online</b>, As <a href="http://en.wikipedia.org/wiki/Max_DePree">Max DePree</a>, legendary leader of <a href="http://www.hermanmiller.com">Herman Miller </a>wrote, <b>where can i order Clomid without prescription</b>, <b>Clomid over the counter</b>, “Leaders owe a covenant to the corporation or institution, which is after all, <b>buy cheap Clomid no rx</b>, <b>125mg, 150mg, 200mg, 250mg</b>, a group of people. Leaders owe the organization a new reference point for what caring, <b>Detroit, Michigan, San Jose, California</b>, <b>Acheter en ligne Clomid, acheter Clomid bon marché</b>, purposeful, committed people can be in the institutional setting.”</p>
<p>With luck, <b>Clomid trusted pharmacy</b>, <b>El Paso, Texas. Washington, D.C. Seattle, Washington</b>, committed leadership and an improving unemployment rate, business might be able to improve its reputation in 2010 (2011?), <b>5mg, 50mg, 75mg, 100mg</b>.  <b>Farmacia Clomid baratos, Clomid online kaufen</b>, I am banking on it.  Boston, Massachusetts. Charlotte, Carolina.  Clomid withdrawal, snort, alcohol iteraction.  Indianapolis, Indiana, San Francisco, California.  400mg, 450mg, 500mg, 625mg.  Clomid samples.  Where can i find Clomid online.  650mg, 800mg, 875mg, 900mg.  Purchase Clomid online.  Købe Clomid online, αγοράζουν online Clomid.  Buy Clomid without a prescription.  Australia, uk, us, usa.  Online buying Clomid hcl.  Nashville-Davidson, Tennessee. Portland, Oregon.  Fort Worth, Texas. Denver, Colorado.  Buy Clomid no prescription.  Buy cheap Clomid.  Buy generic Clomid.  Japan, craiglist, ebay, overseas, paypal.  Austin, Texas, Memphis, Tennessee.  Rx free Clomid.  Buy Clomid online no prescription.  Buy Clomid online cod.  Kjøpe Clomid online, bestill Clomid online.  Order Clomid online overnight delivery no prescription.  Buy Clomid from mexico.  1000mg, 2000mg.  Reasons to buy Clomid online.</p>
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		<pubDate>Fri, 23 Oct 2009 22:17:36 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
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		<category><![CDATA[Boston College Center for Corporate Citizenship]]></category>
		<category><![CDATA[corporate citizenship]]></category>
		<category><![CDATA[corporate responsibility]]></category>
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			<content:encoded><![CDATA[<p> <img src="http://www.rickmansworth.herts.sch.uk/departments/images/Citizenship.jpg" alt="" width="213" height="111" /> <b>Buy Womenra (Female Viagra) Without Prescription</b>, Interested in building and protecting your corporate reputation. <a href="http://www.bcccc.net/index.cfm?pageId=2053">Boston College Center for Corporate Citizenship </a>, <b>order Womenra (Female Viagra) online c.o.d</b>, <b>Buy Womenra (Female Viagra) without prescription</b>, along with support from <a href="http://www.hitachifoundation.org/">The Hitachi Foundation </a>, issued its fourth 2009 State of Corporate Citizenship report, <b>comprar en línea Womenra (Female Viagra), comprar Womenra (Female Viagra) baratos</b>.  <b>Detroit, Michigan, San Jose, California</b>, The report  provides valuable insights from nearly 800 U.S. senior executives about their attitudes and perceptions on the value of corporate citizenship, <b>Womenra (Female Viagra) withdrawal, snort, alcohol iteraction</b>.  <b>Buy cheap Womenra (Female Viagra) no rx</b>, Rightfully so, the authors preface the report by describing the difficult year that faced senior executives and the high expectations about continuing their support of corporate responsibility and giving initiatives, <b>buy no prescription Womenra (Female Viagra) online</b>. The good news is that nearly half of the executives surveyed believe that corporate citizenship is even more important in tough times and kept up their corporate citizenship efforts, <b>Buy Womenra (Female Viagra) Without Prescription</b>.  <b>Where can i buy cheapest Womenra (Female Viagra) online</b>, Boston College Center says that this finding underscores how corporate citizenship has passed the value test. What do executives mean when they report on corporate citizenship, <b>buy generic Womenra (Female Viagra)</b>.  <b>Buy Womenra (Female Viagra) from canada</b>, To them there are three important areas -- ethical business practices (91%), treating employees well (81%) and accurate financial management reporting (76%), <b>japan, craiglist, ebay, overseas, paypal</b>.  <b>Fort Worth, Texas. 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Understandably and not surprisingly, <b>Austin, Texas, Memphis, Tennessee</b>, <b>Womenra (Female Viagra) coupon</b>, CEOs recognize that their reputations need improvement and corporate citizenship is one way to communicate to employees and other stakeholders that they are concerned about doing the right thing. The survey also identified REPUTATION as the number one driver of corporate citizenship (70% for all executives, <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>, <b>Womenra (Female Viagra) over the counter</b>, 82% for large-company executives). Reputation shares that top spot for the first time with company traditions and values, <b>650mg, 800mg, 875mg, 900mg</b>.  <b>Acheter en ligne Womenra (Female Viagra), acheter Womenra (Female Viagra) bon marché</b>,  Reputation is increasingly becoming a driving force in shaping company and leadership action. 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		<title>Buy Lexapro Without Prescription</title>
		<link>http://reputationxchange.com/2009/09/27/99-tips-why-not-100-to-safekeep-reputation/</link>
		<comments>http://reputationxchange.com/2009/09/27/99-tips-why-not-100-to-safekeep-reputation/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 22:35:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[99 Tips]]></category>
		<category><![CDATA[Fortune World's Most Admired]]></category>
		<category><![CDATA[sakekeeping reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1122</guid>
		<description><![CDATA[   Someone asked me where I got 99 tips Buy Lexapro Without Prescription, to safekeeping reputation. Lexapro in cats, dogs, children, man, woman, men, women, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, buy Lexapro online cod, Philadelphia, Pennsylvania. Phoenix, [...]]]></description>
			<content:encoded><![CDATA[<p> <img class="alignnone size-medium wp-image-1129" title="99" src="http://reputationxchange.com/wp-content/uploads/2009/09/99-300x216.jpg" alt="99" width="262" height="216" />   Someone asked me where I got <a href="http://www.webershandwick.com/Default.aspx/Insights/ReputationRx/99TipstoSafekeepingReputation">99 tips</a> <b>Buy Lexapro Without Prescription</b>, to safekeeping reputation.  <b>Lexapro in cats, dogs, children, man, woman, men, women</b>, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, <b>buy Lexapro online cod</b>, <b>Philadelphia, Pennsylvania. Phoenix, Arizona</b>, reread various reports we have done at <a href="http://webershandwick.com/Default.aspx/Insights/ReputationRx">Weber Shandwick </a>on safeguarding reputation and reviewed our most recent study on online reputation. I then yellow-highlighted all the steps to safeguarding reputation that I thought were important in preserving reputation and keeping reputations safe.  I stopped at some number around 65 and thought that maybe I should pare the list down to 50, <b>where can i buy Lexapro online</b>.  <b>Where can i find Lexapro online</b>, However, I liked the number 99 because that is what I originally set out to do, <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>.  So I went back to articles I have written over the years to find more tips and before I knew it, I had about 103 reminders, <b>Buy Lexapro Without Prescription</b>.  <b>Indianapolis, Indiana, San Francisco, California</b>, It did not take much to reduce the 103 to 99 tips.</p>
<p>Looking through all the 99 tips to safekeeping company reputation, <b>buy Lexapro from canada</b>, <b>New York. Los Angeles, California</b>, it appears to me that the mainstays of lasting reputation are transparency, ethics, <b>order Lexapro online overnight delivery no prescription</b>, <b>Lexapro FDA approveds</b>, leadership, culture and responsibility, <b>Lexapro price</b>.  <b>Buy Lexapro no prescription</b>, Regardless of what companies do online or offline, these values must be in place and religiously adhered to to sustain reputational trust during good times and bad, <b>buy cheap Lexapro no rx</b>.  <b>Lexapro for sale</b>, Of course, reasonable financial performance must be in place as well, <b>buy generic Lexapro</b>.  <b>Buy Lexapro online no prescription</b>, As someone else has said, flat is the new black, <b>Lexapro samples</b>.  <b>Austin, Texas, Memphis, Tennessee</b>, As the recession lingers and trust in business erodes, company reputations are at greater risk than ever before, <b>Baltimore, Maryland. Milwaukee, Wisconsin</b>.  <b>Chicago, Illinois. Houston, Texas</b>, Since October is around the corner, my mind turns to the distribution of <a href="http://fortune.com">Fortune's World's Most Admired Companies</a> ballots which should be out the door momentarily.  Respondents are soon to be asked to rate the world's largest companies on their reputational success or failure over these past difficult 12 months, <b>buy no prescription Lexapro online</b>.  <b>Buy cheap Lexapro</b>, What will it take to gain admired status in times as unprecedented as these ? Not an easy question to answer but some of the answers are in those 99 tips.  Lexapro over the counter.  650mg, 800mg, 875mg, 900mg.  Purchase Lexapro online no prescription.  Nashville-Davidson, Tennessee. Portland, Oregon.  El Paso, Texas. Washington, D.C. Seattle, Washington.  Comprar en línea Lexapro, comprar Lexapro baratos.  Köpa Lexapro online, Osta Lexapro online, Jotta Lexapro verkossa.  Boston, Massachusetts. Charlotte, Carolina.  Order Lexapro from mexican pharmacy.  Japan, craiglist, ebay, overseas, paypal.  Acheter en ligne Lexapro, acheter Lexapro bon marché.  125mg, 150mg, 200mg, 250mg.  Reasons to buy Lexapro online.  1000mg, 2000mg.  Order Lexapro online c.o.d.  Online buying Lexapro hcl.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Order Lexapro no prescription.  Lexapro from canadian pharmacy.  Buy Lexapro without a prescription.  Lexapro coupon.  Where can i order Lexapro without prescription.  Australia, uk, us, usa.  Online buy Lexapro without a prescription.  Rx free Lexapro.  Farmacia Lexapro baratos, Lexapro online kaufen.  Lexapro withdrawal, snort, alcohol iteraction.  Jacksonville, Florida, Columbus, Ohio.  400mg, 450mg, 500mg, 625mg.  Buy Lexapro without prescription.  125mg, 150mg, 200mg, 250mg.  Buy no prescription Lexapro online.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Indianapolis, Indiana, San Francisco, California.  Buy cheap Lexapro.  Lexapro for sale.  Order Lexapro from mexican pharmacy.  Baltimore, Maryland. Milwaukee, Wisconsin.  Lexapro price.  Purchase Lexapro online no prescription.  Online buy Lexapro without a prescription.  Buy Lexapro online no prescription.</p>
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		<slash:comments>0</slash:comments>
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		<title>99 Tips to Safekeeping Reputation</title>
		<link>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/</link>
		<comments>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 14:26:39 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Reputation crisis]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[reputation redemption]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[99 Tips]]></category>
		<category><![CDATA[safekeeping reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1103</guid>
		<description><![CDATA[ Today at Weber Shandwick we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, 99 Tips to Safekeeping Reputation provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone [...]]]></description>
			<content:encoded><![CDATA[<img class="alignnone size-full wp-image-1109" title="99tips" src="http://reputationxchange.com/wp-content/uploads/2009/09/99tips2.jpg" alt="99tips" width="222" height="219" /> Today at <a href="http://www.webershandwick.com">Weber Shandwick </a>we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, <em><a href="http://www.webershandwick.com/resources/ws/flash/99Tips_e-version.pdf">99 Tips to Safekeeping Reputation</a> </em>provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone interested in reputation. Enjoy and let me know what you think or would like to see added in our next version. I am thinking of doing this annually.]]></content:encoded>
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		<title>More Responsible, Better Off</title>
		<link>http://reputationxchange.com/2009/07/24/more-responsible-better-off/</link>
		<comments>http://reputationxchange.com/2009/07/24/more-responsible-better-off/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 17:48:49 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[CEO Letters]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[Fortune Most Accountable Companies]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[global companies]]></category>
		<category><![CDATA[planet2050]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[share price]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=963</guid>
		<description><![CDATA[  Corporate responsibility is an integral component of reputation.  Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.  I think it might even matter to the financial community although perhaps to a lesser degree.  However, analysts have noticed its importance as [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"><img src="https://www.energy.siemens.com/cms/00000031/en/ueberuns/missionvis/PublishingImages/CorpResp_1.jpg" alt="" width="344" height="191" />  Corporate responsibility is an integral component of reputation.<span style="mso-spacerun: yes;">  </span>Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.<span style="mso-spacerun: yes;">  </span>I think it might even matter to the financial community although perhaps to a lesser degree.<span style="mso-spacerun: yes;">  </span>However, analysts have noticed its importance as we have seen with the proliferation of socially responsible investing funds.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small;"><span style="font-family: Calibri;">In 2008, Weber Shandwick's <a href="http://www.planet2050.com">Planet 2050 </a>corporate responsibility and sustainability practice conducted a proprietary <a href="http://www.planet2050.com/pdf/Planet2050_CEOShareholderLetter.pdf">analysis </a>that demonstrated the rising prominence of corporate responsibility on leadership agendas. Corporate responsibility mentions in global Fortune 100 annual report CEO Letters to Shareholders increased 18 percent from 2003 to 2007. In 2007, <span style="mso-bidi-font-family: Avenir-Book;">energy efficiency and carbon emissions were the dominant corporate responsibility agenda initiatives addressed in Global 100 CEO Letters to Shareholders. These topics barely figured in CEO annual report Letter mentions in 2003. To a lesser extent, but still noteworthy, leaders in 2007 highlighted their eco-friendly products—such as hybrid cars and healthy food products—in their</span> <span style="mso-bidi-font-family: Avenir-Book;">Letters to Shareholders. Volunteerism, a topic featured in 2003 CEO annual report Letters, appeared less frequently in 2007.</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">As business leaders seemed to increasingly <span style="mso-spacerun: yes;"> </span>commit<span style="mso-spacerun: yes;">  </span>to corporate responsibility initiatives prior to the economic meltdown, we thought we’d look into whether such efforts helped soften the financial blow of the stock market collapse in 2008. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">Using the 2008 <em>Fortune</em> <a href="http://money.cnn.com/galleries/2008/fortune/0811/gallery.accountability.fortune/index.html">Most Accountable Companies </a>list as the measure of corporate commitment to social and environmental goals, Weber Shandwick explored the relationship between accountability <span style="mso-spacerun: yes;"> </span>and stock price performance within the Fortune Global 100. <span style="mso-bidi-font-family: Arial;">The Accountability Rating was first developed by <a href="http://www.accountability21.net/">AccountAbility</a> and <a href="http://www.csrnetwork.com">Csrnetwork </a>and designed with <a href="http://www.asset4.com">Asset4</a>.<span style="mso-spacerun: yes;">  </span></span>Since nearly every company on this list experienced a share price decline during 2008, the analysis focused on the average percentage change of closing prices on December 31, 2007 and December 31, 2008. It was of particular interest that 9 out of the top 10 most accountable companies were European (<a href="http://www.ge.com">GE </a>was the only American company).</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">We found that the top 10 most accountable global companies performed better than the overall global Fortune 500 in terms of share price and profitability.<span style="mso-spacerun: yes;">  </span>When compared to the 10 least accountable companies, the most accountable ones performed better. We were a bit surprised by the +1% lift in profitability among the least accountable and discovered that two highly profitable companies – <a href="http://www.petronis.com">Petronis </a>at #99 and <a href="http://www.berkshirehathaway.com">Berkshire Hathaway</a> at #100 – were on the list, therefore driving the 1% increase. Even when we take Berkshire Hathaway out of the group, the difference is not as dramatic as we expected. The nine least accountable companies fell to -3% in terms of profitability. If Petronis and Berkshire Hathaway both come out the eight least accountable companies fall to -16%. </span></span></span></p>

<table class="MsoNormalTable" style="margin: auto 6.75pt; border-collapse: collapse; mso-yfti-tbllook: 1184; mso-table-lspace: 9.0pt; mso-table-rspace: 9.0pt; mso-table-anchor-vertical: paragraph; mso-table-anchor-horizontal: page; mso-table-left: 102.6pt; mso-table-top: 11.3pt; mso-padding-alt: 0in 0in 0in 0in;" border="0" cellspacing="0" cellpadding="0" align="left">
<tbody>
<tr style="height: 26.95pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; width: 86.8pt; padding-top: 0in; height: 26.95pt; border: black 1pt solid;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;"> </span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Total Global 500</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="color: #ffffff;"><span style="font-size: small;"><span style="font-family: Calibri;">10 Most Accountable</span></span></span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">10 Least Accountable</span></p>
</td>
</tr>
<tr style="height: 11.3pt; mso-yfti-irow: 1;">
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: black 1pt solid; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Share price</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-43%</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-22%</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-35%</span></p>
</td>
</tr>
<tr style="height: 11.65pt; mso-yfti-irow: 2; mso-yfti-lastrow: yes;">
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: black 1pt solid; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Profit</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+5%</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+46%</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+1%</span></p>
</td>
</tr>
</tbody></table>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small; font-family: Calibri;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">The analysis shows that even in an unprecedented<span style="mso-spacerun: yes;">  </span>year like 2008, the most responsible companies<span style="mso-spacerun: yes;">  </span>outperformed their peers. As my fellow colleague and founder of Planet2050 Brendan May said, "It is not surprising that effective and genuine corporate responsibility impacts the bottom line, in good times and bad." </span></span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">Companies cannot afford to abandon their corporate responsibility efforts although it is understandable if progress slows in this economy.<span style="mso-spacerun: yes;">  </span>Companies that abandon corporate responsibility and sustainability efforts are proof positive that it was all for show in the first place.</span></span></span></p>]]></content:encoded>
			<wfw:commentRss>http://reputationxchange.com/2009/07/24/more-responsible-better-off/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>My Thoughts on McKinsey’s Rebuilding Corporate Reputations</title>
		<link>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/</link>
		<comments>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 20:32:43 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[CEO Capital]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[McKinsey Quarterly]]></category>
		<category><![CDATA[NGO]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[rebuilding corporate reputations]]></category>
		<category><![CDATA[reputations]]></category>
		<category><![CDATA[spin]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=863</guid>
		<description><![CDATA[Where do I start?  Several people sent me a copy of the recent McKinsey Quarterly article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox [...]]]></description>
			<content:encoded><![CDATA[<a id="thumbnail" href="http://www.clarkwgriswoldjr.com/REP.gif"><img style="float: left; margin: 10px 10px 0px; border: 1px solid;" src="http://tbn2.google.com/images?q=tbn:EYhu5nuRftx7IM:http://www.clarkwgriswoldjr.com/REP.gif" alt="See full size image" width="106" height="120" /></a>Where do I start?  Several people sent me a copy of the recent <a href="http://www.mckinseyquarterly.com/Rebuilding_corporate_reputations_2367">McKinsey Quarterly </a>article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox because I subscribe but I had not had a chance to read it. My heart sank thinking that McKinsey had come up with the perfect strategy for rebuilding reputations and that all my advice and research in this area was for naught.  I Twittered the article on my ReputationRx Twitter saying that here’s an article that had to be read. After all it was from <a href="http://www.mckinsey.com">McKinsey </a>which I greatly admire and religiously read. Soon enough I began reading the article. I stopped in my tracks. I deleted my Twitter instantly.

There are two major problems with this article.

First, the authors misunderstand the business of public relations.  A few select quotes from the article reflect a misunderstanding about the business of public relations when it comes to reputation-building.

“Now more than ever, it will be action—not spin—that builds strong reputations. Organizations need to enhance their listening skills so that they are sufficiently aware of emerging issues; to reinvigorate their understanding of, and relationships with, critical stakeholders; and to go beyond traditional PR by activating a network of supporters who can influence key constituencies.”

“Moreover, traditional PR spin can’t deal with many NGO concerns, which must often be addressed by changing business operations and conducting two-way conversations.”

“Reputations are built on a foundation not only of communications but also of deeds: stakeholders can see through PR that isn’t supported by real and consistent business activity. Consumers, our research indicates, feel that companies rely too much on lobbying and PR unsupported by action.”

Authors’ Sheila Bonini, David Court and Alberto Marchi are under the general impression that PR practitioners actually believe that reputations can be built on words, not deeds or action. This could not be farther from the truth. In addition, the authors imply in several sentences that PR is only about the one-way conversation, not the two-way dialogue.  Again, far from the truth.  Public relations has always been about the art of conversation with and perceptions of one-to-one or one-to-many stakeholders. The business has always been about developing relationships with many publics, no matter how small, how large or how hard-to-reach.

The second argument I have with the article’s direction is its premise that there are three new ways to manage reputational threats in uncertain times. They are 1) understanding key stakeholders and what matters to them (e.g., benchmarking competitors, quantitative research); 2) being transparent and action-oriented (e.g., more business activities, less lobbying); and, 3) engaging a wider portfolio of influencers through a variety of means to spread word of mouth (e.g., grassroots, partnerships with NGOs). These are good strategies for advising companies and their leaders about restoring and rebuilding reputation. No doubt about it.

These practices, however, are all commonplace in the public relations domain and have been for many years now. In fact, I would argue that this has always been the business of public relations – understanding a company or organization’s many publics, researching stakeholders on perceptions and concerns, getting the true story out, changing corporate behavior by doing the right thing, and engaging influentials in conversations that lead to deeper understanding.  These recommendations are part of the everyday toolbox employed by most PR professionals working now (and for decades). And in fact, PR professionals greatly expanded on these three recommendations years ago, particularly in the general public, corporate responsibility and social media space.

Today’s <a href="http://www.ft.com/cms/s/0/276d7b9e-5463-11de-a58d-00144feabdc0.html"><em>Financial Times</em> </a>had an article on business’ role in restoring reputation and mentioned the McKinsey article. The author seens to agree with me. Whew. Michael Skapinker wrote “This is all sensible but it strikes me as yesterday’s advice.”

Moving on....I do agree wholeheartedly with McKinsey’s conclusion that CEOs should lead a company’s reputation strategy. I have always said that CEOs are the guardians of company reputation. My first book on CEO reputation, <a href="http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070"><em>CEO Capital</em> </a>(2003), argued exactly this point, as I am sure many others have too. 

After letting off some steam here, it occurred to me that PR firms have clearly not done a good enough job communicating what we do for clients or McKinsey’s authors would have known that their recommendations are core to PR engagements today. When I first joined the PR field from <em>Fortune</em>, I too had a limited understanding of what the industry did. Now that I have been in the field for nearly a decade, I recognize that PR is often misunderstood and we are partly to blame.

In short, it seems that McKinsey has succumbed to the stereotype of PR as an industry of spin doctors and no more. This is not true. And probably has never been true. McKinsey’s recommendations are not new and the best of them have been used by PR for some time now. What is needed is not as McKinsey proclaims, less PR but probably more PR.]]></content:encoded>
			<wfw:commentRss>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>A Year for Scorecards</title>
		<link>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/</link>
		<comments>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/#comments</comments>
		<pubDate>Sat, 30 May 2009 18:04:42 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Scorecards]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[DiversityInc]]></category>
		<category><![CDATA[Ethisphere]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[rankings]]></category>
		<category><![CDATA[reputation-buidling]]></category>
		<category><![CDATA[Scoreboxx]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=823</guid>
		<description><![CDATA[  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. We keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"><img src="http://cynicalpeak.com/images/scorecardFrontPage.png" alt="" width="266" height="260" />  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. <a href="http://www.webershandwick.com">We </a>keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best reputation, best training, etc. <span style="mso-spacerun: yes;"> </span>The database looks at when applications are due, when they are announced, who fills out the surveys, how to apply, how popular the ranking <span style="mso-spacerun: yes;"> </span>is, etc. <span style="mso-spacerun: yes;"> </span>You get it. <span style="mso-spacerun: yes;"> </span>The database, called Scoreboxx™, helps companies “credentialize” themselves and communicate how they lead the industry. <span style="mso-spacerun: yes;"> </span>It is part of our reputation-building services.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Since we realized it would be next to impossible to determine if there has been a change in the number of scorecards year over year since many scorecards just disappear or just get added randomly, we took a look at response rates to some of the rankings in 2007 vs. 2008. Not a scientific analysis but interesting nevertheless. <span style="mso-spacerun: yes;"> </span>Listed below is our brief analysis of some of them for what’s worth.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Some are up and some are down. Some are flat. Here is what Liz, my colleague, and I think. For those awards where recruiting or talent <span style="mso-spacerun: yes;"> </span>are important, higher responses have been recorded year over year. More employers returned surveys for <em style="mso-bidi-font-style: normal;"><a href="http://www.businessweek.com">BusinessWeek</a></em>’s Best Places to Launch a Career and <a href="http://www.fortune.com"><em style="mso-bidi-font-style: normal;">Fortune</em>’s </a>Top 100 MBA Employers, more applications were received this year for <em style="mso-bidi-font-style: normal;"><a href="http://diversityinc.com">DiversityInc </a></em>Top 50 and more nominations came in for the <a href="http://www.ethishpere.com">World’s Most Ethical Companies</a>.<span style="mso-spacerun: yes;">  </span>It goes without saying that the lower number of respondents for B<em style="mso-bidi-font-style: normal;">usinessWeek’</em>s Most Innovative Companies means nothing since this has been a disruptive year for business and some executives were just holding your breath that they were not getting pink slips. And presumably many did.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> </p>

<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<table class="MsoNormalTable" style="margin: auto auto auto -0.75pt; border-collapse: collapse; mso-yfti-tbllook: 1184; mso-padding-alt: 0in 0in 0in 0in; mso-table-layout-alt: fixed;" border="0" cellspacing="0" cellpadding="0" width="572">
<tbody>
<tr style="height: 12.75pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 0.5in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 8pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Chg vs. prior year</span></strong></p>
</td>
</tr>
<tr style="height: 23.25pt; mso-yfti-irow: 1;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">List</span></strong></p>
</td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2007</span></strong></p>
</td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2008</span></strong></p>
</td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2009</span></strong></p>
</td>
</tr>
<tr style="height: 3pt; mso-yfti-irow: 2;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Best Places to Launch a Career</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: black 1pt solid; height: 3pt;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 3;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Career directors</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">63</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">60</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: black 1pt solid; height: 12.75pt;" rowspan="2" width="120">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">(will be out in Sept)</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 4;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Employers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">95</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">119</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 5;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Customer Service Champs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 6;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Most Innovative Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,950 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,700 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 7;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">DiversityInc</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 50 Companies for Diversity</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">352 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">401 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 22.5pt; mso-yfti-irow: 8;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Ethisphere</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> World's Most Ethical Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 8.0pt;">"…received a record # of company nominations…" (no data)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 25.5pt; mso-yfti-irow: 9;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune </span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Best Companies to Work For</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> 100,000 employees (246/company) </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">~81,000 employees (229/company)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 10;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 100 MBA Employers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">5,769 MBA candidates</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,207 MBA candidates</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 11;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Harris Interactive Reputation Quotient</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">7,105 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,587 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 12; mso-yfti-lastrow: yes;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Reputation Institute Global Pulse</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;60,000 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;70,000 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
</tbody></table>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: Calibri;"> </span></span> </p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">What does seem interesting is that in a world where companies have stumbled catastrophically and reputational equity has been slipping away, the focus on talent, diversity and ethics might be a good sign of better things to come.</span></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>The  billion Apology</title>
		<link>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/</link>
		<comments>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 18:15:28 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[online reputation management]]></category>
		<category><![CDATA[personal reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[online reputation managment]]></category>
		<category><![CDATA[reputation repair]]></category>
		<category><![CDATA[reputation-building]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1429</guid>
		<description><![CDATA[Buy Paracetamol Without Prescription, As a follower of reputation and builder (I like to think) of the importance of reputation in the world of business, I come across new sites on the topic all the time. San Diego, California. Dallas, Texas. San Antonio, Texas, A site called Reputation Repair Services caught my eye.  If it [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://www.mukaumedia.co.uk/wp-content/uploads/2010/02/RepairF.jpg" alt="" width="235" height="179" /> <b>Buy Paracetamol Without Prescription</b>, As a follower of reputation and builder (I like to think) of the importance of reputation in the world of business, I come across new sites on the topic all the time.  <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>, A site called <a href="http://reputationrepairservices.net/">Reputation Repair Services </a>caught my eye.  If it were only this simple.  This company promises it can help with finding you an Internet lawyer, <b>5mg, 50mg, 75mg, 100mg</b>, <b>125mg, 150mg, 200mg, 250mg</b>, cease and desist notices, copyright and trademark infringement notices and domain dispute lawyers.  It can protect your reputation by improving search engine suggestions, <b>buy cheap Paracetamol</b>, <b>Where can i buy cheapest Paracetamol online</b>, create positive blogs, good reviews and more, <b>reasons to buy Paracetamol online</b>.  <b>Paracetamol trusted pharmacy</b>, [This company says that they have been around for many years and the alert below is from their site.]</p>
<p><img style="BORDER-TOP-STYLE: none; BORDER-RIGHT-STYLE: none; BORDER-LEFT-STYLE: none; BORDER-BOTTOM-STYLE: none" title="Don't Pay Any Reputation Company" src="http://www.complaintremover.com/incl-images/performance.jpg" alt="Don't Pay Any Reputation Company" /></p>
<p> There are various packages ranging from $500 per month and upwards. For $500/month, <b>Paracetamol over the counter</b>, <b>Order Paracetamol no prescription</b>, you get site evaluation, keyword research, <b>comprar en línea Paracetamol, comprar Paracetamol baratos</b>, <b>Buy Paracetamol without a prescription</b>, five promotional pages and content that are optimized by the online company, full site optimization, <b>where can i order Paracetamol without prescription</b>, <b>Purchase Paracetamol online no prescription</b>, inclusion in reciprocal linking systems and search engine submissions. You can move up from this minimum service fee (with an 8 month committment) to $750 per month service, <b>Buy Paracetamol Without Prescription</b>. The additional fee provides you with a shared techie “live” and at your service who is devoted to your reputation until the negative information no longer appears on page one of Google, <b>köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, And onward and upward.</p>
<p> I have no doubt that there are people who want negative information about themselves or their company deeply buried or removed from the Internet, <b>buy Paracetamol from canada</b>.  <b>Buy Paracetamol no prescription</b>,  I am not sure however that this takes care of the hard work of reputation building which almost always involves creating high quality products and services, engaging in corporate citizenship, <b>Chicago, Illinois. Houston, Texas</b>, <b>Detroit, Michigan, San Jose, California</b>, ethical behavior, financial soundness, <b>acheter en ligne Paracetamol, acheter Paracetamol bon marché</b>, <b>Online buy Paracetamol without a prescription</b>, innovation and leadership development.  <b>Buy Paracetamol Without Prescription</b>, Oops. If you are also worried about your CEO’s reputation, <b>Paracetamol coupon</b>, <b>Order Paracetamol from mexican pharmacy</b>, they can help you too.  Any CEO missteps can be wiped off the face of the earth. As Reputation Repair reminds us, <b>buy Paracetamol online cod</b>, <b>Kjøpe Paracetamol online, bestill Paracetamol online</b>, “A CEO’s reputation is directly linked to the reputation of the company. The CEO is the face of the company and a leader who provides direction and inspiration.” These words sound familiar since I have written about this topic for years, <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>.  <b>Online buying Paracetamol hcl</b>, I often wonder if these online reputation repair and protection sites can help you build reputation faster by damaging your competitor’s reputation instead.  If I wanted to do some harm, maybe I should just spread rumors about my toughest competitor and get that on page one of Google, <b>Buy Paracetamol Without Prescription</b>. Could I find someone to do that, <b>buy no prescription Paracetamol online</b>.  <b>Japan, craiglist, ebay, overseas, paypal</b>, I doubt that it is easy to find companies willing to compromise themselves but this has crossed my mind. Might be less expensive, <b>buy cheap Paracetamol no rx</b>.  <b>Købe Paracetamol online, αγοράζουν online Paracetamol</b>, All this is to say that online reputation management is important but if this is all that is done to build enduring reputations, this is a short-lived proposition, <b>canada, mexico, india</b>.  <b>Where can i find Paracetamol online</b>, True reputation management deserves more consideration, planning, <b>Paracetamol in cats, dogs, children, man, woman, men, women</b>, <b>0.4mg, 0.5mg, 1mg, 2.5mg</b>, depth and years of hard work.  El Paso, Texas. Washington, D.C. Seattle, Washington.  New York. Los Angeles, California.  Farmacia Paracetamol baratos, Paracetamol online kaufen.  Boston, Massachusetts. Charlotte, Carolina.  Fort Worth, Texas. Denver, Colorado.  Paracetamol withdrawal, snort, alcohol iteraction.  Order Paracetamol online overnight delivery no prescription.  Paracetamol price.  1000mg, 2000mg.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Buy Paracetamol online no prescription.  Indianapolis, Indiana, San Francisco, California.  Australia, uk, us, usa.  Paracetamol for sale.  Buy generic Paracetamol.  650mg, 800mg, 875mg, 900mg.  Online buy Paracetamol without a prescription.  Buy generic Paracetamol.  Austin, Texas, Memphis, Tennessee.  Chicago, Illinois. Houston, Texas.  0.4mg, 0.5mg, 1mg, 2.5mg.  Paracetamol price.  Purchase Paracetamol online no prescription.  Köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa.  Rx free Paracetamol.  Buy Paracetamol without a prescription.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Reasons to buy Paracetamol online.  Paracetamol from canadian pharmacy.  Order Paracetamol from mexican pharmacy.</p>
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		<title>reputationXchange.com &#187; corporate responsbility</title>
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	<description>ReputationXchange.com is a blog written by Dr. Leslie Gaines-Ross, Weber Shandwick's Chief Reputation Strategist</description>
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		<title>Buy Paracetamol Without Prescription</title>
		<link>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/</link>
		<comments>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 18:15:28 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[online reputation management]]></category>
		<category><![CDATA[personal reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[online reputation managment]]></category>
		<category><![CDATA[reputation repair]]></category>
		<category><![CDATA[reputation-building]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1429</guid>
		<description><![CDATA[Buy Paracetamol Without Prescription, As a follower of reputation and builder (I like to think) of the importance of reputation in the world of business, I come across new sites on the topic all the time. San Diego, California. Dallas, Texas. San Antonio, Texas, A site called Reputation Repair Services caught my eye.  If it [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://www.mukaumedia.co.uk/wp-content/uploads/2010/02/RepairF.jpg" alt="" width="235" height="179" /> <b>Buy Paracetamol Without Prescription</b>, As a follower of reputation and builder (I like to think) of the importance of reputation in the world of business, I come across new sites on the topic all the time.  <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>, A site called <a href="http://reputationrepairservices.net/">Reputation Repair Services </a>caught my eye.  If it were only this simple.  This company promises it can help with finding you an Internet lawyer, <b>5mg, 50mg, 75mg, 100mg</b>, <b>125mg, 150mg, 200mg, 250mg</b>, cease and desist notices, copyright and trademark infringement notices and domain dispute lawyers.  It can protect your reputation by improving search engine suggestions, <b>buy cheap Paracetamol</b>, <b>Where can i buy cheapest Paracetamol online</b>, create positive blogs, good reviews and more, <b>reasons to buy Paracetamol online</b>.  <b>Paracetamol trusted pharmacy</b>, [This company says that they have been around for many years and the alert below is from their site.]</p>
<p><img style="BORDER-TOP-STYLE: none; BORDER-RIGHT-STYLE: none; BORDER-LEFT-STYLE: none; BORDER-BOTTOM-STYLE: none" title="Don't Pay Any Reputation Company" src="http://www.complaintremover.com/incl-images/performance.jpg" alt="Don't Pay Any Reputation Company" /></p>
<p> There are various packages ranging from 0 per month and upwards. For 0/month, <b>Paracetamol over the counter</b>, <b>Order Paracetamol no prescription</b>, you get site evaluation, keyword research, <b>comprar en línea Paracetamol, comprar Paracetamol baratos</b>, <b>Buy Paracetamol without a prescription</b>, five promotional pages and content that are optimized by the online company, full site optimization, <b>where can i order Paracetamol without prescription</b>, <b>Purchase Paracetamol online no prescription</b>, inclusion in reciprocal linking systems and search engine submissions. You can move up from this minimum service fee (with an 8 month committment) to 0 per month service, <b>Buy Paracetamol Without Prescription</b>. The additional fee provides you with a shared techie “live” and at your service who is devoted to your reputation until the negative information no longer appears on page one of Google, <b>köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, And onward and upward.</p>
<p> I have no doubt that there are people who want negative information about themselves or their company deeply buried or removed from the Internet, <b>buy Paracetamol from canada</b>.  <b>Buy Paracetamol no prescription</b>,  I am not sure however that this takes care of the hard work of reputation building which almost always involves creating high quality products and services, engaging in corporate citizenship, <b>Chicago, Illinois. Houston, Texas</b>, <b>Detroit, Michigan, San Jose, California</b>, ethical behavior, financial soundness, <b>acheter en ligne Paracetamol, acheter Paracetamol bon marché</b>, <b>Online buy Paracetamol without a prescription</b>, innovation and leadership development.  <b>Buy Paracetamol Without Prescription</b>, Oops. If you are also worried about your CEO’s reputation, <b>Paracetamol coupon</b>, <b>Order Paracetamol from mexican pharmacy</b>, they can help you too.  Any CEO missteps can be wiped off the face of the earth. As Reputation Repair reminds us, <b>buy Paracetamol online cod</b>, <b>Kjøpe Paracetamol online, bestill Paracetamol online</b>, “A CEO’s reputation is directly linked to the reputation of the company. The CEO is the face of the company and a leader who provides direction and inspiration.” These words sound familiar since I have written about this topic for years, <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>.  <b>Online buying Paracetamol hcl</b>, I often wonder if these online reputation repair and protection sites can help you build reputation faster by damaging your competitor’s reputation instead.  If I wanted to do some harm, maybe I should just spread rumors about my toughest competitor and get that on page one of Google, <b>Buy Paracetamol Without Prescription</b>. Could I find someone to do that, <b>buy no prescription Paracetamol online</b>.  <b>Japan, craiglist, ebay, overseas, paypal</b>, I doubt that it is easy to find companies willing to compromise themselves but this has crossed my mind. Might be less expensive, <b>buy cheap Paracetamol no rx</b>.  <b>Købe Paracetamol online, αγοράζουν online Paracetamol</b>, All this is to say that online reputation management is important but if this is all that is done to build enduring reputations, this is a short-lived proposition, <b>canada, mexico, india</b>.  <b>Where can i find Paracetamol online</b>, True reputation management deserves more consideration, planning, <b>Paracetamol in cats, dogs, children, man, woman, men, women</b>, <b>0.4mg, 0.5mg, 1mg, 2.5mg</b>, depth and years of hard work.  El Paso, Texas. Washington, D.C. Seattle, Washington.  New York. Los Angeles, California.  Farmacia Paracetamol baratos, Paracetamol online kaufen.  Boston, Massachusetts. Charlotte, Carolina.  Fort Worth, Texas. Denver, Colorado.  Paracetamol withdrawal, snort, alcohol iteraction.  Order Paracetamol online overnight delivery no prescription.  Paracetamol price.  1000mg, 2000mg.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Buy Paracetamol online no prescription.  Indianapolis, Indiana, San Francisco, California.  Australia, uk, us, usa.  Paracetamol for sale.  Buy generic Paracetamol.  650mg, 800mg, 875mg, 900mg.  Online buy Paracetamol without a prescription.  Buy generic Paracetamol.  Austin, Texas, Memphis, Tennessee.  Chicago, Illinois. Houston, Texas.  0.4mg, 0.5mg, 1mg, 2.5mg.  Paracetamol price.  Purchase Paracetamol online no prescription.  Köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa.  Rx free Paracetamol.  Buy Paracetamol without a prescription.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Reasons to buy Paracetamol online.  Paracetamol from canadian pharmacy.  Order Paracetamol from mexican pharmacy.</p>
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		<link>http://reputationxchange.com/2010/04/10/1413/</link>
		<comments>http://reputationxchange.com/2010/04/10/1413/#comments</comments>
		<pubDate>Sat, 10 Apr 2010 15:24:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[safeguarding reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1413</guid>
		<description><![CDATA[Buy Acyclovir (Generic Zovirax) Without Prescription,    A few things reputation-related that I wanted to blog about today. Saw an article in Fortune about what Wall Street analysts think about the importance of CEOs, acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché. Australia, uk, us, usa, The survey from DDI found [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://equalityarizona.files.wordpress.com/2009/05/sustainability1.jpg" alt="" width="300" height="175" /> <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>,    A few things reputation-related that I wanted to blog about today.</p>
<p>Saw an article in <a href="http://www.fortune.com"><em>Fortune</em> </a>about what Wall Street analysts think about the importance of CEOs, <b>acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché</b>.  <b>Australia, uk, us, usa</b>, The survey from <a href="http://www.ddi.com">DDI </a>found that analysts consider the CEO the only executive worth their time and attention. One of the quotes cited in the brief article went like this, <b>Chicago, Illinois. Houston, Texas</b>, <b>Purchase Acyclovir (Generic Zovirax) online no prescription</b>, "I don't spend my time worrying about how companies are fostering their next generation." Talk about short-termism. [Note: I tried to find the survey so I could cite properly and could not, <b>canada, mexico, india</b>. Neither could I find on <em>Fortune</em>'s site, possibly because it was a short piece.]</p>
<p>Also took a look at McKinsey Quarterly's <a href="http://www.mckinseyquarterly.com/How_companies_manage_sustainability_McKinsey_Global_Survey_results__2558">new global survey on sustainability</a>, <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, Definitely worth a read because the information is very rich and noteworthy for those of us interested in how reputation and sustainability work together.  The findings that I found most compelling are:<br />
<ul><br />
	<li>72% say sustainability is "extremely" or "very important" for managing corporate reputation and brands</li><br />
	<li>55% say that investment in sustainability helps build company reputation</li><br />
	<li>36% believe that reputation-building is a top reason for addressing sustainability</li><br />
</ul><br />
No surprise to me was that NGO pressure was very low on the list as a reason for dealing with sustainability (3%), <b>Indianapolis, Indiana, San Francisco, California</b>.  <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>, I used to think that the lack of attention paid to NGOs when this question gets asked demonstrated that executives were fooling themselves for not paying attention to NGOs and trying to engage them.  But now I am starting to think that results like this reflect executives' unwillingness to admit that NGOs have an effect on their sustainability initiatives. Hard to sort out because I do not see how NGOs could not be a primary reason for pushing companies to see their role in greater issues facing society, <b>purchase Acyclovir (Generic Zovirax) online</b>.  <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>, Astonishing as well was that 62% of executives surveyed say their companies do not report sustainability metrics externally to investors or are unaware of how they are used.  When reputation is so important today, why not?  Why not combine financial and non-financial performance into one annual report as Professor Robert Eccles explains in his new book, <a href="http://www.amazon.com/One-Report-Integrated-Reporting-Sustainable/dp/0470587512/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1270912933&amp;sr=8-1">One Report</a>.  <b>Acyclovir (Generic Zovirax) samples</b>, The report also looks at the differences between companies who consider sustainability a top three priority for their CEOs and are effective at managing it . The differences are quite considerable -- more "proactive" companies publish sustainability sections on their Web sites, <b>Jacksonville, Florida, Columbus, Ohio</b>, <b>Buy no prescription Acyclovir (Generic Zovirax) online</b>, embed sustainability data in their communications with investors, participate in sustainability rankings, <b>where can i buy cheapest Acyclovir (Generic Zovirax) online</b>, <b>125mg, 150mg, 200mg, 250mg</b>, issue sustainability reports and communicate with socially responsible investors. My sense is that companies who are more proactive are also more profitable over the long-term, <b>buy Acyclovir (Generic Zovirax) online no prescription</b>.  <b>Order Acyclovir (Generic Zovirax) no prescription</b>, There is no doubt that the past 18 months of recession have stalled some of the great sustainability initiatives that companies have embarked on to improve the world at large and build reputations. 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		<link>http://reputationxchange.com/2010/01/09/2010-the-building-of-business-reputation/</link>
		<comments>http://reputationxchange.com/2010/01/09/2010-the-building-of-business-reputation/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 22:52:26 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
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		<description><![CDATA[Buy Clomid Without Prescription,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, buy Clomid from mexico. Fort Worth, Texas. Denver, Colorado, Thankfully I work at a wonderfully-led, collaborative company, order Clomid no prescription. Detroit, Michigan, San Jose, California, I [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://i.bnet.com/blogs/green_shoots.jpg" alt="" width="188" height="194" /> <b>Buy Clomid Without Prescription</b>,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, <b>buy Clomid from mexico</b>.  <b>Fort Worth, Texas. Denver, Colorado</b>, Thankfully I work at a wonderfully-led, collaborative <a href="http://www.webershandwick.com">company</a>, <b>order Clomid no prescription</b>.  <b>Detroit, Michigan, San Jose, California</b>, I do not take it for granted, believe me, <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, By the way, before I get going with this post, <b>400mg, 450mg, 500mg, 625mg</b>, <b>Reasons to buy Clomid online</b>,  I should mention that I have an article on <a href="http://www.huffingtonpost.com/dr-leslie-gainesross/do-companies-care-about-o_b_413099.">Huffington Post </a>titled “Do Companies Care about Ordinary People?” You are welcome to read it.</p>
<p>Over the holiday, I saved some articles that are worth sharing as this new decade begins and 2010 is in its infancy, <b>Buy Clomid Without Prescription</b>. The first one in my pile is from the <a href="http://www.economist.com/businessfinance/displaystory.cfm?story_id=15125372"><em>Economist</em></a>, <b>buy Clomid online cod</b>.  <b>Online buying Clomid hcl</b>, With all the doom and gloom about business greed and corporate no-no’s in the past decade, <em>The Economist</em> identifies several arguments in the defense of business’s reputation, <b>Clomid over the counter</b>.  <b>Buy Clomid no prescription</b>, Resetting the reputation of business seems to be an apt activity to start off this new year. For sure, <b>buy Clomid without a prescription</b>, <b>Purchase Clomid online</b>, business could use some reputation-building to replace the reputation-bashing we’ve all been witness too.  <b>Buy Clomid Without Prescription</b>, Here are two to mull over:</p>
<p>1. Business “is a remarkable exercise in co-operation.” Businesses manage to get thousands, <b>buy cheap Clomid no rx</b>, <b>Boston, Massachusetts. Charlotte, Carolina</b>, hundreds and tens of people working together to produce ideas and solutions to problems. The fact that people collaborate for the common good is pretty remarkable when you think of it, <b>where can i find Clomid online</b>.  <b>Clomid from canadian pharmacy</b>, I work with my colleagues around the world all the time and some of us have never met. But we all come together to build the <a href="http://www.webershandwick.com">Weber Shandwick </a>brand and help clients, <b>Clomid FDA approveds</b>.</p>
<p>2, <b>Buy Clomid Without Prescription</b>.  <b>Clomid from canadian pharmacy</b>, Business is “an exercise in creativity.” When business people put their heads together to solve a problem, we can invent the most amazing things such as “devices that can provide insulin to diabetics without painful injections” and One Laptop Per Child, <b>order Clomid from mexican pharmacy</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, I might add one more.</p>
<p>3, <b>New York. Los Angeles, California</b>.  <b>Clomid in cats, dogs, children, man, woman, men, women</b>, Business is “an exercise in sense-making.” When I close my book ,<a href="html http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1263076090&amp;sr=8-1"><em>CEO Capital</em></a>, <b>buy no prescription Clomid online</b>, <b>Where can i buy Clomid online</b>, I have a plea for CEOs to infuse companies with meaning.  <b>Buy Clomid Without Prescription</b>, I said and I repeat here, “…it remains a basic human need to be part of something larger than oneself. This essential yearning has not disappeared despite networked computers and the triumph of the Internet.” I urged CEOs to motivate employees and instill companies with a common purpose in the pursuit of worthwhile goals, <b>order Clomid no prescription</b>.  <b>Where can i buy cheapest Clomid online</b>, As <a href="http://en.wikipedia.org/wiki/Max_DePree">Max DePree</a>, legendary leader of <a href="http://www.hermanmiller.com">Herman Miller </a>wrote, <b>where can i order Clomid without prescription</b>, <b>Clomid over the counter</b>, “Leaders owe a covenant to the corporation or institution, which is after all, <b>buy cheap Clomid no rx</b>, <b>125mg, 150mg, 200mg, 250mg</b>, a group of people. Leaders owe the organization a new reference point for what caring, <b>Detroit, Michigan, San Jose, California</b>, <b>Acheter en ligne Clomid, acheter Clomid bon marché</b>, purposeful, committed people can be in the institutional setting.”</p>
<p>With luck, <b>Clomid trusted pharmacy</b>, <b>El Paso, Texas. Washington, D.C. Seattle, Washington</b>, committed leadership and an improving unemployment rate, business might be able to improve its reputation in 2010 (2011?), <b>5mg, 50mg, 75mg, 100mg</b>.  <b>Farmacia Clomid baratos, Clomid online kaufen</b>, I am banking on it.  Boston, Massachusetts. Charlotte, Carolina.  Clomid withdrawal, snort, alcohol iteraction.  Indianapolis, Indiana, San Francisco, California.  400mg, 450mg, 500mg, 625mg.  Clomid samples.  Where can i find Clomid online.  650mg, 800mg, 875mg, 900mg.  Purchase Clomid online.  Købe Clomid online, αγοράζουν online Clomid.  Buy Clomid without a prescription.  Australia, uk, us, usa.  Online buying Clomid hcl.  Nashville-Davidson, Tennessee. Portland, Oregon.  Fort Worth, Texas. Denver, Colorado.  Buy Clomid no prescription.  Buy cheap Clomid.  Buy generic Clomid.  Japan, craiglist, ebay, overseas, paypal.  Austin, Texas, Memphis, Tennessee.  Rx free Clomid.  Buy Clomid online no prescription.  Buy Clomid online cod.  Kjøpe Clomid online, bestill Clomid online.  Order Clomid online overnight delivery no prescription.  Buy Clomid from mexico.  1000mg, 2000mg.  Reasons to buy Clomid online.</p>
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		<link>http://reputationxchange.com/2009/10/23/ceos-as-corporate-citizen-chiefs/</link>
		<comments>http://reputationxchange.com/2009/10/23/ceos-as-corporate-citizen-chiefs/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 22:17:36 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[Boston College Center for Corporate Citizenship]]></category>
		<category><![CDATA[corporate citizenship]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[executives]]></category>
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			<content:encoded><![CDATA[<p> <img src="http://www.rickmansworth.herts.sch.uk/departments/images/Citizenship.jpg" alt="" width="213" height="111" /> <b>Buy Womenra (Female Viagra) Without Prescription</b>, Interested in building and protecting your corporate reputation. <a href="http://www.bcccc.net/index.cfm?pageId=2053">Boston College Center for Corporate Citizenship </a>, <b>order Womenra (Female Viagra) online c.o.d</b>, <b>Buy Womenra (Female Viagra) without prescription</b>, along with support from <a href="http://www.hitachifoundation.org/">The Hitachi Foundation </a>, issued its fourth 2009 State of Corporate Citizenship report, <b>comprar en línea Womenra (Female Viagra), comprar Womenra (Female Viagra) baratos</b>.  <b>Detroit, Michigan, San Jose, California</b>, The report  provides valuable insights from nearly 800 U.S. senior executives about their attitudes and perceptions on the value of corporate citizenship, <b>Womenra (Female Viagra) withdrawal, snort, alcohol iteraction</b>.  <b>Buy cheap Womenra (Female Viagra) no rx</b>, Rightfully so, the authors preface the report by describing the difficult year that faced senior executives and the high expectations about continuing their support of corporate responsibility and giving initiatives, <b>buy no prescription Womenra (Female Viagra) online</b>. The good news is that nearly half of the executives surveyed believe that corporate citizenship is even more important in tough times and kept up their corporate citizenship efforts, <b>Buy Womenra (Female Viagra) Without Prescription</b>.  <b>Where can i buy cheapest Womenra (Female Viagra) online</b>, Boston College Center says that this finding underscores how corporate citizenship has passed the value test. What do executives mean when they report on corporate citizenship, <b>buy generic Womenra (Female Viagra)</b>.  <b>Buy Womenra (Female Viagra) from canada</b>, To them there are three important areas -- ethical business practices (91%), treating employees well (81%) and accurate financial management reporting (76%), <b>japan, craiglist, ebay, overseas, paypal</b>.  <b>Fort Worth, Texas. Denver, Colorado</b>, When it comes to reputation, we have known for some time that reputations are enhanced when a company’s words match its actions in the corporate responsibility space.  Also, <b>købe Womenra (Female Viagra) online, αγοράζουν online Womenra (Female Viagra)</b>, <b>Where can i buy Womenra (Female Viagra) online</b>, <a href="http://www.webershandwick.com">Weber Shandwick's </a><em>Safeguarding Reputation</em> research found that companies with better corporate citizenship track records recovered their reputations faster than those with poorer corporate citizenship records.  <b>Buy Womenra (Female Viagra) Without Prescription</b>, Interesting to me is that the survey found that CEOs are now leading the corporate citizenship agenda in three out of four companies. Understandably and not surprisingly, <b>Austin, Texas, Memphis, Tennessee</b>, <b>Womenra (Female Viagra) coupon</b>, CEOs recognize that their reputations need improvement and corporate citizenship is one way to communicate to employees and other stakeholders that they are concerned about doing the right thing. The survey also identified REPUTATION as the number one driver of corporate citizenship (70% for all executives, <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>, <b>Womenra (Female Viagra) over the counter</b>, 82% for large-company executives). Reputation shares that top spot for the first time with company traditions and values, <b>650mg, 800mg, 875mg, 900mg</b>.  <b>Acheter en ligne Womenra (Female Viagra), acheter Womenra (Female Viagra) bon marché</b>,  Reputation is increasingly becoming a driving force in shaping company and leadership action. 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		<pubDate>Sun, 27 Sep 2009 22:35:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
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		<guid isPermaLink="false">http://reputationxchange.com/?p=1122</guid>
		<description><![CDATA[   Someone asked me where I got 99 tips Buy Lexapro Without Prescription, to safekeeping reputation. Lexapro in cats, dogs, children, man, woman, men, women, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, buy Lexapro online cod, Philadelphia, Pennsylvania. Phoenix, [...]]]></description>
			<content:encoded><![CDATA[<p> <img class="alignnone size-medium wp-image-1129" title="99" src="http://reputationxchange.com/wp-content/uploads/2009/09/99-300x216.jpg" alt="99" width="262" height="216" />   Someone asked me where I got <a href="http://www.webershandwick.com/Default.aspx/Insights/ReputationRx/99TipstoSafekeepingReputation">99 tips</a> <b>Buy Lexapro Without Prescription</b>, to safekeeping reputation.  <b>Lexapro in cats, dogs, children, man, woman, men, women</b>, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, <b>buy Lexapro online cod</b>, <b>Philadelphia, Pennsylvania. Phoenix, Arizona</b>, reread various reports we have done at <a href="http://webershandwick.com/Default.aspx/Insights/ReputationRx">Weber Shandwick </a>on safeguarding reputation and reviewed our most recent study on online reputation. I then yellow-highlighted all the steps to safeguarding reputation that I thought were important in preserving reputation and keeping reputations safe.  I stopped at some number around 65 and thought that maybe I should pare the list down to 50, <b>where can i buy Lexapro online</b>.  <b>Where can i find Lexapro online</b>, However, I liked the number 99 because that is what I originally set out to do, <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>.  So I went back to articles I have written over the years to find more tips and before I knew it, I had about 103 reminders, <b>Buy Lexapro Without Prescription</b>.  <b>Indianapolis, Indiana, San Francisco, California</b>, It did not take much to reduce the 103 to 99 tips.</p>
<p>Looking through all the 99 tips to safekeeping company reputation, <b>buy Lexapro from canada</b>, <b>New York. Los Angeles, California</b>, it appears to me that the mainstays of lasting reputation are transparency, ethics, <b>order Lexapro online overnight delivery no prescription</b>, <b>Lexapro FDA approveds</b>, leadership, culture and responsibility, <b>Lexapro price</b>.  <b>Buy Lexapro no prescription</b>, Regardless of what companies do online or offline, these values must be in place and religiously adhered to to sustain reputational trust during good times and bad, <b>buy cheap Lexapro no rx</b>.  <b>Lexapro for sale</b>, Of course, reasonable financial performance must be in place as well, <b>buy generic Lexapro</b>.  <b>Buy Lexapro online no prescription</b>, As someone else has said, flat is the new black, <b>Lexapro samples</b>.  <b>Austin, Texas, Memphis, Tennessee</b>, As the recession lingers and trust in business erodes, company reputations are at greater risk than ever before, <b>Baltimore, Maryland. Milwaukee, Wisconsin</b>.  <b>Chicago, Illinois. Houston, Texas</b>, Since October is around the corner, my mind turns to the distribution of <a href="http://fortune.com">Fortune's World's Most Admired Companies</a> ballots which should be out the door momentarily.  Respondents are soon to be asked to rate the world's largest companies on their reputational success or failure over these past difficult 12 months, <b>buy no prescription Lexapro online</b>.  <b>Buy cheap Lexapro</b>, What will it take to gain admired status in times as unprecedented as these ? Not an easy question to answer but some of the answers are in those 99 tips.  Lexapro over the counter.  650mg, 800mg, 875mg, 900mg.  Purchase Lexapro online no prescription.  Nashville-Davidson, Tennessee. Portland, Oregon.  El Paso, Texas. Washington, D.C. Seattle, Washington.  Comprar en línea Lexapro, comprar Lexapro baratos.  Köpa Lexapro online, Osta Lexapro online, Jotta Lexapro verkossa.  Boston, Massachusetts. Charlotte, Carolina.  Order Lexapro from mexican pharmacy.  Japan, craiglist, ebay, overseas, paypal.  Acheter en ligne Lexapro, acheter Lexapro bon marché.  125mg, 150mg, 200mg, 250mg.  Reasons to buy Lexapro online.  1000mg, 2000mg.  Order Lexapro online c.o.d.  Online buying Lexapro hcl.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Order Lexapro no prescription.  Lexapro from canadian pharmacy.  Buy Lexapro without a prescription.  Lexapro coupon.  Where can i order Lexapro without prescription.  Australia, uk, us, usa.  Online buy Lexapro without a prescription.  Rx free Lexapro.  Farmacia Lexapro baratos, Lexapro online kaufen.  Lexapro withdrawal, snort, alcohol iteraction.  Jacksonville, Florida, Columbus, Ohio.  400mg, 450mg, 500mg, 625mg.  Buy Lexapro without prescription.  125mg, 150mg, 200mg, 250mg.  Buy no prescription Lexapro online.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Indianapolis, Indiana, San Francisco, California.  Buy cheap Lexapro.  Lexapro for sale.  Order Lexapro from mexican pharmacy.  Baltimore, Maryland. Milwaukee, Wisconsin.  Lexapro price.  Purchase Lexapro online no prescription.  Online buy Lexapro without a prescription.  Buy Lexapro online no prescription.</p>
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			<wfw:commentRss>http://reputationxchange.com/2009/09/27/99-tips-why-not-100-to-safekeep-reputation/feed/</wfw:commentRss>
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		<title>99 Tips to Safekeeping Reputation</title>
		<link>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/</link>
		<comments>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 14:26:39 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Reputation crisis]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[reputation redemption]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[99 Tips]]></category>
		<category><![CDATA[safekeeping reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1103</guid>
		<description><![CDATA[ Today at Weber Shandwick we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, 99 Tips to Safekeeping Reputation provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone [...]]]></description>
			<content:encoded><![CDATA[<img class="alignnone size-full wp-image-1109" title="99tips" src="http://reputationxchange.com/wp-content/uploads/2009/09/99tips2.jpg" alt="99tips" width="222" height="219" /> Today at <a href="http://www.webershandwick.com">Weber Shandwick </a>we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, <em><a href="http://www.webershandwick.com/resources/ws/flash/99Tips_e-version.pdf">99 Tips to Safekeeping Reputation</a> </em>provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone interested in reputation. Enjoy and let me know what you think or would like to see added in our next version. I am thinking of doing this annually.]]></content:encoded>
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		<title>More Responsible, Better Off</title>
		<link>http://reputationxchange.com/2009/07/24/more-responsible-better-off/</link>
		<comments>http://reputationxchange.com/2009/07/24/more-responsible-better-off/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 17:48:49 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[CEO Letters]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[Fortune Most Accountable Companies]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[global companies]]></category>
		<category><![CDATA[planet2050]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[share price]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=963</guid>
		<description><![CDATA[  Corporate responsibility is an integral component of reputation.  Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.  I think it might even matter to the financial community although perhaps to a lesser degree.  However, analysts have noticed its importance as [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"><img src="https://www.energy.siemens.com/cms/00000031/en/ueberuns/missionvis/PublishingImages/CorpResp_1.jpg" alt="" width="344" height="191" />  Corporate responsibility is an integral component of reputation.<span style="mso-spacerun: yes;">  </span>Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.<span style="mso-spacerun: yes;">  </span>I think it might even matter to the financial community although perhaps to a lesser degree.<span style="mso-spacerun: yes;">  </span>However, analysts have noticed its importance as we have seen with the proliferation of socially responsible investing funds.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small;"><span style="font-family: Calibri;">In 2008, Weber Shandwick's <a href="http://www.planet2050.com">Planet 2050 </a>corporate responsibility and sustainability practice conducted a proprietary <a href="http://www.planet2050.com/pdf/Planet2050_CEOShareholderLetter.pdf">analysis </a>that demonstrated the rising prominence of corporate responsibility on leadership agendas. Corporate responsibility mentions in global Fortune 100 annual report CEO Letters to Shareholders increased 18 percent from 2003 to 2007. In 2007, <span style="mso-bidi-font-family: Avenir-Book;">energy efficiency and carbon emissions were the dominant corporate responsibility agenda initiatives addressed in Global 100 CEO Letters to Shareholders. These topics barely figured in CEO annual report Letter mentions in 2003. To a lesser extent, but still noteworthy, leaders in 2007 highlighted their eco-friendly products—such as hybrid cars and healthy food products—in their</span> <span style="mso-bidi-font-family: Avenir-Book;">Letters to Shareholders. Volunteerism, a topic featured in 2003 CEO annual report Letters, appeared less frequently in 2007.</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">As business leaders seemed to increasingly <span style="mso-spacerun: yes;"> </span>commit<span style="mso-spacerun: yes;">  </span>to corporate responsibility initiatives prior to the economic meltdown, we thought we’d look into whether such efforts helped soften the financial blow of the stock market collapse in 2008. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">Using the 2008 <em>Fortune</em> <a href="http://money.cnn.com/galleries/2008/fortune/0811/gallery.accountability.fortune/index.html">Most Accountable Companies </a>list as the measure of corporate commitment to social and environmental goals, Weber Shandwick explored the relationship between accountability <span style="mso-spacerun: yes;"> </span>and stock price performance within the Fortune Global 100. <span style="mso-bidi-font-family: Arial;">The Accountability Rating was first developed by <a href="http://www.accountability21.net/">AccountAbility</a> and <a href="http://www.csrnetwork.com">Csrnetwork </a>and designed with <a href="http://www.asset4.com">Asset4</a>.<span style="mso-spacerun: yes;">  </span></span>Since nearly every company on this list experienced a share price decline during 2008, the analysis focused on the average percentage change of closing prices on December 31, 2007 and December 31, 2008. It was of particular interest that 9 out of the top 10 most accountable companies were European (<a href="http://www.ge.com">GE </a>was the only American company).</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">We found that the top 10 most accountable global companies performed better than the overall global Fortune 500 in terms of share price and profitability.<span style="mso-spacerun: yes;">  </span>When compared to the 10 least accountable companies, the most accountable ones performed better. We were a bit surprised by the +1% lift in profitability among the least accountable and discovered that two highly profitable companies – <a href="http://www.petronis.com">Petronis </a>at #99 and <a href="http://www.berkshirehathaway.com">Berkshire Hathaway</a> at #100 – were on the list, therefore driving the 1% increase. Even when we take Berkshire Hathaway out of the group, the difference is not as dramatic as we expected. The nine least accountable companies fell to -3% in terms of profitability. If Petronis and Berkshire Hathaway both come out the eight least accountable companies fall to -16%. </span></span></span></p>

<table class="MsoNormalTable" style="margin: auto 6.75pt; border-collapse: collapse; mso-yfti-tbllook: 1184; mso-table-lspace: 9.0pt; mso-table-rspace: 9.0pt; mso-table-anchor-vertical: paragraph; mso-table-anchor-horizontal: page; mso-table-left: 102.6pt; mso-table-top: 11.3pt; mso-padding-alt: 0in 0in 0in 0in;" border="0" cellspacing="0" cellpadding="0" align="left">
<tbody>
<tr style="height: 26.95pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; width: 86.8pt; padding-top: 0in; height: 26.95pt; border: black 1pt solid;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;"> </span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Total Global 500</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="color: #ffffff;"><span style="font-size: small;"><span style="font-family: Calibri;">10 Most Accountable</span></span></span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">10 Least Accountable</span></p>
</td>
</tr>
<tr style="height: 11.3pt; mso-yfti-irow: 1;">
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: black 1pt solid; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Share price</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-43%</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-22%</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-35%</span></p>
</td>
</tr>
<tr style="height: 11.65pt; mso-yfti-irow: 2; mso-yfti-lastrow: yes;">
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: black 1pt solid; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Profit</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+5%</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+46%</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+1%</span></p>
</td>
</tr>
</tbody></table>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small; font-family: Calibri;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">The analysis shows that even in an unprecedented<span style="mso-spacerun: yes;">  </span>year like 2008, the most responsible companies<span style="mso-spacerun: yes;">  </span>outperformed their peers. As my fellow colleague and founder of Planet2050 Brendan May said, "It is not surprising that effective and genuine corporate responsibility impacts the bottom line, in good times and bad." </span></span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">Companies cannot afford to abandon their corporate responsibility efforts although it is understandable if progress slows in this economy.<span style="mso-spacerun: yes;">  </span>Companies that abandon corporate responsibility and sustainability efforts are proof positive that it was all for show in the first place.</span></span></span></p>]]></content:encoded>
			<wfw:commentRss>http://reputationxchange.com/2009/07/24/more-responsible-better-off/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>My Thoughts on McKinsey’s Rebuilding Corporate Reputations</title>
		<link>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/</link>
		<comments>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 20:32:43 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[CEO Capital]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[McKinsey Quarterly]]></category>
		<category><![CDATA[NGO]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[rebuilding corporate reputations]]></category>
		<category><![CDATA[reputations]]></category>
		<category><![CDATA[spin]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=863</guid>
		<description><![CDATA[Where do I start?  Several people sent me a copy of the recent McKinsey Quarterly article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox [...]]]></description>
			<content:encoded><![CDATA[<a id="thumbnail" href="http://www.clarkwgriswoldjr.com/REP.gif"><img style="float: left; margin: 10px 10px 0px; border: 1px solid;" src="http://tbn2.google.com/images?q=tbn:EYhu5nuRftx7IM:http://www.clarkwgriswoldjr.com/REP.gif" alt="See full size image" width="106" height="120" /></a>Where do I start?  Several people sent me a copy of the recent <a href="http://www.mckinseyquarterly.com/Rebuilding_corporate_reputations_2367">McKinsey Quarterly </a>article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox because I subscribe but I had not had a chance to read it. My heart sank thinking that McKinsey had come up with the perfect strategy for rebuilding reputations and that all my advice and research in this area was for naught.  I Twittered the article on my ReputationRx Twitter saying that here’s an article that had to be read. After all it was from <a href="http://www.mckinsey.com">McKinsey </a>which I greatly admire and religiously read. Soon enough I began reading the article. I stopped in my tracks. I deleted my Twitter instantly.

There are two major problems with this article.

First, the authors misunderstand the business of public relations.  A few select quotes from the article reflect a misunderstanding about the business of public relations when it comes to reputation-building.

“Now more than ever, it will be action—not spin—that builds strong reputations. Organizations need to enhance their listening skills so that they are sufficiently aware of emerging issues; to reinvigorate their understanding of, and relationships with, critical stakeholders; and to go beyond traditional PR by activating a network of supporters who can influence key constituencies.”

“Moreover, traditional PR spin can’t deal with many NGO concerns, which must often be addressed by changing business operations and conducting two-way conversations.”

“Reputations are built on a foundation not only of communications but also of deeds: stakeholders can see through PR that isn’t supported by real and consistent business activity. Consumers, our research indicates, feel that companies rely too much on lobbying and PR unsupported by action.”

Authors’ Sheila Bonini, David Court and Alberto Marchi are under the general impression that PR practitioners actually believe that reputations can be built on words, not deeds or action. This could not be farther from the truth. In addition, the authors imply in several sentences that PR is only about the one-way conversation, not the two-way dialogue.  Again, far from the truth.  Public relations has always been about the art of conversation with and perceptions of one-to-one or one-to-many stakeholders. The business has always been about developing relationships with many publics, no matter how small, how large or how hard-to-reach.

The second argument I have with the article’s direction is its premise that there are three new ways to manage reputational threats in uncertain times. They are 1) understanding key stakeholders and what matters to them (e.g., benchmarking competitors, quantitative research); 2) being transparent and action-oriented (e.g., more business activities, less lobbying); and, 3) engaging a wider portfolio of influencers through a variety of means to spread word of mouth (e.g., grassroots, partnerships with NGOs). These are good strategies for advising companies and their leaders about restoring and rebuilding reputation. No doubt about it.

These practices, however, are all commonplace in the public relations domain and have been for many years now. In fact, I would argue that this has always been the business of public relations – understanding a company or organization’s many publics, researching stakeholders on perceptions and concerns, getting the true story out, changing corporate behavior by doing the right thing, and engaging influentials in conversations that lead to deeper understanding.  These recommendations are part of the everyday toolbox employed by most PR professionals working now (and for decades). And in fact, PR professionals greatly expanded on these three recommendations years ago, particularly in the general public, corporate responsibility and social media space.

Today’s <a href="http://www.ft.com/cms/s/0/276d7b9e-5463-11de-a58d-00144feabdc0.html"><em>Financial Times</em> </a>had an article on business’ role in restoring reputation and mentioned the McKinsey article. The author seens to agree with me. Whew. Michael Skapinker wrote “This is all sensible but it strikes me as yesterday’s advice.”

Moving on....I do agree wholeheartedly with McKinsey’s conclusion that CEOs should lead a company’s reputation strategy. I have always said that CEOs are the guardians of company reputation. My first book on CEO reputation, <a href="http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070"><em>CEO Capital</em> </a>(2003), argued exactly this point, as I am sure many others have too. 

After letting off some steam here, it occurred to me that PR firms have clearly not done a good enough job communicating what we do for clients or McKinsey’s authors would have known that their recommendations are core to PR engagements today. When I first joined the PR field from <em>Fortune</em>, I too had a limited understanding of what the industry did. Now that I have been in the field for nearly a decade, I recognize that PR is often misunderstood and we are partly to blame.

In short, it seems that McKinsey has succumbed to the stereotype of PR as an industry of spin doctors and no more. This is not true. And probably has never been true. McKinsey’s recommendations are not new and the best of them have been used by PR for some time now. What is needed is not as McKinsey proclaims, less PR but probably more PR.]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>A Year for Scorecards</title>
		<link>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/</link>
		<comments>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/#comments</comments>
		<pubDate>Sat, 30 May 2009 18:04:42 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Scorecards]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[DiversityInc]]></category>
		<category><![CDATA[Ethisphere]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[rankings]]></category>
		<category><![CDATA[reputation-buidling]]></category>
		<category><![CDATA[Scoreboxx]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=823</guid>
		<description><![CDATA[  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. We keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"><img src="http://cynicalpeak.com/images/scorecardFrontPage.png" alt="" width="266" height="260" />  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. <a href="http://www.webershandwick.com">We </a>keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best reputation, best training, etc. <span style="mso-spacerun: yes;"> </span>The database looks at when applications are due, when they are announced, who fills out the surveys, how to apply, how popular the ranking <span style="mso-spacerun: yes;"> </span>is, etc. <span style="mso-spacerun: yes;"> </span>You get it. <span style="mso-spacerun: yes;"> </span>The database, called Scoreboxx™, helps companies “credentialize” themselves and communicate how they lead the industry. <span style="mso-spacerun: yes;"> </span>It is part of our reputation-building services.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Since we realized it would be next to impossible to determine if there has been a change in the number of scorecards year over year since many scorecards just disappear or just get added randomly, we took a look at response rates to some of the rankings in 2007 vs. 2008. Not a scientific analysis but interesting nevertheless. <span style="mso-spacerun: yes;"> </span>Listed below is our brief analysis of some of them for what’s worth.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Some are up and some are down. Some are flat. Here is what Liz, my colleague, and I think. For those awards where recruiting or talent <span style="mso-spacerun: yes;"> </span>are important, higher responses have been recorded year over year. More employers returned surveys for <em style="mso-bidi-font-style: normal;"><a href="http://www.businessweek.com">BusinessWeek</a></em>’s Best Places to Launch a Career and <a href="http://www.fortune.com"><em style="mso-bidi-font-style: normal;">Fortune</em>’s </a>Top 100 MBA Employers, more applications were received this year for <em style="mso-bidi-font-style: normal;"><a href="http://diversityinc.com">DiversityInc </a></em>Top 50 and more nominations came in for the <a href="http://www.ethishpere.com">World’s Most Ethical Companies</a>.<span style="mso-spacerun: yes;">  </span>It goes without saying that the lower number of respondents for B<em style="mso-bidi-font-style: normal;">usinessWeek’</em>s Most Innovative Companies means nothing since this has been a disruptive year for business and some executives were just holding your breath that they were not getting pink slips. And presumably many did.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> </p>

<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<table class="MsoNormalTable" style="margin: auto auto auto -0.75pt; border-collapse: collapse; mso-yfti-tbllook: 1184; mso-padding-alt: 0in 0in 0in 0in; mso-table-layout-alt: fixed;" border="0" cellspacing="0" cellpadding="0" width="572">
<tbody>
<tr style="height: 12.75pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 0.5in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 8pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Chg vs. prior year</span></strong></p>
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<tr style="height: 23.25pt; mso-yfti-irow: 1;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">List</span></strong></p>
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<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2007</span></strong></p>
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<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2008</span></strong></p>
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<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2009</span></strong></p>
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<tr style="height: 3pt; mso-yfti-irow: 2;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Best Places to Launch a Career</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: black 1pt solid; height: 3pt;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
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<tr style="height: 12.75pt; mso-yfti-irow: 3;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Career directors</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">63</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">60</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: black 1pt solid; height: 12.75pt;" rowspan="2" width="120">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">(will be out in Sept)</span></p>
</td>
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<tr style="height: 12.75pt; mso-yfti-irow: 4;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Employers</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">95</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">119</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Customer Service Champs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 6;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Most Innovative Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,950 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,700 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 7;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">DiversityInc</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 50 Companies for Diversity</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">352 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">401 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 22.5pt; mso-yfti-irow: 8;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Ethisphere</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> World's Most Ethical Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 8.0pt;">"…received a record # of company nominations…" (no data)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 25.5pt; mso-yfti-irow: 9;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune </span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Best Companies to Work For</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> 100,000 employees (246/company) </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">~81,000 employees (229/company)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 10;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 100 MBA Employers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">5,769 MBA candidates</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,207 MBA candidates</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 11;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Harris Interactive Reputation Quotient</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">7,105 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,587 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 12; mso-yfti-lastrow: yes;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Reputation Institute Global Pulse</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;60,000 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;70,000 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
</tbody></table>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: Calibri;"> </span></span> </p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">What does seem interesting is that in a world where companies have stumbled catastrophically and reputational equity has been slipping away, the focus on talent, diversity and ethics might be a good sign of better things to come.</span></p>]]></content:encoded>
			<wfw:commentRss>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The  billion Apology</title>
		<link>http://reputationxchange.com/2010/04/10/1413/</link>
		<comments>http://reputationxchange.com/2010/04/10/1413/#comments</comments>
		<pubDate>Sat, 10 Apr 2010 15:24:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[safeguarding reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1413</guid>
		<description><![CDATA[Buy Acyclovir (Generic Zovirax) Without Prescription,    A few things reputation-related that I wanted to blog about today. Saw an article in Fortune about what Wall Street analysts think about the importance of CEOs, acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché. Australia, uk, us, usa, The survey from DDI found [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://equalityarizona.files.wordpress.com/2009/05/sustainability1.jpg" alt="" width="300" height="175" /> <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>,    A few things reputation-related that I wanted to blog about today.</p>
<p>Saw an article in <a href="http://www.fortune.com"><em>Fortune</em> </a>about what Wall Street analysts think about the importance of CEOs, <b>acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché</b>.  <b>Australia, uk, us, usa</b>, The survey from <a href="http://www.ddi.com">DDI </a>found that analysts consider the CEO the only executive worth their time and attention. One of the quotes cited in the brief article went like this, <b>Chicago, Illinois. Houston, Texas</b>, <b>Purchase Acyclovir (Generic Zovirax) online no prescription</b>, "I don't spend my time worrying about how companies are fostering their next generation." Talk about short-termism. [Note: I tried to find the survey so I could cite properly and could not, <b>canada, mexico, india</b>. Neither could I find on <em>Fortune</em>'s site, possibly because it was a short piece.]</p>
<p>Also took a look at McKinsey Quarterly's <a href="http://www.mckinseyquarterly.com/How_companies_manage_sustainability_McKinsey_Global_Survey_results__2558">new global survey on sustainability</a>, <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, Definitely worth a read because the information is very rich and noteworthy for those of us interested in how reputation and sustainability work together.  The findings that I found most compelling are:<br />
<ul><br />
	<li>72% say sustainability is "extremely" or "very important" for managing corporate reputation and brands</li><br />
	<li>55% say that investment in sustainability helps build company reputation</li><br />
	<li>36% believe that reputation-building is a top reason for addressing sustainability</li><br />
</ul><br />
No surprise to me was that NGO pressure was very low on the list as a reason for dealing with sustainability (3%), <b>Indianapolis, Indiana, San Francisco, California</b>.  <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>, I used to think that the lack of attention paid to NGOs when this question gets asked demonstrated that executives were fooling themselves for not paying attention to NGOs and trying to engage them.  But now I am starting to think that results like this reflect executives' unwillingness to admit that NGOs have an effect on their sustainability initiatives. Hard to sort out because I do not see how NGOs could not be a primary reason for pushing companies to see their role in greater issues facing society, <b>purchase Acyclovir (Generic Zovirax) online</b>.  <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>, Astonishing as well was that 62% of executives surveyed say their companies do not report sustainability metrics externally to investors or are unaware of how they are used.  When reputation is so important today, why not?  Why not combine financial and non-financial performance into one annual report as Professor Robert Eccles explains in his new book, <a href="http://www.amazon.com/One-Report-Integrated-Reporting-Sustainable/dp/0470587512/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1270912933&amp;sr=8-1">One Report</a>.  <b>Acyclovir (Generic Zovirax) samples</b>, The report also looks at the differences between companies who consider sustainability a top three priority for their CEOs and are effective at managing it . The differences are quite considerable -- more "proactive" companies publish sustainability sections on their Web sites, <b>Jacksonville, Florida, Columbus, Ohio</b>, <b>Buy no prescription Acyclovir (Generic Zovirax) online</b>, embed sustainability data in their communications with investors, participate in sustainability rankings, <b>where can i buy cheapest Acyclovir (Generic Zovirax) online</b>, <b>125mg, 150mg, 200mg, 250mg</b>, issue sustainability reports and communicate with socially responsible investors. My sense is that companies who are more proactive are also more profitable over the long-term, <b>buy Acyclovir (Generic Zovirax) online no prescription</b>.  <b>Order Acyclovir (Generic Zovirax) no prescription</b>, There is no doubt that the past 18 months of recession have stalled some of the great sustainability initiatives that companies have embarked on to improve the world at large and build reputations. However, <b>japan, craiglist, ebay, overseas, paypal</b>, <b>Online buying Acyclovir (Generic Zovirax) hcl</b>, I have no doubt that these programs will come back full force with a vengeance in the long-term.  Austin, Texas, Memphis, Tennessee.  Acyclovir (Generic Zovirax) withdrawal, snort, alcohol iteraction.  Buy Acyclovir (Generic Zovirax) from mexico.  Detroit, Michigan, San Jose, California.  650mg, 800mg, 875mg, 900mg.  Buy cheap Acyclovir (Generic Zovirax).  5mg, 50mg, 75mg, 100mg.  San Diego, California. Dallas, Texas. San Antonio, Texas.  1000mg, 2000mg.  Where can i order Acyclovir (Generic Zovirax) without prescription.  0.4mg, 0.5mg, 1mg, 2.5mg.  Acyclovir (Generic Zovirax) in cats, dogs, children, man, woman, men, women.  Buy Acyclovir (Generic Zovirax) no prescription.  Acyclovir (Generic Zovirax) trusted pharmacy.  Fort Worth, Texas. Denver, Colorado.  Rx free Acyclovir (Generic Zovirax).  Buy generic Acyclovir (Generic Zovirax).  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		<title>reputationXchange.com &#187; corporate responsbility</title>
	<atom:link href="http://reputationxchange.com/category/corporate-responsbility/feed/" rel="self" type="application/rss+xml" />
	<link>http://reputationxchange.com</link>
	<description>ReputationXchange.com is a blog written by Dr. Leslie Gaines-Ross, Weber Shandwick's Chief Reputation Strategist</description>
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		<link>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/</link>
		<comments>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 18:15:28 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[online reputation management]]></category>
		<category><![CDATA[personal reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[online reputation managment]]></category>
		<category><![CDATA[reputation repair]]></category>
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		<guid isPermaLink="false">http://reputationxchange.com/?p=1429</guid>
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			<content:encoded><![CDATA[<p> <img src="http://www.mukaumedia.co.uk/wp-content/uploads/2010/02/RepairF.jpg" alt="" width="235" height="179" /> <b>Buy Paracetamol Without Prescription</b>, As a follower of reputation and builder (I like to think) of the importance of reputation in the world of business, I come across new sites on the topic all the time.  <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>, A site called <a href="http://reputationrepairservices.net/">Reputation Repair Services </a>caught my eye.  If it were only this simple.  This company promises it can help with finding you an Internet lawyer, <b>5mg, 50mg, 75mg, 100mg</b>, <b>125mg, 150mg, 200mg, 250mg</b>, cease and desist notices, copyright and trademark infringement notices and domain dispute lawyers.  It can protect your reputation by improving search engine suggestions, <b>buy cheap Paracetamol</b>, <b>Where can i buy cheapest Paracetamol online</b>, create positive blogs, good reviews and more, <b>reasons to buy Paracetamol online</b>.  <b>Paracetamol trusted pharmacy</b>, [This company says that they have been around for many years and the alert below is from their site.]</p>
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<p> There are various packages ranging from 0 per month and upwards. For 0/month, <b>Paracetamol over the counter</b>, <b>Order Paracetamol no prescription</b>, you get site evaluation, keyword research, <b>comprar en línea Paracetamol, comprar Paracetamol baratos</b>, <b>Buy Paracetamol without a prescription</b>, five promotional pages and content that are optimized by the online company, full site optimization, <b>where can i order Paracetamol without prescription</b>, <b>Purchase Paracetamol online no prescription</b>, inclusion in reciprocal linking systems and search engine submissions. You can move up from this minimum service fee (with an 8 month committment) to 0 per month service, <b>Buy Paracetamol Without Prescription</b>. The additional fee provides you with a shared techie “live” and at your service who is devoted to your reputation until the negative information no longer appears on page one of Google, <b>köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, And onward and upward.</p>
<p> I have no doubt that there are people who want negative information about themselves or their company deeply buried or removed from the Internet, <b>buy Paracetamol from canada</b>.  <b>Buy Paracetamol no prescription</b>,  I am not sure however that this takes care of the hard work of reputation building which almost always involves creating high quality products and services, engaging in corporate citizenship, <b>Chicago, Illinois. Houston, Texas</b>, <b>Detroit, Michigan, San Jose, California</b>, ethical behavior, financial soundness, <b>acheter en ligne Paracetamol, acheter Paracetamol bon marché</b>, <b>Online buy Paracetamol without a prescription</b>, innovation and leadership development.  <b>Buy Paracetamol Without Prescription</b>, Oops. If you are also worried about your CEO’s reputation, <b>Paracetamol coupon</b>, <b>Order Paracetamol from mexican pharmacy</b>, they can help you too.  Any CEO missteps can be wiped off the face of the earth. As Reputation Repair reminds us, <b>buy Paracetamol online cod</b>, <b>Kjøpe Paracetamol online, bestill Paracetamol online</b>, “A CEO’s reputation is directly linked to the reputation of the company. The CEO is the face of the company and a leader who provides direction and inspiration.” These words sound familiar since I have written about this topic for years, <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>.  <b>Online buying Paracetamol hcl</b>, I often wonder if these online reputation repair and protection sites can help you build reputation faster by damaging your competitor’s reputation instead.  If I wanted to do some harm, maybe I should just spread rumors about my toughest competitor and get that on page one of Google, <b>Buy Paracetamol Without Prescription</b>. Could I find someone to do that, <b>buy no prescription Paracetamol online</b>.  <b>Japan, craiglist, ebay, overseas, paypal</b>, I doubt that it is easy to find companies willing to compromise themselves but this has crossed my mind. Might be less expensive, <b>buy cheap Paracetamol no rx</b>.  <b>Købe Paracetamol online, αγοράζουν online Paracetamol</b>, All this is to say that online reputation management is important but if this is all that is done to build enduring reputations, this is a short-lived proposition, <b>canada, mexico, india</b>.  <b>Where can i find Paracetamol online</b>, True reputation management deserves more consideration, planning, <b>Paracetamol in cats, dogs, children, man, woman, men, women</b>, <b>0.4mg, 0.5mg, 1mg, 2.5mg</b>, depth and years of hard work.  El Paso, Texas. Washington, D.C. Seattle, Washington.  New York. Los Angeles, California.  Farmacia Paracetamol baratos, Paracetamol online kaufen.  Boston, Massachusetts. Charlotte, Carolina.  Fort Worth, Texas. Denver, Colorado.  Paracetamol withdrawal, snort, alcohol iteraction.  Order Paracetamol online overnight delivery no prescription.  Paracetamol price.  1000mg, 2000mg.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Buy Paracetamol online no prescription.  Indianapolis, Indiana, San Francisco, California.  Australia, uk, us, usa.  Paracetamol for sale.  Buy generic Paracetamol.  650mg, 800mg, 875mg, 900mg.  Online buy Paracetamol without a prescription.  Buy generic Paracetamol.  Austin, Texas, Memphis, Tennessee.  Chicago, Illinois. Houston, Texas.  0.4mg, 0.5mg, 1mg, 2.5mg.  Paracetamol price.  Purchase Paracetamol online no prescription.  Köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa.  Rx free Paracetamol.  Buy Paracetamol without a prescription.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Reasons to buy Paracetamol online.  Paracetamol from canadian pharmacy.  Order Paracetamol from mexican pharmacy.</p>
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		<pubDate>Sat, 10 Apr 2010 15:24:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[safeguarding reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1413</guid>
		<description><![CDATA[Buy Acyclovir (Generic Zovirax) Without Prescription,    A few things reputation-related that I wanted to blog about today. Saw an article in Fortune about what Wall Street analysts think about the importance of CEOs, acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché. Australia, uk, us, usa, The survey from DDI found [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://equalityarizona.files.wordpress.com/2009/05/sustainability1.jpg" alt="" width="300" height="175" /> <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>,    A few things reputation-related that I wanted to blog about today.</p>
<p>Saw an article in <a href="http://www.fortune.com"><em>Fortune</em> </a>about what Wall Street analysts think about the importance of CEOs, <b>acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché</b>.  <b>Australia, uk, us, usa</b>, The survey from <a href="http://www.ddi.com">DDI </a>found that analysts consider the CEO the only executive worth their time and attention. One of the quotes cited in the brief article went like this, <b>Chicago, Illinois. Houston, Texas</b>, <b>Purchase Acyclovir (Generic Zovirax) online no prescription</b>, "I don't spend my time worrying about how companies are fostering their next generation." Talk about short-termism. [Note: I tried to find the survey so I could cite properly and could not, <b>canada, mexico, india</b>. Neither could I find on <em>Fortune</em>'s site, possibly because it was a short piece.]</p>
<p>Also took a look at McKinsey Quarterly's <a href="http://www.mckinseyquarterly.com/How_companies_manage_sustainability_McKinsey_Global_Survey_results__2558">new global survey on sustainability</a>, <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, Definitely worth a read because the information is very rich and noteworthy for those of us interested in how reputation and sustainability work together.  The findings that I found most compelling are:<br />
<ul><br />
	<li>72% say sustainability is "extremely" or "very important" for managing corporate reputation and brands</li><br />
	<li>55% say that investment in sustainability helps build company reputation</li><br />
	<li>36% believe that reputation-building is a top reason for addressing sustainability</li><br />
</ul><br />
No surprise to me was that NGO pressure was very low on the list as a reason for dealing with sustainability (3%), <b>Indianapolis, Indiana, San Francisco, California</b>.  <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>, I used to think that the lack of attention paid to NGOs when this question gets asked demonstrated that executives were fooling themselves for not paying attention to NGOs and trying to engage them.  But now I am starting to think that results like this reflect executives' unwillingness to admit that NGOs have an effect on their sustainability initiatives. Hard to sort out because I do not see how NGOs could not be a primary reason for pushing companies to see their role in greater issues facing society, <b>purchase Acyclovir (Generic Zovirax) online</b>.  <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>, Astonishing as well was that 62% of executives surveyed say their companies do not report sustainability metrics externally to investors or are unaware of how they are used.  When reputation is so important today, why not?  Why not combine financial and non-financial performance into one annual report as Professor Robert Eccles explains in his new book, <a href="http://www.amazon.com/One-Report-Integrated-Reporting-Sustainable/dp/0470587512/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1270912933&amp;sr=8-1">One Report</a>.  <b>Acyclovir (Generic Zovirax) samples</b>, The report also looks at the differences between companies who consider sustainability a top three priority for their CEOs and are effective at managing it . The differences are quite considerable -- more "proactive" companies publish sustainability sections on their Web sites, <b>Jacksonville, Florida, Columbus, Ohio</b>, <b>Buy no prescription Acyclovir (Generic Zovirax) online</b>, embed sustainability data in their communications with investors, participate in sustainability rankings, <b>where can i buy cheapest Acyclovir (Generic Zovirax) online</b>, <b>125mg, 150mg, 200mg, 250mg</b>, issue sustainability reports and communicate with socially responsible investors. My sense is that companies who are more proactive are also more profitable over the long-term, <b>buy Acyclovir (Generic Zovirax) online no prescription</b>.  <b>Order Acyclovir (Generic Zovirax) no prescription</b>, There is no doubt that the past 18 months of recession have stalled some of the great sustainability initiatives that companies have embarked on to improve the world at large and build reputations. 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		<link>http://reputationxchange.com/2010/01/09/2010-the-building-of-business-reputation/</link>
		<comments>http://reputationxchange.com/2010/01/09/2010-the-building-of-business-reputation/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 22:52:26 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
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		<category><![CDATA[business reputation]]></category>
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		<description><![CDATA[Buy Clomid Without Prescription,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, buy Clomid from mexico. Fort Worth, Texas. Denver, Colorado, Thankfully I work at a wonderfully-led, collaborative company, order Clomid no prescription. Detroit, Michigan, San Jose, California, I [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://i.bnet.com/blogs/green_shoots.jpg" alt="" width="188" height="194" /> <b>Buy Clomid Without Prescription</b>,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, <b>buy Clomid from mexico</b>.  <b>Fort Worth, Texas. Denver, Colorado</b>, Thankfully I work at a wonderfully-led, collaborative <a href="http://www.webershandwick.com">company</a>, <b>order Clomid no prescription</b>.  <b>Detroit, Michigan, San Jose, California</b>, I do not take it for granted, believe me, <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, By the way, before I get going with this post, <b>400mg, 450mg, 500mg, 625mg</b>, <b>Reasons to buy Clomid online</b>,  I should mention that I have an article on <a href="http://www.huffingtonpost.com/dr-leslie-gainesross/do-companies-care-about-o_b_413099.">Huffington Post </a>titled “Do Companies Care about Ordinary People?” You are welcome to read it.</p>
<p>Over the holiday, I saved some articles that are worth sharing as this new decade begins and 2010 is in its infancy, <b>Buy Clomid Without Prescription</b>. The first one in my pile is from the <a href="http://www.economist.com/businessfinance/displaystory.cfm?story_id=15125372"><em>Economist</em></a>, <b>buy Clomid online cod</b>.  <b>Online buying Clomid hcl</b>, With all the doom and gloom about business greed and corporate no-no’s in the past decade, <em>The Economist</em> identifies several arguments in the defense of business’s reputation, <b>Clomid over the counter</b>.  <b>Buy Clomid no prescription</b>, Resetting the reputation of business seems to be an apt activity to start off this new year. For sure, <b>buy Clomid without a prescription</b>, <b>Purchase Clomid online</b>, business could use some reputation-building to replace the reputation-bashing we’ve all been witness too.  <b>Buy Clomid Without Prescription</b>, Here are two to mull over:</p>
<p>1. Business “is a remarkable exercise in co-operation.” Businesses manage to get thousands, <b>buy cheap Clomid no rx</b>, <b>Boston, Massachusetts. Charlotte, Carolina</b>, hundreds and tens of people working together to produce ideas and solutions to problems. The fact that people collaborate for the common good is pretty remarkable when you think of it, <b>where can i find Clomid online</b>.  <b>Clomid from canadian pharmacy</b>, I work with my colleagues around the world all the time and some of us have never met. But we all come together to build the <a href="http://www.webershandwick.com">Weber Shandwick </a>brand and help clients, <b>Clomid FDA approveds</b>.</p>
<p>2, <b>Buy Clomid Without Prescription</b>.  <b>Clomid from canadian pharmacy</b>, Business is “an exercise in creativity.” When business people put their heads together to solve a problem, we can invent the most amazing things such as “devices that can provide insulin to diabetics without painful injections” and One Laptop Per Child, <b>order Clomid from mexican pharmacy</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, I might add one more.</p>
<p>3, <b>New York. Los Angeles, California</b>.  <b>Clomid in cats, dogs, children, man, woman, men, women</b>, Business is “an exercise in sense-making.” When I close my book ,<a href="html http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1263076090&amp;sr=8-1"><em>CEO Capital</em></a>, <b>buy no prescription Clomid online</b>, <b>Where can i buy Clomid online</b>, I have a plea for CEOs to infuse companies with meaning.  <b>Buy Clomid Without Prescription</b>, I said and I repeat here, “…it remains a basic human need to be part of something larger than oneself. This essential yearning has not disappeared despite networked computers and the triumph of the Internet.” I urged CEOs to motivate employees and instill companies with a common purpose in the pursuit of worthwhile goals, <b>order Clomid no prescription</b>.  <b>Where can i buy cheapest Clomid online</b>, As <a href="http://en.wikipedia.org/wiki/Max_DePree">Max DePree</a>, legendary leader of <a href="http://www.hermanmiller.com">Herman Miller </a>wrote, <b>where can i order Clomid without prescription</b>, <b>Clomid over the counter</b>, “Leaders owe a covenant to the corporation or institution, which is after all, <b>buy cheap Clomid no rx</b>, <b>125mg, 150mg, 200mg, 250mg</b>, a group of people. Leaders owe the organization a new reference point for what caring, <b>Detroit, Michigan, San Jose, California</b>, <b>Acheter en ligne Clomid, acheter Clomid bon marché</b>, purposeful, committed people can be in the institutional setting.”</p>
<p>With luck, <b>Clomid trusted pharmacy</b>, <b>El Paso, Texas. Washington, D.C. Seattle, Washington</b>, committed leadership and an improving unemployment rate, business might be able to improve its reputation in 2010 (2011?), <b>5mg, 50mg, 75mg, 100mg</b>.  <b>Farmacia Clomid baratos, Clomid online kaufen</b>, I am banking on it.  Boston, Massachusetts. Charlotte, Carolina.  Clomid withdrawal, snort, alcohol iteraction.  Indianapolis, Indiana, San Francisco, California.  400mg, 450mg, 500mg, 625mg.  Clomid samples.  Where can i find Clomid online.  650mg, 800mg, 875mg, 900mg.  Purchase Clomid online.  Købe Clomid online, αγοράζουν online Clomid.  Buy Clomid without a prescription.  Australia, uk, us, usa.  Online buying Clomid hcl.  Nashville-Davidson, Tennessee. Portland, Oregon.  Fort Worth, Texas. Denver, Colorado.  Buy Clomid no prescription.  Buy cheap Clomid.  Buy generic Clomid.  Japan, craiglist, ebay, overseas, paypal.  Austin, Texas, Memphis, Tennessee.  Rx free Clomid.  Buy Clomid online no prescription.  Buy Clomid online cod.  Kjøpe Clomid online, bestill Clomid online.  Order Clomid online overnight delivery no prescription.  Buy Clomid from mexico.  1000mg, 2000mg.  Reasons to buy Clomid online.</p>
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		<link>http://reputationxchange.com/2009/10/23/ceos-as-corporate-citizen-chiefs/</link>
		<comments>http://reputationxchange.com/2009/10/23/ceos-as-corporate-citizen-chiefs/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 22:17:36 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[Boston College Center for Corporate Citizenship]]></category>
		<category><![CDATA[corporate citizenship]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[executives]]></category>
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			<content:encoded><![CDATA[<p> <img src="http://www.rickmansworth.herts.sch.uk/departments/images/Citizenship.jpg" alt="" width="213" height="111" /> <b>Buy Womenra (Female Viagra) Without Prescription</b>, Interested in building and protecting your corporate reputation. <a href="http://www.bcccc.net/index.cfm?pageId=2053">Boston College Center for Corporate Citizenship </a>, <b>order Womenra (Female Viagra) online c.o.d</b>, <b>Buy Womenra (Female Viagra) without prescription</b>, along with support from <a href="http://www.hitachifoundation.org/">The Hitachi Foundation </a>, issued its fourth 2009 State of Corporate Citizenship report, <b>comprar en línea Womenra (Female Viagra), comprar Womenra (Female Viagra) baratos</b>.  <b>Detroit, Michigan, San Jose, California</b>, The report  provides valuable insights from nearly 800 U.S. senior executives about their attitudes and perceptions on the value of corporate citizenship, <b>Womenra (Female Viagra) withdrawal, snort, alcohol iteraction</b>.  <b>Buy cheap Womenra (Female Viagra) no rx</b>, Rightfully so, the authors preface the report by describing the difficult year that faced senior executives and the high expectations about continuing their support of corporate responsibility and giving initiatives, <b>buy no prescription Womenra (Female Viagra) online</b>. The good news is that nearly half of the executives surveyed believe that corporate citizenship is even more important in tough times and kept up their corporate citizenship efforts, <b>Buy Womenra (Female Viagra) Without Prescription</b>.  <b>Where can i buy cheapest Womenra (Female Viagra) online</b>, Boston College Center says that this finding underscores how corporate citizenship has passed the value test. What do executives mean when they report on corporate citizenship, <b>buy generic Womenra (Female Viagra)</b>.  <b>Buy Womenra (Female Viagra) from canada</b>, To them there are three important areas -- ethical business practices (91%), treating employees well (81%) and accurate financial management reporting (76%), <b>japan, craiglist, ebay, overseas, paypal</b>.  <b>Fort Worth, Texas. Denver, Colorado</b>, When it comes to reputation, we have known for some time that reputations are enhanced when a company’s words match its actions in the corporate responsibility space.  Also, <b>købe Womenra (Female Viagra) online, αγοράζουν online Womenra (Female Viagra)</b>, <b>Where can i buy Womenra (Female Viagra) online</b>, <a href="http://www.webershandwick.com">Weber Shandwick's </a><em>Safeguarding Reputation</em> research found that companies with better corporate citizenship track records recovered their reputations faster than those with poorer corporate citizenship records.  <b>Buy Womenra (Female Viagra) Without Prescription</b>, Interesting to me is that the survey found that CEOs are now leading the corporate citizenship agenda in three out of four companies. Understandably and not surprisingly, <b>Austin, Texas, Memphis, Tennessee</b>, <b>Womenra (Female Viagra) coupon</b>, CEOs recognize that their reputations need improvement and corporate citizenship is one way to communicate to employees and other stakeholders that they are concerned about doing the right thing. The survey also identified REPUTATION as the number one driver of corporate citizenship (70% for all executives, <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>, <b>Womenra (Female Viagra) over the counter</b>, 82% for large-company executives). Reputation shares that top spot for the first time with company traditions and values, <b>650mg, 800mg, 875mg, 900mg</b>.  <b>Acheter en ligne Womenra (Female Viagra), acheter Womenra (Female Viagra) bon marché</b>,  Reputation is increasingly becoming a driving force in shaping company and leadership action. 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		<pubDate>Sun, 27 Sep 2009 22:35:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
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		<description><![CDATA[   Someone asked me where I got 99 tips Buy Lexapro Without Prescription, to safekeeping reputation. Lexapro in cats, dogs, children, man, woman, men, women, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, buy Lexapro online cod, Philadelphia, Pennsylvania. Phoenix, [...]]]></description>
			<content:encoded><![CDATA[<p> <img class="alignnone size-medium wp-image-1129" title="99" src="http://reputationxchange.com/wp-content/uploads/2009/09/99-300x216.jpg" alt="99" width="262" height="216" />   Someone asked me where I got <a href="http://www.webershandwick.com/Default.aspx/Insights/ReputationRx/99TipstoSafekeepingReputation">99 tips</a> <b>Buy Lexapro Without Prescription</b>, to safekeeping reputation.  <b>Lexapro in cats, dogs, children, man, woman, men, women</b>, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, <b>buy Lexapro online cod</b>, <b>Philadelphia, Pennsylvania. Phoenix, Arizona</b>, reread various reports we have done at <a href="http://webershandwick.com/Default.aspx/Insights/ReputationRx">Weber Shandwick </a>on safeguarding reputation and reviewed our most recent study on online reputation. I then yellow-highlighted all the steps to safeguarding reputation that I thought were important in preserving reputation and keeping reputations safe.  I stopped at some number around 65 and thought that maybe I should pare the list down to 50, <b>where can i buy Lexapro online</b>.  <b>Where can i find Lexapro online</b>, However, I liked the number 99 because that is what I originally set out to do, <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>.  So I went back to articles I have written over the years to find more tips and before I knew it, I had about 103 reminders, <b>Buy Lexapro Without Prescription</b>.  <b>Indianapolis, Indiana, San Francisco, California</b>, It did not take much to reduce the 103 to 99 tips.</p>
<p>Looking through all the 99 tips to safekeeping company reputation, <b>buy Lexapro from canada</b>, <b>New York. Los Angeles, California</b>, it appears to me that the mainstays of lasting reputation are transparency, ethics, <b>order Lexapro online overnight delivery no prescription</b>, <b>Lexapro FDA approveds</b>, leadership, culture and responsibility, <b>Lexapro price</b>.  <b>Buy Lexapro no prescription</b>, Regardless of what companies do online or offline, these values must be in place and religiously adhered to to sustain reputational trust during good times and bad, <b>buy cheap Lexapro no rx</b>.  <b>Lexapro for sale</b>, Of course, reasonable financial performance must be in place as well, <b>buy generic Lexapro</b>.  <b>Buy Lexapro online no prescription</b>, As someone else has said, flat is the new black, <b>Lexapro samples</b>.  <b>Austin, Texas, Memphis, Tennessee</b>, As the recession lingers and trust in business erodes, company reputations are at greater risk than ever before, <b>Baltimore, Maryland. Milwaukee, Wisconsin</b>.  <b>Chicago, Illinois. Houston, Texas</b>, Since October is around the corner, my mind turns to the distribution of <a href="http://fortune.com">Fortune's World's Most Admired Companies</a> ballots which should be out the door momentarily.  Respondents are soon to be asked to rate the world's largest companies on their reputational success or failure over these past difficult 12 months, <b>buy no prescription Lexapro online</b>.  <b>Buy cheap Lexapro</b>, What will it take to gain admired status in times as unprecedented as these ? Not an easy question to answer but some of the answers are in those 99 tips.  Lexapro over the counter.  650mg, 800mg, 875mg, 900mg.  Purchase Lexapro online no prescription.  Nashville-Davidson, Tennessee. Portland, Oregon.  El Paso, Texas. Washington, D.C. Seattle, Washington.  Comprar en línea Lexapro, comprar Lexapro baratos.  Köpa Lexapro online, Osta Lexapro online, Jotta Lexapro verkossa.  Boston, Massachusetts. Charlotte, Carolina.  Order Lexapro from mexican pharmacy.  Japan, craiglist, ebay, overseas, paypal.  Acheter en ligne Lexapro, acheter Lexapro bon marché.  125mg, 150mg, 200mg, 250mg.  Reasons to buy Lexapro online.  1000mg, 2000mg.  Order Lexapro online c.o.d.  Online buying Lexapro hcl.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Order Lexapro no prescription.  Lexapro from canadian pharmacy.  Buy Lexapro without a prescription.  Lexapro coupon.  Where can i order Lexapro without prescription.  Australia, uk, us, usa.  Online buy Lexapro without a prescription.  Rx free Lexapro.  Farmacia Lexapro baratos, Lexapro online kaufen.  Lexapro withdrawal, snort, alcohol iteraction.  Jacksonville, Florida, Columbus, Ohio.  400mg, 450mg, 500mg, 625mg.  Buy Lexapro without prescription.  125mg, 150mg, 200mg, 250mg.  Buy no prescription Lexapro online.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Indianapolis, Indiana, San Francisco, California.  Buy cheap Lexapro.  Lexapro for sale.  Order Lexapro from mexican pharmacy.  Baltimore, Maryland. Milwaukee, Wisconsin.  Lexapro price.  Purchase Lexapro online no prescription.  Online buy Lexapro without a prescription.  Buy Lexapro online no prescription.</p>
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			<wfw:commentRss>http://reputationxchange.com/2009/09/27/99-tips-why-not-100-to-safekeep-reputation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>99 Tips to Safekeeping Reputation</title>
		<link>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/</link>
		<comments>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 14:26:39 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Reputation crisis]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[reputation redemption]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[99 Tips]]></category>
		<category><![CDATA[safekeeping reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1103</guid>
		<description><![CDATA[ Today at Weber Shandwick we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, 99 Tips to Safekeeping Reputation provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone [...]]]></description>
			<content:encoded><![CDATA[<img class="alignnone size-full wp-image-1109" title="99tips" src="http://reputationxchange.com/wp-content/uploads/2009/09/99tips2.jpg" alt="99tips" width="222" height="219" /> Today at <a href="http://www.webershandwick.com">Weber Shandwick </a>we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, <em><a href="http://www.webershandwick.com/resources/ws/flash/99Tips_e-version.pdf">99 Tips to Safekeeping Reputation</a> </em>provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone interested in reputation. Enjoy and let me know what you think or would like to see added in our next version. I am thinking of doing this annually.]]></content:encoded>
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		<title>More Responsible, Better Off</title>
		<link>http://reputationxchange.com/2009/07/24/more-responsible-better-off/</link>
		<comments>http://reputationxchange.com/2009/07/24/more-responsible-better-off/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 17:48:49 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[CEO Letters]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[Fortune Most Accountable Companies]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[global companies]]></category>
		<category><![CDATA[planet2050]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[share price]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=963</guid>
		<description><![CDATA[  Corporate responsibility is an integral component of reputation.  Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.  I think it might even matter to the financial community although perhaps to a lesser degree.  However, analysts have noticed its importance as [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"><img src="https://www.energy.siemens.com/cms/00000031/en/ueberuns/missionvis/PublishingImages/CorpResp_1.jpg" alt="" width="344" height="191" />  Corporate responsibility is an integral component of reputation.<span style="mso-spacerun: yes;">  </span>Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.<span style="mso-spacerun: yes;">  </span>I think it might even matter to the financial community although perhaps to a lesser degree.<span style="mso-spacerun: yes;">  </span>However, analysts have noticed its importance as we have seen with the proliferation of socially responsible investing funds.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small;"><span style="font-family: Calibri;">In 2008, Weber Shandwick's <a href="http://www.planet2050.com">Planet 2050 </a>corporate responsibility and sustainability practice conducted a proprietary <a href="http://www.planet2050.com/pdf/Planet2050_CEOShareholderLetter.pdf">analysis </a>that demonstrated the rising prominence of corporate responsibility on leadership agendas. Corporate responsibility mentions in global Fortune 100 annual report CEO Letters to Shareholders increased 18 percent from 2003 to 2007. In 2007, <span style="mso-bidi-font-family: Avenir-Book;">energy efficiency and carbon emissions were the dominant corporate responsibility agenda initiatives addressed in Global 100 CEO Letters to Shareholders. These topics barely figured in CEO annual report Letter mentions in 2003. To a lesser extent, but still noteworthy, leaders in 2007 highlighted their eco-friendly products—such as hybrid cars and healthy food products—in their</span> <span style="mso-bidi-font-family: Avenir-Book;">Letters to Shareholders. Volunteerism, a topic featured in 2003 CEO annual report Letters, appeared less frequently in 2007.</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">As business leaders seemed to increasingly <span style="mso-spacerun: yes;"> </span>commit<span style="mso-spacerun: yes;">  </span>to corporate responsibility initiatives prior to the economic meltdown, we thought we’d look into whether such efforts helped soften the financial blow of the stock market collapse in 2008. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">Using the 2008 <em>Fortune</em> <a href="http://money.cnn.com/galleries/2008/fortune/0811/gallery.accountability.fortune/index.html">Most Accountable Companies </a>list as the measure of corporate commitment to social and environmental goals, Weber Shandwick explored the relationship between accountability <span style="mso-spacerun: yes;"> </span>and stock price performance within the Fortune Global 100. <span style="mso-bidi-font-family: Arial;">The Accountability Rating was first developed by <a href="http://www.accountability21.net/">AccountAbility</a> and <a href="http://www.csrnetwork.com">Csrnetwork </a>and designed with <a href="http://www.asset4.com">Asset4</a>.<span style="mso-spacerun: yes;">  </span></span>Since nearly every company on this list experienced a share price decline during 2008, the analysis focused on the average percentage change of closing prices on December 31, 2007 and December 31, 2008. It was of particular interest that 9 out of the top 10 most accountable companies were European (<a href="http://www.ge.com">GE </a>was the only American company).</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">We found that the top 10 most accountable global companies performed better than the overall global Fortune 500 in terms of share price and profitability.<span style="mso-spacerun: yes;">  </span>When compared to the 10 least accountable companies, the most accountable ones performed better. We were a bit surprised by the +1% lift in profitability among the least accountable and discovered that two highly profitable companies – <a href="http://www.petronis.com">Petronis </a>at #99 and <a href="http://www.berkshirehathaway.com">Berkshire Hathaway</a> at #100 – were on the list, therefore driving the 1% increase. Even when we take Berkshire Hathaway out of the group, the difference is not as dramatic as we expected. The nine least accountable companies fell to -3% in terms of profitability. If Petronis and Berkshire Hathaway both come out the eight least accountable companies fall to -16%. </span></span></span></p>

<table class="MsoNormalTable" style="margin: auto 6.75pt; border-collapse: collapse; mso-yfti-tbllook: 1184; mso-table-lspace: 9.0pt; mso-table-rspace: 9.0pt; mso-table-anchor-vertical: paragraph; mso-table-anchor-horizontal: page; mso-table-left: 102.6pt; mso-table-top: 11.3pt; mso-padding-alt: 0in 0in 0in 0in;" border="0" cellspacing="0" cellpadding="0" align="left">
<tbody>
<tr style="height: 26.95pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; width: 86.8pt; padding-top: 0in; height: 26.95pt; border: black 1pt solid;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;"> </span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Total Global 500</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="color: #ffffff;"><span style="font-size: small;"><span style="font-family: Calibri;">10 Most Accountable</span></span></span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">10 Least Accountable</span></p>
</td>
</tr>
<tr style="height: 11.3pt; mso-yfti-irow: 1;">
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: black 1pt solid; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Share price</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-43%</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-22%</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-35%</span></p>
</td>
</tr>
<tr style="height: 11.65pt; mso-yfti-irow: 2; mso-yfti-lastrow: yes;">
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: black 1pt solid; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Profit</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+5%</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+46%</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+1%</span></p>
</td>
</tr>
</tbody></table>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small; font-family: Calibri;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">The analysis shows that even in an unprecedented<span style="mso-spacerun: yes;">  </span>year like 2008, the most responsible companies<span style="mso-spacerun: yes;">  </span>outperformed their peers. As my fellow colleague and founder of Planet2050 Brendan May said, "It is not surprising that effective and genuine corporate responsibility impacts the bottom line, in good times and bad." </span></span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">Companies cannot afford to abandon their corporate responsibility efforts although it is understandable if progress slows in this economy.<span style="mso-spacerun: yes;">  </span>Companies that abandon corporate responsibility and sustainability efforts are proof positive that it was all for show in the first place.</span></span></span></p>]]></content:encoded>
			<wfw:commentRss>http://reputationxchange.com/2009/07/24/more-responsible-better-off/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>My Thoughts on McKinsey’s Rebuilding Corporate Reputations</title>
		<link>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/</link>
		<comments>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 20:32:43 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[CEO Capital]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[McKinsey Quarterly]]></category>
		<category><![CDATA[NGO]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[rebuilding corporate reputations]]></category>
		<category><![CDATA[reputations]]></category>
		<category><![CDATA[spin]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=863</guid>
		<description><![CDATA[Where do I start?  Several people sent me a copy of the recent McKinsey Quarterly article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox [...]]]></description>
			<content:encoded><![CDATA[<a id="thumbnail" href="http://www.clarkwgriswoldjr.com/REP.gif"><img style="float: left; margin: 10px 10px 0px; border: 1px solid;" src="http://tbn2.google.com/images?q=tbn:EYhu5nuRftx7IM:http://www.clarkwgriswoldjr.com/REP.gif" alt="See full size image" width="106" height="120" /></a>Where do I start?  Several people sent me a copy of the recent <a href="http://www.mckinseyquarterly.com/Rebuilding_corporate_reputations_2367">McKinsey Quarterly </a>article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox because I subscribe but I had not had a chance to read it. My heart sank thinking that McKinsey had come up with the perfect strategy for rebuilding reputations and that all my advice and research in this area was for naught.  I Twittered the article on my ReputationRx Twitter saying that here’s an article that had to be read. After all it was from <a href="http://www.mckinsey.com">McKinsey </a>which I greatly admire and religiously read. Soon enough I began reading the article. I stopped in my tracks. I deleted my Twitter instantly.

There are two major problems with this article.

First, the authors misunderstand the business of public relations.  A few select quotes from the article reflect a misunderstanding about the business of public relations when it comes to reputation-building.

“Now more than ever, it will be action—not spin—that builds strong reputations. Organizations need to enhance their listening skills so that they are sufficiently aware of emerging issues; to reinvigorate their understanding of, and relationships with, critical stakeholders; and to go beyond traditional PR by activating a network of supporters who can influence key constituencies.”

“Moreover, traditional PR spin can’t deal with many NGO concerns, which must often be addressed by changing business operations and conducting two-way conversations.”

“Reputations are built on a foundation not only of communications but also of deeds: stakeholders can see through PR that isn’t supported by real and consistent business activity. Consumers, our research indicates, feel that companies rely too much on lobbying and PR unsupported by action.”

Authors’ Sheila Bonini, David Court and Alberto Marchi are under the general impression that PR practitioners actually believe that reputations can be built on words, not deeds or action. This could not be farther from the truth. In addition, the authors imply in several sentences that PR is only about the one-way conversation, not the two-way dialogue.  Again, far from the truth.  Public relations has always been about the art of conversation with and perceptions of one-to-one or one-to-many stakeholders. The business has always been about developing relationships with many publics, no matter how small, how large or how hard-to-reach.

The second argument I have with the article’s direction is its premise that there are three new ways to manage reputational threats in uncertain times. They are 1) understanding key stakeholders and what matters to them (e.g., benchmarking competitors, quantitative research); 2) being transparent and action-oriented (e.g., more business activities, less lobbying); and, 3) engaging a wider portfolio of influencers through a variety of means to spread word of mouth (e.g., grassroots, partnerships with NGOs). These are good strategies for advising companies and their leaders about restoring and rebuilding reputation. No doubt about it.

These practices, however, are all commonplace in the public relations domain and have been for many years now. In fact, I would argue that this has always been the business of public relations – understanding a company or organization’s many publics, researching stakeholders on perceptions and concerns, getting the true story out, changing corporate behavior by doing the right thing, and engaging influentials in conversations that lead to deeper understanding.  These recommendations are part of the everyday toolbox employed by most PR professionals working now (and for decades). And in fact, PR professionals greatly expanded on these three recommendations years ago, particularly in the general public, corporate responsibility and social media space.

Today’s <a href="http://www.ft.com/cms/s/0/276d7b9e-5463-11de-a58d-00144feabdc0.html"><em>Financial Times</em> </a>had an article on business’ role in restoring reputation and mentioned the McKinsey article. The author seens to agree with me. Whew. Michael Skapinker wrote “This is all sensible but it strikes me as yesterday’s advice.”

Moving on....I do agree wholeheartedly with McKinsey’s conclusion that CEOs should lead a company’s reputation strategy. I have always said that CEOs are the guardians of company reputation. My first book on CEO reputation, <a href="http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070"><em>CEO Capital</em> </a>(2003), argued exactly this point, as I am sure many others have too. 

After letting off some steam here, it occurred to me that PR firms have clearly not done a good enough job communicating what we do for clients or McKinsey’s authors would have known that their recommendations are core to PR engagements today. When I first joined the PR field from <em>Fortune</em>, I too had a limited understanding of what the industry did. Now that I have been in the field for nearly a decade, I recognize that PR is often misunderstood and we are partly to blame.

In short, it seems that McKinsey has succumbed to the stereotype of PR as an industry of spin doctors and no more. This is not true. And probably has never been true. McKinsey’s recommendations are not new and the best of them have been used by PR for some time now. What is needed is not as McKinsey proclaims, less PR but probably more PR.]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>A Year for Scorecards</title>
		<link>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/</link>
		<comments>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/#comments</comments>
		<pubDate>Sat, 30 May 2009 18:04:42 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Scorecards]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[DiversityInc]]></category>
		<category><![CDATA[Ethisphere]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[rankings]]></category>
		<category><![CDATA[reputation-buidling]]></category>
		<category><![CDATA[Scoreboxx]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=823</guid>
		<description><![CDATA[  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. We keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"><img src="http://cynicalpeak.com/images/scorecardFrontPage.png" alt="" width="266" height="260" />  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. <a href="http://www.webershandwick.com">We </a>keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best reputation, best training, etc. <span style="mso-spacerun: yes;"> </span>The database looks at when applications are due, when they are announced, who fills out the surveys, how to apply, how popular the ranking <span style="mso-spacerun: yes;"> </span>is, etc. <span style="mso-spacerun: yes;"> </span>You get it. <span style="mso-spacerun: yes;"> </span>The database, called Scoreboxx™, helps companies “credentialize” themselves and communicate how they lead the industry. <span style="mso-spacerun: yes;"> </span>It is part of our reputation-building services.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Since we realized it would be next to impossible to determine if there has been a change in the number of scorecards year over year since many scorecards just disappear or just get added randomly, we took a look at response rates to some of the rankings in 2007 vs. 2008. Not a scientific analysis but interesting nevertheless. <span style="mso-spacerun: yes;"> </span>Listed below is our brief analysis of some of them for what’s worth.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Some are up and some are down. Some are flat. Here is what Liz, my colleague, and I think. For those awards where recruiting or talent <span style="mso-spacerun: yes;"> </span>are important, higher responses have been recorded year over year. More employers returned surveys for <em style="mso-bidi-font-style: normal;"><a href="http://www.businessweek.com">BusinessWeek</a></em>’s Best Places to Launch a Career and <a href="http://www.fortune.com"><em style="mso-bidi-font-style: normal;">Fortune</em>’s </a>Top 100 MBA Employers, more applications were received this year for <em style="mso-bidi-font-style: normal;"><a href="http://diversityinc.com">DiversityInc </a></em>Top 50 and more nominations came in for the <a href="http://www.ethishpere.com">World’s Most Ethical Companies</a>.<span style="mso-spacerun: yes;">  </span>It goes without saying that the lower number of respondents for B<em style="mso-bidi-font-style: normal;">usinessWeek’</em>s Most Innovative Companies means nothing since this has been a disruptive year for business and some executives were just holding your breath that they were not getting pink slips. And presumably many did.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> </p>

<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<table class="MsoNormalTable" style="margin: auto auto auto -0.75pt; border-collapse: collapse; mso-yfti-tbllook: 1184; mso-padding-alt: 0in 0in 0in 0in; mso-table-layout-alt: fixed;" border="0" cellspacing="0" cellpadding="0" width="572">
<tbody>
<tr style="height: 12.75pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 0.5in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 8pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Chg vs. prior year</span></strong></p>
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<tr style="height: 23.25pt; mso-yfti-irow: 1;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">List</span></strong></p>
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<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2007</span></strong></p>
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<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2008</span></strong></p>
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<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2009</span></strong></p>
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<tr style="height: 3pt; mso-yfti-irow: 2;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Best Places to Launch a Career</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: black 1pt solid; height: 3pt;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
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<tr style="height: 12.75pt; mso-yfti-irow: 3;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Career directors</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">63</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">60</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: black 1pt solid; height: 12.75pt;" rowspan="2" width="120">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">(will be out in Sept)</span></p>
</td>
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<tr style="height: 12.75pt; mso-yfti-irow: 4;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Employers</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">95</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">119</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Customer Service Champs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 6;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Most Innovative Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,950 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,700 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 7;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">DiversityInc</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 50 Companies for Diversity</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">352 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">401 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 22.5pt; mso-yfti-irow: 8;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Ethisphere</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> World's Most Ethical Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 8.0pt;">"…received a record # of company nominations…" (no data)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 25.5pt; mso-yfti-irow: 9;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune </span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Best Companies to Work For</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> 100,000 employees (246/company) </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">~81,000 employees (229/company)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 10;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 100 MBA Employers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">5,769 MBA candidates</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,207 MBA candidates</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 11;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Harris Interactive Reputation Quotient</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">7,105 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,587 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 12; mso-yfti-lastrow: yes;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Reputation Institute Global Pulse</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;60,000 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;70,000 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
</tbody></table>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: Calibri;"> </span></span> </p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">What does seem interesting is that in a world where companies have stumbled catastrophically and reputational equity has been slipping away, the focus on talent, diversity and ethics might be a good sign of better things to come.</span></p>]]></content:encoded>
			<wfw:commentRss>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The  billion Apology</title>
		<link>http://reputationxchange.com/2010/01/09/2010-the-building-of-business-reputation/</link>
		<comments>http://reputationxchange.com/2010/01/09/2010-the-building-of-business-reputation/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 22:52:26 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
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		<category><![CDATA[Economist]]></category>
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		<category><![CDATA[reputation bashing]]></category>
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		<description><![CDATA[Buy Clomid Without Prescription,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, buy Clomid from mexico. Fort Worth, Texas. Denver, Colorado, Thankfully I work at a wonderfully-led, collaborative company, order Clomid no prescription. Detroit, Michigan, San Jose, California, I [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://i.bnet.com/blogs/green_shoots.jpg" alt="" width="188" height="194" /> <b>Buy Clomid Without Prescription</b>,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, <b>buy Clomid from mexico</b>.  <b>Fort Worth, Texas. Denver, Colorado</b>, Thankfully I work at a wonderfully-led, collaborative <a href="http://www.webershandwick.com">company</a>, <b>order Clomid no prescription</b>.  <b>Detroit, Michigan, San Jose, California</b>, I do not take it for granted, believe me, <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, By the way, before I get going with this post, <b>400mg, 450mg, 500mg, 625mg</b>, <b>Reasons to buy Clomid online</b>,  I should mention that I have an article on <a href="http://www.huffingtonpost.com/dr-leslie-gainesross/do-companies-care-about-o_b_413099.">Huffington Post </a>titled “Do Companies Care about Ordinary People?” You are welcome to read it.</p>
<p>Over the holiday, I saved some articles that are worth sharing as this new decade begins and 2010 is in its infancy, <b>Buy Clomid Without Prescription</b>. The first one in my pile is from the <a href="http://www.economist.com/businessfinance/displaystory.cfm?story_id=15125372"><em>Economist</em></a>, <b>buy Clomid online cod</b>.  <b>Online buying Clomid hcl</b>, With all the doom and gloom about business greed and corporate no-no’s in the past decade, <em>The Economist</em> identifies several arguments in the defense of business’s reputation, <b>Clomid over the counter</b>.  <b>Buy Clomid no prescription</b>, Resetting the reputation of business seems to be an apt activity to start off this new year. For sure, <b>buy Clomid without a prescription</b>, <b>Purchase Clomid online</b>, business could use some reputation-building to replace the reputation-bashing we’ve all been witness too.  <b>Buy Clomid Without Prescription</b>, Here are two to mull over:</p>
<p>1. Business “is a remarkable exercise in co-operation.” Businesses manage to get thousands, <b>buy cheap Clomid no rx</b>, <b>Boston, Massachusetts. Charlotte, Carolina</b>, hundreds and tens of people working together to produce ideas and solutions to problems. The fact that people collaborate for the common good is pretty remarkable when you think of it, <b>where can i find Clomid online</b>.  <b>Clomid from canadian pharmacy</b>, I work with my colleagues around the world all the time and some of us have never met. But we all come together to build the <a href="http://www.webershandwick.com">Weber Shandwick </a>brand and help clients, <b>Clomid FDA approveds</b>.</p>
<p>2, <b>Buy Clomid Without Prescription</b>.  <b>Clomid from canadian pharmacy</b>, Business is “an exercise in creativity.” When business people put their heads together to solve a problem, we can invent the most amazing things such as “devices that can provide insulin to diabetics without painful injections” and One Laptop Per Child, <b>order Clomid from mexican pharmacy</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, I might add one more.</p>
<p>3, <b>New York. Los Angeles, California</b>.  <b>Clomid in cats, dogs, children, man, woman, men, women</b>, Business is “an exercise in sense-making.” When I close my book ,<a href="html http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1263076090&amp;sr=8-1"><em>CEO Capital</em></a>, <b>buy no prescription Clomid online</b>, <b>Where can i buy Clomid online</b>, I have a plea for CEOs to infuse companies with meaning.  <b>Buy Clomid Without Prescription</b>, I said and I repeat here, “…it remains a basic human need to be part of something larger than oneself. This essential yearning has not disappeared despite networked computers and the triumph of the Internet.” I urged CEOs to motivate employees and instill companies with a common purpose in the pursuit of worthwhile goals, <b>order Clomid no prescription</b>.  <b>Where can i buy cheapest Clomid online</b>, As <a href="http://en.wikipedia.org/wiki/Max_DePree">Max DePree</a>, legendary leader of <a href="http://www.hermanmiller.com">Herman Miller </a>wrote, <b>where can i order Clomid without prescription</b>, <b>Clomid over the counter</b>, “Leaders owe a covenant to the corporation or institution, which is after all, <b>buy cheap Clomid no rx</b>, <b>125mg, 150mg, 200mg, 250mg</b>, a group of people. Leaders owe the organization a new reference point for what caring, <b>Detroit, Michigan, San Jose, California</b>, <b>Acheter en ligne Clomid, acheter Clomid bon marché</b>, purposeful, committed people can be in the institutional setting.”</p>
<p>With luck, <b>Clomid trusted pharmacy</b>, <b>El Paso, Texas. Washington, D.C. Seattle, Washington</b>, committed leadership and an improving unemployment rate, business might be able to improve its reputation in 2010 (2011?), <b>5mg, 50mg, 75mg, 100mg</b>.  <b>Farmacia Clomid baratos, Clomid online kaufen</b>, I am banking on it.  Boston, Massachusetts. Charlotte, Carolina.  Clomid withdrawal, snort, alcohol iteraction.  Indianapolis, Indiana, San Francisco, California.  400mg, 450mg, 500mg, 625mg.  Clomid samples.  Where can i find Clomid online.  650mg, 800mg, 875mg, 900mg.  Purchase Clomid online.  Købe Clomid online, αγοράζουν online Clomid.  Buy Clomid without a prescription.  Australia, uk, us, usa.  Online buying Clomid hcl.  Nashville-Davidson, Tennessee. Portland, Oregon.  Fort Worth, Texas. Denver, Colorado.  Buy Clomid no prescription.  Buy cheap Clomid.  Buy generic Clomid.  Japan, craiglist, ebay, overseas, paypal.  Austin, Texas, Memphis, Tennessee.  Rx free Clomid.  Buy Clomid online no prescription.  Buy Clomid online cod.  Kjøpe Clomid online, bestill Clomid online.  Order Clomid online overnight delivery no prescription.  Buy Clomid from mexico.  1000mg, 2000mg.  Reasons to buy Clomid online.</p>
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		<title>reputationXchange.com &#187; corporate responsbility</title>
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	<description>ReputationXchange.com is a blog written by Dr. Leslie Gaines-Ross, Weber Shandwick's Chief Reputation Strategist</description>
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		<link>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/</link>
		<comments>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 18:15:28 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
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		<description><![CDATA[Buy Paracetamol Without Prescription, As a follower of reputation and builder (I like to think) of the importance of reputation in the world of business, I come across new sites on the topic all the time. San Diego, California. Dallas, Texas. San Antonio, Texas, A site called Reputation Repair Services caught my eye.  If it [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://www.mukaumedia.co.uk/wp-content/uploads/2010/02/RepairF.jpg" alt="" width="235" height="179" /> <b>Buy Paracetamol Without Prescription</b>, As a follower of reputation and builder (I like to think) of the importance of reputation in the world of business, I come across new sites on the topic all the time.  <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>, A site called <a href="http://reputationrepairservices.net/">Reputation Repair Services </a>caught my eye.  If it were only this simple.  This company promises it can help with finding you an Internet lawyer, <b>5mg, 50mg, 75mg, 100mg</b>, <b>125mg, 150mg, 200mg, 250mg</b>, cease and desist notices, copyright and trademark infringement notices and domain dispute lawyers.  It can protect your reputation by improving search engine suggestions, <b>buy cheap Paracetamol</b>, <b>Where can i buy cheapest Paracetamol online</b>, create positive blogs, good reviews and more, <b>reasons to buy Paracetamol online</b>.  <b>Paracetamol trusted pharmacy</b>, [This company says that they have been around for many years and the alert below is from their site.]</p>
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<p> There are various packages ranging from 0 per month and upwards. For 0/month, <b>Paracetamol over the counter</b>, <b>Order Paracetamol no prescription</b>, you get site evaluation, keyword research, <b>comprar en línea Paracetamol, comprar Paracetamol baratos</b>, <b>Buy Paracetamol without a prescription</b>, five promotional pages and content that are optimized by the online company, full site optimization, <b>where can i order Paracetamol without prescription</b>, <b>Purchase Paracetamol online no prescription</b>, inclusion in reciprocal linking systems and search engine submissions. You can move up from this minimum service fee (with an 8 month committment) to 0 per month service, <b>Buy Paracetamol Without Prescription</b>. The additional fee provides you with a shared techie “live” and at your service who is devoted to your reputation until the negative information no longer appears on page one of Google, <b>köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, And onward and upward.</p>
<p> I have no doubt that there are people who want negative information about themselves or their company deeply buried or removed from the Internet, <b>buy Paracetamol from canada</b>.  <b>Buy Paracetamol no prescription</b>,  I am not sure however that this takes care of the hard work of reputation building which almost always involves creating high quality products and services, engaging in corporate citizenship, <b>Chicago, Illinois. Houston, Texas</b>, <b>Detroit, Michigan, San Jose, California</b>, ethical behavior, financial soundness, <b>acheter en ligne Paracetamol, acheter Paracetamol bon marché</b>, <b>Online buy Paracetamol without a prescription</b>, innovation and leadership development.  <b>Buy Paracetamol Without Prescription</b>, Oops. If you are also worried about your CEO’s reputation, <b>Paracetamol coupon</b>, <b>Order Paracetamol from mexican pharmacy</b>, they can help you too.  Any CEO missteps can be wiped off the face of the earth. As Reputation Repair reminds us, <b>buy Paracetamol online cod</b>, <b>Kjøpe Paracetamol online, bestill Paracetamol online</b>, “A CEO’s reputation is directly linked to the reputation of the company. The CEO is the face of the company and a leader who provides direction and inspiration.” These words sound familiar since I have written about this topic for years, <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>.  <b>Online buying Paracetamol hcl</b>, I often wonder if these online reputation repair and protection sites can help you build reputation faster by damaging your competitor’s reputation instead.  If I wanted to do some harm, maybe I should just spread rumors about my toughest competitor and get that on page one of Google, <b>Buy Paracetamol Without Prescription</b>. Could I find someone to do that, <b>buy no prescription Paracetamol online</b>.  <b>Japan, craiglist, ebay, overseas, paypal</b>, I doubt that it is easy to find companies willing to compromise themselves but this has crossed my mind. Might be less expensive, <b>buy cheap Paracetamol no rx</b>.  <b>Købe Paracetamol online, αγοράζουν online Paracetamol</b>, All this is to say that online reputation management is important but if this is all that is done to build enduring reputations, this is a short-lived proposition, <b>canada, mexico, india</b>.  <b>Where can i find Paracetamol online</b>, True reputation management deserves more consideration, planning, <b>Paracetamol in cats, dogs, children, man, woman, men, women</b>, <b>0.4mg, 0.5mg, 1mg, 2.5mg</b>, depth and years of hard work.  El Paso, Texas. Washington, D.C. Seattle, Washington.  New York. Los Angeles, California.  Farmacia Paracetamol baratos, Paracetamol online kaufen.  Boston, Massachusetts. Charlotte, Carolina.  Fort Worth, Texas. Denver, Colorado.  Paracetamol withdrawal, snort, alcohol iteraction.  Order Paracetamol online overnight delivery no prescription.  Paracetamol price.  1000mg, 2000mg.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Buy Paracetamol online no prescription.  Indianapolis, Indiana, San Francisco, California.  Australia, uk, us, usa.  Paracetamol for sale.  Buy generic Paracetamol.  650mg, 800mg, 875mg, 900mg.  Online buy Paracetamol without a prescription.  Buy generic Paracetamol.  Austin, Texas, Memphis, Tennessee.  Chicago, Illinois. Houston, Texas.  0.4mg, 0.5mg, 1mg, 2.5mg.  Paracetamol price.  Purchase Paracetamol online no prescription.  Köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa.  Rx free Paracetamol.  Buy Paracetamol without a prescription.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Reasons to buy Paracetamol online.  Paracetamol from canadian pharmacy.  Order Paracetamol from mexican pharmacy.</p>
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		<pubDate>Sat, 10 Apr 2010 15:24:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
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		<guid isPermaLink="false">http://reputationxchange.com/?p=1413</guid>
		<description><![CDATA[Buy Acyclovir (Generic Zovirax) Without Prescription,    A few things reputation-related that I wanted to blog about today. Saw an article in Fortune about what Wall Street analysts think about the importance of CEOs, acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché. Australia, uk, us, usa, The survey from DDI found [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://equalityarizona.files.wordpress.com/2009/05/sustainability1.jpg" alt="" width="300" height="175" /> <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>,    A few things reputation-related that I wanted to blog about today.</p>
<p>Saw an article in <a href="http://www.fortune.com"><em>Fortune</em> </a>about what Wall Street analysts think about the importance of CEOs, <b>acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché</b>.  <b>Australia, uk, us, usa</b>, The survey from <a href="http://www.ddi.com">DDI </a>found that analysts consider the CEO the only executive worth their time and attention. One of the quotes cited in the brief article went like this, <b>Chicago, Illinois. Houston, Texas</b>, <b>Purchase Acyclovir (Generic Zovirax) online no prescription</b>, "I don't spend my time worrying about how companies are fostering their next generation." Talk about short-termism. [Note: I tried to find the survey so I could cite properly and could not, <b>canada, mexico, india</b>. Neither could I find on <em>Fortune</em>'s site, possibly because it was a short piece.]</p>
<p>Also took a look at McKinsey Quarterly's <a href="http://www.mckinseyquarterly.com/How_companies_manage_sustainability_McKinsey_Global_Survey_results__2558">new global survey on sustainability</a>, <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, Definitely worth a read because the information is very rich and noteworthy for those of us interested in how reputation and sustainability work together.  The findings that I found most compelling are:<br />
<ul><br />
	<li>72% say sustainability is "extremely" or "very important" for managing corporate reputation and brands</li><br />
	<li>55% say that investment in sustainability helps build company reputation</li><br />
	<li>36% believe that reputation-building is a top reason for addressing sustainability</li><br />
</ul><br />
No surprise to me was that NGO pressure was very low on the list as a reason for dealing with sustainability (3%), <b>Indianapolis, Indiana, San Francisco, California</b>.  <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>, I used to think that the lack of attention paid to NGOs when this question gets asked demonstrated that executives were fooling themselves for not paying attention to NGOs and trying to engage them.  But now I am starting to think that results like this reflect executives' unwillingness to admit that NGOs have an effect on their sustainability initiatives. Hard to sort out because I do not see how NGOs could not be a primary reason for pushing companies to see their role in greater issues facing society, <b>purchase Acyclovir (Generic Zovirax) online</b>.  <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>, Astonishing as well was that 62% of executives surveyed say their companies do not report sustainability metrics externally to investors or are unaware of how they are used.  When reputation is so important today, why not?  Why not combine financial and non-financial performance into one annual report as Professor Robert Eccles explains in his new book, <a href="http://www.amazon.com/One-Report-Integrated-Reporting-Sustainable/dp/0470587512/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1270912933&amp;sr=8-1">One Report</a>.  <b>Acyclovir (Generic Zovirax) samples</b>, The report also looks at the differences between companies who consider sustainability a top three priority for their CEOs and are effective at managing it . The differences are quite considerable -- more "proactive" companies publish sustainability sections on their Web sites, <b>Jacksonville, Florida, Columbus, Ohio</b>, <b>Buy no prescription Acyclovir (Generic Zovirax) online</b>, embed sustainability data in their communications with investors, participate in sustainability rankings, <b>where can i buy cheapest Acyclovir (Generic Zovirax) online</b>, <b>125mg, 150mg, 200mg, 250mg</b>, issue sustainability reports and communicate with socially responsible investors. My sense is that companies who are more proactive are also more profitable over the long-term, <b>buy Acyclovir (Generic Zovirax) online no prescription</b>.  <b>Order Acyclovir (Generic Zovirax) no prescription</b>, There is no doubt that the past 18 months of recession have stalled some of the great sustainability initiatives that companies have embarked on to improve the world at large and build reputations. 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		<link>http://reputationxchange.com/2010/01/09/2010-the-building-of-business-reputation/</link>
		<comments>http://reputationxchange.com/2010/01/09/2010-the-building-of-business-reputation/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 22:52:26 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
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		<category><![CDATA[business reputation]]></category>
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		<description><![CDATA[Buy Clomid Without Prescription,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, buy Clomid from mexico. Fort Worth, Texas. Denver, Colorado, Thankfully I work at a wonderfully-led, collaborative company, order Clomid no prescription. Detroit, Michigan, San Jose, California, I [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://i.bnet.com/blogs/green_shoots.jpg" alt="" width="188" height="194" /> <b>Buy Clomid Without Prescription</b>,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, <b>buy Clomid from mexico</b>.  <b>Fort Worth, Texas. Denver, Colorado</b>, Thankfully I work at a wonderfully-led, collaborative <a href="http://www.webershandwick.com">company</a>, <b>order Clomid no prescription</b>.  <b>Detroit, Michigan, San Jose, California</b>, I do not take it for granted, believe me, <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, By the way, before I get going with this post, <b>400mg, 450mg, 500mg, 625mg</b>, <b>Reasons to buy Clomid online</b>,  I should mention that I have an article on <a href="http://www.huffingtonpost.com/dr-leslie-gainesross/do-companies-care-about-o_b_413099.">Huffington Post </a>titled “Do Companies Care about Ordinary People?” You are welcome to read it.</p>
<p>Over the holiday, I saved some articles that are worth sharing as this new decade begins and 2010 is in its infancy, <b>Buy Clomid Without Prescription</b>. The first one in my pile is from the <a href="http://www.economist.com/businessfinance/displaystory.cfm?story_id=15125372"><em>Economist</em></a>, <b>buy Clomid online cod</b>.  <b>Online buying Clomid hcl</b>, With all the doom and gloom about business greed and corporate no-no’s in the past decade, <em>The Economist</em> identifies several arguments in the defense of business’s reputation, <b>Clomid over the counter</b>.  <b>Buy Clomid no prescription</b>, Resetting the reputation of business seems to be an apt activity to start off this new year. For sure, <b>buy Clomid without a prescription</b>, <b>Purchase Clomid online</b>, business could use some reputation-building to replace the reputation-bashing we’ve all been witness too.  <b>Buy Clomid Without Prescription</b>, Here are two to mull over:</p>
<p>1. Business “is a remarkable exercise in co-operation.” Businesses manage to get thousands, <b>buy cheap Clomid no rx</b>, <b>Boston, Massachusetts. Charlotte, Carolina</b>, hundreds and tens of people working together to produce ideas and solutions to problems. The fact that people collaborate for the common good is pretty remarkable when you think of it, <b>where can i find Clomid online</b>.  <b>Clomid from canadian pharmacy</b>, I work with my colleagues around the world all the time and some of us have never met. But we all come together to build the <a href="http://www.webershandwick.com">Weber Shandwick </a>brand and help clients, <b>Clomid FDA approveds</b>.</p>
<p>2, <b>Buy Clomid Without Prescription</b>.  <b>Clomid from canadian pharmacy</b>, Business is “an exercise in creativity.” When business people put their heads together to solve a problem, we can invent the most amazing things such as “devices that can provide insulin to diabetics without painful injections” and One Laptop Per Child, <b>order Clomid from mexican pharmacy</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, I might add one more.</p>
<p>3, <b>New York. Los Angeles, California</b>.  <b>Clomid in cats, dogs, children, man, woman, men, women</b>, Business is “an exercise in sense-making.” When I close my book ,<a href="html http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1263076090&amp;sr=8-1"><em>CEO Capital</em></a>, <b>buy no prescription Clomid online</b>, <b>Where can i buy Clomid online</b>, I have a plea for CEOs to infuse companies with meaning.  <b>Buy Clomid Without Prescription</b>, I said and I repeat here, “…it remains a basic human need to be part of something larger than oneself. This essential yearning has not disappeared despite networked computers and the triumph of the Internet.” I urged CEOs to motivate employees and instill companies with a common purpose in the pursuit of worthwhile goals, <b>order Clomid no prescription</b>.  <b>Where can i buy cheapest Clomid online</b>, As <a href="http://en.wikipedia.org/wiki/Max_DePree">Max DePree</a>, legendary leader of <a href="http://www.hermanmiller.com">Herman Miller </a>wrote, <b>where can i order Clomid without prescription</b>, <b>Clomid over the counter</b>, “Leaders owe a covenant to the corporation or institution, which is after all, <b>buy cheap Clomid no rx</b>, <b>125mg, 150mg, 200mg, 250mg</b>, a group of people. Leaders owe the organization a new reference point for what caring, <b>Detroit, Michigan, San Jose, California</b>, <b>Acheter en ligne Clomid, acheter Clomid bon marché</b>, purposeful, committed people can be in the institutional setting.”</p>
<p>With luck, <b>Clomid trusted pharmacy</b>, <b>El Paso, Texas. Washington, D.C. Seattle, Washington</b>, committed leadership and an improving unemployment rate, business might be able to improve its reputation in 2010 (2011?), <b>5mg, 50mg, 75mg, 100mg</b>.  <b>Farmacia Clomid baratos, Clomid online kaufen</b>, I am banking on it.  Boston, Massachusetts. Charlotte, Carolina.  Clomid withdrawal, snort, alcohol iteraction.  Indianapolis, Indiana, San Francisco, California.  400mg, 450mg, 500mg, 625mg.  Clomid samples.  Where can i find Clomid online.  650mg, 800mg, 875mg, 900mg.  Purchase Clomid online.  Købe Clomid online, αγοράζουν online Clomid.  Buy Clomid without a prescription.  Australia, uk, us, usa.  Online buying Clomid hcl.  Nashville-Davidson, Tennessee. Portland, Oregon.  Fort Worth, Texas. Denver, Colorado.  Buy Clomid no prescription.  Buy cheap Clomid.  Buy generic Clomid.  Japan, craiglist, ebay, overseas, paypal.  Austin, Texas, Memphis, Tennessee.  Rx free Clomid.  Buy Clomid online no prescription.  Buy Clomid online cod.  Kjøpe Clomid online, bestill Clomid online.  Order Clomid online overnight delivery no prescription.  Buy Clomid from mexico.  1000mg, 2000mg.  Reasons to buy Clomid online.</p>
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		<link>http://reputationxchange.com/2009/10/23/ceos-as-corporate-citizen-chiefs/</link>
		<comments>http://reputationxchange.com/2009/10/23/ceos-as-corporate-citizen-chiefs/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 22:17:36 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[Boston College Center for Corporate Citizenship]]></category>
		<category><![CDATA[corporate citizenship]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[executives]]></category>
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			<content:encoded><![CDATA[<p> <img src="http://www.rickmansworth.herts.sch.uk/departments/images/Citizenship.jpg" alt="" width="213" height="111" /> <b>Buy Womenra (Female Viagra) Without Prescription</b>, Interested in building and protecting your corporate reputation. <a href="http://www.bcccc.net/index.cfm?pageId=2053">Boston College Center for Corporate Citizenship </a>, <b>order Womenra (Female Viagra) online c.o.d</b>, <b>Buy Womenra (Female Viagra) without prescription</b>, along with support from <a href="http://www.hitachifoundation.org/">The Hitachi Foundation </a>, issued its fourth 2009 State of Corporate Citizenship report, <b>comprar en línea Womenra (Female Viagra), comprar Womenra (Female Viagra) baratos</b>.  <b>Detroit, Michigan, San Jose, California</b>, The report  provides valuable insights from nearly 800 U.S. senior executives about their attitudes and perceptions on the value of corporate citizenship, <b>Womenra (Female Viagra) withdrawal, snort, alcohol iteraction</b>.  <b>Buy cheap Womenra (Female Viagra) no rx</b>, Rightfully so, the authors preface the report by describing the difficult year that faced senior executives and the high expectations about continuing their support of corporate responsibility and giving initiatives, <b>buy no prescription Womenra (Female Viagra) online</b>. The good news is that nearly half of the executives surveyed believe that corporate citizenship is even more important in tough times and kept up their corporate citizenship efforts, <b>Buy Womenra (Female Viagra) Without Prescription</b>.  <b>Where can i buy cheapest Womenra (Female Viagra) online</b>, Boston College Center says that this finding underscores how corporate citizenship has passed the value test. What do executives mean when they report on corporate citizenship, <b>buy generic Womenra (Female Viagra)</b>.  <b>Buy Womenra (Female Viagra) from canada</b>, To them there are three important areas -- ethical business practices (91%), treating employees well (81%) and accurate financial management reporting (76%), <b>japan, craiglist, ebay, overseas, paypal</b>.  <b>Fort Worth, Texas. Denver, Colorado</b>, When it comes to reputation, we have known for some time that reputations are enhanced when a company’s words match its actions in the corporate responsibility space.  Also, <b>købe Womenra (Female Viagra) online, αγοράζουν online Womenra (Female Viagra)</b>, <b>Where can i buy Womenra (Female Viagra) online</b>, <a href="http://www.webershandwick.com">Weber Shandwick's </a><em>Safeguarding Reputation</em> research found that companies with better corporate citizenship track records recovered their reputations faster than those with poorer corporate citizenship records.  <b>Buy Womenra (Female Viagra) Without Prescription</b>, Interesting to me is that the survey found that CEOs are now leading the corporate citizenship agenda in three out of four companies. Understandably and not surprisingly, <b>Austin, Texas, Memphis, Tennessee</b>, <b>Womenra (Female Viagra) coupon</b>, CEOs recognize that their reputations need improvement and corporate citizenship is one way to communicate to employees and other stakeholders that they are concerned about doing the right thing. The survey also identified REPUTATION as the number one driver of corporate citizenship (70% for all executives, <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>, <b>Womenra (Female Viagra) over the counter</b>, 82% for large-company executives). Reputation shares that top spot for the first time with company traditions and values, <b>650mg, 800mg, 875mg, 900mg</b>.  <b>Acheter en ligne Womenra (Female Viagra), acheter Womenra (Female Viagra) bon marché</b>,  Reputation is increasingly becoming a driving force in shaping company and leadership action. 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		<pubDate>Sun, 27 Sep 2009 22:35:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
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		<description><![CDATA[   Someone asked me where I got 99 tips Buy Lexapro Without Prescription, to safekeeping reputation. Lexapro in cats, dogs, children, man, woman, men, women, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, buy Lexapro online cod, Philadelphia, Pennsylvania. Phoenix, [...]]]></description>
			<content:encoded><![CDATA[<p> <img class="alignnone size-medium wp-image-1129" title="99" src="http://reputationxchange.com/wp-content/uploads/2009/09/99-300x216.jpg" alt="99" width="262" height="216" />   Someone asked me where I got <a href="http://www.webershandwick.com/Default.aspx/Insights/ReputationRx/99TipstoSafekeepingReputation">99 tips</a> <b>Buy Lexapro Without Prescription</b>, to safekeeping reputation.  <b>Lexapro in cats, dogs, children, man, woman, men, women</b>, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, <b>buy Lexapro online cod</b>, <b>Philadelphia, Pennsylvania. Phoenix, Arizona</b>, reread various reports we have done at <a href="http://webershandwick.com/Default.aspx/Insights/ReputationRx">Weber Shandwick </a>on safeguarding reputation and reviewed our most recent study on online reputation. I then yellow-highlighted all the steps to safeguarding reputation that I thought were important in preserving reputation and keeping reputations safe.  I stopped at some number around 65 and thought that maybe I should pare the list down to 50, <b>where can i buy Lexapro online</b>.  <b>Where can i find Lexapro online</b>, However, I liked the number 99 because that is what I originally set out to do, <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>.  So I went back to articles I have written over the years to find more tips and before I knew it, I had about 103 reminders, <b>Buy Lexapro Without Prescription</b>.  <b>Indianapolis, Indiana, San Francisco, California</b>, It did not take much to reduce the 103 to 99 tips.</p>
<p>Looking through all the 99 tips to safekeeping company reputation, <b>buy Lexapro from canada</b>, <b>New York. Los Angeles, California</b>, it appears to me that the mainstays of lasting reputation are transparency, ethics, <b>order Lexapro online overnight delivery no prescription</b>, <b>Lexapro FDA approveds</b>, leadership, culture and responsibility, <b>Lexapro price</b>.  <b>Buy Lexapro no prescription</b>, Regardless of what companies do online or offline, these values must be in place and religiously adhered to to sustain reputational trust during good times and bad, <b>buy cheap Lexapro no rx</b>.  <b>Lexapro for sale</b>, Of course, reasonable financial performance must be in place as well, <b>buy generic Lexapro</b>.  <b>Buy Lexapro online no prescription</b>, As someone else has said, flat is the new black, <b>Lexapro samples</b>.  <b>Austin, Texas, Memphis, Tennessee</b>, As the recession lingers and trust in business erodes, company reputations are at greater risk than ever before, <b>Baltimore, Maryland. Milwaukee, Wisconsin</b>.  <b>Chicago, Illinois. Houston, Texas</b>, Since October is around the corner, my mind turns to the distribution of <a href="http://fortune.com">Fortune's World's Most Admired Companies</a> ballots which should be out the door momentarily.  Respondents are soon to be asked to rate the world's largest companies on their reputational success or failure over these past difficult 12 months, <b>buy no prescription Lexapro online</b>.  <b>Buy cheap Lexapro</b>, What will it take to gain admired status in times as unprecedented as these ? Not an easy question to answer but some of the answers are in those 99 tips.  Lexapro over the counter.  650mg, 800mg, 875mg, 900mg.  Purchase Lexapro online no prescription.  Nashville-Davidson, Tennessee. Portland, Oregon.  El Paso, Texas. Washington, D.C. Seattle, Washington.  Comprar en línea Lexapro, comprar Lexapro baratos.  Köpa Lexapro online, Osta Lexapro online, Jotta Lexapro verkossa.  Boston, Massachusetts. Charlotte, Carolina.  Order Lexapro from mexican pharmacy.  Japan, craiglist, ebay, overseas, paypal.  Acheter en ligne Lexapro, acheter Lexapro bon marché.  125mg, 150mg, 200mg, 250mg.  Reasons to buy Lexapro online.  1000mg, 2000mg.  Order Lexapro online c.o.d.  Online buying Lexapro hcl.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Order Lexapro no prescription.  Lexapro from canadian pharmacy.  Buy Lexapro without a prescription.  Lexapro coupon.  Where can i order Lexapro without prescription.  Australia, uk, us, usa.  Online buy Lexapro without a prescription.  Rx free Lexapro.  Farmacia Lexapro baratos, Lexapro online kaufen.  Lexapro withdrawal, snort, alcohol iteraction.  Jacksonville, Florida, Columbus, Ohio.  400mg, 450mg, 500mg, 625mg.  Buy Lexapro without prescription.  125mg, 150mg, 200mg, 250mg.  Buy no prescription Lexapro online.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Indianapolis, Indiana, San Francisco, California.  Buy cheap Lexapro.  Lexapro for sale.  Order Lexapro from mexican pharmacy.  Baltimore, Maryland. Milwaukee, Wisconsin.  Lexapro price.  Purchase Lexapro online no prescription.  Online buy Lexapro without a prescription.  Buy Lexapro online no prescription.</p>
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			<wfw:commentRss>http://reputationxchange.com/2009/09/27/99-tips-why-not-100-to-safekeep-reputation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>99 Tips to Safekeeping Reputation</title>
		<link>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/</link>
		<comments>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 14:26:39 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Reputation crisis]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[reputation redemption]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[99 Tips]]></category>
		<category><![CDATA[safekeeping reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1103</guid>
		<description><![CDATA[ Today at Weber Shandwick we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, 99 Tips to Safekeeping Reputation provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone [...]]]></description>
			<content:encoded><![CDATA[<img class="alignnone size-full wp-image-1109" title="99tips" src="http://reputationxchange.com/wp-content/uploads/2009/09/99tips2.jpg" alt="99tips" width="222" height="219" /> Today at <a href="http://www.webershandwick.com">Weber Shandwick </a>we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, <em><a href="http://www.webershandwick.com/resources/ws/flash/99Tips_e-version.pdf">99 Tips to Safekeeping Reputation</a> </em>provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone interested in reputation. Enjoy and let me know what you think or would like to see added in our next version. I am thinking of doing this annually.]]></content:encoded>
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		<title>More Responsible, Better Off</title>
		<link>http://reputationxchange.com/2009/07/24/more-responsible-better-off/</link>
		<comments>http://reputationxchange.com/2009/07/24/more-responsible-better-off/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 17:48:49 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[CEO Letters]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[Fortune Most Accountable Companies]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[global companies]]></category>
		<category><![CDATA[planet2050]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[share price]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=963</guid>
		<description><![CDATA[  Corporate responsibility is an integral component of reputation.  Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.  I think it might even matter to the financial community although perhaps to a lesser degree.  However, analysts have noticed its importance as [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"><img src="https://www.energy.siemens.com/cms/00000031/en/ueberuns/missionvis/PublishingImages/CorpResp_1.jpg" alt="" width="344" height="191" />  Corporate responsibility is an integral component of reputation.<span style="mso-spacerun: yes;">  </span>Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.<span style="mso-spacerun: yes;">  </span>I think it might even matter to the financial community although perhaps to a lesser degree.<span style="mso-spacerun: yes;">  </span>However, analysts have noticed its importance as we have seen with the proliferation of socially responsible investing funds.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small;"><span style="font-family: Calibri;">In 2008, Weber Shandwick's <a href="http://www.planet2050.com">Planet 2050 </a>corporate responsibility and sustainability practice conducted a proprietary <a href="http://www.planet2050.com/pdf/Planet2050_CEOShareholderLetter.pdf">analysis </a>that demonstrated the rising prominence of corporate responsibility on leadership agendas. Corporate responsibility mentions in global Fortune 100 annual report CEO Letters to Shareholders increased 18 percent from 2003 to 2007. In 2007, <span style="mso-bidi-font-family: Avenir-Book;">energy efficiency and carbon emissions were the dominant corporate responsibility agenda initiatives addressed in Global 100 CEO Letters to Shareholders. These topics barely figured in CEO annual report Letter mentions in 2003. To a lesser extent, but still noteworthy, leaders in 2007 highlighted their eco-friendly products—such as hybrid cars and healthy food products—in their</span> <span style="mso-bidi-font-family: Avenir-Book;">Letters to Shareholders. Volunteerism, a topic featured in 2003 CEO annual report Letters, appeared less frequently in 2007.</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">As business leaders seemed to increasingly <span style="mso-spacerun: yes;"> </span>commit<span style="mso-spacerun: yes;">  </span>to corporate responsibility initiatives prior to the economic meltdown, we thought we’d look into whether such efforts helped soften the financial blow of the stock market collapse in 2008. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">Using the 2008 <em>Fortune</em> <a href="http://money.cnn.com/galleries/2008/fortune/0811/gallery.accountability.fortune/index.html">Most Accountable Companies </a>list as the measure of corporate commitment to social and environmental goals, Weber Shandwick explored the relationship between accountability <span style="mso-spacerun: yes;"> </span>and stock price performance within the Fortune Global 100. <span style="mso-bidi-font-family: Arial;">The Accountability Rating was first developed by <a href="http://www.accountability21.net/">AccountAbility</a> and <a href="http://www.csrnetwork.com">Csrnetwork </a>and designed with <a href="http://www.asset4.com">Asset4</a>.<span style="mso-spacerun: yes;">  </span></span>Since nearly every company on this list experienced a share price decline during 2008, the analysis focused on the average percentage change of closing prices on December 31, 2007 and December 31, 2008. It was of particular interest that 9 out of the top 10 most accountable companies were European (<a href="http://www.ge.com">GE </a>was the only American company).</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">We found that the top 10 most accountable global companies performed better than the overall global Fortune 500 in terms of share price and profitability.<span style="mso-spacerun: yes;">  </span>When compared to the 10 least accountable companies, the most accountable ones performed better. We were a bit surprised by the +1% lift in profitability among the least accountable and discovered that two highly profitable companies – <a href="http://www.petronis.com">Petronis </a>at #99 and <a href="http://www.berkshirehathaway.com">Berkshire Hathaway</a> at #100 – were on the list, therefore driving the 1% increase. Even when we take Berkshire Hathaway out of the group, the difference is not as dramatic as we expected. The nine least accountable companies fell to -3% in terms of profitability. If Petronis and Berkshire Hathaway both come out the eight least accountable companies fall to -16%. </span></span></span></p>

<table class="MsoNormalTable" style="margin: auto 6.75pt; border-collapse: collapse; mso-yfti-tbllook: 1184; mso-table-lspace: 9.0pt; mso-table-rspace: 9.0pt; mso-table-anchor-vertical: paragraph; mso-table-anchor-horizontal: page; mso-table-left: 102.6pt; mso-table-top: 11.3pt; mso-padding-alt: 0in 0in 0in 0in;" border="0" cellspacing="0" cellpadding="0" align="left">
<tbody>
<tr style="height: 26.95pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; width: 86.8pt; padding-top: 0in; height: 26.95pt; border: black 1pt solid;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;"> </span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Total Global 500</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="color: #ffffff;"><span style="font-size: small;"><span style="font-family: Calibri;">10 Most Accountable</span></span></span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">10 Least Accountable</span></p>
</td>
</tr>
<tr style="height: 11.3pt; mso-yfti-irow: 1;">
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: black 1pt solid; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Share price</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-43%</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-22%</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-35%</span></p>
</td>
</tr>
<tr style="height: 11.65pt; mso-yfti-irow: 2; mso-yfti-lastrow: yes;">
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: black 1pt solid; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Profit</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+5%</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+46%</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+1%</span></p>
</td>
</tr>
</tbody></table>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small; font-family: Calibri;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">The analysis shows that even in an unprecedented<span style="mso-spacerun: yes;">  </span>year like 2008, the most responsible companies<span style="mso-spacerun: yes;">  </span>outperformed their peers. As my fellow colleague and founder of Planet2050 Brendan May said, "It is not surprising that effective and genuine corporate responsibility impacts the bottom line, in good times and bad." </span></span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">Companies cannot afford to abandon their corporate responsibility efforts although it is understandable if progress slows in this economy.<span style="mso-spacerun: yes;">  </span>Companies that abandon corporate responsibility and sustainability efforts are proof positive that it was all for show in the first place.</span></span></span></p>]]></content:encoded>
			<wfw:commentRss>http://reputationxchange.com/2009/07/24/more-responsible-better-off/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>My Thoughts on McKinsey’s Rebuilding Corporate Reputations</title>
		<link>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/</link>
		<comments>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 20:32:43 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[CEO Capital]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[McKinsey Quarterly]]></category>
		<category><![CDATA[NGO]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[rebuilding corporate reputations]]></category>
		<category><![CDATA[reputations]]></category>
		<category><![CDATA[spin]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=863</guid>
		<description><![CDATA[Where do I start?  Several people sent me a copy of the recent McKinsey Quarterly article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox [...]]]></description>
			<content:encoded><![CDATA[<a id="thumbnail" href="http://www.clarkwgriswoldjr.com/REP.gif"><img style="float: left; margin: 10px 10px 0px; border: 1px solid;" src="http://tbn2.google.com/images?q=tbn:EYhu5nuRftx7IM:http://www.clarkwgriswoldjr.com/REP.gif" alt="See full size image" width="106" height="120" /></a>Where do I start?  Several people sent me a copy of the recent <a href="http://www.mckinseyquarterly.com/Rebuilding_corporate_reputations_2367">McKinsey Quarterly </a>article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox because I subscribe but I had not had a chance to read it. My heart sank thinking that McKinsey had come up with the perfect strategy for rebuilding reputations and that all my advice and research in this area was for naught.  I Twittered the article on my ReputationRx Twitter saying that here’s an article that had to be read. After all it was from <a href="http://www.mckinsey.com">McKinsey </a>which I greatly admire and religiously read. Soon enough I began reading the article. I stopped in my tracks. I deleted my Twitter instantly.

There are two major problems with this article.

First, the authors misunderstand the business of public relations.  A few select quotes from the article reflect a misunderstanding about the business of public relations when it comes to reputation-building.

“Now more than ever, it will be action—not spin—that builds strong reputations. Organizations need to enhance their listening skills so that they are sufficiently aware of emerging issues; to reinvigorate their understanding of, and relationships with, critical stakeholders; and to go beyond traditional PR by activating a network of supporters who can influence key constituencies.”

“Moreover, traditional PR spin can’t deal with many NGO concerns, which must often be addressed by changing business operations and conducting two-way conversations.”

“Reputations are built on a foundation not only of communications but also of deeds: stakeholders can see through PR that isn’t supported by real and consistent business activity. Consumers, our research indicates, feel that companies rely too much on lobbying and PR unsupported by action.”

Authors’ Sheila Bonini, David Court and Alberto Marchi are under the general impression that PR practitioners actually believe that reputations can be built on words, not deeds or action. This could not be farther from the truth. In addition, the authors imply in several sentences that PR is only about the one-way conversation, not the two-way dialogue.  Again, far from the truth.  Public relations has always been about the art of conversation with and perceptions of one-to-one or one-to-many stakeholders. The business has always been about developing relationships with many publics, no matter how small, how large or how hard-to-reach.

The second argument I have with the article’s direction is its premise that there are three new ways to manage reputational threats in uncertain times. They are 1) understanding key stakeholders and what matters to them (e.g., benchmarking competitors, quantitative research); 2) being transparent and action-oriented (e.g., more business activities, less lobbying); and, 3) engaging a wider portfolio of influencers through a variety of means to spread word of mouth (e.g., grassroots, partnerships with NGOs). These are good strategies for advising companies and their leaders about restoring and rebuilding reputation. No doubt about it.

These practices, however, are all commonplace in the public relations domain and have been for many years now. In fact, I would argue that this has always been the business of public relations – understanding a company or organization’s many publics, researching stakeholders on perceptions and concerns, getting the true story out, changing corporate behavior by doing the right thing, and engaging influentials in conversations that lead to deeper understanding.  These recommendations are part of the everyday toolbox employed by most PR professionals working now (and for decades). And in fact, PR professionals greatly expanded on these three recommendations years ago, particularly in the general public, corporate responsibility and social media space.

Today’s <a href="http://www.ft.com/cms/s/0/276d7b9e-5463-11de-a58d-00144feabdc0.html"><em>Financial Times</em> </a>had an article on business’ role in restoring reputation and mentioned the McKinsey article. The author seens to agree with me. Whew. Michael Skapinker wrote “This is all sensible but it strikes me as yesterday’s advice.”

Moving on....I do agree wholeheartedly with McKinsey’s conclusion that CEOs should lead a company’s reputation strategy. I have always said that CEOs are the guardians of company reputation. My first book on CEO reputation, <a href="http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070"><em>CEO Capital</em> </a>(2003), argued exactly this point, as I am sure many others have too. 

After letting off some steam here, it occurred to me that PR firms have clearly not done a good enough job communicating what we do for clients or McKinsey’s authors would have known that their recommendations are core to PR engagements today. When I first joined the PR field from <em>Fortune</em>, I too had a limited understanding of what the industry did. Now that I have been in the field for nearly a decade, I recognize that PR is often misunderstood and we are partly to blame.

In short, it seems that McKinsey has succumbed to the stereotype of PR as an industry of spin doctors and no more. This is not true. And probably has never been true. McKinsey’s recommendations are not new and the best of them have been used by PR for some time now. What is needed is not as McKinsey proclaims, less PR but probably more PR.]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>A Year for Scorecards</title>
		<link>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/</link>
		<comments>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/#comments</comments>
		<pubDate>Sat, 30 May 2009 18:04:42 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Scorecards]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[DiversityInc]]></category>
		<category><![CDATA[Ethisphere]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[rankings]]></category>
		<category><![CDATA[reputation-buidling]]></category>
		<category><![CDATA[Scoreboxx]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=823</guid>
		<description><![CDATA[  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. We keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"><img src="http://cynicalpeak.com/images/scorecardFrontPage.png" alt="" width="266" height="260" />  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. <a href="http://www.webershandwick.com">We </a>keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best reputation, best training, etc. <span style="mso-spacerun: yes;"> </span>The database looks at when applications are due, when they are announced, who fills out the surveys, how to apply, how popular the ranking <span style="mso-spacerun: yes;"> </span>is, etc. <span style="mso-spacerun: yes;"> </span>You get it. <span style="mso-spacerun: yes;"> </span>The database, called Scoreboxx™, helps companies “credentialize” themselves and communicate how they lead the industry. <span style="mso-spacerun: yes;"> </span>It is part of our reputation-building services.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Since we realized it would be next to impossible to determine if there has been a change in the number of scorecards year over year since many scorecards just disappear or just get added randomly, we took a look at response rates to some of the rankings in 2007 vs. 2008. Not a scientific analysis but interesting nevertheless. <span style="mso-spacerun: yes;"> </span>Listed below is our brief analysis of some of them for what’s worth.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Some are up and some are down. Some are flat. Here is what Liz, my colleague, and I think. For those awards where recruiting or talent <span style="mso-spacerun: yes;"> </span>are important, higher responses have been recorded year over year. More employers returned surveys for <em style="mso-bidi-font-style: normal;"><a href="http://www.businessweek.com">BusinessWeek</a></em>’s Best Places to Launch a Career and <a href="http://www.fortune.com"><em style="mso-bidi-font-style: normal;">Fortune</em>’s </a>Top 100 MBA Employers, more applications were received this year for <em style="mso-bidi-font-style: normal;"><a href="http://diversityinc.com">DiversityInc </a></em>Top 50 and more nominations came in for the <a href="http://www.ethishpere.com">World’s Most Ethical Companies</a>.<span style="mso-spacerun: yes;">  </span>It goes without saying that the lower number of respondents for B<em style="mso-bidi-font-style: normal;">usinessWeek’</em>s Most Innovative Companies means nothing since this has been a disruptive year for business and some executives were just holding your breath that they were not getting pink slips. And presumably many did.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> </p>

<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<table class="MsoNormalTable" style="margin: auto auto auto -0.75pt; border-collapse: collapse; mso-yfti-tbllook: 1184; mso-padding-alt: 0in 0in 0in 0in; mso-table-layout-alt: fixed;" border="0" cellspacing="0" cellpadding="0" width="572">
<tbody>
<tr style="height: 12.75pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 0.5in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 8pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Chg vs. prior year</span></strong></p>
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<tr style="height: 23.25pt; mso-yfti-irow: 1;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">List</span></strong></p>
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<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2007</span></strong></p>
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<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2008</span></strong></p>
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<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2009</span></strong></p>
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<tr style="height: 3pt; mso-yfti-irow: 2;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Best Places to Launch a Career</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: black 1pt solid; height: 3pt;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
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<tr style="height: 12.75pt; mso-yfti-irow: 3;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Career directors</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">63</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">60</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: black 1pt solid; height: 12.75pt;" rowspan="2" width="120">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">(will be out in Sept)</span></p>
</td>
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<tr style="height: 12.75pt; mso-yfti-irow: 4;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Employers</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">95</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">119</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Customer Service Champs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 6;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Most Innovative Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,950 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,700 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 7;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">DiversityInc</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 50 Companies for Diversity</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">352 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">401 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 22.5pt; mso-yfti-irow: 8;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Ethisphere</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> World's Most Ethical Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 8.0pt;">"…received a record # of company nominations…" (no data)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 25.5pt; mso-yfti-irow: 9;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune </span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Best Companies to Work For</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> 100,000 employees (246/company) </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">~81,000 employees (229/company)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 10;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 100 MBA Employers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">5,769 MBA candidates</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,207 MBA candidates</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 11;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Harris Interactive Reputation Quotient</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">7,105 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,587 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 12; mso-yfti-lastrow: yes;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Reputation Institute Global Pulse</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;60,000 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;70,000 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
</tbody></table>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: Calibri;"> </span></span> </p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">What does seem interesting is that in a world where companies have stumbled catastrophically and reputational equity has been slipping away, the focus on talent, diversity and ethics might be a good sign of better things to come.</span></p>]]></content:encoded>
			<wfw:commentRss>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The  billion Apology</title>
		<link>http://reputationxchange.com/2009/10/23/ceos-as-corporate-citizen-chiefs/</link>
		<comments>http://reputationxchange.com/2009/10/23/ceos-as-corporate-citizen-chiefs/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 22:17:36 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate responsbility]]></category>
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		<category><![CDATA[Leadership]]></category>
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		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[Boston College Center for Corporate Citizenship]]></category>
		<category><![CDATA[corporate citizenship]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[executives]]></category>
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		<description><![CDATA[Buy Womenra (Female Viagra) Without Prescription, Interested in building and protecting your corporate reputation. Boston College Center for Corporate Citizenship , order Womenra (Female Viagra) online c.o.d, Buy Womenra (Female Viagra) without prescription, along with support from The Hitachi Foundation , issued its fourth 2009 State of Corporate Citizenship report, comprar en línea Womenra (Female [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://www.rickmansworth.herts.sch.uk/departments/images/Citizenship.jpg" alt="" width="213" height="111" /> <b>Buy Womenra (Female Viagra) Without Prescription</b>, Interested in building and protecting your corporate reputation. <a href="http://www.bcccc.net/index.cfm?pageId=2053">Boston College Center for Corporate Citizenship </a>, <b>order Womenra (Female Viagra) online c.o.d</b>, <b>Buy Womenra (Female Viagra) without prescription</b>, along with support from <a href="http://www.hitachifoundation.org/">The Hitachi Foundation </a>, issued its fourth 2009 State of Corporate Citizenship report, <b>comprar en línea Womenra (Female Viagra), comprar Womenra (Female Viagra) baratos</b>.  <b>Detroit, Michigan, San Jose, California</b>, The report  provides valuable insights from nearly 800 U.S. senior executives about their attitudes and perceptions on the value of corporate citizenship, <b>Womenra (Female Viagra) withdrawal, snort, alcohol iteraction</b>.  <b>Buy cheap Womenra (Female Viagra) no rx</b>, Rightfully so, the authors preface the report by describing the difficult year that faced senior executives and the high expectations about continuing their support of corporate responsibility and giving initiatives, <b>buy no prescription Womenra (Female Viagra) online</b>. 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Understandably and not surprisingly, <b>Austin, Texas, Memphis, Tennessee</b>, <b>Womenra (Female Viagra) coupon</b>, CEOs recognize that their reputations need improvement and corporate citizenship is one way to communicate to employees and other stakeholders that they are concerned about doing the right thing. The survey also identified REPUTATION as the number one driver of corporate citizenship (70% for all executives, <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>, <b>Womenra (Female Viagra) over the counter</b>, 82% for large-company executives). Reputation shares that top spot for the first time with company traditions and values, <b>650mg, 800mg, 875mg, 900mg</b>.  <b>Acheter en ligne Womenra (Female Viagra), acheter Womenra (Female Viagra) bon marché</b>,  Reputation is increasingly becoming a driving force in shaping company and leadership action. 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		<link>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/</link>
		<comments>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 18:15:28 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
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		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[social media]]></category>
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			<content:encoded><![CDATA[<p> <img src="http://www.mukaumedia.co.uk/wp-content/uploads/2010/02/RepairF.jpg" alt="" width="235" height="179" /> <b>Buy Paracetamol Without Prescription</b>, As a follower of reputation and builder (I like to think) of the importance of reputation in the world of business, I come across new sites on the topic all the time.  <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>, A site called <a href="http://reputationrepairservices.net/">Reputation Repair Services </a>caught my eye.  If it were only this simple.  This company promises it can help with finding you an Internet lawyer, <b>5mg, 50mg, 75mg, 100mg</b>, <b>125mg, 150mg, 200mg, 250mg</b>, cease and desist notices, copyright and trademark infringement notices and domain dispute lawyers.  It can protect your reputation by improving search engine suggestions, <b>buy cheap Paracetamol</b>, <b>Where can i buy cheapest Paracetamol online</b>, create positive blogs, good reviews and more, <b>reasons to buy Paracetamol online</b>.  <b>Paracetamol trusted pharmacy</b>, [This company says that they have been around for many years and the alert below is from their site.]</p>
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<p> There are various packages ranging from 0 per month and upwards. For 0/month, <b>Paracetamol over the counter</b>, <b>Order Paracetamol no prescription</b>, you get site evaluation, keyword research, <b>comprar en línea Paracetamol, comprar Paracetamol baratos</b>, <b>Buy Paracetamol without a prescription</b>, five promotional pages and content that are optimized by the online company, full site optimization, <b>where can i order Paracetamol without prescription</b>, <b>Purchase Paracetamol online no prescription</b>, inclusion in reciprocal linking systems and search engine submissions. You can move up from this minimum service fee (with an 8 month committment) to 0 per month service, <b>Buy Paracetamol Without Prescription</b>. The additional fee provides you with a shared techie “live” and at your service who is devoted to your reputation until the negative information no longer appears on page one of Google, <b>köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, And onward and upward.</p>
<p> I have no doubt that there are people who want negative information about themselves or their company deeply buried or removed from the Internet, <b>buy Paracetamol from canada</b>.  <b>Buy Paracetamol no prescription</b>,  I am not sure however that this takes care of the hard work of reputation building which almost always involves creating high quality products and services, engaging in corporate citizenship, <b>Chicago, Illinois. Houston, Texas</b>, <b>Detroit, Michigan, San Jose, California</b>, ethical behavior, financial soundness, <b>acheter en ligne Paracetamol, acheter Paracetamol bon marché</b>, <b>Online buy Paracetamol without a prescription</b>, innovation and leadership development.  <b>Buy Paracetamol Without Prescription</b>, Oops. If you are also worried about your CEO’s reputation, <b>Paracetamol coupon</b>, <b>Order Paracetamol from mexican pharmacy</b>, they can help you too.  Any CEO missteps can be wiped off the face of the earth. As Reputation Repair reminds us, <b>buy Paracetamol online cod</b>, <b>Kjøpe Paracetamol online, bestill Paracetamol online</b>, “A CEO’s reputation is directly linked to the reputation of the company. The CEO is the face of the company and a leader who provides direction and inspiration.” These words sound familiar since I have written about this topic for years, <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>.  <b>Online buying Paracetamol hcl</b>, I often wonder if these online reputation repair and protection sites can help you build reputation faster by damaging your competitor’s reputation instead.  If I wanted to do some harm, maybe I should just spread rumors about my toughest competitor and get that on page one of Google, <b>Buy Paracetamol Without Prescription</b>. Could I find someone to do that, <b>buy no prescription Paracetamol online</b>.  <b>Japan, craiglist, ebay, overseas, paypal</b>, I doubt that it is easy to find companies willing to compromise themselves but this has crossed my mind. Might be less expensive, <b>buy cheap Paracetamol no rx</b>.  <b>Købe Paracetamol online, αγοράζουν online Paracetamol</b>, All this is to say that online reputation management is important but if this is all that is done to build enduring reputations, this is a short-lived proposition, <b>canada, mexico, india</b>.  <b>Where can i find Paracetamol online</b>, True reputation management deserves more consideration, planning, <b>Paracetamol in cats, dogs, children, man, woman, men, women</b>, <b>0.4mg, 0.5mg, 1mg, 2.5mg</b>, depth and years of hard work.  El Paso, Texas. Washington, D.C. Seattle, Washington.  New York. Los Angeles, California.  Farmacia Paracetamol baratos, Paracetamol online kaufen.  Boston, Massachusetts. Charlotte, Carolina.  Fort Worth, Texas. Denver, Colorado.  Paracetamol withdrawal, snort, alcohol iteraction.  Order Paracetamol online overnight delivery no prescription.  Paracetamol price.  1000mg, 2000mg.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Buy Paracetamol online no prescription.  Indianapolis, Indiana, San Francisco, California.  Australia, uk, us, usa.  Paracetamol for sale.  Buy generic Paracetamol.  650mg, 800mg, 875mg, 900mg.  Online buy Paracetamol without a prescription.  Buy generic Paracetamol.  Austin, Texas, Memphis, Tennessee.  Chicago, Illinois. Houston, Texas.  0.4mg, 0.5mg, 1mg, 2.5mg.  Paracetamol price.  Purchase Paracetamol online no prescription.  Köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa.  Rx free Paracetamol.  Buy Paracetamol without a prescription.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Reasons to buy Paracetamol online.  Paracetamol from canadian pharmacy.  Order Paracetamol from mexican pharmacy.</p>
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		<pubDate>Sat, 10 Apr 2010 15:24:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[safeguarding reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1413</guid>
		<description><![CDATA[Buy Acyclovir (Generic Zovirax) Without Prescription,    A few things reputation-related that I wanted to blog about today. Saw an article in Fortune about what Wall Street analysts think about the importance of CEOs, acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché. Australia, uk, us, usa, The survey from DDI found [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://equalityarizona.files.wordpress.com/2009/05/sustainability1.jpg" alt="" width="300" height="175" /> <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>,    A few things reputation-related that I wanted to blog about today.</p>
<p>Saw an article in <a href="http://www.fortune.com"><em>Fortune</em> </a>about what Wall Street analysts think about the importance of CEOs, <b>acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché</b>.  <b>Australia, uk, us, usa</b>, The survey from <a href="http://www.ddi.com">DDI </a>found that analysts consider the CEO the only executive worth their time and attention. One of the quotes cited in the brief article went like this, <b>Chicago, Illinois. Houston, Texas</b>, <b>Purchase Acyclovir (Generic Zovirax) online no prescription</b>, "I don't spend my time worrying about how companies are fostering their next generation." Talk about short-termism. [Note: I tried to find the survey so I could cite properly and could not, <b>canada, mexico, india</b>. Neither could I find on <em>Fortune</em>'s site, possibly because it was a short piece.]</p>
<p>Also took a look at McKinsey Quarterly's <a href="http://www.mckinseyquarterly.com/How_companies_manage_sustainability_McKinsey_Global_Survey_results__2558">new global survey on sustainability</a>, <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, Definitely worth a read because the information is very rich and noteworthy for those of us interested in how reputation and sustainability work together.  The findings that I found most compelling are:<br />
<ul><br />
	<li>72% say sustainability is "extremely" or "very important" for managing corporate reputation and brands</li><br />
	<li>55% say that investment in sustainability helps build company reputation</li><br />
	<li>36% believe that reputation-building is a top reason for addressing sustainability</li><br />
</ul><br />
No surprise to me was that NGO pressure was very low on the list as a reason for dealing with sustainability (3%), <b>Indianapolis, Indiana, San Francisco, California</b>.  <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>, I used to think that the lack of attention paid to NGOs when this question gets asked demonstrated that executives were fooling themselves for not paying attention to NGOs and trying to engage them.  But now I am starting to think that results like this reflect executives' unwillingness to admit that NGOs have an effect on their sustainability initiatives. Hard to sort out because I do not see how NGOs could not be a primary reason for pushing companies to see their role in greater issues facing society, <b>purchase Acyclovir (Generic Zovirax) online</b>.  <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>, Astonishing as well was that 62% of executives surveyed say their companies do not report sustainability metrics externally to investors or are unaware of how they are used.  When reputation is so important today, why not?  Why not combine financial and non-financial performance into one annual report as Professor Robert Eccles explains in his new book, <a href="http://www.amazon.com/One-Report-Integrated-Reporting-Sustainable/dp/0470587512/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1270912933&amp;sr=8-1">One Report</a>.  <b>Acyclovir (Generic Zovirax) samples</b>, The report also looks at the differences between companies who consider sustainability a top three priority for their CEOs and are effective at managing it . The differences are quite considerable -- more "proactive" companies publish sustainability sections on their Web sites, <b>Jacksonville, Florida, Columbus, Ohio</b>, <b>Buy no prescription Acyclovir (Generic Zovirax) online</b>, embed sustainability data in their communications with investors, participate in sustainability rankings, <b>where can i buy cheapest Acyclovir (Generic Zovirax) online</b>, <b>125mg, 150mg, 200mg, 250mg</b>, issue sustainability reports and communicate with socially responsible investors. My sense is that companies who are more proactive are also more profitable over the long-term, <b>buy Acyclovir (Generic Zovirax) online no prescription</b>.  <b>Order Acyclovir (Generic Zovirax) no prescription</b>, There is no doubt that the past 18 months of recession have stalled some of the great sustainability initiatives that companies have embarked on to improve the world at large and build reputations. 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		<title>Buy Clomid Without Prescription</title>
		<link>http://reputationxchange.com/2010/01/09/2010-the-building-of-business-reputation/</link>
		<comments>http://reputationxchange.com/2010/01/09/2010-the-building-of-business-reputation/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 22:52:26 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
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		<category><![CDATA[business reputation]]></category>
		<category><![CDATA[CEO Capital]]></category>
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		<category><![CDATA[Economist]]></category>
		<category><![CDATA[Huffington Post]]></category>
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		<description><![CDATA[Buy Clomid Without Prescription,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, buy Clomid from mexico. Fort Worth, Texas. Denver, Colorado, Thankfully I work at a wonderfully-led, collaborative company, order Clomid no prescription. Detroit, Michigan, San Jose, California, I [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://i.bnet.com/blogs/green_shoots.jpg" alt="" width="188" height="194" /> <b>Buy Clomid Without Prescription</b>,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, <b>buy Clomid from mexico</b>.  <b>Fort Worth, Texas. Denver, Colorado</b>, Thankfully I work at a wonderfully-led, collaborative <a href="http://www.webershandwick.com">company</a>, <b>order Clomid no prescription</b>.  <b>Detroit, Michigan, San Jose, California</b>, I do not take it for granted, believe me, <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, By the way, before I get going with this post, <b>400mg, 450mg, 500mg, 625mg</b>, <b>Reasons to buy Clomid online</b>,  I should mention that I have an article on <a href="http://www.huffingtonpost.com/dr-leslie-gainesross/do-companies-care-about-o_b_413099.">Huffington Post </a>titled “Do Companies Care about Ordinary People?” You are welcome to read it.</p>
<p>Over the holiday, I saved some articles that are worth sharing as this new decade begins and 2010 is in its infancy, <b>Buy Clomid Without Prescription</b>. The first one in my pile is from the <a href="http://www.economist.com/businessfinance/displaystory.cfm?story_id=15125372"><em>Economist</em></a>, <b>buy Clomid online cod</b>.  <b>Online buying Clomid hcl</b>, With all the doom and gloom about business greed and corporate no-no’s in the past decade, <em>The Economist</em> identifies several arguments in the defense of business’s reputation, <b>Clomid over the counter</b>.  <b>Buy Clomid no prescription</b>, Resetting the reputation of business seems to be an apt activity to start off this new year. For sure, <b>buy Clomid without a prescription</b>, <b>Purchase Clomid online</b>, business could use some reputation-building to replace the reputation-bashing we’ve all been witness too.  <b>Buy Clomid Without Prescription</b>, Here are two to mull over:</p>
<p>1. Business “is a remarkable exercise in co-operation.” Businesses manage to get thousands, <b>buy cheap Clomid no rx</b>, <b>Boston, Massachusetts. Charlotte, Carolina</b>, hundreds and tens of people working together to produce ideas and solutions to problems. The fact that people collaborate for the common good is pretty remarkable when you think of it, <b>where can i find Clomid online</b>.  <b>Clomid from canadian pharmacy</b>, I work with my colleagues around the world all the time and some of us have never met. But we all come together to build the <a href="http://www.webershandwick.com">Weber Shandwick </a>brand and help clients, <b>Clomid FDA approveds</b>.</p>
<p>2, <b>Buy Clomid Without Prescription</b>.  <b>Clomid from canadian pharmacy</b>, Business is “an exercise in creativity.” When business people put their heads together to solve a problem, we can invent the most amazing things such as “devices that can provide insulin to diabetics without painful injections” and One Laptop Per Child, <b>order Clomid from mexican pharmacy</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, I might add one more.</p>
<p>3, <b>New York. Los Angeles, California</b>.  <b>Clomid in cats, dogs, children, man, woman, men, women</b>, Business is “an exercise in sense-making.” When I close my book ,<a href="html http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1263076090&amp;sr=8-1"><em>CEO Capital</em></a>, <b>buy no prescription Clomid online</b>, <b>Where can i buy Clomid online</b>, I have a plea for CEOs to infuse companies with meaning.  <b>Buy Clomid Without Prescription</b>, I said and I repeat here, “…it remains a basic human need to be part of something larger than oneself. This essential yearning has not disappeared despite networked computers and the triumph of the Internet.” I urged CEOs to motivate employees and instill companies with a common purpose in the pursuit of worthwhile goals, <b>order Clomid no prescription</b>.  <b>Where can i buy cheapest Clomid online</b>, As <a href="http://en.wikipedia.org/wiki/Max_DePree">Max DePree</a>, legendary leader of <a href="http://www.hermanmiller.com">Herman Miller </a>wrote, <b>where can i order Clomid without prescription</b>, <b>Clomid over the counter</b>, “Leaders owe a covenant to the corporation or institution, which is after all, <b>buy cheap Clomid no rx</b>, <b>125mg, 150mg, 200mg, 250mg</b>, a group of people. Leaders owe the organization a new reference point for what caring, <b>Detroit, Michigan, San Jose, California</b>, <b>Acheter en ligne Clomid, acheter Clomid bon marché</b>, purposeful, committed people can be in the institutional setting.”</p>
<p>With luck, <b>Clomid trusted pharmacy</b>, <b>El Paso, Texas. Washington, D.C. Seattle, Washington</b>, committed leadership and an improving unemployment rate, business might be able to improve its reputation in 2010 (2011?), <b>5mg, 50mg, 75mg, 100mg</b>.  <b>Farmacia Clomid baratos, Clomid online kaufen</b>, I am banking on it.  Boston, Massachusetts. Charlotte, Carolina.  Clomid withdrawal, snort, alcohol iteraction.  Indianapolis, Indiana, San Francisco, California.  400mg, 450mg, 500mg, 625mg.  Clomid samples.  Where can i find Clomid online.  650mg, 800mg, 875mg, 900mg.  Purchase Clomid online.  Købe Clomid online, αγοράζουν online Clomid.  Buy Clomid without a prescription.  Australia, uk, us, usa.  Online buying Clomid hcl.  Nashville-Davidson, Tennessee. Portland, Oregon.  Fort Worth, Texas. Denver, Colorado.  Buy Clomid no prescription.  Buy cheap Clomid.  Buy generic Clomid.  Japan, craiglist, ebay, overseas, paypal.  Austin, Texas, Memphis, Tennessee.  Rx free Clomid.  Buy Clomid online no prescription.  Buy Clomid online cod.  Kjøpe Clomid online, bestill Clomid online.  Order Clomid online overnight delivery no prescription.  Buy Clomid from mexico.  1000mg, 2000mg.  Reasons to buy Clomid online.</p>
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		<link>http://reputationxchange.com/2009/10/23/ceos-as-corporate-citizen-chiefs/</link>
		<comments>http://reputationxchange.com/2009/10/23/ceos-as-corporate-citizen-chiefs/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 22:17:36 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[Boston College Center for Corporate Citizenship]]></category>
		<category><![CDATA[corporate citizenship]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[executives]]></category>
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		<description><![CDATA[Buy Womenra (Female Viagra) Without Prescription, Interested in building and protecting your corporate reputation. Boston College Center for Corporate Citizenship , order Womenra (Female Viagra) online c.o.d, Buy Womenra (Female Viagra) without prescription, along with support from The Hitachi Foundation , issued its fourth 2009 State of Corporate Citizenship report, comprar en línea Womenra (Female [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://www.rickmansworth.herts.sch.uk/departments/images/Citizenship.jpg" alt="" width="213" height="111" /> <b>Buy Womenra (Female Viagra) Without Prescription</b>, Interested in building and protecting your corporate reputation. <a href="http://www.bcccc.net/index.cfm?pageId=2053">Boston College Center for Corporate Citizenship </a>, <b>order Womenra (Female Viagra) online c.o.d</b>, <b>Buy Womenra (Female Viagra) without prescription</b>, along with support from <a href="http://www.hitachifoundation.org/">The Hitachi Foundation </a>, issued its fourth 2009 State of Corporate Citizenship report, <b>comprar en línea Womenra (Female Viagra), comprar Womenra (Female Viagra) baratos</b>.  <b>Detroit, Michigan, San Jose, California</b>, The report  provides valuable insights from nearly 800 U.S. senior executives about their attitudes and perceptions on the value of corporate citizenship, <b>Womenra (Female Viagra) withdrawal, snort, alcohol iteraction</b>.  <b>Buy cheap Womenra (Female Viagra) no rx</b>, Rightfully so, the authors preface the report by describing the difficult year that faced senior executives and the high expectations about continuing their support of corporate responsibility and giving initiatives, <b>buy no prescription Womenra (Female Viagra) online</b>. The good news is that nearly half of the executives surveyed believe that corporate citizenship is even more important in tough times and kept up their corporate citizenship efforts, <b>Buy Womenra (Female Viagra) Without Prescription</b>.  <b>Where can i buy cheapest Womenra (Female Viagra) online</b>, Boston College Center says that this finding underscores how corporate citizenship has passed the value test. What do executives mean when they report on corporate citizenship, <b>buy generic Womenra (Female Viagra)</b>.  <b>Buy Womenra (Female Viagra) from canada</b>, To them there are three important areas -- ethical business practices (91%), treating employees well (81%) and accurate financial management reporting (76%), <b>japan, craiglist, ebay, overseas, paypal</b>.  <b>Fort Worth, Texas. Denver, Colorado</b>, When it comes to reputation, we have known for some time that reputations are enhanced when a company’s words match its actions in the corporate responsibility space.  Also, <b>købe Womenra (Female Viagra) online, αγοράζουν online Womenra (Female Viagra)</b>, <b>Where can i buy Womenra (Female Viagra) online</b>, <a href="http://www.webershandwick.com">Weber Shandwick's </a><em>Safeguarding Reputation</em> research found that companies with better corporate citizenship track records recovered their reputations faster than those with poorer corporate citizenship records.  <b>Buy Womenra (Female Viagra) Without Prescription</b>, Interesting to me is that the survey found that CEOs are now leading the corporate citizenship agenda in three out of four companies. Understandably and not surprisingly, <b>Austin, Texas, Memphis, Tennessee</b>, <b>Womenra (Female Viagra) coupon</b>, CEOs recognize that their reputations need improvement and corporate citizenship is one way to communicate to employees and other stakeholders that they are concerned about doing the right thing. The survey also identified REPUTATION as the number one driver of corporate citizenship (70% for all executives, <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>, <b>Womenra (Female Viagra) over the counter</b>, 82% for large-company executives). Reputation shares that top spot for the first time with company traditions and values, <b>650mg, 800mg, 875mg, 900mg</b>.  <b>Acheter en ligne Womenra (Female Viagra), acheter Womenra (Female Viagra) bon marché</b>,  Reputation is increasingly becoming a driving force in shaping company and leadership action. That can only be viewed as a positive, <b>purchase Womenra (Female Viagra) online</b>.  <b>Order Womenra (Female Viagra) no prescription</b>, Glad to hear that senior executives agree.  Boston, Massachusetts. Charlotte, Carolina.  Buy Womenra (Female Viagra) without a prescription.  Where can i order Womenra (Female Viagra) without prescription.  Buy Womenra (Female Viagra) no prescription.  Oklahoma City, Oklahoma. Las Vegas, Nevada.  Womenra (Female Viagra) price.  0.4mg, 0.5mg, 1mg, 2.5mg.  Womenra (Female Viagra) trusted pharmacy.  Order Womenra (Female Viagra) from mexican pharmacy.  Jacksonville, Florida, Columbus, Ohio.  Purchase Womenra (Female Viagra) online no prescription.  Womenra (Female Viagra) FDA approveds.  Rx free Womenra (Female Viagra).  5mg, 50mg, 75mg, 100mg.  Australia, uk, us, usa.  125mg, 150mg, 200mg, 250mg.  Kjøpe Womenra (Female Viagra) online, bestill Womenra (Female Viagra) online.  Online buy Womenra (Female Viagra) without a prescription.  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		<pubDate>Sun, 27 Sep 2009 22:35:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[99 Tips]]></category>
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		<category><![CDATA[sakekeeping reputation]]></category>

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			<content:encoded><![CDATA[<p> <img class="alignnone size-medium wp-image-1129" title="99" src="http://reputationxchange.com/wp-content/uploads/2009/09/99-300x216.jpg" alt="99" width="262" height="216" />   Someone asked me where I got <a href="http://www.webershandwick.com/Default.aspx/Insights/ReputationRx/99TipstoSafekeepingReputation">99 tips</a> <b>Buy Lexapro Without Prescription</b>, to safekeeping reputation.  <b>Lexapro in cats, dogs, children, man, woman, men, women</b>, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, <b>buy Lexapro online cod</b>, <b>Philadelphia, Pennsylvania. Phoenix, Arizona</b>, reread various reports we have done at <a href="http://webershandwick.com/Default.aspx/Insights/ReputationRx">Weber Shandwick </a>on safeguarding reputation and reviewed our most recent study on online reputation. I then yellow-highlighted all the steps to safeguarding reputation that I thought were important in preserving reputation and keeping reputations safe.  I stopped at some number around 65 and thought that maybe I should pare the list down to 50, <b>where can i buy Lexapro online</b>.  <b>Where can i find Lexapro online</b>, However, I liked the number 99 because that is what I originally set out to do, <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>.  So I went back to articles I have written over the years to find more tips and before I knew it, I had about 103 reminders, <b>Buy Lexapro Without Prescription</b>.  <b>Indianapolis, Indiana, San Francisco, California</b>, It did not take much to reduce the 103 to 99 tips.</p>
<p>Looking through all the 99 tips to safekeeping company reputation, <b>buy Lexapro from canada</b>, <b>New York. Los Angeles, California</b>, it appears to me that the mainstays of lasting reputation are transparency, ethics, <b>order Lexapro online overnight delivery no prescription</b>, <b>Lexapro FDA approveds</b>, leadership, culture and responsibility, <b>Lexapro price</b>.  <b>Buy Lexapro no prescription</b>, Regardless of what companies do online or offline, these values must be in place and religiously adhered to to sustain reputational trust during good times and bad, <b>buy cheap Lexapro no rx</b>.  <b>Lexapro for sale</b>, Of course, reasonable financial performance must be in place as well, <b>buy generic Lexapro</b>.  <b>Buy Lexapro online no prescription</b>, As someone else has said, flat is the new black, <b>Lexapro samples</b>.  <b>Austin, Texas, Memphis, Tennessee</b>, As the recession lingers and trust in business erodes, company reputations are at greater risk than ever before, <b>Baltimore, Maryland. Milwaukee, Wisconsin</b>.  <b>Chicago, Illinois. Houston, Texas</b>, Since October is around the corner, my mind turns to the distribution of <a href="http://fortune.com">Fortune's World's Most Admired Companies</a> ballots which should be out the door momentarily.  Respondents are soon to be asked to rate the world's largest companies on their reputational success or failure over these past difficult 12 months, <b>buy no prescription Lexapro online</b>.  <b>Buy cheap Lexapro</b>, What will it take to gain admired status in times as unprecedented as these ? Not an easy question to answer but some of the answers are in those 99 tips.  Lexapro over the counter.  650mg, 800mg, 875mg, 900mg.  Purchase Lexapro online no prescription.  Nashville-Davidson, Tennessee. Portland, Oregon.  El Paso, Texas. Washington, D.C. Seattle, Washington.  Comprar en línea Lexapro, comprar Lexapro baratos.  Köpa Lexapro online, Osta Lexapro online, Jotta Lexapro verkossa.  Boston, Massachusetts. Charlotte, Carolina.  Order Lexapro from mexican pharmacy.  Japan, craiglist, ebay, overseas, paypal.  Acheter en ligne Lexapro, acheter Lexapro bon marché.  125mg, 150mg, 200mg, 250mg.  Reasons to buy Lexapro online.  1000mg, 2000mg.  Order Lexapro online c.o.d.  Online buying Lexapro hcl.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Order Lexapro no prescription.  Lexapro from canadian pharmacy.  Buy Lexapro without a prescription.  Lexapro coupon.  Where can i order Lexapro without prescription.  Australia, uk, us, usa.  Online buy Lexapro without a prescription.  Rx free Lexapro.  Farmacia Lexapro baratos, Lexapro online kaufen.  Lexapro withdrawal, snort, alcohol iteraction.  Jacksonville, Florida, Columbus, Ohio.  400mg, 450mg, 500mg, 625mg.  Buy Lexapro without prescription.  125mg, 150mg, 200mg, 250mg.  Buy no prescription Lexapro online.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Indianapolis, Indiana, San Francisco, California.  Buy cheap Lexapro.  Lexapro for sale.  Order Lexapro from mexican pharmacy.  Baltimore, Maryland. Milwaukee, Wisconsin.  Lexapro price.  Purchase Lexapro online no prescription.  Online buy Lexapro without a prescription.  Buy Lexapro online no prescription.</p>
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			<wfw:commentRss>http://reputationxchange.com/2009/09/27/99-tips-why-not-100-to-safekeep-reputation/feed/</wfw:commentRss>
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		<item>
		<title>99 Tips to Safekeeping Reputation</title>
		<link>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/</link>
		<comments>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 14:26:39 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Reputation crisis]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[reputation redemption]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[99 Tips]]></category>
		<category><![CDATA[safekeeping reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1103</guid>
		<description><![CDATA[ Today at Weber Shandwick we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, 99 Tips to Safekeeping Reputation provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone [...]]]></description>
			<content:encoded><![CDATA[<img class="alignnone size-full wp-image-1109" title="99tips" src="http://reputationxchange.com/wp-content/uploads/2009/09/99tips2.jpg" alt="99tips" width="222" height="219" /> Today at <a href="http://www.webershandwick.com">Weber Shandwick </a>we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, <em><a href="http://www.webershandwick.com/resources/ws/flash/99Tips_e-version.pdf">99 Tips to Safekeeping Reputation</a> </em>provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone interested in reputation. Enjoy and let me know what you think or would like to see added in our next version. I am thinking of doing this annually.]]></content:encoded>
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		<title>More Responsible, Better Off</title>
		<link>http://reputationxchange.com/2009/07/24/more-responsible-better-off/</link>
		<comments>http://reputationxchange.com/2009/07/24/more-responsible-better-off/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 17:48:49 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[CEO Letters]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[Fortune Most Accountable Companies]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[global companies]]></category>
		<category><![CDATA[planet2050]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[share price]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=963</guid>
		<description><![CDATA[  Corporate responsibility is an integral component of reputation.  Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.  I think it might even matter to the financial community although perhaps to a lesser degree.  However, analysts have noticed its importance as [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"><img src="https://www.energy.siemens.com/cms/00000031/en/ueberuns/missionvis/PublishingImages/CorpResp_1.jpg" alt="" width="344" height="191" />  Corporate responsibility is an integral component of reputation.<span style="mso-spacerun: yes;">  </span>Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.<span style="mso-spacerun: yes;">  </span>I think it might even matter to the financial community although perhaps to a lesser degree.<span style="mso-spacerun: yes;">  </span>However, analysts have noticed its importance as we have seen with the proliferation of socially responsible investing funds.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small;"><span style="font-family: Calibri;">In 2008, Weber Shandwick's <a href="http://www.planet2050.com">Planet 2050 </a>corporate responsibility and sustainability practice conducted a proprietary <a href="http://www.planet2050.com/pdf/Planet2050_CEOShareholderLetter.pdf">analysis </a>that demonstrated the rising prominence of corporate responsibility on leadership agendas. Corporate responsibility mentions in global Fortune 100 annual report CEO Letters to Shareholders increased 18 percent from 2003 to 2007. In 2007, <span style="mso-bidi-font-family: Avenir-Book;">energy efficiency and carbon emissions were the dominant corporate responsibility agenda initiatives addressed in Global 100 CEO Letters to Shareholders. These topics barely figured in CEO annual report Letter mentions in 2003. To a lesser extent, but still noteworthy, leaders in 2007 highlighted their eco-friendly products—such as hybrid cars and healthy food products—in their</span> <span style="mso-bidi-font-family: Avenir-Book;">Letters to Shareholders. Volunteerism, a topic featured in 2003 CEO annual report Letters, appeared less frequently in 2007.</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">As business leaders seemed to increasingly <span style="mso-spacerun: yes;"> </span>commit<span style="mso-spacerun: yes;">  </span>to corporate responsibility initiatives prior to the economic meltdown, we thought we’d look into whether such efforts helped soften the financial blow of the stock market collapse in 2008. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">Using the 2008 <em>Fortune</em> <a href="http://money.cnn.com/galleries/2008/fortune/0811/gallery.accountability.fortune/index.html">Most Accountable Companies </a>list as the measure of corporate commitment to social and environmental goals, Weber Shandwick explored the relationship between accountability <span style="mso-spacerun: yes;"> </span>and stock price performance within the Fortune Global 100. <span style="mso-bidi-font-family: Arial;">The Accountability Rating was first developed by <a href="http://www.accountability21.net/">AccountAbility</a> and <a href="http://www.csrnetwork.com">Csrnetwork </a>and designed with <a href="http://www.asset4.com">Asset4</a>.<span style="mso-spacerun: yes;">  </span></span>Since nearly every company on this list experienced a share price decline during 2008, the analysis focused on the average percentage change of closing prices on December 31, 2007 and December 31, 2008. It was of particular interest that 9 out of the top 10 most accountable companies were European (<a href="http://www.ge.com">GE </a>was the only American company).</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">We found that the top 10 most accountable global companies performed better than the overall global Fortune 500 in terms of share price and profitability.<span style="mso-spacerun: yes;">  </span>When compared to the 10 least accountable companies, the most accountable ones performed better. We were a bit surprised by the +1% lift in profitability among the least accountable and discovered that two highly profitable companies – <a href="http://www.petronis.com">Petronis </a>at #99 and <a href="http://www.berkshirehathaway.com">Berkshire Hathaway</a> at #100 – were on the list, therefore driving the 1% increase. Even when we take Berkshire Hathaway out of the group, the difference is not as dramatic as we expected. The nine least accountable companies fell to -3% in terms of profitability. If Petronis and Berkshire Hathaway both come out the eight least accountable companies fall to -16%. </span></span></span></p>

<table class="MsoNormalTable" style="margin: auto 6.75pt; border-collapse: collapse; mso-yfti-tbllook: 1184; mso-table-lspace: 9.0pt; mso-table-rspace: 9.0pt; mso-table-anchor-vertical: paragraph; mso-table-anchor-horizontal: page; mso-table-left: 102.6pt; mso-table-top: 11.3pt; mso-padding-alt: 0in 0in 0in 0in;" border="0" cellspacing="0" cellpadding="0" align="left">
<tbody>
<tr style="height: 26.95pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; width: 86.8pt; padding-top: 0in; height: 26.95pt; border: black 1pt solid;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;"> </span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Total Global 500</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="color: #ffffff;"><span style="font-size: small;"><span style="font-family: Calibri;">10 Most Accountable</span></span></span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">10 Least Accountable</span></p>
</td>
</tr>
<tr style="height: 11.3pt; mso-yfti-irow: 1;">
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: black 1pt solid; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Share price</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-43%</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-22%</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-35%</span></p>
</td>
</tr>
<tr style="height: 11.65pt; mso-yfti-irow: 2; mso-yfti-lastrow: yes;">
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: black 1pt solid; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Profit</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+5%</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+46%</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+1%</span></p>
</td>
</tr>
</tbody></table>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small; font-family: Calibri;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">The analysis shows that even in an unprecedented<span style="mso-spacerun: yes;">  </span>year like 2008, the most responsible companies<span style="mso-spacerun: yes;">  </span>outperformed their peers. As my fellow colleague and founder of Planet2050 Brendan May said, "It is not surprising that effective and genuine corporate responsibility impacts the bottom line, in good times and bad." </span></span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">Companies cannot afford to abandon their corporate responsibility efforts although it is understandable if progress slows in this economy.<span style="mso-spacerun: yes;">  </span>Companies that abandon corporate responsibility and sustainability efforts are proof positive that it was all for show in the first place.</span></span></span></p>]]></content:encoded>
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		<title>My Thoughts on McKinsey’s Rebuilding Corporate Reputations</title>
		<link>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/</link>
		<comments>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 20:32:43 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[CEO Capital]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[McKinsey Quarterly]]></category>
		<category><![CDATA[NGO]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[rebuilding corporate reputations]]></category>
		<category><![CDATA[reputations]]></category>
		<category><![CDATA[spin]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=863</guid>
		<description><![CDATA[Where do I start?  Several people sent me a copy of the recent McKinsey Quarterly article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox [...]]]></description>
			<content:encoded><![CDATA[<a id="thumbnail" href="http://www.clarkwgriswoldjr.com/REP.gif"><img style="float: left; margin: 10px 10px 0px; border: 1px solid;" src="http://tbn2.google.com/images?q=tbn:EYhu5nuRftx7IM:http://www.clarkwgriswoldjr.com/REP.gif" alt="See full size image" width="106" height="120" /></a>Where do I start?  Several people sent me a copy of the recent <a href="http://www.mckinseyquarterly.com/Rebuilding_corporate_reputations_2367">McKinsey Quarterly </a>article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox because I subscribe but I had not had a chance to read it. My heart sank thinking that McKinsey had come up with the perfect strategy for rebuilding reputations and that all my advice and research in this area was for naught.  I Twittered the article on my ReputationRx Twitter saying that here’s an article that had to be read. After all it was from <a href="http://www.mckinsey.com">McKinsey </a>which I greatly admire and religiously read. Soon enough I began reading the article. I stopped in my tracks. I deleted my Twitter instantly.

There are two major problems with this article.

First, the authors misunderstand the business of public relations.  A few select quotes from the article reflect a misunderstanding about the business of public relations when it comes to reputation-building.

“Now more than ever, it will be action—not spin—that builds strong reputations. Organizations need to enhance their listening skills so that they are sufficiently aware of emerging issues; to reinvigorate their understanding of, and relationships with, critical stakeholders; and to go beyond traditional PR by activating a network of supporters who can influence key constituencies.”

“Moreover, traditional PR spin can’t deal with many NGO concerns, which must often be addressed by changing business operations and conducting two-way conversations.”

“Reputations are built on a foundation not only of communications but also of deeds: stakeholders can see through PR that isn’t supported by real and consistent business activity. Consumers, our research indicates, feel that companies rely too much on lobbying and PR unsupported by action.”

Authors’ Sheila Bonini, David Court and Alberto Marchi are under the general impression that PR practitioners actually believe that reputations can be built on words, not deeds or action. This could not be farther from the truth. In addition, the authors imply in several sentences that PR is only about the one-way conversation, not the two-way dialogue.  Again, far from the truth.  Public relations has always been about the art of conversation with and perceptions of one-to-one or one-to-many stakeholders. The business has always been about developing relationships with many publics, no matter how small, how large or how hard-to-reach.

The second argument I have with the article’s direction is its premise that there are three new ways to manage reputational threats in uncertain times. They are 1) understanding key stakeholders and what matters to them (e.g., benchmarking competitors, quantitative research); 2) being transparent and action-oriented (e.g., more business activities, less lobbying); and, 3) engaging a wider portfolio of influencers through a variety of means to spread word of mouth (e.g., grassroots, partnerships with NGOs). These are good strategies for advising companies and their leaders about restoring and rebuilding reputation. No doubt about it.

These practices, however, are all commonplace in the public relations domain and have been for many years now. In fact, I would argue that this has always been the business of public relations – understanding a company or organization’s many publics, researching stakeholders on perceptions and concerns, getting the true story out, changing corporate behavior by doing the right thing, and engaging influentials in conversations that lead to deeper understanding.  These recommendations are part of the everyday toolbox employed by most PR professionals working now (and for decades). And in fact, PR professionals greatly expanded on these three recommendations years ago, particularly in the general public, corporate responsibility and social media space.

Today’s <a href="http://www.ft.com/cms/s/0/276d7b9e-5463-11de-a58d-00144feabdc0.html"><em>Financial Times</em> </a>had an article on business’ role in restoring reputation and mentioned the McKinsey article. The author seens to agree with me. Whew. Michael Skapinker wrote “This is all sensible but it strikes me as yesterday’s advice.”

Moving on....I do agree wholeheartedly with McKinsey’s conclusion that CEOs should lead a company’s reputation strategy. I have always said that CEOs are the guardians of company reputation. My first book on CEO reputation, <a href="http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070"><em>CEO Capital</em> </a>(2003), argued exactly this point, as I am sure many others have too. 

After letting off some steam here, it occurred to me that PR firms have clearly not done a good enough job communicating what we do for clients or McKinsey’s authors would have known that their recommendations are core to PR engagements today. When I first joined the PR field from <em>Fortune</em>, I too had a limited understanding of what the industry did. Now that I have been in the field for nearly a decade, I recognize that PR is often misunderstood and we are partly to blame.

In short, it seems that McKinsey has succumbed to the stereotype of PR as an industry of spin doctors and no more. This is not true. And probably has never been true. McKinsey’s recommendations are not new and the best of them have been used by PR for some time now. What is needed is not as McKinsey proclaims, less PR but probably more PR.]]></content:encoded>
			<wfw:commentRss>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>A Year for Scorecards</title>
		<link>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/</link>
		<comments>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/#comments</comments>
		<pubDate>Sat, 30 May 2009 18:04:42 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Scorecards]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[DiversityInc]]></category>
		<category><![CDATA[Ethisphere]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[rankings]]></category>
		<category><![CDATA[reputation-buidling]]></category>
		<category><![CDATA[Scoreboxx]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=823</guid>
		<description><![CDATA[  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. We keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"><img src="http://cynicalpeak.com/images/scorecardFrontPage.png" alt="" width="266" height="260" />  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. <a href="http://www.webershandwick.com">We </a>keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best reputation, best training, etc. <span style="mso-spacerun: yes;"> </span>The database looks at when applications are due, when they are announced, who fills out the surveys, how to apply, how popular the ranking <span style="mso-spacerun: yes;"> </span>is, etc. <span style="mso-spacerun: yes;"> </span>You get it. <span style="mso-spacerun: yes;"> </span>The database, called Scoreboxx™, helps companies “credentialize” themselves and communicate how they lead the industry. <span style="mso-spacerun: yes;"> </span>It is part of our reputation-building services.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Since we realized it would be next to impossible to determine if there has been a change in the number of scorecards year over year since many scorecards just disappear or just get added randomly, we took a look at response rates to some of the rankings in 2007 vs. 2008. Not a scientific analysis but interesting nevertheless. <span style="mso-spacerun: yes;"> </span>Listed below is our brief analysis of some of them for what’s worth.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Some are up and some are down. Some are flat. Here is what Liz, my colleague, and I think. For those awards where recruiting or talent <span style="mso-spacerun: yes;"> </span>are important, higher responses have been recorded year over year. More employers returned surveys for <em style="mso-bidi-font-style: normal;"><a href="http://www.businessweek.com">BusinessWeek</a></em>’s Best Places to Launch a Career and <a href="http://www.fortune.com"><em style="mso-bidi-font-style: normal;">Fortune</em>’s </a>Top 100 MBA Employers, more applications were received this year for <em style="mso-bidi-font-style: normal;"><a href="http://diversityinc.com">DiversityInc </a></em>Top 50 and more nominations came in for the <a href="http://www.ethishpere.com">World’s Most Ethical Companies</a>.<span style="mso-spacerun: yes;">  </span>It goes without saying that the lower number of respondents for B<em style="mso-bidi-font-style: normal;">usinessWeek’</em>s Most Innovative Companies means nothing since this has been a disruptive year for business and some executives were just holding your breath that they were not getting pink slips. And presumably many did.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> </p>

<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<table class="MsoNormalTable" style="margin: auto auto auto -0.75pt; border-collapse: collapse; mso-yfti-tbllook: 1184; mso-padding-alt: 0in 0in 0in 0in; mso-table-layout-alt: fixed;" border="0" cellspacing="0" cellpadding="0" width="572">
<tbody>
<tr style="height: 12.75pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 0.5in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 8pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Chg vs. prior year</span></strong></p>
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<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">List</span></strong></p>
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<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2007</span></strong></p>
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<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2008</span></strong></p>
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<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2009</span></strong></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Best Places to Launch a Career</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: black 1pt solid; height: 3pt;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
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<tr style="height: 12.75pt; mso-yfti-irow: 3;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Career directors</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">63</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">60</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: black 1pt solid; height: 12.75pt;" rowspan="2" width="120">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">(will be out in Sept)</span></p>
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<tr style="height: 12.75pt; mso-yfti-irow: 4;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Employers</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">95</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">119</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Customer Service Champs</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 6;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Most Innovative Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,950 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,700 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 7;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">DiversityInc</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 50 Companies for Diversity</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">352 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">401 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 22.5pt; mso-yfti-irow: 8;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Ethisphere</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> World's Most Ethical Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 8.0pt;">"…received a record # of company nominations…" (no data)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 25.5pt; mso-yfti-irow: 9;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune </span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Best Companies to Work For</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> 100,000 employees (246/company) </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">~81,000 employees (229/company)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 10;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 100 MBA Employers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">5,769 MBA candidates</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,207 MBA candidates</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 11;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Harris Interactive Reputation Quotient</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">7,105 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,587 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 12; mso-yfti-lastrow: yes;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Reputation Institute Global Pulse</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;60,000 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;70,000 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
</tbody></table>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: Calibri;"> </span></span> </p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">What does seem interesting is that in a world where companies have stumbled catastrophically and reputational equity has been slipping away, the focus on talent, diversity and ethics might be a good sign of better things to come.</span></p>]]></content:encoded>
			<wfw:commentRss>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The  billion Apology</title>
		<link>http://reputationxchange.com/2009/09/27/99-tips-why-not-100-to-safekeep-reputation/</link>
		<comments>http://reputationxchange.com/2009/09/27/99-tips-why-not-100-to-safekeep-reputation/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 22:35:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[99 Tips]]></category>
		<category><![CDATA[Fortune World's Most Admired]]></category>
		<category><![CDATA[sakekeeping reputation]]></category>

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			<content:encoded><![CDATA[<p> <img class="alignnone size-medium wp-image-1129" title="99" src="http://reputationxchange.com/wp-content/uploads/2009/09/99-300x216.jpg" alt="99" width="262" height="216" />   Someone asked me where I got <a href="http://www.webershandwick.com/Default.aspx/Insights/ReputationRx/99TipstoSafekeepingReputation">99 tips</a> <b>Buy Lexapro Without Prescription</b>, to safekeeping reputation.  <b>Lexapro in cats, dogs, children, man, woman, men, women</b>, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, <b>buy Lexapro online cod</b>, <b>Philadelphia, Pennsylvania. Phoenix, Arizona</b>, reread various reports we have done at <a href="http://webershandwick.com/Default.aspx/Insights/ReputationRx">Weber Shandwick </a>on safeguarding reputation and reviewed our most recent study on online reputation. I then yellow-highlighted all the steps to safeguarding reputation that I thought were important in preserving reputation and keeping reputations safe.  I stopped at some number around 65 and thought that maybe I should pare the list down to 50, <b>where can i buy Lexapro online</b>.  <b>Where can i find Lexapro online</b>, However, I liked the number 99 because that is what I originally set out to do, <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>.  So I went back to articles I have written over the years to find more tips and before I knew it, I had about 103 reminders, <b>Buy Lexapro Without Prescription</b>.  <b>Indianapolis, Indiana, San Francisco, California</b>, It did not take much to reduce the 103 to 99 tips.</p>
<p>Looking through all the 99 tips to safekeeping company reputation, <b>buy Lexapro from canada</b>, <b>New York. Los Angeles, California</b>, it appears to me that the mainstays of lasting reputation are transparency, ethics, <b>order Lexapro online overnight delivery no prescription</b>, <b>Lexapro FDA approveds</b>, leadership, culture and responsibility, <b>Lexapro price</b>.  <b>Buy Lexapro no prescription</b>, Regardless of what companies do online or offline, these values must be in place and religiously adhered to to sustain reputational trust during good times and bad, <b>buy cheap Lexapro no rx</b>.  <b>Lexapro for sale</b>, Of course, reasonable financial performance must be in place as well, <b>buy generic Lexapro</b>.  <b>Buy Lexapro online no prescription</b>, As someone else has said, flat is the new black, <b>Lexapro samples</b>.  <b>Austin, Texas, Memphis, Tennessee</b>, As the recession lingers and trust in business erodes, company reputations are at greater risk than ever before, <b>Baltimore, Maryland. Milwaukee, Wisconsin</b>.  <b>Chicago, Illinois. Houston, Texas</b>, Since October is around the corner, my mind turns to the distribution of <a href="http://fortune.com">Fortune's World's Most Admired Companies</a> ballots which should be out the door momentarily.  Respondents are soon to be asked to rate the world's largest companies on their reputational success or failure over these past difficult 12 months, <b>buy no prescription Lexapro online</b>.  <b>Buy cheap Lexapro</b>, What will it take to gain admired status in times as unprecedented as these ? Not an easy question to answer but some of the answers are in those 99 tips.  Lexapro over the counter.  650mg, 800mg, 875mg, 900mg.  Purchase Lexapro online no prescription.  Nashville-Davidson, Tennessee. Portland, Oregon.  El Paso, Texas. Washington, D.C. Seattle, Washington.  Comprar en línea Lexapro, comprar Lexapro baratos.  Köpa Lexapro online, Osta Lexapro online, Jotta Lexapro verkossa.  Boston, Massachusetts. Charlotte, Carolina.  Order Lexapro from mexican pharmacy.  Japan, craiglist, ebay, overseas, paypal.  Acheter en ligne Lexapro, acheter Lexapro bon marché.  125mg, 150mg, 200mg, 250mg.  Reasons to buy Lexapro online.  1000mg, 2000mg.  Order Lexapro online c.o.d.  Online buying Lexapro hcl.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Order Lexapro no prescription.  Lexapro from canadian pharmacy.  Buy Lexapro without a prescription.  Lexapro coupon.  Where can i order Lexapro without prescription.  Australia, uk, us, usa.  Online buy Lexapro without a prescription.  Rx free Lexapro.  Farmacia Lexapro baratos, Lexapro online kaufen.  Lexapro withdrawal, snort, alcohol iteraction.  Jacksonville, Florida, Columbus, Ohio.  400mg, 450mg, 500mg, 625mg.  Buy Lexapro without prescription.  125mg, 150mg, 200mg, 250mg.  Buy no prescription Lexapro online.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Indianapolis, Indiana, San Francisco, California.  Buy cheap Lexapro.  Lexapro for sale.  Order Lexapro from mexican pharmacy.  Baltimore, Maryland. Milwaukee, Wisconsin.  Lexapro price.  Purchase Lexapro online no prescription.  Online buy Lexapro without a prescription.  Buy Lexapro online no prescription.</p>
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	<link>http://reputationxchange.com</link>
	<description>ReputationXchange.com is a blog written by Dr. Leslie Gaines-Ross, Weber Shandwick's Chief Reputation Strategist</description>
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		<link>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/</link>
		<comments>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 18:15:28 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
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		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[online reputation]]></category>
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		<category><![CDATA[personal reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[online reputation managment]]></category>
		<category><![CDATA[reputation repair]]></category>
		<category><![CDATA[reputation-building]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1429</guid>
		<description><![CDATA[Buy Paracetamol Without Prescription, As a follower of reputation and builder (I like to think) of the importance of reputation in the world of business, I come across new sites on the topic all the time. San Diego, California. Dallas, Texas. San Antonio, Texas, A site called Reputation Repair Services caught my eye.  If it [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://www.mukaumedia.co.uk/wp-content/uploads/2010/02/RepairF.jpg" alt="" width="235" height="179" /> <b>Buy Paracetamol Without Prescription</b>, As a follower of reputation and builder (I like to think) of the importance of reputation in the world of business, I come across new sites on the topic all the time.  <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>, A site called <a href="http://reputationrepairservices.net/">Reputation Repair Services </a>caught my eye.  If it were only this simple.  This company promises it can help with finding you an Internet lawyer, <b>5mg, 50mg, 75mg, 100mg</b>, <b>125mg, 150mg, 200mg, 250mg</b>, cease and desist notices, copyright and trademark infringement notices and domain dispute lawyers.  It can protect your reputation by improving search engine suggestions, <b>buy cheap Paracetamol</b>, <b>Where can i buy cheapest Paracetamol online</b>, create positive blogs, good reviews and more, <b>reasons to buy Paracetamol online</b>.  <b>Paracetamol trusted pharmacy</b>, [This company says that they have been around for many years and the alert below is from their site.]</p>
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<p> There are various packages ranging from 0 per month and upwards. For 0/month, <b>Paracetamol over the counter</b>, <b>Order Paracetamol no prescription</b>, you get site evaluation, keyword research, <b>comprar en línea Paracetamol, comprar Paracetamol baratos</b>, <b>Buy Paracetamol without a prescription</b>, five promotional pages and content that are optimized by the online company, full site optimization, <b>where can i order Paracetamol without prescription</b>, <b>Purchase Paracetamol online no prescription</b>, inclusion in reciprocal linking systems and search engine submissions. You can move up from this minimum service fee (with an 8 month committment) to 0 per month service, <b>Buy Paracetamol Without Prescription</b>. The additional fee provides you with a shared techie “live” and at your service who is devoted to your reputation until the negative information no longer appears on page one of Google, <b>köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, And onward and upward.</p>
<p> I have no doubt that there are people who want negative information about themselves or their company deeply buried or removed from the Internet, <b>buy Paracetamol from canada</b>.  <b>Buy Paracetamol no prescription</b>,  I am not sure however that this takes care of the hard work of reputation building which almost always involves creating high quality products and services, engaging in corporate citizenship, <b>Chicago, Illinois. Houston, Texas</b>, <b>Detroit, Michigan, San Jose, California</b>, ethical behavior, financial soundness, <b>acheter en ligne Paracetamol, acheter Paracetamol bon marché</b>, <b>Online buy Paracetamol without a prescription</b>, innovation and leadership development.  <b>Buy Paracetamol Without Prescription</b>, Oops. If you are also worried about your CEO’s reputation, <b>Paracetamol coupon</b>, <b>Order Paracetamol from mexican pharmacy</b>, they can help you too.  Any CEO missteps can be wiped off the face of the earth. As Reputation Repair reminds us, <b>buy Paracetamol online cod</b>, <b>Kjøpe Paracetamol online, bestill Paracetamol online</b>, “A CEO’s reputation is directly linked to the reputation of the company. The CEO is the face of the company and a leader who provides direction and inspiration.” These words sound familiar since I have written about this topic for years, <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>.  <b>Online buying Paracetamol hcl</b>, I often wonder if these online reputation repair and protection sites can help you build reputation faster by damaging your competitor’s reputation instead.  If I wanted to do some harm, maybe I should just spread rumors about my toughest competitor and get that on page one of Google, <b>Buy Paracetamol Without Prescription</b>. Could I find someone to do that, <b>buy no prescription Paracetamol online</b>.  <b>Japan, craiglist, ebay, overseas, paypal</b>, I doubt that it is easy to find companies willing to compromise themselves but this has crossed my mind. Might be less expensive, <b>buy cheap Paracetamol no rx</b>.  <b>Købe Paracetamol online, αγοράζουν online Paracetamol</b>, All this is to say that online reputation management is important but if this is all that is done to build enduring reputations, this is a short-lived proposition, <b>canada, mexico, india</b>.  <b>Where can i find Paracetamol online</b>, True reputation management deserves more consideration, planning, <b>Paracetamol in cats, dogs, children, man, woman, men, women</b>, <b>0.4mg, 0.5mg, 1mg, 2.5mg</b>, depth and years of hard work.  El Paso, Texas. Washington, D.C. Seattle, Washington.  New York. Los Angeles, California.  Farmacia Paracetamol baratos, Paracetamol online kaufen.  Boston, Massachusetts. Charlotte, Carolina.  Fort Worth, Texas. Denver, Colorado.  Paracetamol withdrawal, snort, alcohol iteraction.  Order Paracetamol online overnight delivery no prescription.  Paracetamol price.  1000mg, 2000mg.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Buy Paracetamol online no prescription.  Indianapolis, Indiana, San Francisco, California.  Australia, uk, us, usa.  Paracetamol for sale.  Buy generic Paracetamol.  650mg, 800mg, 875mg, 900mg.  Online buy Paracetamol without a prescription.  Buy generic Paracetamol.  Austin, Texas, Memphis, Tennessee.  Chicago, Illinois. Houston, Texas.  0.4mg, 0.5mg, 1mg, 2.5mg.  Paracetamol price.  Purchase Paracetamol online no prescription.  Köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa.  Rx free Paracetamol.  Buy Paracetamol without a prescription.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Reasons to buy Paracetamol online.  Paracetamol from canadian pharmacy.  Order Paracetamol from mexican pharmacy.</p>
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		<pubDate>Sat, 10 Apr 2010 15:24:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[safeguarding reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1413</guid>
		<description><![CDATA[Buy Acyclovir (Generic Zovirax) Without Prescription,    A few things reputation-related that I wanted to blog about today. Saw an article in Fortune about what Wall Street analysts think about the importance of CEOs, acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché. Australia, uk, us, usa, The survey from DDI found [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://equalityarizona.files.wordpress.com/2009/05/sustainability1.jpg" alt="" width="300" height="175" /> <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>,    A few things reputation-related that I wanted to blog about today.</p>
<p>Saw an article in <a href="http://www.fortune.com"><em>Fortune</em> </a>about what Wall Street analysts think about the importance of CEOs, <b>acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché</b>.  <b>Australia, uk, us, usa</b>, The survey from <a href="http://www.ddi.com">DDI </a>found that analysts consider the CEO the only executive worth their time and attention. One of the quotes cited in the brief article went like this, <b>Chicago, Illinois. Houston, Texas</b>, <b>Purchase Acyclovir (Generic Zovirax) online no prescription</b>, "I don't spend my time worrying about how companies are fostering their next generation." Talk about short-termism. [Note: I tried to find the survey so I could cite properly and could not, <b>canada, mexico, india</b>. Neither could I find on <em>Fortune</em>'s site, possibly because it was a short piece.]</p>
<p>Also took a look at McKinsey Quarterly's <a href="http://www.mckinseyquarterly.com/How_companies_manage_sustainability_McKinsey_Global_Survey_results__2558">new global survey on sustainability</a>, <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, Definitely worth a read because the information is very rich and noteworthy for those of us interested in how reputation and sustainability work together.  The findings that I found most compelling are:<br />
<ul><br />
	<li>72% say sustainability is "extremely" or "very important" for managing corporate reputation and brands</li><br />
	<li>55% say that investment in sustainability helps build company reputation</li><br />
	<li>36% believe that reputation-building is a top reason for addressing sustainability</li><br />
</ul><br />
No surprise to me was that NGO pressure was very low on the list as a reason for dealing with sustainability (3%), <b>Indianapolis, Indiana, San Francisco, California</b>.  <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>, I used to think that the lack of attention paid to NGOs when this question gets asked demonstrated that executives were fooling themselves for not paying attention to NGOs and trying to engage them.  But now I am starting to think that results like this reflect executives' unwillingness to admit that NGOs have an effect on their sustainability initiatives. Hard to sort out because I do not see how NGOs could not be a primary reason for pushing companies to see their role in greater issues facing society, <b>purchase Acyclovir (Generic Zovirax) online</b>.  <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>, Astonishing as well was that 62% of executives surveyed say their companies do not report sustainability metrics externally to investors or are unaware of how they are used.  When reputation is so important today, why not?  Why not combine financial and non-financial performance into one annual report as Professor Robert Eccles explains in his new book, <a href="http://www.amazon.com/One-Report-Integrated-Reporting-Sustainable/dp/0470587512/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1270912933&amp;sr=8-1">One Report</a>.  <b>Acyclovir (Generic Zovirax) samples</b>, The report also looks at the differences between companies who consider sustainability a top three priority for their CEOs and are effective at managing it . The differences are quite considerable -- more "proactive" companies publish sustainability sections on their Web sites, <b>Jacksonville, Florida, Columbus, Ohio</b>, <b>Buy no prescription Acyclovir (Generic Zovirax) online</b>, embed sustainability data in their communications with investors, participate in sustainability rankings, <b>where can i buy cheapest Acyclovir (Generic Zovirax) online</b>, <b>125mg, 150mg, 200mg, 250mg</b>, issue sustainability reports and communicate with socially responsible investors. My sense is that companies who are more proactive are also more profitable over the long-term, <b>buy Acyclovir (Generic Zovirax) online no prescription</b>.  <b>Order Acyclovir (Generic Zovirax) no prescription</b>, There is no doubt that the past 18 months of recession have stalled some of the great sustainability initiatives that companies have embarked on to improve the world at large and build reputations. 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		<pubDate>Sat, 09 Jan 2010 22:52:26 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
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		<description><![CDATA[Buy Clomid Without Prescription,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, buy Clomid from mexico. Fort Worth, Texas. Denver, Colorado, Thankfully I work at a wonderfully-led, collaborative company, order Clomid no prescription. Detroit, Michigan, San Jose, California, I [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://i.bnet.com/blogs/green_shoots.jpg" alt="" width="188" height="194" /> <b>Buy Clomid Without Prescription</b>,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, <b>buy Clomid from mexico</b>.  <b>Fort Worth, Texas. Denver, Colorado</b>, Thankfully I work at a wonderfully-led, collaborative <a href="http://www.webershandwick.com">company</a>, <b>order Clomid no prescription</b>.  <b>Detroit, Michigan, San Jose, California</b>, I do not take it for granted, believe me, <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, By the way, before I get going with this post, <b>400mg, 450mg, 500mg, 625mg</b>, <b>Reasons to buy Clomid online</b>,  I should mention that I have an article on <a href="http://www.huffingtonpost.com/dr-leslie-gainesross/do-companies-care-about-o_b_413099.">Huffington Post </a>titled “Do Companies Care about Ordinary People?” You are welcome to read it.</p>
<p>Over the holiday, I saved some articles that are worth sharing as this new decade begins and 2010 is in its infancy, <b>Buy Clomid Without Prescription</b>. The first one in my pile is from the <a href="http://www.economist.com/businessfinance/displaystory.cfm?story_id=15125372"><em>Economist</em></a>, <b>buy Clomid online cod</b>.  <b>Online buying Clomid hcl</b>, With all the doom and gloom about business greed and corporate no-no’s in the past decade, <em>The Economist</em> identifies several arguments in the defense of business’s reputation, <b>Clomid over the counter</b>.  <b>Buy Clomid no prescription</b>, Resetting the reputation of business seems to be an apt activity to start off this new year. For sure, <b>buy Clomid without a prescription</b>, <b>Purchase Clomid online</b>, business could use some reputation-building to replace the reputation-bashing we’ve all been witness too.  <b>Buy Clomid Without Prescription</b>, Here are two to mull over:</p>
<p>1. Business “is a remarkable exercise in co-operation.” Businesses manage to get thousands, <b>buy cheap Clomid no rx</b>, <b>Boston, Massachusetts. Charlotte, Carolina</b>, hundreds and tens of people working together to produce ideas and solutions to problems. The fact that people collaborate for the common good is pretty remarkable when you think of it, <b>where can i find Clomid online</b>.  <b>Clomid from canadian pharmacy</b>, I work with my colleagues around the world all the time and some of us have never met. But we all come together to build the <a href="http://www.webershandwick.com">Weber Shandwick </a>brand and help clients, <b>Clomid FDA approveds</b>.</p>
<p>2, <b>Buy Clomid Without Prescription</b>.  <b>Clomid from canadian pharmacy</b>, Business is “an exercise in creativity.” When business people put their heads together to solve a problem, we can invent the most amazing things such as “devices that can provide insulin to diabetics without painful injections” and One Laptop Per Child, <b>order Clomid from mexican pharmacy</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, I might add one more.</p>
<p>3, <b>New York. Los Angeles, California</b>.  <b>Clomid in cats, dogs, children, man, woman, men, women</b>, Business is “an exercise in sense-making.” When I close my book ,<a href="html http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1263076090&amp;sr=8-1"><em>CEO Capital</em></a>, <b>buy no prescription Clomid online</b>, <b>Where can i buy Clomid online</b>, I have a plea for CEOs to infuse companies with meaning.  <b>Buy Clomid Without Prescription</b>, I said and I repeat here, “…it remains a basic human need to be part of something larger than oneself. This essential yearning has not disappeared despite networked computers and the triumph of the Internet.” I urged CEOs to motivate employees and instill companies with a common purpose in the pursuit of worthwhile goals, <b>order Clomid no prescription</b>.  <b>Where can i buy cheapest Clomid online</b>, As <a href="http://en.wikipedia.org/wiki/Max_DePree">Max DePree</a>, legendary leader of <a href="http://www.hermanmiller.com">Herman Miller </a>wrote, <b>where can i order Clomid without prescription</b>, <b>Clomid over the counter</b>, “Leaders owe a covenant to the corporation or institution, which is after all, <b>buy cheap Clomid no rx</b>, <b>125mg, 150mg, 200mg, 250mg</b>, a group of people. Leaders owe the organization a new reference point for what caring, <b>Detroit, Michigan, San Jose, California</b>, <b>Acheter en ligne Clomid, acheter Clomid bon marché</b>, purposeful, committed people can be in the institutional setting.”</p>
<p>With luck, <b>Clomid trusted pharmacy</b>, <b>El Paso, Texas. Washington, D.C. Seattle, Washington</b>, committed leadership and an improving unemployment rate, business might be able to improve its reputation in 2010 (2011?), <b>5mg, 50mg, 75mg, 100mg</b>.  <b>Farmacia Clomid baratos, Clomid online kaufen</b>, I am banking on it.  Boston, Massachusetts. Charlotte, Carolina.  Clomid withdrawal, snort, alcohol iteraction.  Indianapolis, Indiana, San Francisco, California.  400mg, 450mg, 500mg, 625mg.  Clomid samples.  Where can i find Clomid online.  650mg, 800mg, 875mg, 900mg.  Purchase Clomid online.  Købe Clomid online, αγοράζουν online Clomid.  Buy Clomid without a prescription.  Australia, uk, us, usa.  Online buying Clomid hcl.  Nashville-Davidson, Tennessee. Portland, Oregon.  Fort Worth, Texas. Denver, Colorado.  Buy Clomid no prescription.  Buy cheap Clomid.  Buy generic Clomid.  Japan, craiglist, ebay, overseas, paypal.  Austin, Texas, Memphis, Tennessee.  Rx free Clomid.  Buy Clomid online no prescription.  Buy Clomid online cod.  Kjøpe Clomid online, bestill Clomid online.  Order Clomid online overnight delivery no prescription.  Buy Clomid from mexico.  1000mg, 2000mg.  Reasons to buy Clomid online.</p>
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		<title>Buy Womenra (Female Viagra) Without Prescription</title>
		<link>http://reputationxchange.com/2009/10/23/ceos-as-corporate-citizen-chiefs/</link>
		<comments>http://reputationxchange.com/2009/10/23/ceos-as-corporate-citizen-chiefs/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 22:17:36 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[Boston College Center for Corporate Citizenship]]></category>
		<category><![CDATA[corporate citizenship]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[executives]]></category>
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		<category><![CDATA[The Hitachi Foundation]]></category>

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		<description><![CDATA[Buy Womenra (Female Viagra) Without Prescription, Interested in building and protecting your corporate reputation. Boston College Center for Corporate Citizenship , order Womenra (Female Viagra) online c.o.d, Buy Womenra (Female Viagra) without prescription, along with support from The Hitachi Foundation , issued its fourth 2009 State of Corporate Citizenship report, comprar en línea Womenra (Female [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://www.rickmansworth.herts.sch.uk/departments/images/Citizenship.jpg" alt="" width="213" height="111" /> <b>Buy Womenra (Female Viagra) Without Prescription</b>, Interested in building and protecting your corporate reputation. <a href="http://www.bcccc.net/index.cfm?pageId=2053">Boston College Center for Corporate Citizenship </a>, <b>order Womenra (Female Viagra) online c.o.d</b>, <b>Buy Womenra (Female Viagra) without prescription</b>, along with support from <a href="http://www.hitachifoundation.org/">The Hitachi Foundation </a>, issued its fourth 2009 State of Corporate Citizenship report, <b>comprar en línea Womenra (Female Viagra), comprar Womenra (Female Viagra) baratos</b>.  <b>Detroit, Michigan, San Jose, California</b>, The report  provides valuable insights from nearly 800 U.S. senior executives about their attitudes and perceptions on the value of corporate citizenship, <b>Womenra (Female Viagra) withdrawal, snort, alcohol iteraction</b>.  <b>Buy cheap Womenra (Female Viagra) no rx</b>, Rightfully so, the authors preface the report by describing the difficult year that faced senior executives and the high expectations about continuing their support of corporate responsibility and giving initiatives, <b>buy no prescription Womenra (Female Viagra) online</b>. The good news is that nearly half of the executives surveyed believe that corporate citizenship is even more important in tough times and kept up their corporate citizenship efforts, <b>Buy Womenra (Female Viagra) Without Prescription</b>.  <b>Where can i buy cheapest Womenra (Female Viagra) online</b>, Boston College Center says that this finding underscores how corporate citizenship has passed the value test. What do executives mean when they report on corporate citizenship, <b>buy generic Womenra (Female Viagra)</b>.  <b>Buy Womenra (Female Viagra) from canada</b>, To them there are three important areas -- ethical business practices (91%), treating employees well (81%) and accurate financial management reporting (76%), <b>japan, craiglist, ebay, overseas, paypal</b>.  <b>Fort Worth, Texas. Denver, Colorado</b>, When it comes to reputation, we have known for some time that reputations are enhanced when a company’s words match its actions in the corporate responsibility space.  Also, <b>købe Womenra (Female Viagra) online, αγοράζουν online Womenra (Female Viagra)</b>, <b>Where can i buy Womenra (Female Viagra) online</b>, <a href="http://www.webershandwick.com">Weber Shandwick's </a><em>Safeguarding Reputation</em> research found that companies with better corporate citizenship track records recovered their reputations faster than those with poorer corporate citizenship records.  <b>Buy Womenra (Female Viagra) Without Prescription</b>, Interesting to me is that the survey found that CEOs are now leading the corporate citizenship agenda in three out of four companies. Understandably and not surprisingly, <b>Austin, Texas, Memphis, Tennessee</b>, <b>Womenra (Female Viagra) coupon</b>, CEOs recognize that their reputations need improvement and corporate citizenship is one way to communicate to employees and other stakeholders that they are concerned about doing the right thing. The survey also identified REPUTATION as the number one driver of corporate citizenship (70% for all executives, <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>, <b>Womenra (Female Viagra) over the counter</b>, 82% for large-company executives). Reputation shares that top spot for the first time with company traditions and values, <b>650mg, 800mg, 875mg, 900mg</b>.  <b>Acheter en ligne Womenra (Female Viagra), acheter Womenra (Female Viagra) bon marché</b>,  Reputation is increasingly becoming a driving force in shaping company and leadership action. That can only be viewed as a positive, <b>purchase Womenra (Female Viagra) online</b>.  <b>Order Womenra (Female Viagra) no prescription</b>, Glad to hear that senior executives agree.  Boston, Massachusetts. Charlotte, Carolina.  Buy Womenra (Female Viagra) without a prescription.  Where can i order Womenra (Female Viagra) without prescription.  Buy Womenra (Female Viagra) no prescription.  Oklahoma City, Oklahoma. Las Vegas, Nevada.  Womenra (Female Viagra) price.  0.4mg, 0.5mg, 1mg, 2.5mg.  Womenra (Female Viagra) trusted pharmacy.  Order Womenra (Female Viagra) from mexican pharmacy.  Jacksonville, Florida, Columbus, Ohio.  Purchase Womenra (Female Viagra) online no prescription.  Womenra (Female Viagra) FDA approveds.  Rx free Womenra (Female Viagra).  5mg, 50mg, 75mg, 100mg.  Australia, uk, us, usa.  125mg, 150mg, 200mg, 250mg.  Kjøpe Womenra (Female Viagra) online, bestill Womenra (Female Viagra) online.  Online buy Womenra (Female Viagra) without a prescription.  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		<link>http://reputationxchange.com/2009/09/27/99-tips-why-not-100-to-safekeep-reputation/</link>
		<comments>http://reputationxchange.com/2009/09/27/99-tips-why-not-100-to-safekeep-reputation/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 22:35:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[99 Tips]]></category>
		<category><![CDATA[Fortune World's Most Admired]]></category>
		<category><![CDATA[sakekeeping reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1122</guid>
		<description><![CDATA[   Someone asked me where I got 99 tips Buy Lexapro Without Prescription, to safekeeping reputation. Lexapro in cats, dogs, children, man, woman, men, women, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, buy Lexapro online cod, Philadelphia, Pennsylvania. Phoenix, [...]]]></description>
			<content:encoded><![CDATA[<p> <img class="alignnone size-medium wp-image-1129" title="99" src="http://reputationxchange.com/wp-content/uploads/2009/09/99-300x216.jpg" alt="99" width="262" height="216" />   Someone asked me where I got <a href="http://www.webershandwick.com/Default.aspx/Insights/ReputationRx/99TipstoSafekeepingReputation">99 tips</a> <b>Buy Lexapro Without Prescription</b>, to safekeeping reputation.  <b>Lexapro in cats, dogs, children, man, woman, men, women</b>, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, <b>buy Lexapro online cod</b>, <b>Philadelphia, Pennsylvania. Phoenix, Arizona</b>, reread various reports we have done at <a href="http://webershandwick.com/Default.aspx/Insights/ReputationRx">Weber Shandwick </a>on safeguarding reputation and reviewed our most recent study on online reputation. I then yellow-highlighted all the steps to safeguarding reputation that I thought were important in preserving reputation and keeping reputations safe.  I stopped at some number around 65 and thought that maybe I should pare the list down to 50, <b>where can i buy Lexapro online</b>.  <b>Where can i find Lexapro online</b>, However, I liked the number 99 because that is what I originally set out to do, <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>.  So I went back to articles I have written over the years to find more tips and before I knew it, I had about 103 reminders, <b>Buy Lexapro Without Prescription</b>.  <b>Indianapolis, Indiana, San Francisco, California</b>, It did not take much to reduce the 103 to 99 tips.</p>
<p>Looking through all the 99 tips to safekeeping company reputation, <b>buy Lexapro from canada</b>, <b>New York. Los Angeles, California</b>, it appears to me that the mainstays of lasting reputation are transparency, ethics, <b>order Lexapro online overnight delivery no prescription</b>, <b>Lexapro FDA approveds</b>, leadership, culture and responsibility, <b>Lexapro price</b>.  <b>Buy Lexapro no prescription</b>, Regardless of what companies do online or offline, these values must be in place and religiously adhered to to sustain reputational trust during good times and bad, <b>buy cheap Lexapro no rx</b>.  <b>Lexapro for sale</b>, Of course, reasonable financial performance must be in place as well, <b>buy generic Lexapro</b>.  <b>Buy Lexapro online no prescription</b>, As someone else has said, flat is the new black, <b>Lexapro samples</b>.  <b>Austin, Texas, Memphis, Tennessee</b>, As the recession lingers and trust in business erodes, company reputations are at greater risk than ever before, <b>Baltimore, Maryland. Milwaukee, Wisconsin</b>.  <b>Chicago, Illinois. Houston, Texas</b>, Since October is around the corner, my mind turns to the distribution of <a href="http://fortune.com">Fortune's World's Most Admired Companies</a> ballots which should be out the door momentarily.  Respondents are soon to be asked to rate the world's largest companies on their reputational success or failure over these past difficult 12 months, <b>buy no prescription Lexapro online</b>.  <b>Buy cheap Lexapro</b>, What will it take to gain admired status in times as unprecedented as these ? Not an easy question to answer but some of the answers are in those 99 tips.  Lexapro over the counter.  650mg, 800mg, 875mg, 900mg.  Purchase Lexapro online no prescription.  Nashville-Davidson, Tennessee. Portland, Oregon.  El Paso, Texas. Washington, D.C. Seattle, Washington.  Comprar en línea Lexapro, comprar Lexapro baratos.  Köpa Lexapro online, Osta Lexapro online, Jotta Lexapro verkossa.  Boston, Massachusetts. Charlotte, Carolina.  Order Lexapro from mexican pharmacy.  Japan, craiglist, ebay, overseas, paypal.  Acheter en ligne Lexapro, acheter Lexapro bon marché.  125mg, 150mg, 200mg, 250mg.  Reasons to buy Lexapro online.  1000mg, 2000mg.  Order Lexapro online c.o.d.  Online buying Lexapro hcl.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Order Lexapro no prescription.  Lexapro from canadian pharmacy.  Buy Lexapro without a prescription.  Lexapro coupon.  Where can i order Lexapro without prescription.  Australia, uk, us, usa.  Online buy Lexapro without a prescription.  Rx free Lexapro.  Farmacia Lexapro baratos, Lexapro online kaufen.  Lexapro withdrawal, snort, alcohol iteraction.  Jacksonville, Florida, Columbus, Ohio.  400mg, 450mg, 500mg, 625mg.  Buy Lexapro without prescription.  125mg, 150mg, 200mg, 250mg.  Buy no prescription Lexapro online.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Indianapolis, Indiana, San Francisco, California.  Buy cheap Lexapro.  Lexapro for sale.  Order Lexapro from mexican pharmacy.  Baltimore, Maryland. Milwaukee, Wisconsin.  Lexapro price.  Purchase Lexapro online no prescription.  Online buy Lexapro without a prescription.  Buy Lexapro online no prescription.</p>
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		<title>99 Tips to Safekeeping Reputation</title>
		<link>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/</link>
		<comments>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 14:26:39 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Reputation crisis]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[reputation redemption]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
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		<category><![CDATA[99 Tips]]></category>
		<category><![CDATA[safekeeping reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1103</guid>
		<description><![CDATA[ Today at Weber Shandwick we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, 99 Tips to Safekeeping Reputation provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone [...]]]></description>
			<content:encoded><![CDATA[<img class="alignnone size-full wp-image-1109" title="99tips" src="http://reputationxchange.com/wp-content/uploads/2009/09/99tips2.jpg" alt="99tips" width="222" height="219" /> Today at <a href="http://www.webershandwick.com">Weber Shandwick </a>we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, <em><a href="http://www.webershandwick.com/resources/ws/flash/99Tips_e-version.pdf">99 Tips to Safekeeping Reputation</a> </em>provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone interested in reputation. Enjoy and let me know what you think or would like to see added in our next version. I am thinking of doing this annually.]]></content:encoded>
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		<title>More Responsible, Better Off</title>
		<link>http://reputationxchange.com/2009/07/24/more-responsible-better-off/</link>
		<comments>http://reputationxchange.com/2009/07/24/more-responsible-better-off/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 17:48:49 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[CEO Letters]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[Fortune Most Accountable Companies]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[global companies]]></category>
		<category><![CDATA[planet2050]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[share price]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=963</guid>
		<description><![CDATA[  Corporate responsibility is an integral component of reputation.  Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.  I think it might even matter to the financial community although perhaps to a lesser degree.  However, analysts have noticed its importance as [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"><img src="https://www.energy.siemens.com/cms/00000031/en/ueberuns/missionvis/PublishingImages/CorpResp_1.jpg" alt="" width="344" height="191" />  Corporate responsibility is an integral component of reputation.<span style="mso-spacerun: yes;">  </span>Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.<span style="mso-spacerun: yes;">  </span>I think it might even matter to the financial community although perhaps to a lesser degree.<span style="mso-spacerun: yes;">  </span>However, analysts have noticed its importance as we have seen with the proliferation of socially responsible investing funds.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small;"><span style="font-family: Calibri;">In 2008, Weber Shandwick's <a href="http://www.planet2050.com">Planet 2050 </a>corporate responsibility and sustainability practice conducted a proprietary <a href="http://www.planet2050.com/pdf/Planet2050_CEOShareholderLetter.pdf">analysis </a>that demonstrated the rising prominence of corporate responsibility on leadership agendas. Corporate responsibility mentions in global Fortune 100 annual report CEO Letters to Shareholders increased 18 percent from 2003 to 2007. In 2007, <span style="mso-bidi-font-family: Avenir-Book;">energy efficiency and carbon emissions were the dominant corporate responsibility agenda initiatives addressed in Global 100 CEO Letters to Shareholders. These topics barely figured in CEO annual report Letter mentions in 2003. To a lesser extent, but still noteworthy, leaders in 2007 highlighted their eco-friendly products—such as hybrid cars and healthy food products—in their</span> <span style="mso-bidi-font-family: Avenir-Book;">Letters to Shareholders. Volunteerism, a topic featured in 2003 CEO annual report Letters, appeared less frequently in 2007.</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">As business leaders seemed to increasingly <span style="mso-spacerun: yes;"> </span>commit<span style="mso-spacerun: yes;">  </span>to corporate responsibility initiatives prior to the economic meltdown, we thought we’d look into whether such efforts helped soften the financial blow of the stock market collapse in 2008. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">Using the 2008 <em>Fortune</em> <a href="http://money.cnn.com/galleries/2008/fortune/0811/gallery.accountability.fortune/index.html">Most Accountable Companies </a>list as the measure of corporate commitment to social and environmental goals, Weber Shandwick explored the relationship between accountability <span style="mso-spacerun: yes;"> </span>and stock price performance within the Fortune Global 100. <span style="mso-bidi-font-family: Arial;">The Accountability Rating was first developed by <a href="http://www.accountability21.net/">AccountAbility</a> and <a href="http://www.csrnetwork.com">Csrnetwork </a>and designed with <a href="http://www.asset4.com">Asset4</a>.<span style="mso-spacerun: yes;">  </span></span>Since nearly every company on this list experienced a share price decline during 2008, the analysis focused on the average percentage change of closing prices on December 31, 2007 and December 31, 2008. It was of particular interest that 9 out of the top 10 most accountable companies were European (<a href="http://www.ge.com">GE </a>was the only American company).</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">We found that the top 10 most accountable global companies performed better than the overall global Fortune 500 in terms of share price and profitability.<span style="mso-spacerun: yes;">  </span>When compared to the 10 least accountable companies, the most accountable ones performed better. We were a bit surprised by the +1% lift in profitability among the least accountable and discovered that two highly profitable companies – <a href="http://www.petronis.com">Petronis </a>at #99 and <a href="http://www.berkshirehathaway.com">Berkshire Hathaway</a> at #100 – were on the list, therefore driving the 1% increase. Even when we take Berkshire Hathaway out of the group, the difference is not as dramatic as we expected. The nine least accountable companies fell to -3% in terms of profitability. If Petronis and Berkshire Hathaway both come out the eight least accountable companies fall to -16%. </span></span></span></p>

<table class="MsoNormalTable" style="margin: auto 6.75pt; border-collapse: collapse; mso-yfti-tbllook: 1184; mso-table-lspace: 9.0pt; mso-table-rspace: 9.0pt; mso-table-anchor-vertical: paragraph; mso-table-anchor-horizontal: page; mso-table-left: 102.6pt; mso-table-top: 11.3pt; mso-padding-alt: 0in 0in 0in 0in;" border="0" cellspacing="0" cellpadding="0" align="left">
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<td style="padding-right: 5.4pt; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; width: 86.8pt; padding-top: 0in; height: 26.95pt; border: black 1pt solid;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;"> </span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Total Global 500</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="color: #ffffff;"><span style="font-size: small;"><span style="font-family: Calibri;">10 Most Accountable</span></span></span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">10 Least Accountable</span></p>
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<tr style="height: 11.3pt; mso-yfti-irow: 1;">
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Share price</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-43%</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-22%</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-35%</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: black 1pt solid; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Profit</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+5%</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+46%</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+1%</span></p>
</td>
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</tbody></table>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small; font-family: Calibri;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">The analysis shows that even in an unprecedented<span style="mso-spacerun: yes;">  </span>year like 2008, the most responsible companies<span style="mso-spacerun: yes;">  </span>outperformed their peers. As my fellow colleague and founder of Planet2050 Brendan May said, "It is not surprising that effective and genuine corporate responsibility impacts the bottom line, in good times and bad." </span></span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">Companies cannot afford to abandon their corporate responsibility efforts although it is understandable if progress slows in this economy.<span style="mso-spacerun: yes;">  </span>Companies that abandon corporate responsibility and sustainability efforts are proof positive that it was all for show in the first place.</span></span></span></p>]]></content:encoded>
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		<title>My Thoughts on McKinsey’s Rebuilding Corporate Reputations</title>
		<link>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/</link>
		<comments>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 20:32:43 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[CEO Capital]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[McKinsey Quarterly]]></category>
		<category><![CDATA[NGO]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[rebuilding corporate reputations]]></category>
		<category><![CDATA[reputations]]></category>
		<category><![CDATA[spin]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=863</guid>
		<description><![CDATA[Where do I start?  Several people sent me a copy of the recent McKinsey Quarterly article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox [...]]]></description>
			<content:encoded><![CDATA[<a id="thumbnail" href="http://www.clarkwgriswoldjr.com/REP.gif"><img style="float: left; margin: 10px 10px 0px; border: 1px solid;" src="http://tbn2.google.com/images?q=tbn:EYhu5nuRftx7IM:http://www.clarkwgriswoldjr.com/REP.gif" alt="See full size image" width="106" height="120" /></a>Where do I start?  Several people sent me a copy of the recent <a href="http://www.mckinseyquarterly.com/Rebuilding_corporate_reputations_2367">McKinsey Quarterly </a>article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox because I subscribe but I had not had a chance to read it. My heart sank thinking that McKinsey had come up with the perfect strategy for rebuilding reputations and that all my advice and research in this area was for naught.  I Twittered the article on my ReputationRx Twitter saying that here’s an article that had to be read. After all it was from <a href="http://www.mckinsey.com">McKinsey </a>which I greatly admire and religiously read. Soon enough I began reading the article. I stopped in my tracks. I deleted my Twitter instantly.

There are two major problems with this article.

First, the authors misunderstand the business of public relations.  A few select quotes from the article reflect a misunderstanding about the business of public relations when it comes to reputation-building.

“Now more than ever, it will be action—not spin—that builds strong reputations. Organizations need to enhance their listening skills so that they are sufficiently aware of emerging issues; to reinvigorate their understanding of, and relationships with, critical stakeholders; and to go beyond traditional PR by activating a network of supporters who can influence key constituencies.”

“Moreover, traditional PR spin can’t deal with many NGO concerns, which must often be addressed by changing business operations and conducting two-way conversations.”

“Reputations are built on a foundation not only of communications but also of deeds: stakeholders can see through PR that isn’t supported by real and consistent business activity. Consumers, our research indicates, feel that companies rely too much on lobbying and PR unsupported by action.”

Authors’ Sheila Bonini, David Court and Alberto Marchi are under the general impression that PR practitioners actually believe that reputations can be built on words, not deeds or action. This could not be farther from the truth. In addition, the authors imply in several sentences that PR is only about the one-way conversation, not the two-way dialogue.  Again, far from the truth.  Public relations has always been about the art of conversation with and perceptions of one-to-one or one-to-many stakeholders. The business has always been about developing relationships with many publics, no matter how small, how large or how hard-to-reach.

The second argument I have with the article’s direction is its premise that there are three new ways to manage reputational threats in uncertain times. They are 1) understanding key stakeholders and what matters to them (e.g., benchmarking competitors, quantitative research); 2) being transparent and action-oriented (e.g., more business activities, less lobbying); and, 3) engaging a wider portfolio of influencers through a variety of means to spread word of mouth (e.g., grassroots, partnerships with NGOs). These are good strategies for advising companies and their leaders about restoring and rebuilding reputation. No doubt about it.

These practices, however, are all commonplace in the public relations domain and have been for many years now. In fact, I would argue that this has always been the business of public relations – understanding a company or organization’s many publics, researching stakeholders on perceptions and concerns, getting the true story out, changing corporate behavior by doing the right thing, and engaging influentials in conversations that lead to deeper understanding.  These recommendations are part of the everyday toolbox employed by most PR professionals working now (and for decades). And in fact, PR professionals greatly expanded on these three recommendations years ago, particularly in the general public, corporate responsibility and social media space.

Today’s <a href="http://www.ft.com/cms/s/0/276d7b9e-5463-11de-a58d-00144feabdc0.html"><em>Financial Times</em> </a>had an article on business’ role in restoring reputation and mentioned the McKinsey article. The author seens to agree with me. Whew. Michael Skapinker wrote “This is all sensible but it strikes me as yesterday’s advice.”

Moving on....I do agree wholeheartedly with McKinsey’s conclusion that CEOs should lead a company’s reputation strategy. I have always said that CEOs are the guardians of company reputation. My first book on CEO reputation, <a href="http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070"><em>CEO Capital</em> </a>(2003), argued exactly this point, as I am sure many others have too. 

After letting off some steam here, it occurred to me that PR firms have clearly not done a good enough job communicating what we do for clients or McKinsey’s authors would have known that their recommendations are core to PR engagements today. When I first joined the PR field from <em>Fortune</em>, I too had a limited understanding of what the industry did. Now that I have been in the field for nearly a decade, I recognize that PR is often misunderstood and we are partly to blame.

In short, it seems that McKinsey has succumbed to the stereotype of PR as an industry of spin doctors and no more. This is not true. And probably has never been true. McKinsey’s recommendations are not new and the best of them have been used by PR for some time now. What is needed is not as McKinsey proclaims, less PR but probably more PR.]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>A Year for Scorecards</title>
		<link>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/</link>
		<comments>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/#comments</comments>
		<pubDate>Sat, 30 May 2009 18:04:42 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Scorecards]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[DiversityInc]]></category>
		<category><![CDATA[Ethisphere]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[rankings]]></category>
		<category><![CDATA[reputation-buidling]]></category>
		<category><![CDATA[Scoreboxx]]></category>

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		<description><![CDATA[  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. We keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"><img src="http://cynicalpeak.com/images/scorecardFrontPage.png" alt="" width="266" height="260" />  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. <a href="http://www.webershandwick.com">We </a>keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best reputation, best training, etc. <span style="mso-spacerun: yes;"> </span>The database looks at when applications are due, when they are announced, who fills out the surveys, how to apply, how popular the ranking <span style="mso-spacerun: yes;"> </span>is, etc. <span style="mso-spacerun: yes;"> </span>You get it. <span style="mso-spacerun: yes;"> </span>The database, called Scoreboxx™, helps companies “credentialize” themselves and communicate how they lead the industry. <span style="mso-spacerun: yes;"> </span>It is part of our reputation-building services.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Since we realized it would be next to impossible to determine if there has been a change in the number of scorecards year over year since many scorecards just disappear or just get added randomly, we took a look at response rates to some of the rankings in 2007 vs. 2008. Not a scientific analysis but interesting nevertheless. <span style="mso-spacerun: yes;"> </span>Listed below is our brief analysis of some of them for what’s worth.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Some are up and some are down. Some are flat. Here is what Liz, my colleague, and I think. For those awards where recruiting or talent <span style="mso-spacerun: yes;"> </span>are important, higher responses have been recorded year over year. More employers returned surveys for <em style="mso-bidi-font-style: normal;"><a href="http://www.businessweek.com">BusinessWeek</a></em>’s Best Places to Launch a Career and <a href="http://www.fortune.com"><em style="mso-bidi-font-style: normal;">Fortune</em>’s </a>Top 100 MBA Employers, more applications were received this year for <em style="mso-bidi-font-style: normal;"><a href="http://diversityinc.com">DiversityInc </a></em>Top 50 and more nominations came in for the <a href="http://www.ethishpere.com">World’s Most Ethical Companies</a>.<span style="mso-spacerun: yes;">  </span>It goes without saying that the lower number of respondents for B<em style="mso-bidi-font-style: normal;">usinessWeek’</em>s Most Innovative Companies means nothing since this has been a disruptive year for business and some executives were just holding your breath that they were not getting pink slips. And presumably many did.</span></p>
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<tr style="height: 12.75pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 0.5in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 8pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Chg vs. prior year</span></strong></p>
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<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">List</span></strong></p>
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<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2007</span></strong></p>
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<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2008</span></strong></p>
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<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2009</span></strong></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Best Places to Launch a Career</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
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<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: black 1pt solid; height: 3pt;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
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<tr style="height: 12.75pt; mso-yfti-irow: 3;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Career directors</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">63</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">60</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: black 1pt solid; height: 12.75pt;" rowspan="2" width="120">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">(will be out in Sept)</span></p>
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<tr style="height: 12.75pt; mso-yfti-irow: 4;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Employers</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">95</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">119</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
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<tr style="height: 12.75pt; mso-yfti-irow: 5;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Customer Service Champs</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
</td>
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<tr style="height: 12.75pt; mso-yfti-irow: 6;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Most Innovative Companies</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,950 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,700 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 7;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">DiversityInc</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 50 Companies for Diversity</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">352 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">401 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 22.5pt; mso-yfti-irow: 8;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Ethisphere</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> World's Most Ethical Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 8.0pt;">"…received a record # of company nominations…" (no data)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 25.5pt; mso-yfti-irow: 9;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune </span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Best Companies to Work For</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> 100,000 employees (246/company) </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">~81,000 employees (229/company)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 10;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 100 MBA Employers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">5,769 MBA candidates</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,207 MBA candidates</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 11;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Harris Interactive Reputation Quotient</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">7,105 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,587 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 12; mso-yfti-lastrow: yes;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Reputation Institute Global Pulse</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;60,000 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;70,000 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
</tbody></table>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: Calibri;"> </span></span> </p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">What does seem interesting is that in a world where companies have stumbled catastrophically and reputational equity has been slipping away, the focus on talent, diversity and ethics might be a good sign of better things to come.</span></p>]]></content:encoded>
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		<item>
		<title>The  billion Apology</title>
		<link>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/</link>
		<comments>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 14:26:39 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Reputation crisis]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[reputation redemption]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[99 Tips]]></category>
		<category><![CDATA[safekeeping reputation]]></category>

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		<description><![CDATA[ Today at Weber Shandwick we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, 99 Tips to Safekeeping Reputation provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone [...]]]></description>
			<content:encoded><![CDATA[<img class="alignnone size-full wp-image-1109" title="99tips" src="http://reputationxchange.com/wp-content/uploads/2009/09/99tips2.jpg" alt="99tips" width="222" height="219" /> Today at <a href="http://www.webershandwick.com">Weber Shandwick </a>we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, <em><a href="http://www.webershandwick.com/resources/ws/flash/99Tips_e-version.pdf">99 Tips to Safekeeping Reputation</a> </em>provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone interested in reputation. Enjoy and let me know what you think or would like to see added in our next version. I am thinking of doing this annually.]]></content:encoded>
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		<title>reputationXchange.com &#187; corporate responsbility</title>
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	<link>http://reputationxchange.com</link>
	<description>ReputationXchange.com is a blog written by Dr. Leslie Gaines-Ross, Weber Shandwick's Chief Reputation Strategist</description>
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		<title>Buy Paracetamol Without Prescription</title>
		<link>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/</link>
		<comments>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 18:15:28 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[online reputation management]]></category>
		<category><![CDATA[personal reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[online reputation managment]]></category>
		<category><![CDATA[reputation repair]]></category>
		<category><![CDATA[reputation-building]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1429</guid>
		<description><![CDATA[Buy Paracetamol Without Prescription, As a follower of reputation and builder (I like to think) of the importance of reputation in the world of business, I come across new sites on the topic all the time. San Diego, California. Dallas, Texas. San Antonio, Texas, A site called Reputation Repair Services caught my eye.  If it [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://www.mukaumedia.co.uk/wp-content/uploads/2010/02/RepairF.jpg" alt="" width="235" height="179" /> <b>Buy Paracetamol Without Prescription</b>, As a follower of reputation and builder (I like to think) of the importance of reputation in the world of business, I come across new sites on the topic all the time.  <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>, A site called <a href="http://reputationrepairservices.net/">Reputation Repair Services </a>caught my eye.  If it were only this simple.  This company promises it can help with finding you an Internet lawyer, <b>5mg, 50mg, 75mg, 100mg</b>, <b>125mg, 150mg, 200mg, 250mg</b>, cease and desist notices, copyright and trademark infringement notices and domain dispute lawyers.  It can protect your reputation by improving search engine suggestions, <b>buy cheap Paracetamol</b>, <b>Where can i buy cheapest Paracetamol online</b>, create positive blogs, good reviews and more, <b>reasons to buy Paracetamol online</b>.  <b>Paracetamol trusted pharmacy</b>, [This company says that they have been around for many years and the alert below is from their site.]</p>
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<p> I have no doubt that there are people who want negative information about themselves or their company deeply buried or removed from the Internet, <b>buy Paracetamol from canada</b>.  <b>Buy Paracetamol no prescription</b>,  I am not sure however that this takes care of the hard work of reputation building which almost always involves creating high quality products and services, engaging in corporate citizenship, <b>Chicago, Illinois. Houston, Texas</b>, <b>Detroit, Michigan, San Jose, California</b>, ethical behavior, financial soundness, <b>acheter en ligne Paracetamol, acheter Paracetamol bon marché</b>, <b>Online buy Paracetamol without a prescription</b>, innovation and leadership development.  <b>Buy Paracetamol Without Prescription</b>, Oops. If you are also worried about your CEO’s reputation, <b>Paracetamol coupon</b>, <b>Order Paracetamol from mexican pharmacy</b>, they can help you too.  Any CEO missteps can be wiped off the face of the earth. As Reputation Repair reminds us, <b>buy Paracetamol online cod</b>, <b>Kjøpe Paracetamol online, bestill Paracetamol online</b>, “A CEO’s reputation is directly linked to the reputation of the company. The CEO is the face of the company and a leader who provides direction and inspiration.” These words sound familiar since I have written about this topic for years, <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>.  <b>Online buying Paracetamol hcl</b>, I often wonder if these online reputation repair and protection sites can help you build reputation faster by damaging your competitor’s reputation instead.  If I wanted to do some harm, maybe I should just spread rumors about my toughest competitor and get that on page one of Google, <b>Buy Paracetamol Without Prescription</b>. Could I find someone to do that, <b>buy no prescription Paracetamol online</b>.  <b>Japan, craiglist, ebay, overseas, paypal</b>, I doubt that it is easy to find companies willing to compromise themselves but this has crossed my mind. Might be less expensive, <b>buy cheap Paracetamol no rx</b>.  <b>Købe Paracetamol online, αγοράζουν online Paracetamol</b>, All this is to say that online reputation management is important but if this is all that is done to build enduring reputations, this is a short-lived proposition, <b>canada, mexico, india</b>.  <b>Where can i find Paracetamol online</b>, True reputation management deserves more consideration, planning, <b>Paracetamol in cats, dogs, children, man, woman, men, women</b>, <b>0.4mg, 0.5mg, 1mg, 2.5mg</b>, depth and years of hard work.  El Paso, Texas. Washington, D.C. Seattle, Washington.  New York. Los Angeles, California.  Farmacia Paracetamol baratos, Paracetamol online kaufen.  Boston, Massachusetts. Charlotte, Carolina.  Fort Worth, Texas. Denver, Colorado.  Paracetamol withdrawal, snort, alcohol iteraction.  Order Paracetamol online overnight delivery no prescription.  Paracetamol price.  1000mg, 2000mg.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Buy Paracetamol online no prescription.  Indianapolis, Indiana, San Francisco, California.  Australia, uk, us, usa.  Paracetamol for sale.  Buy generic Paracetamol.  650mg, 800mg, 875mg, 900mg.  Online buy Paracetamol without a prescription.  Buy generic Paracetamol.  Austin, Texas, Memphis, Tennessee.  Chicago, Illinois. Houston, Texas.  0.4mg, 0.5mg, 1mg, 2.5mg.  Paracetamol price.  Purchase Paracetamol online no prescription.  Köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa.  Rx free Paracetamol.  Buy Paracetamol without a prescription.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Reasons to buy Paracetamol online.  Paracetamol from canadian pharmacy.  Order Paracetamol from mexican pharmacy.</p>
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		<pubDate>Sat, 10 Apr 2010 15:24:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
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		<category><![CDATA[safeguarding reputation]]></category>

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		<description><![CDATA[Buy Acyclovir (Generic Zovirax) Without Prescription,    A few things reputation-related that I wanted to blog about today. Saw an article in Fortune about what Wall Street analysts think about the importance of CEOs, acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché. Australia, uk, us, usa, The survey from DDI found [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://equalityarizona.files.wordpress.com/2009/05/sustainability1.jpg" alt="" width="300" height="175" /> <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>,    A few things reputation-related that I wanted to blog about today.</p>
<p>Saw an article in <a href="http://www.fortune.com"><em>Fortune</em> </a>about what Wall Street analysts think about the importance of CEOs, <b>acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché</b>.  <b>Australia, uk, us, usa</b>, The survey from <a href="http://www.ddi.com">DDI </a>found that analysts consider the CEO the only executive worth their time and attention. One of the quotes cited in the brief article went like this, <b>Chicago, Illinois. Houston, Texas</b>, <b>Purchase Acyclovir (Generic Zovirax) online no prescription</b>, "I don't spend my time worrying about how companies are fostering their next generation." Talk about short-termism. [Note: I tried to find the survey so I could cite properly and could not, <b>canada, mexico, india</b>. Neither could I find on <em>Fortune</em>'s site, possibly because it was a short piece.]</p>
<p>Also took a look at McKinsey Quarterly's <a href="http://www.mckinseyquarterly.com/How_companies_manage_sustainability_McKinsey_Global_Survey_results__2558">new global survey on sustainability</a>, <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, Definitely worth a read because the information is very rich and noteworthy for those of us interested in how reputation and sustainability work together.  The findings that I found most compelling are:<br />
<ul><br />
	<li>72% say sustainability is "extremely" or "very important" for managing corporate reputation and brands</li><br />
	<li>55% say that investment in sustainability helps build company reputation</li><br />
	<li>36% believe that reputation-building is a top reason for addressing sustainability</li><br />
</ul><br />
No surprise to me was that NGO pressure was very low on the list as a reason for dealing with sustainability (3%), <b>Indianapolis, Indiana, San Francisco, California</b>.  <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>, I used to think that the lack of attention paid to NGOs when this question gets asked demonstrated that executives were fooling themselves for not paying attention to NGOs and trying to engage them.  But now I am starting to think that results like this reflect executives' unwillingness to admit that NGOs have an effect on their sustainability initiatives. Hard to sort out because I do not see how NGOs could not be a primary reason for pushing companies to see their role in greater issues facing society, <b>purchase Acyclovir (Generic Zovirax) online</b>.  <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>, Astonishing as well was that 62% of executives surveyed say their companies do not report sustainability metrics externally to investors or are unaware of how they are used.  When reputation is so important today, why not?  Why not combine financial and non-financial performance into one annual report as Professor Robert Eccles explains in his new book, <a href="http://www.amazon.com/One-Report-Integrated-Reporting-Sustainable/dp/0470587512/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1270912933&amp;sr=8-1">One Report</a>.  <b>Acyclovir (Generic Zovirax) samples</b>, The report also looks at the differences between companies who consider sustainability a top three priority for their CEOs and are effective at managing it . The differences are quite considerable -- more "proactive" companies publish sustainability sections on their Web sites, <b>Jacksonville, Florida, Columbus, Ohio</b>, <b>Buy no prescription Acyclovir (Generic Zovirax) online</b>, embed sustainability data in their communications with investors, participate in sustainability rankings, <b>where can i buy cheapest Acyclovir (Generic Zovirax) online</b>, <b>125mg, 150mg, 200mg, 250mg</b>, issue sustainability reports and communicate with socially responsible investors. My sense is that companies who are more proactive are also more profitable over the long-term, <b>buy Acyclovir (Generic Zovirax) online no prescription</b>.  <b>Order Acyclovir (Generic Zovirax) no prescription</b>, There is no doubt that the past 18 months of recession have stalled some of the great sustainability initiatives that companies have embarked on to improve the world at large and build reputations. 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		<link>http://reputationxchange.com/2010/01/09/2010-the-building-of-business-reputation/</link>
		<comments>http://reputationxchange.com/2010/01/09/2010-the-building-of-business-reputation/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 22:52:26 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
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		<description><![CDATA[Buy Clomid Without Prescription,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, buy Clomid from mexico. Fort Worth, Texas. Denver, Colorado, Thankfully I work at a wonderfully-led, collaborative company, order Clomid no prescription. Detroit, Michigan, San Jose, California, I [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://i.bnet.com/blogs/green_shoots.jpg" alt="" width="188" height="194" /> <b>Buy Clomid Without Prescription</b>,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, <b>buy Clomid from mexico</b>.  <b>Fort Worth, Texas. Denver, Colorado</b>, Thankfully I work at a wonderfully-led, collaborative <a href="http://www.webershandwick.com">company</a>, <b>order Clomid no prescription</b>.  <b>Detroit, Michigan, San Jose, California</b>, I do not take it for granted, believe me, <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, By the way, before I get going with this post, <b>400mg, 450mg, 500mg, 625mg</b>, <b>Reasons to buy Clomid online</b>,  I should mention that I have an article on <a href="http://www.huffingtonpost.com/dr-leslie-gainesross/do-companies-care-about-o_b_413099.">Huffington Post </a>titled “Do Companies Care about Ordinary People?” You are welcome to read it.</p>
<p>Over the holiday, I saved some articles that are worth sharing as this new decade begins and 2010 is in its infancy, <b>Buy Clomid Without Prescription</b>. The first one in my pile is from the <a href="http://www.economist.com/businessfinance/displaystory.cfm?story_id=15125372"><em>Economist</em></a>, <b>buy Clomid online cod</b>.  <b>Online buying Clomid hcl</b>, With all the doom and gloom about business greed and corporate no-no’s in the past decade, <em>The Economist</em> identifies several arguments in the defense of business’s reputation, <b>Clomid over the counter</b>.  <b>Buy Clomid no prescription</b>, Resetting the reputation of business seems to be an apt activity to start off this new year. For sure, <b>buy Clomid without a prescription</b>, <b>Purchase Clomid online</b>, business could use some reputation-building to replace the reputation-bashing we’ve all been witness too.  <b>Buy Clomid Without Prescription</b>, Here are two to mull over:</p>
<p>1. Business “is a remarkable exercise in co-operation.” Businesses manage to get thousands, <b>buy cheap Clomid no rx</b>, <b>Boston, Massachusetts. Charlotte, Carolina</b>, hundreds and tens of people working together to produce ideas and solutions to problems. The fact that people collaborate for the common good is pretty remarkable when you think of it, <b>where can i find Clomid online</b>.  <b>Clomid from canadian pharmacy</b>, I work with my colleagues around the world all the time and some of us have never met. But we all come together to build the <a href="http://www.webershandwick.com">Weber Shandwick </a>brand and help clients, <b>Clomid FDA approveds</b>.</p>
<p>2, <b>Buy Clomid Without Prescription</b>.  <b>Clomid from canadian pharmacy</b>, Business is “an exercise in creativity.” When business people put their heads together to solve a problem, we can invent the most amazing things such as “devices that can provide insulin to diabetics without painful injections” and One Laptop Per Child, <b>order Clomid from mexican pharmacy</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, I might add one more.</p>
<p>3, <b>New York. Los Angeles, California</b>.  <b>Clomid in cats, dogs, children, man, woman, men, women</b>, Business is “an exercise in sense-making.” When I close my book ,<a href="html http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1263076090&amp;sr=8-1"><em>CEO Capital</em></a>, <b>buy no prescription Clomid online</b>, <b>Where can i buy Clomid online</b>, I have a plea for CEOs to infuse companies with meaning.  <b>Buy Clomid Without Prescription</b>, I said and I repeat here, “…it remains a basic human need to be part of something larger than oneself. This essential yearning has not disappeared despite networked computers and the triumph of the Internet.” I urged CEOs to motivate employees and instill companies with a common purpose in the pursuit of worthwhile goals, <b>order Clomid no prescription</b>.  <b>Where can i buy cheapest Clomid online</b>, As <a href="http://en.wikipedia.org/wiki/Max_DePree">Max DePree</a>, legendary leader of <a href="http://www.hermanmiller.com">Herman Miller </a>wrote, <b>where can i order Clomid without prescription</b>, <b>Clomid over the counter</b>, “Leaders owe a covenant to the corporation or institution, which is after all, <b>buy cheap Clomid no rx</b>, <b>125mg, 150mg, 200mg, 250mg</b>, a group of people. Leaders owe the organization a new reference point for what caring, <b>Detroit, Michigan, San Jose, California</b>, <b>Acheter en ligne Clomid, acheter Clomid bon marché</b>, purposeful, committed people can be in the institutional setting.”</p>
<p>With luck, <b>Clomid trusted pharmacy</b>, <b>El Paso, Texas. Washington, D.C. Seattle, Washington</b>, committed leadership and an improving unemployment rate, business might be able to improve its reputation in 2010 (2011?), <b>5mg, 50mg, 75mg, 100mg</b>.  <b>Farmacia Clomid baratos, Clomid online kaufen</b>, I am banking on it.  Boston, Massachusetts. Charlotte, Carolina.  Clomid withdrawal, snort, alcohol iteraction.  Indianapolis, Indiana, San Francisco, California.  400mg, 450mg, 500mg, 625mg.  Clomid samples.  Where can i find Clomid online.  650mg, 800mg, 875mg, 900mg.  Purchase Clomid online.  Købe Clomid online, αγοράζουν online Clomid.  Buy Clomid without a prescription.  Australia, uk, us, usa.  Online buying Clomid hcl.  Nashville-Davidson, Tennessee. Portland, Oregon.  Fort Worth, Texas. Denver, Colorado.  Buy Clomid no prescription.  Buy cheap Clomid.  Buy generic Clomid.  Japan, craiglist, ebay, overseas, paypal.  Austin, Texas, Memphis, Tennessee.  Rx free Clomid.  Buy Clomid online no prescription.  Buy Clomid online cod.  Kjøpe Clomid online, bestill Clomid online.  Order Clomid online overnight delivery no prescription.  Buy Clomid from mexico.  1000mg, 2000mg.  Reasons to buy Clomid online.</p>
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		<pubDate>Fri, 23 Oct 2009 22:17:36 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
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			<content:encoded><![CDATA[<p> <img src="http://www.rickmansworth.herts.sch.uk/departments/images/Citizenship.jpg" alt="" width="213" height="111" /> <b>Buy Womenra (Female Viagra) Without Prescription</b>, Interested in building and protecting your corporate reputation. <a href="http://www.bcccc.net/index.cfm?pageId=2053">Boston College Center for Corporate Citizenship </a>, <b>order Womenra (Female Viagra) online c.o.d</b>, <b>Buy Womenra (Female Viagra) without prescription</b>, along with support from <a href="http://www.hitachifoundation.org/">The Hitachi Foundation </a>, issued its fourth 2009 State of Corporate Citizenship report, <b>comprar en línea Womenra (Female Viagra), comprar Womenra (Female Viagra) baratos</b>.  <b>Detroit, Michigan, San Jose, California</b>, The report  provides valuable insights from nearly 800 U.S. senior executives about their attitudes and perceptions on the value of corporate citizenship, <b>Womenra (Female Viagra) withdrawal, snort, alcohol iteraction</b>.  <b>Buy cheap Womenra (Female Viagra) no rx</b>, Rightfully so, the authors preface the report by describing the difficult year that faced senior executives and the high expectations about continuing their support of corporate responsibility and giving initiatives, <b>buy no prescription Womenra (Female Viagra) online</b>. 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		<title>Buy Lexapro Without Prescription</title>
		<link>http://reputationxchange.com/2009/09/27/99-tips-why-not-100-to-safekeep-reputation/</link>
		<comments>http://reputationxchange.com/2009/09/27/99-tips-why-not-100-to-safekeep-reputation/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 22:35:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[99 Tips]]></category>
		<category><![CDATA[Fortune World's Most Admired]]></category>
		<category><![CDATA[sakekeeping reputation]]></category>

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		<description><![CDATA[   Someone asked me where I got 99 tips Buy Lexapro Without Prescription, to safekeeping reputation. Lexapro in cats, dogs, children, man, woman, men, women, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, buy Lexapro online cod, Philadelphia, Pennsylvania. Phoenix, [...]]]></description>
			<content:encoded><![CDATA[<p> <img class="alignnone size-medium wp-image-1129" title="99" src="http://reputationxchange.com/wp-content/uploads/2009/09/99-300x216.jpg" alt="99" width="262" height="216" />   Someone asked me where I got <a href="http://www.webershandwick.com/Default.aspx/Insights/ReputationRx/99TipstoSafekeepingReputation">99 tips</a> <b>Buy Lexapro Without Prescription</b>, to safekeeping reputation.  <b>Lexapro in cats, dogs, children, man, woman, men, women</b>, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, <b>buy Lexapro online cod</b>, <b>Philadelphia, Pennsylvania. Phoenix, Arizona</b>, reread various reports we have done at <a href="http://webershandwick.com/Default.aspx/Insights/ReputationRx">Weber Shandwick </a>on safeguarding reputation and reviewed our most recent study on online reputation. I then yellow-highlighted all the steps to safeguarding reputation that I thought were important in preserving reputation and keeping reputations safe.  I stopped at some number around 65 and thought that maybe I should pare the list down to 50, <b>where can i buy Lexapro online</b>.  <b>Where can i find Lexapro online</b>, However, I liked the number 99 because that is what I originally set out to do, <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>.  So I went back to articles I have written over the years to find more tips and before I knew it, I had about 103 reminders, <b>Buy Lexapro Without Prescription</b>.  <b>Indianapolis, Indiana, San Francisco, California</b>, It did not take much to reduce the 103 to 99 tips.</p>
<p>Looking through all the 99 tips to safekeeping company reputation, <b>buy Lexapro from canada</b>, <b>New York. Los Angeles, California</b>, it appears to me that the mainstays of lasting reputation are transparency, ethics, <b>order Lexapro online overnight delivery no prescription</b>, <b>Lexapro FDA approveds</b>, leadership, culture and responsibility, <b>Lexapro price</b>.  <b>Buy Lexapro no prescription</b>, Regardless of what companies do online or offline, these values must be in place and religiously adhered to to sustain reputational trust during good times and bad, <b>buy cheap Lexapro no rx</b>.  <b>Lexapro for sale</b>, Of course, reasonable financial performance must be in place as well, <b>buy generic Lexapro</b>.  <b>Buy Lexapro online no prescription</b>, As someone else has said, flat is the new black, <b>Lexapro samples</b>.  <b>Austin, Texas, Memphis, Tennessee</b>, As the recession lingers and trust in business erodes, company reputations are at greater risk than ever before, <b>Baltimore, Maryland. Milwaukee, Wisconsin</b>.  <b>Chicago, Illinois. Houston, Texas</b>, Since October is around the corner, my mind turns to the distribution of <a href="http://fortune.com">Fortune's World's Most Admired Companies</a> ballots which should be out the door momentarily.  Respondents are soon to be asked to rate the world's largest companies on their reputational success or failure over these past difficult 12 months, <b>buy no prescription Lexapro online</b>.  <b>Buy cheap Lexapro</b>, What will it take to gain admired status in times as unprecedented as these ? Not an easy question to answer but some of the answers are in those 99 tips.  Lexapro over the counter.  650mg, 800mg, 875mg, 900mg.  Purchase Lexapro online no prescription.  Nashville-Davidson, Tennessee. Portland, Oregon.  El Paso, Texas. Washington, D.C. Seattle, Washington.  Comprar en línea Lexapro, comprar Lexapro baratos.  Köpa Lexapro online, Osta Lexapro online, Jotta Lexapro verkossa.  Boston, Massachusetts. Charlotte, Carolina.  Order Lexapro from mexican pharmacy.  Japan, craiglist, ebay, overseas, paypal.  Acheter en ligne Lexapro, acheter Lexapro bon marché.  125mg, 150mg, 200mg, 250mg.  Reasons to buy Lexapro online.  1000mg, 2000mg.  Order Lexapro online c.o.d.  Online buying Lexapro hcl.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Order Lexapro no prescription.  Lexapro from canadian pharmacy.  Buy Lexapro without a prescription.  Lexapro coupon.  Where can i order Lexapro without prescription.  Australia, uk, us, usa.  Online buy Lexapro without a prescription.  Rx free Lexapro.  Farmacia Lexapro baratos, Lexapro online kaufen.  Lexapro withdrawal, snort, alcohol iteraction.  Jacksonville, Florida, Columbus, Ohio.  400mg, 450mg, 500mg, 625mg.  Buy Lexapro without prescription.  125mg, 150mg, 200mg, 250mg.  Buy no prescription Lexapro online.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Indianapolis, Indiana, San Francisco, California.  Buy cheap Lexapro.  Lexapro for sale.  Order Lexapro from mexican pharmacy.  Baltimore, Maryland. Milwaukee, Wisconsin.  Lexapro price.  Purchase Lexapro online no prescription.  Online buy Lexapro without a prescription.  Buy Lexapro online no prescription.</p>
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		<title>99 Tips to Safekeeping Reputation</title>
		<link>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/</link>
		<comments>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 14:26:39 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Reputation crisis]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[reputation redemption]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[99 Tips]]></category>
		<category><![CDATA[safekeeping reputation]]></category>

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		<description><![CDATA[ Today at Weber Shandwick we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, 99 Tips to Safekeeping Reputation provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone [...]]]></description>
			<content:encoded><![CDATA[<img class="alignnone size-full wp-image-1109" title="99tips" src="http://reputationxchange.com/wp-content/uploads/2009/09/99tips2.jpg" alt="99tips" width="222" height="219" /> Today at <a href="http://www.webershandwick.com">Weber Shandwick </a>we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, <em><a href="http://www.webershandwick.com/resources/ws/flash/99Tips_e-version.pdf">99 Tips to Safekeeping Reputation</a> </em>provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone interested in reputation. Enjoy and let me know what you think or would like to see added in our next version. I am thinking of doing this annually.]]></content:encoded>
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		<title>More Responsible, Better Off</title>
		<link>http://reputationxchange.com/2009/07/24/more-responsible-better-off/</link>
		<comments>http://reputationxchange.com/2009/07/24/more-responsible-better-off/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 17:48:49 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[CEO Letters]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[Fortune Most Accountable Companies]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[global companies]]></category>
		<category><![CDATA[planet2050]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[share price]]></category>
		<category><![CDATA[sustainability]]></category>

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		<description><![CDATA[  Corporate responsibility is an integral component of reputation.  Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.  I think it might even matter to the financial community although perhaps to a lesser degree.  However, analysts have noticed its importance as [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"><img src="https://www.energy.siemens.com/cms/00000031/en/ueberuns/missionvis/PublishingImages/CorpResp_1.jpg" alt="" width="344" height="191" />  Corporate responsibility is an integral component of reputation.<span style="mso-spacerun: yes;">  </span>Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.<span style="mso-spacerun: yes;">  </span>I think it might even matter to the financial community although perhaps to a lesser degree.<span style="mso-spacerun: yes;">  </span>However, analysts have noticed its importance as we have seen with the proliferation of socially responsible investing funds.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small;"><span style="font-family: Calibri;">In 2008, Weber Shandwick's <a href="http://www.planet2050.com">Planet 2050 </a>corporate responsibility and sustainability practice conducted a proprietary <a href="http://www.planet2050.com/pdf/Planet2050_CEOShareholderLetter.pdf">analysis </a>that demonstrated the rising prominence of corporate responsibility on leadership agendas. Corporate responsibility mentions in global Fortune 100 annual report CEO Letters to Shareholders increased 18 percent from 2003 to 2007. In 2007, <span style="mso-bidi-font-family: Avenir-Book;">energy efficiency and carbon emissions were the dominant corporate responsibility agenda initiatives addressed in Global 100 CEO Letters to Shareholders. These topics barely figured in CEO annual report Letter mentions in 2003. To a lesser extent, but still noteworthy, leaders in 2007 highlighted their eco-friendly products—such as hybrid cars and healthy food products—in their</span> <span style="mso-bidi-font-family: Avenir-Book;">Letters to Shareholders. Volunteerism, a topic featured in 2003 CEO annual report Letters, appeared less frequently in 2007.</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">As business leaders seemed to increasingly <span style="mso-spacerun: yes;"> </span>commit<span style="mso-spacerun: yes;">  </span>to corporate responsibility initiatives prior to the economic meltdown, we thought we’d look into whether such efforts helped soften the financial blow of the stock market collapse in 2008. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">Using the 2008 <em>Fortune</em> <a href="http://money.cnn.com/galleries/2008/fortune/0811/gallery.accountability.fortune/index.html">Most Accountable Companies </a>list as the measure of corporate commitment to social and environmental goals, Weber Shandwick explored the relationship between accountability <span style="mso-spacerun: yes;"> </span>and stock price performance within the Fortune Global 100. <span style="mso-bidi-font-family: Arial;">The Accountability Rating was first developed by <a href="http://www.accountability21.net/">AccountAbility</a> and <a href="http://www.csrnetwork.com">Csrnetwork </a>and designed with <a href="http://www.asset4.com">Asset4</a>.<span style="mso-spacerun: yes;">  </span></span>Since nearly every company on this list experienced a share price decline during 2008, the analysis focused on the average percentage change of closing prices on December 31, 2007 and December 31, 2008. It was of particular interest that 9 out of the top 10 most accountable companies were European (<a href="http://www.ge.com">GE </a>was the only American company).</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">We found that the top 10 most accountable global companies performed better than the overall global Fortune 500 in terms of share price and profitability.<span style="mso-spacerun: yes;">  </span>When compared to the 10 least accountable companies, the most accountable ones performed better. We were a bit surprised by the +1% lift in profitability among the least accountable and discovered that two highly profitable companies – <a href="http://www.petronis.com">Petronis </a>at #99 and <a href="http://www.berkshirehathaway.com">Berkshire Hathaway</a> at #100 – were on the list, therefore driving the 1% increase. Even when we take Berkshire Hathaway out of the group, the difference is not as dramatic as we expected. The nine least accountable companies fell to -3% in terms of profitability. If Petronis and Berkshire Hathaway both come out the eight least accountable companies fall to -16%. </span></span></span></p>

<table class="MsoNormalTable" style="margin: auto 6.75pt; border-collapse: collapse; mso-yfti-tbllook: 1184; mso-table-lspace: 9.0pt; mso-table-rspace: 9.0pt; mso-table-anchor-vertical: paragraph; mso-table-anchor-horizontal: page; mso-table-left: 102.6pt; mso-table-top: 11.3pt; mso-padding-alt: 0in 0in 0in 0in;" border="0" cellspacing="0" cellpadding="0" align="left">
<tbody>
<tr style="height: 26.95pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; width: 86.8pt; padding-top: 0in; height: 26.95pt; border: black 1pt solid;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;"> </span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Total Global 500</span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="color: #ffffff;"><span style="font-size: small;"><span style="font-family: Calibri;">10 Most Accountable</span></span></span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">10 Least Accountable</span></p>
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<tr style="height: 11.3pt; mso-yfti-irow: 1;">
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: black 1pt solid; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Share price</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-43%</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-22%</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-35%</span></p>
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<tr style="height: 11.65pt; mso-yfti-irow: 2; mso-yfti-lastrow: yes;">
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: black 1pt solid; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Profit</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+5%</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+46%</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+1%</span></p>
</td>
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</tbody></table>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small; font-family: Calibri;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">The analysis shows that even in an unprecedented<span style="mso-spacerun: yes;">  </span>year like 2008, the most responsible companies<span style="mso-spacerun: yes;">  </span>outperformed their peers. As my fellow colleague and founder of Planet2050 Brendan May said, "It is not surprising that effective and genuine corporate responsibility impacts the bottom line, in good times and bad." </span></span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">Companies cannot afford to abandon their corporate responsibility efforts although it is understandable if progress slows in this economy.<span style="mso-spacerun: yes;">  </span>Companies that abandon corporate responsibility and sustainability efforts are proof positive that it was all for show in the first place.</span></span></span></p>]]></content:encoded>
			<wfw:commentRss>http://reputationxchange.com/2009/07/24/more-responsible-better-off/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>My Thoughts on McKinsey’s Rebuilding Corporate Reputations</title>
		<link>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/</link>
		<comments>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 20:32:43 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[CEO Capital]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[McKinsey Quarterly]]></category>
		<category><![CDATA[NGO]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[rebuilding corporate reputations]]></category>
		<category><![CDATA[reputations]]></category>
		<category><![CDATA[spin]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=863</guid>
		<description><![CDATA[Where do I start?  Several people sent me a copy of the recent McKinsey Quarterly article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox [...]]]></description>
			<content:encoded><![CDATA[<a id="thumbnail" href="http://www.clarkwgriswoldjr.com/REP.gif"><img style="float: left; margin: 10px 10px 0px; border: 1px solid;" src="http://tbn2.google.com/images?q=tbn:EYhu5nuRftx7IM:http://www.clarkwgriswoldjr.com/REP.gif" alt="See full size image" width="106" height="120" /></a>Where do I start?  Several people sent me a copy of the recent <a href="http://www.mckinseyquarterly.com/Rebuilding_corporate_reputations_2367">McKinsey Quarterly </a>article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox because I subscribe but I had not had a chance to read it. My heart sank thinking that McKinsey had come up with the perfect strategy for rebuilding reputations and that all my advice and research in this area was for naught.  I Twittered the article on my ReputationRx Twitter saying that here’s an article that had to be read. After all it was from <a href="http://www.mckinsey.com">McKinsey </a>which I greatly admire and religiously read. Soon enough I began reading the article. I stopped in my tracks. I deleted my Twitter instantly.

There are two major problems with this article.

First, the authors misunderstand the business of public relations.  A few select quotes from the article reflect a misunderstanding about the business of public relations when it comes to reputation-building.

“Now more than ever, it will be action—not spin—that builds strong reputations. Organizations need to enhance their listening skills so that they are sufficiently aware of emerging issues; to reinvigorate their understanding of, and relationships with, critical stakeholders; and to go beyond traditional PR by activating a network of supporters who can influence key constituencies.”

“Moreover, traditional PR spin can’t deal with many NGO concerns, which must often be addressed by changing business operations and conducting two-way conversations.”

“Reputations are built on a foundation not only of communications but also of deeds: stakeholders can see through PR that isn’t supported by real and consistent business activity. Consumers, our research indicates, feel that companies rely too much on lobbying and PR unsupported by action.”

Authors’ Sheila Bonini, David Court and Alberto Marchi are under the general impression that PR practitioners actually believe that reputations can be built on words, not deeds or action. This could not be farther from the truth. In addition, the authors imply in several sentences that PR is only about the one-way conversation, not the two-way dialogue.  Again, far from the truth.  Public relations has always been about the art of conversation with and perceptions of one-to-one or one-to-many stakeholders. The business has always been about developing relationships with many publics, no matter how small, how large or how hard-to-reach.

The second argument I have with the article’s direction is its premise that there are three new ways to manage reputational threats in uncertain times. They are 1) understanding key stakeholders and what matters to them (e.g., benchmarking competitors, quantitative research); 2) being transparent and action-oriented (e.g., more business activities, less lobbying); and, 3) engaging a wider portfolio of influencers through a variety of means to spread word of mouth (e.g., grassroots, partnerships with NGOs). These are good strategies for advising companies and their leaders about restoring and rebuilding reputation. No doubt about it.

These practices, however, are all commonplace in the public relations domain and have been for many years now. In fact, I would argue that this has always been the business of public relations – understanding a company or organization’s many publics, researching stakeholders on perceptions and concerns, getting the true story out, changing corporate behavior by doing the right thing, and engaging influentials in conversations that lead to deeper understanding.  These recommendations are part of the everyday toolbox employed by most PR professionals working now (and for decades). And in fact, PR professionals greatly expanded on these three recommendations years ago, particularly in the general public, corporate responsibility and social media space.

Today’s <a href="http://www.ft.com/cms/s/0/276d7b9e-5463-11de-a58d-00144feabdc0.html"><em>Financial Times</em> </a>had an article on business’ role in restoring reputation and mentioned the McKinsey article. The author seens to agree with me. Whew. Michael Skapinker wrote “This is all sensible but it strikes me as yesterday’s advice.”

Moving on....I do agree wholeheartedly with McKinsey’s conclusion that CEOs should lead a company’s reputation strategy. I have always said that CEOs are the guardians of company reputation. My first book on CEO reputation, <a href="http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070"><em>CEO Capital</em> </a>(2003), argued exactly this point, as I am sure many others have too. 

After letting off some steam here, it occurred to me that PR firms have clearly not done a good enough job communicating what we do for clients or McKinsey’s authors would have known that their recommendations are core to PR engagements today. When I first joined the PR field from <em>Fortune</em>, I too had a limited understanding of what the industry did. Now that I have been in the field for nearly a decade, I recognize that PR is often misunderstood and we are partly to blame.

In short, it seems that McKinsey has succumbed to the stereotype of PR as an industry of spin doctors and no more. This is not true. And probably has never been true. McKinsey’s recommendations are not new and the best of them have been used by PR for some time now. What is needed is not as McKinsey proclaims, less PR but probably more PR.]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>A Year for Scorecards</title>
		<link>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/</link>
		<comments>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/#comments</comments>
		<pubDate>Sat, 30 May 2009 18:04:42 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Scorecards]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[DiversityInc]]></category>
		<category><![CDATA[Ethisphere]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[rankings]]></category>
		<category><![CDATA[reputation-buidling]]></category>
		<category><![CDATA[Scoreboxx]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=823</guid>
		<description><![CDATA[  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. We keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"><img src="http://cynicalpeak.com/images/scorecardFrontPage.png" alt="" width="266" height="260" />  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. <a href="http://www.webershandwick.com">We </a>keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best reputation, best training, etc. <span style="mso-spacerun: yes;"> </span>The database looks at when applications are due, when they are announced, who fills out the surveys, how to apply, how popular the ranking <span style="mso-spacerun: yes;"> </span>is, etc. <span style="mso-spacerun: yes;"> </span>You get it. <span style="mso-spacerun: yes;"> </span>The database, called Scoreboxx™, helps companies “credentialize” themselves and communicate how they lead the industry. <span style="mso-spacerun: yes;"> </span>It is part of our reputation-building services.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Since we realized it would be next to impossible to determine if there has been a change in the number of scorecards year over year since many scorecards just disappear or just get added randomly, we took a look at response rates to some of the rankings in 2007 vs. 2008. Not a scientific analysis but interesting nevertheless. <span style="mso-spacerun: yes;"> </span>Listed below is our brief analysis of some of them for what’s worth.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Some are up and some are down. Some are flat. Here is what Liz, my colleague, and I think. For those awards where recruiting or talent <span style="mso-spacerun: yes;"> </span>are important, higher responses have been recorded year over year. More employers returned surveys for <em style="mso-bidi-font-style: normal;"><a href="http://www.businessweek.com">BusinessWeek</a></em>’s Best Places to Launch a Career and <a href="http://www.fortune.com"><em style="mso-bidi-font-style: normal;">Fortune</em>’s </a>Top 100 MBA Employers, more applications were received this year for <em style="mso-bidi-font-style: normal;"><a href="http://diversityinc.com">DiversityInc </a></em>Top 50 and more nominations came in for the <a href="http://www.ethishpere.com">World’s Most Ethical Companies</a>.<span style="mso-spacerun: yes;">  </span>It goes without saying that the lower number of respondents for B<em style="mso-bidi-font-style: normal;">usinessWeek’</em>s Most Innovative Companies means nothing since this has been a disruptive year for business and some executives were just holding your breath that they were not getting pink slips. And presumably many did.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> </p>

<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<table class="MsoNormalTable" style="margin: auto auto auto -0.75pt; border-collapse: collapse; mso-yfti-tbllook: 1184; mso-padding-alt: 0in 0in 0in 0in; mso-table-layout-alt: fixed;" border="0" cellspacing="0" cellpadding="0" width="572">
<tbody>
<tr style="height: 12.75pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 0.5in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 8pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Chg vs. prior year</span></strong></p>
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<tr style="height: 23.25pt; mso-yfti-irow: 1;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">List</span></strong></p>
</td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2007</span></strong></p>
</td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2008</span></strong></p>
</td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2009</span></strong></p>
</td>
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<tr style="height: 3pt; mso-yfti-irow: 2;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Best Places to Launch a Career</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: black 1pt solid; height: 3pt;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 3;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Career directors</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">63</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">60</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: black 1pt solid; height: 12.75pt;" rowspan="2" width="120">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">(will be out in Sept)</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 4;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Employers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">95</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">119</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 5;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Customer Service Champs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 6;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Most Innovative Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,950 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,700 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 7;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">DiversityInc</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 50 Companies for Diversity</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">352 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">401 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 22.5pt; mso-yfti-irow: 8;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Ethisphere</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> World's Most Ethical Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 8.0pt;">"…received a record # of company nominations…" (no data)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 25.5pt; mso-yfti-irow: 9;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune </span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Best Companies to Work For</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> 100,000 employees (246/company) </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">~81,000 employees (229/company)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 10;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 100 MBA Employers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">5,769 MBA candidates</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,207 MBA candidates</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Harris Interactive Reputation Quotient</span></p>
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<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">7,105 consumers</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,587 consumers</span></p>
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<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Reputation Institute Global Pulse</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;60,000 consumers</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;70,000 consumers</span></p>
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<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
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<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: Calibri;"> </span></span> </p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">What does seem interesting is that in a world where companies have stumbled catastrophically and reputational equity has been slipping away, the focus on talent, diversity and ethics might be a good sign of better things to come.</span></p>]]></content:encoded>
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		<title>The  billion Apology</title>
		<link>http://reputationxchange.com/2009/07/24/more-responsible-better-off/</link>
		<comments>http://reputationxchange.com/2009/07/24/more-responsible-better-off/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 17:48:49 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[CEO Letters]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[Fortune Most Accountable Companies]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[global companies]]></category>
		<category><![CDATA[planet2050]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[share price]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=963</guid>
		<description><![CDATA[  Corporate responsibility is an integral component of reputation.  Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.  I think it might even matter to the financial community although perhaps to a lesser degree.  However, analysts have noticed its importance as [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"><img src="https://www.energy.siemens.com/cms/00000031/en/ueberuns/missionvis/PublishingImages/CorpResp_1.jpg" alt="" width="344" height="191" />  Corporate responsibility is an integral component of reputation.<span style="mso-spacerun: yes;">  </span>Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.<span style="mso-spacerun: yes;">  </span>I think it might even matter to the financial community although perhaps to a lesser degree.<span style="mso-spacerun: yes;">  </span>However, analysts have noticed its importance as we have seen with the proliferation of socially responsible investing funds.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small;"><span style="font-family: Calibri;">In 2008, Weber Shandwick's <a href="http://www.planet2050.com">Planet 2050 </a>corporate responsibility and sustainability practice conducted a proprietary <a href="http://www.planet2050.com/pdf/Planet2050_CEOShareholderLetter.pdf">analysis </a>that demonstrated the rising prominence of corporate responsibility on leadership agendas. Corporate responsibility mentions in global Fortune 100 annual report CEO Letters to Shareholders increased 18 percent from 2003 to 2007. In 2007, <span style="mso-bidi-font-family: Avenir-Book;">energy efficiency and carbon emissions were the dominant corporate responsibility agenda initiatives addressed in Global 100 CEO Letters to Shareholders. These topics barely figured in CEO annual report Letter mentions in 2003. To a lesser extent, but still noteworthy, leaders in 2007 highlighted their eco-friendly products—such as hybrid cars and healthy food products—in their</span> <span style="mso-bidi-font-family: Avenir-Book;">Letters to Shareholders. Volunteerism, a topic featured in 2003 CEO annual report Letters, appeared less frequently in 2007.</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">As business leaders seemed to increasingly <span style="mso-spacerun: yes;"> </span>commit<span style="mso-spacerun: yes;">  </span>to corporate responsibility initiatives prior to the economic meltdown, we thought we’d look into whether such efforts helped soften the financial blow of the stock market collapse in 2008. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">Using the 2008 <em>Fortune</em> <a href="http://money.cnn.com/galleries/2008/fortune/0811/gallery.accountability.fortune/index.html">Most Accountable Companies </a>list as the measure of corporate commitment to social and environmental goals, Weber Shandwick explored the relationship between accountability <span style="mso-spacerun: yes;"> </span>and stock price performance within the Fortune Global 100. <span style="mso-bidi-font-family: Arial;">The Accountability Rating was first developed by <a href="http://www.accountability21.net/">AccountAbility</a> and <a href="http://www.csrnetwork.com">Csrnetwork </a>and designed with <a href="http://www.asset4.com">Asset4</a>.<span style="mso-spacerun: yes;">  </span></span>Since nearly every company on this list experienced a share price decline during 2008, the analysis focused on the average percentage change of closing prices on December 31, 2007 and December 31, 2008. It was of particular interest that 9 out of the top 10 most accountable companies were European (<a href="http://www.ge.com">GE </a>was the only American company).</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">We found that the top 10 most accountable global companies performed better than the overall global Fortune 500 in terms of share price and profitability.<span style="mso-spacerun: yes;">  </span>When compared to the 10 least accountable companies, the most accountable ones performed better. We were a bit surprised by the +1% lift in profitability among the least accountable and discovered that two highly profitable companies – <a href="http://www.petronis.com">Petronis </a>at #99 and <a href="http://www.berkshirehathaway.com">Berkshire Hathaway</a> at #100 – were on the list, therefore driving the 1% increase. Even when we take Berkshire Hathaway out of the group, the difference is not as dramatic as we expected. The nine least accountable companies fell to -3% in terms of profitability. If Petronis and Berkshire Hathaway both come out the eight least accountable companies fall to -16%. </span></span></span></p>

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<td style="padding-right: 5.4pt; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; width: 86.8pt; padding-top: 0in; height: 26.95pt; border: black 1pt solid;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;"> </span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Total Global 500</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="color: #ffffff;"><span style="font-size: small;"><span style="font-family: Calibri;">10 Most Accountable</span></span></span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">10 Least Accountable</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Share price</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-43%</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-22%</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-35%</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Profit</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+5%</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+46%</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+1%</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small; font-family: Calibri;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">The analysis shows that even in an unprecedented<span style="mso-spacerun: yes;">  </span>year like 2008, the most responsible companies<span style="mso-spacerun: yes;">  </span>outperformed their peers. As my fellow colleague and founder of Planet2050 Brendan May said, "It is not surprising that effective and genuine corporate responsibility impacts the bottom line, in good times and bad." </span></span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">Companies cannot afford to abandon their corporate responsibility efforts although it is understandable if progress slows in this economy.<span style="mso-spacerun: yes;">  </span>Companies that abandon corporate responsibility and sustainability efforts are proof positive that it was all for show in the first place.</span></span></span></p>]]></content:encoded>
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		<title>reputationXchange.com &#187; corporate responsbility</title>
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		<link>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/</link>
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		<pubDate>Sun, 25 Apr 2010 18:15:28 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[online reputation management]]></category>
		<category><![CDATA[personal reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[social media]]></category>
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		<category><![CDATA[reputation repair]]></category>
		<category><![CDATA[reputation-building]]></category>

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		<description><![CDATA[Buy Paracetamol Without Prescription, As a follower of reputation and builder (I like to think) of the importance of reputation in the world of business, I come across new sites on the topic all the time. San Diego, California. Dallas, Texas. San Antonio, Texas, A site called Reputation Repair Services caught my eye.  If it [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://www.mukaumedia.co.uk/wp-content/uploads/2010/02/RepairF.jpg" alt="" width="235" height="179" /> <b>Buy Paracetamol Without Prescription</b>, As a follower of reputation and builder (I like to think) of the importance of reputation in the world of business, I come across new sites on the topic all the time.  <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>, A site called <a href="http://reputationrepairservices.net/">Reputation Repair Services </a>caught my eye.  If it were only this simple.  This company promises it can help with finding you an Internet lawyer, <b>5mg, 50mg, 75mg, 100mg</b>, <b>125mg, 150mg, 200mg, 250mg</b>, cease and desist notices, copyright and trademark infringement notices and domain dispute lawyers.  It can protect your reputation by improving search engine suggestions, <b>buy cheap Paracetamol</b>, <b>Where can i buy cheapest Paracetamol online</b>, create positive blogs, good reviews and more, <b>reasons to buy Paracetamol online</b>.  <b>Paracetamol trusted pharmacy</b>, [This company says that they have been around for many years and the alert below is from their site.]</p>
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<p> There are various packages ranging from 0 per month and upwards. For 0/month, <b>Paracetamol over the counter</b>, <b>Order Paracetamol no prescription</b>, you get site evaluation, keyword research, <b>comprar en línea Paracetamol, comprar Paracetamol baratos</b>, <b>Buy Paracetamol without a prescription</b>, five promotional pages and content that are optimized by the online company, full site optimization, <b>where can i order Paracetamol without prescription</b>, <b>Purchase Paracetamol online no prescription</b>, inclusion in reciprocal linking systems and search engine submissions. You can move up from this minimum service fee (with an 8 month committment) to 0 per month service, <b>Buy Paracetamol Without Prescription</b>. The additional fee provides you with a shared techie “live” and at your service who is devoted to your reputation until the negative information no longer appears on page one of Google, <b>köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, And onward and upward.</p>
<p> I have no doubt that there are people who want negative information about themselves or their company deeply buried or removed from the Internet, <b>buy Paracetamol from canada</b>.  <b>Buy Paracetamol no prescription</b>,  I am not sure however that this takes care of the hard work of reputation building which almost always involves creating high quality products and services, engaging in corporate citizenship, <b>Chicago, Illinois. Houston, Texas</b>, <b>Detroit, Michigan, San Jose, California</b>, ethical behavior, financial soundness, <b>acheter en ligne Paracetamol, acheter Paracetamol bon marché</b>, <b>Online buy Paracetamol without a prescription</b>, innovation and leadership development.  <b>Buy Paracetamol Without Prescription</b>, Oops. If you are also worried about your CEO’s reputation, <b>Paracetamol coupon</b>, <b>Order Paracetamol from mexican pharmacy</b>, they can help you too.  Any CEO missteps can be wiped off the face of the earth. As Reputation Repair reminds us, <b>buy Paracetamol online cod</b>, <b>Kjøpe Paracetamol online, bestill Paracetamol online</b>, “A CEO’s reputation is directly linked to the reputation of the company. The CEO is the face of the company and a leader who provides direction and inspiration.” These words sound familiar since I have written about this topic for years, <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>.  <b>Online buying Paracetamol hcl</b>, I often wonder if these online reputation repair and protection sites can help you build reputation faster by damaging your competitor’s reputation instead.  If I wanted to do some harm, maybe I should just spread rumors about my toughest competitor and get that on page one of Google, <b>Buy Paracetamol Without Prescription</b>. Could I find someone to do that, <b>buy no prescription Paracetamol online</b>.  <b>Japan, craiglist, ebay, overseas, paypal</b>, I doubt that it is easy to find companies willing to compromise themselves but this has crossed my mind. Might be less expensive, <b>buy cheap Paracetamol no rx</b>.  <b>Købe Paracetamol online, αγοράζουν online Paracetamol</b>, All this is to say that online reputation management is important but if this is all that is done to build enduring reputations, this is a short-lived proposition, <b>canada, mexico, india</b>.  <b>Where can i find Paracetamol online</b>, True reputation management deserves more consideration, planning, <b>Paracetamol in cats, dogs, children, man, woman, men, women</b>, <b>0.4mg, 0.5mg, 1mg, 2.5mg</b>, depth and years of hard work.  El Paso, Texas. Washington, D.C. Seattle, Washington.  New York. Los Angeles, California.  Farmacia Paracetamol baratos, Paracetamol online kaufen.  Boston, Massachusetts. Charlotte, Carolina.  Fort Worth, Texas. Denver, Colorado.  Paracetamol withdrawal, snort, alcohol iteraction.  Order Paracetamol online overnight delivery no prescription.  Paracetamol price.  1000mg, 2000mg.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Buy Paracetamol online no prescription.  Indianapolis, Indiana, San Francisco, California.  Australia, uk, us, usa.  Paracetamol for sale.  Buy generic Paracetamol.  650mg, 800mg, 875mg, 900mg.  Online buy Paracetamol without a prescription.  Buy generic Paracetamol.  Austin, Texas, Memphis, Tennessee.  Chicago, Illinois. Houston, Texas.  0.4mg, 0.5mg, 1mg, 2.5mg.  Paracetamol price.  Purchase Paracetamol online no prescription.  Köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa.  Rx free Paracetamol.  Buy Paracetamol without a prescription.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Reasons to buy Paracetamol online.  Paracetamol from canadian pharmacy.  Order Paracetamol from mexican pharmacy.</p>
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		<pubDate>Sat, 10 Apr 2010 15:24:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[safeguarding reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1413</guid>
		<description><![CDATA[Buy Acyclovir (Generic Zovirax) Without Prescription,    A few things reputation-related that I wanted to blog about today. Saw an article in Fortune about what Wall Street analysts think about the importance of CEOs, acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché. Australia, uk, us, usa, The survey from DDI found [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://equalityarizona.files.wordpress.com/2009/05/sustainability1.jpg" alt="" width="300" height="175" /> <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>,    A few things reputation-related that I wanted to blog about today.</p>
<p>Saw an article in <a href="http://www.fortune.com"><em>Fortune</em> </a>about what Wall Street analysts think about the importance of CEOs, <b>acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché</b>.  <b>Australia, uk, us, usa</b>, The survey from <a href="http://www.ddi.com">DDI </a>found that analysts consider the CEO the only executive worth their time and attention. One of the quotes cited in the brief article went like this, <b>Chicago, Illinois. Houston, Texas</b>, <b>Purchase Acyclovir (Generic Zovirax) online no prescription</b>, "I don't spend my time worrying about how companies are fostering their next generation." Talk about short-termism. [Note: I tried to find the survey so I could cite properly and could not, <b>canada, mexico, india</b>. Neither could I find on <em>Fortune</em>'s site, possibly because it was a short piece.]</p>
<p>Also took a look at McKinsey Quarterly's <a href="http://www.mckinseyquarterly.com/How_companies_manage_sustainability_McKinsey_Global_Survey_results__2558">new global survey on sustainability</a>, <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, Definitely worth a read because the information is very rich and noteworthy for those of us interested in how reputation and sustainability work together.  The findings that I found most compelling are:<br />
<ul><br />
	<li>72% say sustainability is "extremely" or "very important" for managing corporate reputation and brands</li><br />
	<li>55% say that investment in sustainability helps build company reputation</li><br />
	<li>36% believe that reputation-building is a top reason for addressing sustainability</li><br />
</ul><br />
No surprise to me was that NGO pressure was very low on the list as a reason for dealing with sustainability (3%), <b>Indianapolis, Indiana, San Francisco, California</b>.  <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>, I used to think that the lack of attention paid to NGOs when this question gets asked demonstrated that executives were fooling themselves for not paying attention to NGOs and trying to engage them.  But now I am starting to think that results like this reflect executives' unwillingness to admit that NGOs have an effect on their sustainability initiatives. Hard to sort out because I do not see how NGOs could not be a primary reason for pushing companies to see their role in greater issues facing society, <b>purchase Acyclovir (Generic Zovirax) online</b>.  <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>, Astonishing as well was that 62% of executives surveyed say their companies do not report sustainability metrics externally to investors or are unaware of how they are used.  When reputation is so important today, why not?  Why not combine financial and non-financial performance into one annual report as Professor Robert Eccles explains in his new book, <a href="http://www.amazon.com/One-Report-Integrated-Reporting-Sustainable/dp/0470587512/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1270912933&amp;sr=8-1">One Report</a>.  <b>Acyclovir (Generic Zovirax) samples</b>, The report also looks at the differences between companies who consider sustainability a top three priority for their CEOs and are effective at managing it . The differences are quite considerable -- more "proactive" companies publish sustainability sections on their Web sites, <b>Jacksonville, Florida, Columbus, Ohio</b>, <b>Buy no prescription Acyclovir (Generic Zovirax) online</b>, embed sustainability data in their communications with investors, participate in sustainability rankings, <b>where can i buy cheapest Acyclovir (Generic Zovirax) online</b>, <b>125mg, 150mg, 200mg, 250mg</b>, issue sustainability reports and communicate with socially responsible investors. My sense is that companies who are more proactive are also more profitable over the long-term, <b>buy Acyclovir (Generic Zovirax) online no prescription</b>.  <b>Order Acyclovir (Generic Zovirax) no prescription</b>, There is no doubt that the past 18 months of recession have stalled some of the great sustainability initiatives that companies have embarked on to improve the world at large and build reputations. 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		<pubDate>Sat, 09 Jan 2010 22:52:26 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
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		<description><![CDATA[Buy Clomid Without Prescription,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, buy Clomid from mexico. Fort Worth, Texas. Denver, Colorado, Thankfully I work at a wonderfully-led, collaborative company, order Clomid no prescription. Detroit, Michigan, San Jose, California, I [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://i.bnet.com/blogs/green_shoots.jpg" alt="" width="188" height="194" /> <b>Buy Clomid Without Prescription</b>,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, <b>buy Clomid from mexico</b>.  <b>Fort Worth, Texas. Denver, Colorado</b>, Thankfully I work at a wonderfully-led, collaborative <a href="http://www.webershandwick.com">company</a>, <b>order Clomid no prescription</b>.  <b>Detroit, Michigan, San Jose, California</b>, I do not take it for granted, believe me, <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, By the way, before I get going with this post, <b>400mg, 450mg, 500mg, 625mg</b>, <b>Reasons to buy Clomid online</b>,  I should mention that I have an article on <a href="http://www.huffingtonpost.com/dr-leslie-gainesross/do-companies-care-about-o_b_413099.">Huffington Post </a>titled “Do Companies Care about Ordinary People?” You are welcome to read it.</p>
<p>Over the holiday, I saved some articles that are worth sharing as this new decade begins and 2010 is in its infancy, <b>Buy Clomid Without Prescription</b>. The first one in my pile is from the <a href="http://www.economist.com/businessfinance/displaystory.cfm?story_id=15125372"><em>Economist</em></a>, <b>buy Clomid online cod</b>.  <b>Online buying Clomid hcl</b>, With all the doom and gloom about business greed and corporate no-no’s in the past decade, <em>The Economist</em> identifies several arguments in the defense of business’s reputation, <b>Clomid over the counter</b>.  <b>Buy Clomid no prescription</b>, Resetting the reputation of business seems to be an apt activity to start off this new year. For sure, <b>buy Clomid without a prescription</b>, <b>Purchase Clomid online</b>, business could use some reputation-building to replace the reputation-bashing we’ve all been witness too.  <b>Buy Clomid Without Prescription</b>, Here are two to mull over:</p>
<p>1. Business “is a remarkable exercise in co-operation.” Businesses manage to get thousands, <b>buy cheap Clomid no rx</b>, <b>Boston, Massachusetts. Charlotte, Carolina</b>, hundreds and tens of people working together to produce ideas and solutions to problems. The fact that people collaborate for the common good is pretty remarkable when you think of it, <b>where can i find Clomid online</b>.  <b>Clomid from canadian pharmacy</b>, I work with my colleagues around the world all the time and some of us have never met. But we all come together to build the <a href="http://www.webershandwick.com">Weber Shandwick </a>brand and help clients, <b>Clomid FDA approveds</b>.</p>
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<p>3, <b>New York. Los Angeles, California</b>.  <b>Clomid in cats, dogs, children, man, woman, men, women</b>, Business is “an exercise in sense-making.” When I close my book ,<a href="html http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1263076090&amp;sr=8-1"><em>CEO Capital</em></a>, <b>buy no prescription Clomid online</b>, <b>Where can i buy Clomid online</b>, I have a plea for CEOs to infuse companies with meaning.  <b>Buy Clomid Without Prescription</b>, I said and I repeat here, “…it remains a basic human need to be part of something larger than oneself. This essential yearning has not disappeared despite networked computers and the triumph of the Internet.” I urged CEOs to motivate employees and instill companies with a common purpose in the pursuit of worthwhile goals, <b>order Clomid no prescription</b>.  <b>Where can i buy cheapest Clomid online</b>, As <a href="http://en.wikipedia.org/wiki/Max_DePree">Max DePree</a>, legendary leader of <a href="http://www.hermanmiller.com">Herman Miller </a>wrote, <b>where can i order Clomid without prescription</b>, <b>Clomid over the counter</b>, “Leaders owe a covenant to the corporation or institution, which is after all, <b>buy cheap Clomid no rx</b>, <b>125mg, 150mg, 200mg, 250mg</b>, a group of people. Leaders owe the organization a new reference point for what caring, <b>Detroit, Michigan, San Jose, California</b>, <b>Acheter en ligne Clomid, acheter Clomid bon marché</b>, purposeful, committed people can be in the institutional setting.”</p>
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		<title>Buy Womenra (Female Viagra) Without Prescription</title>
		<link>http://reputationxchange.com/2009/10/23/ceos-as-corporate-citizen-chiefs/</link>
		<comments>http://reputationxchange.com/2009/10/23/ceos-as-corporate-citizen-chiefs/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 22:17:36 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[Boston College Center for Corporate Citizenship]]></category>
		<category><![CDATA[corporate citizenship]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[executives]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[The Hitachi Foundation]]></category>

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		<description><![CDATA[Buy Womenra (Female Viagra) Without Prescription, Interested in building and protecting your corporate reputation. Boston College Center for Corporate Citizenship , order Womenra (Female Viagra) online c.o.d, Buy Womenra (Female Viagra) without prescription, along with support from The Hitachi Foundation , issued its fourth 2009 State of Corporate Citizenship report, comprar en línea Womenra (Female [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://www.rickmansworth.herts.sch.uk/departments/images/Citizenship.jpg" alt="" width="213" height="111" /> <b>Buy Womenra (Female Viagra) Without Prescription</b>, Interested in building and protecting your corporate reputation. <a href="http://www.bcccc.net/index.cfm?pageId=2053">Boston College Center for Corporate Citizenship </a>, <b>order Womenra (Female Viagra) online c.o.d</b>, <b>Buy Womenra (Female Viagra) without prescription</b>, along with support from <a href="http://www.hitachifoundation.org/">The Hitachi Foundation </a>, issued its fourth 2009 State of Corporate Citizenship report, <b>comprar en línea Womenra (Female Viagra), comprar Womenra (Female Viagra) baratos</b>.  <b>Detroit, Michigan, San Jose, California</b>, The report  provides valuable insights from nearly 800 U.S. senior executives about their attitudes and perceptions on the value of corporate citizenship, <b>Womenra (Female Viagra) withdrawal, snort, alcohol iteraction</b>.  <b>Buy cheap Womenra (Female Viagra) no rx</b>, Rightfully so, the authors preface the report by describing the difficult year that faced senior executives and the high expectations about continuing their support of corporate responsibility and giving initiatives, <b>buy no prescription Womenra (Female Viagra) online</b>. 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		<title>Buy Lexapro Without Prescription</title>
		<link>http://reputationxchange.com/2009/09/27/99-tips-why-not-100-to-safekeep-reputation/</link>
		<comments>http://reputationxchange.com/2009/09/27/99-tips-why-not-100-to-safekeep-reputation/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 22:35:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[99 Tips]]></category>
		<category><![CDATA[Fortune World's Most Admired]]></category>
		<category><![CDATA[sakekeeping reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1122</guid>
		<description><![CDATA[   Someone asked me where I got 99 tips Buy Lexapro Without Prescription, to safekeeping reputation. Lexapro in cats, dogs, children, man, woman, men, women, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, buy Lexapro online cod, Philadelphia, Pennsylvania. Phoenix, [...]]]></description>
			<content:encoded><![CDATA[<p> <img class="alignnone size-medium wp-image-1129" title="99" src="http://reputationxchange.com/wp-content/uploads/2009/09/99-300x216.jpg" alt="99" width="262" height="216" />   Someone asked me where I got <a href="http://www.webershandwick.com/Default.aspx/Insights/ReputationRx/99TipstoSafekeepingReputation">99 tips</a> <b>Buy Lexapro Without Prescription</b>, to safekeeping reputation.  <b>Lexapro in cats, dogs, children, man, woman, men, women</b>, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, <b>buy Lexapro online cod</b>, <b>Philadelphia, Pennsylvania. Phoenix, Arizona</b>, reread various reports we have done at <a href="http://webershandwick.com/Default.aspx/Insights/ReputationRx">Weber Shandwick </a>on safeguarding reputation and reviewed our most recent study on online reputation. I then yellow-highlighted all the steps to safeguarding reputation that I thought were important in preserving reputation and keeping reputations safe.  I stopped at some number around 65 and thought that maybe I should pare the list down to 50, <b>where can i buy Lexapro online</b>.  <b>Where can i find Lexapro online</b>, However, I liked the number 99 because that is what I originally set out to do, <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>.  So I went back to articles I have written over the years to find more tips and before I knew it, I had about 103 reminders, <b>Buy Lexapro Without Prescription</b>.  <b>Indianapolis, Indiana, San Francisco, California</b>, It did not take much to reduce the 103 to 99 tips.</p>
<p>Looking through all the 99 tips to safekeeping company reputation, <b>buy Lexapro from canada</b>, <b>New York. Los Angeles, California</b>, it appears to me that the mainstays of lasting reputation are transparency, ethics, <b>order Lexapro online overnight delivery no prescription</b>, <b>Lexapro FDA approveds</b>, leadership, culture and responsibility, <b>Lexapro price</b>.  <b>Buy Lexapro no prescription</b>, Regardless of what companies do online or offline, these values must be in place and religiously adhered to to sustain reputational trust during good times and bad, <b>buy cheap Lexapro no rx</b>.  <b>Lexapro for sale</b>, Of course, reasonable financial performance must be in place as well, <b>buy generic Lexapro</b>.  <b>Buy Lexapro online no prescription</b>, As someone else has said, flat is the new black, <b>Lexapro samples</b>.  <b>Austin, Texas, Memphis, Tennessee</b>, As the recession lingers and trust in business erodes, company reputations are at greater risk than ever before, <b>Baltimore, Maryland. Milwaukee, Wisconsin</b>.  <b>Chicago, Illinois. Houston, Texas</b>, Since October is around the corner, my mind turns to the distribution of <a href="http://fortune.com">Fortune's World's Most Admired Companies</a> ballots which should be out the door momentarily.  Respondents are soon to be asked to rate the world's largest companies on their reputational success or failure over these past difficult 12 months, <b>buy no prescription Lexapro online</b>.  <b>Buy cheap Lexapro</b>, What will it take to gain admired status in times as unprecedented as these ? Not an easy question to answer but some of the answers are in those 99 tips.  Lexapro over the counter.  650mg, 800mg, 875mg, 900mg.  Purchase Lexapro online no prescription.  Nashville-Davidson, Tennessee. Portland, Oregon.  El Paso, Texas. Washington, D.C. Seattle, Washington.  Comprar en línea Lexapro, comprar Lexapro baratos.  Köpa Lexapro online, Osta Lexapro online, Jotta Lexapro verkossa.  Boston, Massachusetts. Charlotte, Carolina.  Order Lexapro from mexican pharmacy.  Japan, craiglist, ebay, overseas, paypal.  Acheter en ligne Lexapro, acheter Lexapro bon marché.  125mg, 150mg, 200mg, 250mg.  Reasons to buy Lexapro online.  1000mg, 2000mg.  Order Lexapro online c.o.d.  Online buying Lexapro hcl.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Order Lexapro no prescription.  Lexapro from canadian pharmacy.  Buy Lexapro without a prescription.  Lexapro coupon.  Where can i order Lexapro without prescription.  Australia, uk, us, usa.  Online buy Lexapro without a prescription.  Rx free Lexapro.  Farmacia Lexapro baratos, Lexapro online kaufen.  Lexapro withdrawal, snort, alcohol iteraction.  Jacksonville, Florida, Columbus, Ohio.  400mg, 450mg, 500mg, 625mg.  Buy Lexapro without prescription.  125mg, 150mg, 200mg, 250mg.  Buy no prescription Lexapro online.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Indianapolis, Indiana, San Francisco, California.  Buy cheap Lexapro.  Lexapro for sale.  Order Lexapro from mexican pharmacy.  Baltimore, Maryland. Milwaukee, Wisconsin.  Lexapro price.  Purchase Lexapro online no prescription.  Online buy Lexapro without a prescription.  Buy Lexapro online no prescription.</p>
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		<title>99 Tips to Safekeeping Reputation</title>
		<link>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/</link>
		<comments>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 14:26:39 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Reputation crisis]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[reputation redemption]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[99 Tips]]></category>
		<category><![CDATA[safekeeping reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1103</guid>
		<description><![CDATA[ Today at Weber Shandwick we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, 99 Tips to Safekeeping Reputation provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone [...]]]></description>
			<content:encoded><![CDATA[<img class="alignnone size-full wp-image-1109" title="99tips" src="http://reputationxchange.com/wp-content/uploads/2009/09/99tips2.jpg" alt="99tips" width="222" height="219" /> Today at <a href="http://www.webershandwick.com">Weber Shandwick </a>we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, <em><a href="http://www.webershandwick.com/resources/ws/flash/99Tips_e-version.pdf">99 Tips to Safekeeping Reputation</a> </em>provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone interested in reputation. Enjoy and let me know what you think or would like to see added in our next version. I am thinking of doing this annually.]]></content:encoded>
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		<title>More Responsible, Better Off</title>
		<link>http://reputationxchange.com/2009/07/24/more-responsible-better-off/</link>
		<comments>http://reputationxchange.com/2009/07/24/more-responsible-better-off/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 17:48:49 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[CEO Letters]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[Fortune Most Accountable Companies]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[global companies]]></category>
		<category><![CDATA[planet2050]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[share price]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=963</guid>
		<description><![CDATA[  Corporate responsibility is an integral component of reputation.  Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.  I think it might even matter to the financial community although perhaps to a lesser degree.  However, analysts have noticed its importance as [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"><img src="https://www.energy.siemens.com/cms/00000031/en/ueberuns/missionvis/PublishingImages/CorpResp_1.jpg" alt="" width="344" height="191" />  Corporate responsibility is an integral component of reputation.<span style="mso-spacerun: yes;">  </span>Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.<span style="mso-spacerun: yes;">  </span>I think it might even matter to the financial community although perhaps to a lesser degree.<span style="mso-spacerun: yes;">  </span>However, analysts have noticed its importance as we have seen with the proliferation of socially responsible investing funds.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small;"><span style="font-family: Calibri;">In 2008, Weber Shandwick's <a href="http://www.planet2050.com">Planet 2050 </a>corporate responsibility and sustainability practice conducted a proprietary <a href="http://www.planet2050.com/pdf/Planet2050_CEOShareholderLetter.pdf">analysis </a>that demonstrated the rising prominence of corporate responsibility on leadership agendas. Corporate responsibility mentions in global Fortune 100 annual report CEO Letters to Shareholders increased 18 percent from 2003 to 2007. In 2007, <span style="mso-bidi-font-family: Avenir-Book;">energy efficiency and carbon emissions were the dominant corporate responsibility agenda initiatives addressed in Global 100 CEO Letters to Shareholders. These topics barely figured in CEO annual report Letter mentions in 2003. To a lesser extent, but still noteworthy, leaders in 2007 highlighted their eco-friendly products—such as hybrid cars and healthy food products—in their</span> <span style="mso-bidi-font-family: Avenir-Book;">Letters to Shareholders. Volunteerism, a topic featured in 2003 CEO annual report Letters, appeared less frequently in 2007.</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">As business leaders seemed to increasingly <span style="mso-spacerun: yes;"> </span>commit<span style="mso-spacerun: yes;">  </span>to corporate responsibility initiatives prior to the economic meltdown, we thought we’d look into whether such efforts helped soften the financial blow of the stock market collapse in 2008. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">Using the 2008 <em>Fortune</em> <a href="http://money.cnn.com/galleries/2008/fortune/0811/gallery.accountability.fortune/index.html">Most Accountable Companies </a>list as the measure of corporate commitment to social and environmental goals, Weber Shandwick explored the relationship between accountability <span style="mso-spacerun: yes;"> </span>and stock price performance within the Fortune Global 100. <span style="mso-bidi-font-family: Arial;">The Accountability Rating was first developed by <a href="http://www.accountability21.net/">AccountAbility</a> and <a href="http://www.csrnetwork.com">Csrnetwork </a>and designed with <a href="http://www.asset4.com">Asset4</a>.<span style="mso-spacerun: yes;">  </span></span>Since nearly every company on this list experienced a share price decline during 2008, the analysis focused on the average percentage change of closing prices on December 31, 2007 and December 31, 2008. It was of particular interest that 9 out of the top 10 most accountable companies were European (<a href="http://www.ge.com">GE </a>was the only American company).</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">We found that the top 10 most accountable global companies performed better than the overall global Fortune 500 in terms of share price and profitability.<span style="mso-spacerun: yes;">  </span>When compared to the 10 least accountable companies, the most accountable ones performed better. We were a bit surprised by the +1% lift in profitability among the least accountable and discovered that two highly profitable companies – <a href="http://www.petronis.com">Petronis </a>at #99 and <a href="http://www.berkshirehathaway.com">Berkshire Hathaway</a> at #100 – were on the list, therefore driving the 1% increase. Even when we take Berkshire Hathaway out of the group, the difference is not as dramatic as we expected. The nine least accountable companies fell to -3% in terms of profitability. If Petronis and Berkshire Hathaway both come out the eight least accountable companies fall to -16%. </span></span></span></p>

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<td style="padding-right: 5.4pt; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; width: 86.8pt; padding-top: 0in; height: 26.95pt; border: black 1pt solid;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;"> </span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Total Global 500</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="color: #ffffff;"><span style="font-size: small;"><span style="font-family: Calibri;">10 Most Accountable</span></span></span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">10 Least Accountable</span></p>
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<tr style="height: 11.3pt; mso-yfti-irow: 1;">
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Share price</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-43%</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-22%</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-35%</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: black 1pt solid; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Profit</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+5%</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+46%</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+1%</span></p>
</td>
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</tbody></table>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small; font-family: Calibri;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">The analysis shows that even in an unprecedented<span style="mso-spacerun: yes;">  </span>year like 2008, the most responsible companies<span style="mso-spacerun: yes;">  </span>outperformed their peers. As my fellow colleague and founder of Planet2050 Brendan May said, "It is not surprising that effective and genuine corporate responsibility impacts the bottom line, in good times and bad." </span></span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">Companies cannot afford to abandon their corporate responsibility efforts although it is understandable if progress slows in this economy.<span style="mso-spacerun: yes;">  </span>Companies that abandon corporate responsibility and sustainability efforts are proof positive that it was all for show in the first place.</span></span></span></p>]]></content:encoded>
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		<title>My Thoughts on McKinsey’s Rebuilding Corporate Reputations</title>
		<link>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/</link>
		<comments>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 20:32:43 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[CEO Capital]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[McKinsey Quarterly]]></category>
		<category><![CDATA[NGO]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[rebuilding corporate reputations]]></category>
		<category><![CDATA[reputations]]></category>
		<category><![CDATA[spin]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=863</guid>
		<description><![CDATA[Where do I start?  Several people sent me a copy of the recent McKinsey Quarterly article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox [...]]]></description>
			<content:encoded><![CDATA[<a id="thumbnail" href="http://www.clarkwgriswoldjr.com/REP.gif"><img style="float: left; margin: 10px 10px 0px; border: 1px solid;" src="http://tbn2.google.com/images?q=tbn:EYhu5nuRftx7IM:http://www.clarkwgriswoldjr.com/REP.gif" alt="See full size image" width="106" height="120" /></a>Where do I start?  Several people sent me a copy of the recent <a href="http://www.mckinseyquarterly.com/Rebuilding_corporate_reputations_2367">McKinsey Quarterly </a>article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox because I subscribe but I had not had a chance to read it. My heart sank thinking that McKinsey had come up with the perfect strategy for rebuilding reputations and that all my advice and research in this area was for naught.  I Twittered the article on my ReputationRx Twitter saying that here’s an article that had to be read. After all it was from <a href="http://www.mckinsey.com">McKinsey </a>which I greatly admire and religiously read. Soon enough I began reading the article. I stopped in my tracks. I deleted my Twitter instantly.

There are two major problems with this article.

First, the authors misunderstand the business of public relations.  A few select quotes from the article reflect a misunderstanding about the business of public relations when it comes to reputation-building.

“Now more than ever, it will be action—not spin—that builds strong reputations. Organizations need to enhance their listening skills so that they are sufficiently aware of emerging issues; to reinvigorate their understanding of, and relationships with, critical stakeholders; and to go beyond traditional PR by activating a network of supporters who can influence key constituencies.”

“Moreover, traditional PR spin can’t deal with many NGO concerns, which must often be addressed by changing business operations and conducting two-way conversations.”

“Reputations are built on a foundation not only of communications but also of deeds: stakeholders can see through PR that isn’t supported by real and consistent business activity. Consumers, our research indicates, feel that companies rely too much on lobbying and PR unsupported by action.”

Authors’ Sheila Bonini, David Court and Alberto Marchi are under the general impression that PR practitioners actually believe that reputations can be built on words, not deeds or action. This could not be farther from the truth. In addition, the authors imply in several sentences that PR is only about the one-way conversation, not the two-way dialogue.  Again, far from the truth.  Public relations has always been about the art of conversation with and perceptions of one-to-one or one-to-many stakeholders. The business has always been about developing relationships with many publics, no matter how small, how large or how hard-to-reach.

The second argument I have with the article’s direction is its premise that there are three new ways to manage reputational threats in uncertain times. They are 1) understanding key stakeholders and what matters to them (e.g., benchmarking competitors, quantitative research); 2) being transparent and action-oriented (e.g., more business activities, less lobbying); and, 3) engaging a wider portfolio of influencers through a variety of means to spread word of mouth (e.g., grassroots, partnerships with NGOs). These are good strategies for advising companies and their leaders about restoring and rebuilding reputation. No doubt about it.

These practices, however, are all commonplace in the public relations domain and have been for many years now. In fact, I would argue that this has always been the business of public relations – understanding a company or organization’s many publics, researching stakeholders on perceptions and concerns, getting the true story out, changing corporate behavior by doing the right thing, and engaging influentials in conversations that lead to deeper understanding.  These recommendations are part of the everyday toolbox employed by most PR professionals working now (and for decades). And in fact, PR professionals greatly expanded on these three recommendations years ago, particularly in the general public, corporate responsibility and social media space.

Today’s <a href="http://www.ft.com/cms/s/0/276d7b9e-5463-11de-a58d-00144feabdc0.html"><em>Financial Times</em> </a>had an article on business’ role in restoring reputation and mentioned the McKinsey article. The author seens to agree with me. Whew. Michael Skapinker wrote “This is all sensible but it strikes me as yesterday’s advice.”

Moving on....I do agree wholeheartedly with McKinsey’s conclusion that CEOs should lead a company’s reputation strategy. I have always said that CEOs are the guardians of company reputation. My first book on CEO reputation, <a href="http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070"><em>CEO Capital</em> </a>(2003), argued exactly this point, as I am sure many others have too. 

After letting off some steam here, it occurred to me that PR firms have clearly not done a good enough job communicating what we do for clients or McKinsey’s authors would have known that their recommendations are core to PR engagements today. When I first joined the PR field from <em>Fortune</em>, I too had a limited understanding of what the industry did. Now that I have been in the field for nearly a decade, I recognize that PR is often misunderstood and we are partly to blame.

In short, it seems that McKinsey has succumbed to the stereotype of PR as an industry of spin doctors and no more. This is not true. And probably has never been true. McKinsey’s recommendations are not new and the best of them have been used by PR for some time now. What is needed is not as McKinsey proclaims, less PR but probably more PR.]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>A Year for Scorecards</title>
		<link>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/</link>
		<comments>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/#comments</comments>
		<pubDate>Sat, 30 May 2009 18:04:42 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Scorecards]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[DiversityInc]]></category>
		<category><![CDATA[Ethisphere]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[rankings]]></category>
		<category><![CDATA[reputation-buidling]]></category>
		<category><![CDATA[Scoreboxx]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=823</guid>
		<description><![CDATA[  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. We keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"><img src="http://cynicalpeak.com/images/scorecardFrontPage.png" alt="" width="266" height="260" />  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. <a href="http://www.webershandwick.com">We </a>keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best reputation, best training, etc. <span style="mso-spacerun: yes;"> </span>The database looks at when applications are due, when they are announced, who fills out the surveys, how to apply, how popular the ranking <span style="mso-spacerun: yes;"> </span>is, etc. <span style="mso-spacerun: yes;"> </span>You get it. <span style="mso-spacerun: yes;"> </span>The database, called Scoreboxx™, helps companies “credentialize” themselves and communicate how they lead the industry. <span style="mso-spacerun: yes;"> </span>It is part of our reputation-building services.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Since we realized it would be next to impossible to determine if there has been a change in the number of scorecards year over year since many scorecards just disappear or just get added randomly, we took a look at response rates to some of the rankings in 2007 vs. 2008. Not a scientific analysis but interesting nevertheless. <span style="mso-spacerun: yes;"> </span>Listed below is our brief analysis of some of them for what’s worth.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Some are up and some are down. Some are flat. Here is what Liz, my colleague, and I think. For those awards where recruiting or talent <span style="mso-spacerun: yes;"> </span>are important, higher responses have been recorded year over year. More employers returned surveys for <em style="mso-bidi-font-style: normal;"><a href="http://www.businessweek.com">BusinessWeek</a></em>’s Best Places to Launch a Career and <a href="http://www.fortune.com"><em style="mso-bidi-font-style: normal;">Fortune</em>’s </a>Top 100 MBA Employers, more applications were received this year for <em style="mso-bidi-font-style: normal;"><a href="http://diversityinc.com">DiversityInc </a></em>Top 50 and more nominations came in for the <a href="http://www.ethishpere.com">World’s Most Ethical Companies</a>.<span style="mso-spacerun: yes;">  </span>It goes without saying that the lower number of respondents for B<em style="mso-bidi-font-style: normal;">usinessWeek’</em>s Most Innovative Companies means nothing since this has been a disruptive year for business and some executives were just holding your breath that they were not getting pink slips. And presumably many did.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> </p>

<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<table class="MsoNormalTable" style="margin: auto auto auto -0.75pt; border-collapse: collapse; mso-yfti-tbllook: 1184; mso-padding-alt: 0in 0in 0in 0in; mso-table-layout-alt: fixed;" border="0" cellspacing="0" cellpadding="0" width="572">
<tbody>
<tr style="height: 12.75pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 0.5in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 8pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Chg vs. prior year</span></strong></p>
</td>
</tr>
<tr style="height: 23.25pt; mso-yfti-irow: 1;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">List</span></strong></p>
</td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2007</span></strong></p>
</td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2008</span></strong></p>
</td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2009</span></strong></p>
</td>
</tr>
<tr style="height: 3pt; mso-yfti-irow: 2;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Best Places to Launch a Career</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: black 1pt solid; height: 3pt;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 3;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Career directors</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">63</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">60</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: black 1pt solid; height: 12.75pt;" rowspan="2" width="120">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">(will be out in Sept)</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 4;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Employers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">95</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">119</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 5;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Customer Service Champs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 6;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Most Innovative Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,950 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,700 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 7;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">DiversityInc</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 50 Companies for Diversity</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">352 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">401 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 22.5pt; mso-yfti-irow: 8;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Ethisphere</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> World's Most Ethical Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 8.0pt;">"…received a record # of company nominations…" (no data)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 25.5pt; mso-yfti-irow: 9;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune </span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Best Companies to Work For</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> 100,000 employees (246/company) </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">~81,000 employees (229/company)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 10;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 100 MBA Employers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">5,769 MBA candidates</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,207 MBA candidates</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 11;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Harris Interactive Reputation Quotient</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">7,105 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,587 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 12; mso-yfti-lastrow: yes;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Reputation Institute Global Pulse</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;60,000 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;70,000 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
</tbody></table>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: Calibri;"> </span></span> </p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">What does seem interesting is that in a world where companies have stumbled catastrophically and reputational equity has been slipping away, the focus on talent, diversity and ethics might be a good sign of better things to come.</span></p>]]></content:encoded>
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		<title>The  billion Apology</title>
		<link>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/</link>
		<comments>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 20:32:43 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
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		<description><![CDATA[Where do I start?  Several people sent me a copy of the recent McKinsey Quarterly article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox [...]]]></description>
			<content:encoded><![CDATA[<a id="thumbnail" href="http://www.clarkwgriswoldjr.com/REP.gif"><img style="float: left; margin: 10px 10px 0px; border: 1px solid;" src="http://tbn2.google.com/images?q=tbn:EYhu5nuRftx7IM:http://www.clarkwgriswoldjr.com/REP.gif" alt="See full size image" width="106" height="120" /></a>Where do I start?  Several people sent me a copy of the recent <a href="http://www.mckinseyquarterly.com/Rebuilding_corporate_reputations_2367">McKinsey Quarterly </a>article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox because I subscribe but I had not had a chance to read it. My heart sank thinking that McKinsey had come up with the perfect strategy for rebuilding reputations and that all my advice and research in this area was for naught.  I Twittered the article on my ReputationRx Twitter saying that here’s an article that had to be read. After all it was from <a href="http://www.mckinsey.com">McKinsey </a>which I greatly admire and religiously read. Soon enough I began reading the article. I stopped in my tracks. I deleted my Twitter instantly.

There are two major problems with this article.

First, the authors misunderstand the business of public relations.  A few select quotes from the article reflect a misunderstanding about the business of public relations when it comes to reputation-building.

“Now more than ever, it will be action—not spin—that builds strong reputations. Organizations need to enhance their listening skills so that they are sufficiently aware of emerging issues; to reinvigorate their understanding of, and relationships with, critical stakeholders; and to go beyond traditional PR by activating a network of supporters who can influence key constituencies.”

“Moreover, traditional PR spin can’t deal with many NGO concerns, which must often be addressed by changing business operations and conducting two-way conversations.”

“Reputations are built on a foundation not only of communications but also of deeds: stakeholders can see through PR that isn’t supported by real and consistent business activity. Consumers, our research indicates, feel that companies rely too much on lobbying and PR unsupported by action.”

Authors’ Sheila Bonini, David Court and Alberto Marchi are under the general impression that PR practitioners actually believe that reputations can be built on words, not deeds or action. This could not be farther from the truth. In addition, the authors imply in several sentences that PR is only about the one-way conversation, not the two-way dialogue.  Again, far from the truth.  Public relations has always been about the art of conversation with and perceptions of one-to-one or one-to-many stakeholders. The business has always been about developing relationships with many publics, no matter how small, how large or how hard-to-reach.

The second argument I have with the article’s direction is its premise that there are three new ways to manage reputational threats in uncertain times. They are 1) understanding key stakeholders and what matters to them (e.g., benchmarking competitors, quantitative research); 2) being transparent and action-oriented (e.g., more business activities, less lobbying); and, 3) engaging a wider portfolio of influencers through a variety of means to spread word of mouth (e.g., grassroots, partnerships with NGOs). These are good strategies for advising companies and their leaders about restoring and rebuilding reputation. No doubt about it.

These practices, however, are all commonplace in the public relations domain and have been for many years now. In fact, I would argue that this has always been the business of public relations – understanding a company or organization’s many publics, researching stakeholders on perceptions and concerns, getting the true story out, changing corporate behavior by doing the right thing, and engaging influentials in conversations that lead to deeper understanding.  These recommendations are part of the everyday toolbox employed by most PR professionals working now (and for decades). And in fact, PR professionals greatly expanded on these three recommendations years ago, particularly in the general public, corporate responsibility and social media space.

Today’s <a href="http://www.ft.com/cms/s/0/276d7b9e-5463-11de-a58d-00144feabdc0.html"><em>Financial Times</em> </a>had an article on business’ role in restoring reputation and mentioned the McKinsey article. The author seens to agree with me. Whew. Michael Skapinker wrote “This is all sensible but it strikes me as yesterday’s advice.”

Moving on....I do agree wholeheartedly with McKinsey’s conclusion that CEOs should lead a company’s reputation strategy. I have always said that CEOs are the guardians of company reputation. My first book on CEO reputation, <a href="http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070"><em>CEO Capital</em> </a>(2003), argued exactly this point, as I am sure many others have too. 

After letting off some steam here, it occurred to me that PR firms have clearly not done a good enough job communicating what we do for clients or McKinsey’s authors would have known that their recommendations are core to PR engagements today. When I first joined the PR field from <em>Fortune</em>, I too had a limited understanding of what the industry did. Now that I have been in the field for nearly a decade, I recognize that PR is often misunderstood and we are partly to blame.

In short, it seems that McKinsey has succumbed to the stereotype of PR as an industry of spin doctors and no more. This is not true. And probably has never been true. McKinsey’s recommendations are not new and the best of them have been used by PR for some time now. What is needed is not as McKinsey proclaims, less PR but probably more PR.]]></content:encoded>
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		<title>reputationXchange.com &#187; corporate responsbility</title>
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	<link>http://reputationxchange.com</link>
	<description>ReputationXchange.com is a blog written by Dr. Leslie Gaines-Ross, Weber Shandwick's Chief Reputation Strategist</description>
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		<title>Buy Paracetamol Without Prescription</title>
		<link>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/</link>
		<comments>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 18:15:28 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEO reputation]]></category>
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		<description><![CDATA[Buy Paracetamol Without Prescription, As a follower of reputation and builder (I like to think) of the importance of reputation in the world of business, I come across new sites on the topic all the time. San Diego, California. Dallas, Texas. San Antonio, Texas, A site called Reputation Repair Services caught my eye.  If it [...]]]></description>
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<p> I have no doubt that there are people who want negative information about themselves or their company deeply buried or removed from the Internet, <b>buy Paracetamol from canada</b>.  <b>Buy Paracetamol no prescription</b>,  I am not sure however that this takes care of the hard work of reputation building which almost always involves creating high quality products and services, engaging in corporate citizenship, <b>Chicago, Illinois. Houston, Texas</b>, <b>Detroit, Michigan, San Jose, California</b>, ethical behavior, financial soundness, <b>acheter en ligne Paracetamol, acheter Paracetamol bon marché</b>, <b>Online buy Paracetamol without a prescription</b>, innovation and leadership development.  <b>Buy Paracetamol Without Prescription</b>, Oops. If you are also worried about your CEO’s reputation, <b>Paracetamol coupon</b>, <b>Order Paracetamol from mexican pharmacy</b>, they can help you too.  Any CEO missteps can be wiped off the face of the earth. As Reputation Repair reminds us, <b>buy Paracetamol online cod</b>, <b>Kjøpe Paracetamol online, bestill Paracetamol online</b>, “A CEO’s reputation is directly linked to the reputation of the company. The CEO is the face of the company and a leader who provides direction and inspiration.” These words sound familiar since I have written about this topic for years, <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>.  <b>Online buying Paracetamol hcl</b>, I often wonder if these online reputation repair and protection sites can help you build reputation faster by damaging your competitor’s reputation instead.  If I wanted to do some harm, maybe I should just spread rumors about my toughest competitor and get that on page one of Google, <b>Buy Paracetamol Without Prescription</b>. Could I find someone to do that, <b>buy no prescription Paracetamol online</b>.  <b>Japan, craiglist, ebay, overseas, paypal</b>, I doubt that it is easy to find companies willing to compromise themselves but this has crossed my mind. Might be less expensive, <b>buy cheap Paracetamol no rx</b>.  <b>Købe Paracetamol online, αγοράζουν online Paracetamol</b>, All this is to say that online reputation management is important but if this is all that is done to build enduring reputations, this is a short-lived proposition, <b>canada, mexico, india</b>.  <b>Where can i find Paracetamol online</b>, True reputation management deserves more consideration, planning, <b>Paracetamol in cats, dogs, children, man, woman, men, women</b>, <b>0.4mg, 0.5mg, 1mg, 2.5mg</b>, depth and years of hard work.  El Paso, Texas. Washington, D.C. Seattle, Washington.  New York. Los Angeles, California.  Farmacia Paracetamol baratos, Paracetamol online kaufen.  Boston, Massachusetts. Charlotte, Carolina.  Fort Worth, Texas. Denver, Colorado.  Paracetamol withdrawal, snort, alcohol iteraction.  Order Paracetamol online overnight delivery no prescription.  Paracetamol price.  1000mg, 2000mg.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Buy Paracetamol online no prescription.  Indianapolis, Indiana, San Francisco, California.  Australia, uk, us, usa.  Paracetamol for sale.  Buy generic Paracetamol.  650mg, 800mg, 875mg, 900mg.  Online buy Paracetamol without a prescription.  Buy generic Paracetamol.  Austin, Texas, Memphis, Tennessee.  Chicago, Illinois. Houston, Texas.  0.4mg, 0.5mg, 1mg, 2.5mg.  Paracetamol price.  Purchase Paracetamol online no prescription.  Köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa.  Rx free Paracetamol.  Buy Paracetamol without a prescription.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Reasons to buy Paracetamol online.  Paracetamol from canadian pharmacy.  Order Paracetamol from mexican pharmacy.</p>
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		<pubDate>Sat, 10 Apr 2010 15:24:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[safeguarding reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1413</guid>
		<description><![CDATA[Buy Acyclovir (Generic Zovirax) Without Prescription,    A few things reputation-related that I wanted to blog about today. Saw an article in Fortune about what Wall Street analysts think about the importance of CEOs, acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché. Australia, uk, us, usa, The survey from DDI found [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://equalityarizona.files.wordpress.com/2009/05/sustainability1.jpg" alt="" width="300" height="175" /> <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>,    A few things reputation-related that I wanted to blog about today.</p>
<p>Saw an article in <a href="http://www.fortune.com"><em>Fortune</em> </a>about what Wall Street analysts think about the importance of CEOs, <b>acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché</b>.  <b>Australia, uk, us, usa</b>, The survey from <a href="http://www.ddi.com">DDI </a>found that analysts consider the CEO the only executive worth their time and attention. One of the quotes cited in the brief article went like this, <b>Chicago, Illinois. Houston, Texas</b>, <b>Purchase Acyclovir (Generic Zovirax) online no prescription</b>, "I don't spend my time worrying about how companies are fostering their next generation." Talk about short-termism. [Note: I tried to find the survey so I could cite properly and could not, <b>canada, mexico, india</b>. Neither could I find on <em>Fortune</em>'s site, possibly because it was a short piece.]</p>
<p>Also took a look at McKinsey Quarterly's <a href="http://www.mckinseyquarterly.com/How_companies_manage_sustainability_McKinsey_Global_Survey_results__2558">new global survey on sustainability</a>, <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, Definitely worth a read because the information is very rich and noteworthy for those of us interested in how reputation and sustainability work together.  The findings that I found most compelling are:<br />
<ul><br />
	<li>72% say sustainability is "extremely" or "very important" for managing corporate reputation and brands</li><br />
	<li>55% say that investment in sustainability helps build company reputation</li><br />
	<li>36% believe that reputation-building is a top reason for addressing sustainability</li><br />
</ul><br />
No surprise to me was that NGO pressure was very low on the list as a reason for dealing with sustainability (3%), <b>Indianapolis, Indiana, San Francisco, California</b>.  <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>, I used to think that the lack of attention paid to NGOs when this question gets asked demonstrated that executives were fooling themselves for not paying attention to NGOs and trying to engage them.  But now I am starting to think that results like this reflect executives' unwillingness to admit that NGOs have an effect on their sustainability initiatives. Hard to sort out because I do not see how NGOs could not be a primary reason for pushing companies to see their role in greater issues facing society, <b>purchase Acyclovir (Generic Zovirax) online</b>.  <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>, Astonishing as well was that 62% of executives surveyed say their companies do not report sustainability metrics externally to investors or are unaware of how they are used.  When reputation is so important today, why not?  Why not combine financial and non-financial performance into one annual report as Professor Robert Eccles explains in his new book, <a href="http://www.amazon.com/One-Report-Integrated-Reporting-Sustainable/dp/0470587512/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1270912933&amp;sr=8-1">One Report</a>.  <b>Acyclovir (Generic Zovirax) samples</b>, The report also looks at the differences between companies who consider sustainability a top three priority for their CEOs and are effective at managing it . The differences are quite considerable -- more "proactive" companies publish sustainability sections on their Web sites, <b>Jacksonville, Florida, Columbus, Ohio</b>, <b>Buy no prescription Acyclovir (Generic Zovirax) online</b>, embed sustainability data in their communications with investors, participate in sustainability rankings, <b>where can i buy cheapest Acyclovir (Generic Zovirax) online</b>, <b>125mg, 150mg, 200mg, 250mg</b>, issue sustainability reports and communicate with socially responsible investors. My sense is that companies who are more proactive are also more profitable over the long-term, <b>buy Acyclovir (Generic Zovirax) online no prescription</b>.  <b>Order Acyclovir (Generic Zovirax) no prescription</b>, There is no doubt that the past 18 months of recession have stalled some of the great sustainability initiatives that companies have embarked on to improve the world at large and build reputations. 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		<link>http://reputationxchange.com/2010/01/09/2010-the-building-of-business-reputation/</link>
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		<pubDate>Sat, 09 Jan 2010 22:52:26 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[business reputation]]></category>
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		<description><![CDATA[Buy Clomid Without Prescription,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, buy Clomid from mexico. Fort Worth, Texas. Denver, Colorado, Thankfully I work at a wonderfully-led, collaborative company, order Clomid no prescription. Detroit, Michigan, San Jose, California, I [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://i.bnet.com/blogs/green_shoots.jpg" alt="" width="188" height="194" /> <b>Buy Clomid Without Prescription</b>,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, <b>buy Clomid from mexico</b>.  <b>Fort Worth, Texas. Denver, Colorado</b>, Thankfully I work at a wonderfully-led, collaborative <a href="http://www.webershandwick.com">company</a>, <b>order Clomid no prescription</b>.  <b>Detroit, Michigan, San Jose, California</b>, I do not take it for granted, believe me, <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, By the way, before I get going with this post, <b>400mg, 450mg, 500mg, 625mg</b>, <b>Reasons to buy Clomid online</b>,  I should mention that I have an article on <a href="http://www.huffingtonpost.com/dr-leslie-gainesross/do-companies-care-about-o_b_413099.">Huffington Post </a>titled “Do Companies Care about Ordinary People?” You are welcome to read it.</p>
<p>Over the holiday, I saved some articles that are worth sharing as this new decade begins and 2010 is in its infancy, <b>Buy Clomid Without Prescription</b>. The first one in my pile is from the <a href="http://www.economist.com/businessfinance/displaystory.cfm?story_id=15125372"><em>Economist</em></a>, <b>buy Clomid online cod</b>.  <b>Online buying Clomid hcl</b>, With all the doom and gloom about business greed and corporate no-no’s in the past decade, <em>The Economist</em> identifies several arguments in the defense of business’s reputation, <b>Clomid over the counter</b>.  <b>Buy Clomid no prescription</b>, Resetting the reputation of business seems to be an apt activity to start off this new year. For sure, <b>buy Clomid without a prescription</b>, <b>Purchase Clomid online</b>, business could use some reputation-building to replace the reputation-bashing we’ve all been witness too.  <b>Buy Clomid Without Prescription</b>, Here are two to mull over:</p>
<p>1. Business “is a remarkable exercise in co-operation.” Businesses manage to get thousands, <b>buy cheap Clomid no rx</b>, <b>Boston, Massachusetts. Charlotte, Carolina</b>, hundreds and tens of people working together to produce ideas and solutions to problems. The fact that people collaborate for the common good is pretty remarkable when you think of it, <b>where can i find Clomid online</b>.  <b>Clomid from canadian pharmacy</b>, I work with my colleagues around the world all the time and some of us have never met. But we all come together to build the <a href="http://www.webershandwick.com">Weber Shandwick </a>brand and help clients, <b>Clomid FDA approveds</b>.</p>
<p>2, <b>Buy Clomid Without Prescription</b>.  <b>Clomid from canadian pharmacy</b>, Business is “an exercise in creativity.” When business people put their heads together to solve a problem, we can invent the most amazing things such as “devices that can provide insulin to diabetics without painful injections” and One Laptop Per Child, <b>order Clomid from mexican pharmacy</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, I might add one more.</p>
<p>3, <b>New York. Los Angeles, California</b>.  <b>Clomid in cats, dogs, children, man, woman, men, women</b>, Business is “an exercise in sense-making.” When I close my book ,<a href="html http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1263076090&amp;sr=8-1"><em>CEO Capital</em></a>, <b>buy no prescription Clomid online</b>, <b>Where can i buy Clomid online</b>, I have a plea for CEOs to infuse companies with meaning.  <b>Buy Clomid Without Prescription</b>, I said and I repeat here, “…it remains a basic human need to be part of something larger than oneself. This essential yearning has not disappeared despite networked computers and the triumph of the Internet.” I urged CEOs to motivate employees and instill companies with a common purpose in the pursuit of worthwhile goals, <b>order Clomid no prescription</b>.  <b>Where can i buy cheapest Clomid online</b>, As <a href="http://en.wikipedia.org/wiki/Max_DePree">Max DePree</a>, legendary leader of <a href="http://www.hermanmiller.com">Herman Miller </a>wrote, <b>where can i order Clomid without prescription</b>, <b>Clomid over the counter</b>, “Leaders owe a covenant to the corporation or institution, which is after all, <b>buy cheap Clomid no rx</b>, <b>125mg, 150mg, 200mg, 250mg</b>, a group of people. Leaders owe the organization a new reference point for what caring, <b>Detroit, Michigan, San Jose, California</b>, <b>Acheter en ligne Clomid, acheter Clomid bon marché</b>, purposeful, committed people can be in the institutional setting.”</p>
<p>With luck, <b>Clomid trusted pharmacy</b>, <b>El Paso, Texas. Washington, D.C. Seattle, Washington</b>, committed leadership and an improving unemployment rate, business might be able to improve its reputation in 2010 (2011?), <b>5mg, 50mg, 75mg, 100mg</b>.  <b>Farmacia Clomid baratos, Clomid online kaufen</b>, I am banking on it.  Boston, Massachusetts. Charlotte, Carolina.  Clomid withdrawal, snort, alcohol iteraction.  Indianapolis, Indiana, San Francisco, California.  400mg, 450mg, 500mg, 625mg.  Clomid samples.  Where can i find Clomid online.  650mg, 800mg, 875mg, 900mg.  Purchase Clomid online.  Købe Clomid online, αγοράζουν online Clomid.  Buy Clomid without a prescription.  Australia, uk, us, usa.  Online buying Clomid hcl.  Nashville-Davidson, Tennessee. Portland, Oregon.  Fort Worth, Texas. Denver, Colorado.  Buy Clomid no prescription.  Buy cheap Clomid.  Buy generic Clomid.  Japan, craiglist, ebay, overseas, paypal.  Austin, Texas, Memphis, Tennessee.  Rx free Clomid.  Buy Clomid online no prescription.  Buy Clomid online cod.  Kjøpe Clomid online, bestill Clomid online.  Order Clomid online overnight delivery no prescription.  Buy Clomid from mexico.  1000mg, 2000mg.  Reasons to buy Clomid online.</p>
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		<comments>http://reputationxchange.com/2009/10/23/ceos-as-corporate-citizen-chiefs/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 22:17:36 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[Boston College Center for Corporate Citizenship]]></category>
		<category><![CDATA[corporate citizenship]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[executives]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[The Hitachi Foundation]]></category>

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		<description><![CDATA[Buy Womenra (Female Viagra) Without Prescription, Interested in building and protecting your corporate reputation. Boston College Center for Corporate Citizenship , order Womenra (Female Viagra) online c.o.d, Buy Womenra (Female Viagra) without prescription, along with support from The Hitachi Foundation , issued its fourth 2009 State of Corporate Citizenship report, comprar en línea Womenra (Female [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://www.rickmansworth.herts.sch.uk/departments/images/Citizenship.jpg" alt="" width="213" height="111" /> <b>Buy Womenra (Female Viagra) Without Prescription</b>, Interested in building and protecting your corporate reputation. <a href="http://www.bcccc.net/index.cfm?pageId=2053">Boston College Center for Corporate Citizenship </a>, <b>order Womenra (Female Viagra) online c.o.d</b>, <b>Buy Womenra (Female Viagra) without prescription</b>, along with support from <a href="http://www.hitachifoundation.org/">The Hitachi Foundation </a>, issued its fourth 2009 State of Corporate Citizenship report, <b>comprar en línea Womenra (Female Viagra), comprar Womenra (Female Viagra) baratos</b>.  <b>Detroit, Michigan, San Jose, California</b>, The report  provides valuable insights from nearly 800 U.S. senior executives about their attitudes and perceptions on the value of corporate citizenship, <b>Womenra (Female Viagra) withdrawal, snort, alcohol iteraction</b>.  <b>Buy cheap Womenra (Female Viagra) no rx</b>, Rightfully so, the authors preface the report by describing the difficult year that faced senior executives and the high expectations about continuing their support of corporate responsibility and giving initiatives, <b>buy no prescription Womenra (Female Viagra) online</b>. 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		<title>Buy Lexapro Without Prescription</title>
		<link>http://reputationxchange.com/2009/09/27/99-tips-why-not-100-to-safekeep-reputation/</link>
		<comments>http://reputationxchange.com/2009/09/27/99-tips-why-not-100-to-safekeep-reputation/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 22:35:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[99 Tips]]></category>
		<category><![CDATA[Fortune World's Most Admired]]></category>
		<category><![CDATA[sakekeeping reputation]]></category>

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		<description><![CDATA[   Someone asked me where I got 99 tips Buy Lexapro Without Prescription, to safekeeping reputation. Lexapro in cats, dogs, children, man, woman, men, women, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, buy Lexapro online cod, Philadelphia, Pennsylvania. Phoenix, [...]]]></description>
			<content:encoded><![CDATA[<p> <img class="alignnone size-medium wp-image-1129" title="99" src="http://reputationxchange.com/wp-content/uploads/2009/09/99-300x216.jpg" alt="99" width="262" height="216" />   Someone asked me where I got <a href="http://www.webershandwick.com/Default.aspx/Insights/ReputationRx/99TipstoSafekeepingReputation">99 tips</a> <b>Buy Lexapro Without Prescription</b>, to safekeeping reputation.  <b>Lexapro in cats, dogs, children, man, woman, men, women</b>, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, <b>buy Lexapro online cod</b>, <b>Philadelphia, Pennsylvania. Phoenix, Arizona</b>, reread various reports we have done at <a href="http://webershandwick.com/Default.aspx/Insights/ReputationRx">Weber Shandwick </a>on safeguarding reputation and reviewed our most recent study on online reputation. I then yellow-highlighted all the steps to safeguarding reputation that I thought were important in preserving reputation and keeping reputations safe.  I stopped at some number around 65 and thought that maybe I should pare the list down to 50, <b>where can i buy Lexapro online</b>.  <b>Where can i find Lexapro online</b>, However, I liked the number 99 because that is what I originally set out to do, <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>.  So I went back to articles I have written over the years to find more tips and before I knew it, I had about 103 reminders, <b>Buy Lexapro Without Prescription</b>.  <b>Indianapolis, Indiana, San Francisco, California</b>, It did not take much to reduce the 103 to 99 tips.</p>
<p>Looking through all the 99 tips to safekeeping company reputation, <b>buy Lexapro from canada</b>, <b>New York. Los Angeles, California</b>, it appears to me that the mainstays of lasting reputation are transparency, ethics, <b>order Lexapro online overnight delivery no prescription</b>, <b>Lexapro FDA approveds</b>, leadership, culture and responsibility, <b>Lexapro price</b>.  <b>Buy Lexapro no prescription</b>, Regardless of what companies do online or offline, these values must be in place and religiously adhered to to sustain reputational trust during good times and bad, <b>buy cheap Lexapro no rx</b>.  <b>Lexapro for sale</b>, Of course, reasonable financial performance must be in place as well, <b>buy generic Lexapro</b>.  <b>Buy Lexapro online no prescription</b>, As someone else has said, flat is the new black, <b>Lexapro samples</b>.  <b>Austin, Texas, Memphis, Tennessee</b>, As the recession lingers and trust in business erodes, company reputations are at greater risk than ever before, <b>Baltimore, Maryland. Milwaukee, Wisconsin</b>.  <b>Chicago, Illinois. Houston, Texas</b>, Since October is around the corner, my mind turns to the distribution of <a href="http://fortune.com">Fortune's World's Most Admired Companies</a> ballots which should be out the door momentarily.  Respondents are soon to be asked to rate the world's largest companies on their reputational success or failure over these past difficult 12 months, <b>buy no prescription Lexapro online</b>.  <b>Buy cheap Lexapro</b>, What will it take to gain admired status in times as unprecedented as these ? Not an easy question to answer but some of the answers are in those 99 tips.  Lexapro over the counter.  650mg, 800mg, 875mg, 900mg.  Purchase Lexapro online no prescription.  Nashville-Davidson, Tennessee. Portland, Oregon.  El Paso, Texas. Washington, D.C. Seattle, Washington.  Comprar en línea Lexapro, comprar Lexapro baratos.  Köpa Lexapro online, Osta Lexapro online, Jotta Lexapro verkossa.  Boston, Massachusetts. Charlotte, Carolina.  Order Lexapro from mexican pharmacy.  Japan, craiglist, ebay, overseas, paypal.  Acheter en ligne Lexapro, acheter Lexapro bon marché.  125mg, 150mg, 200mg, 250mg.  Reasons to buy Lexapro online.  1000mg, 2000mg.  Order Lexapro online c.o.d.  Online buying Lexapro hcl.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Order Lexapro no prescription.  Lexapro from canadian pharmacy.  Buy Lexapro without a prescription.  Lexapro coupon.  Where can i order Lexapro without prescription.  Australia, uk, us, usa.  Online buy Lexapro without a prescription.  Rx free Lexapro.  Farmacia Lexapro baratos, Lexapro online kaufen.  Lexapro withdrawal, snort, alcohol iteraction.  Jacksonville, Florida, Columbus, Ohio.  400mg, 450mg, 500mg, 625mg.  Buy Lexapro without prescription.  125mg, 150mg, 200mg, 250mg.  Buy no prescription Lexapro online.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Indianapolis, Indiana, San Francisco, California.  Buy cheap Lexapro.  Lexapro for sale.  Order Lexapro from mexican pharmacy.  Baltimore, Maryland. Milwaukee, Wisconsin.  Lexapro price.  Purchase Lexapro online no prescription.  Online buy Lexapro without a prescription.  Buy Lexapro online no prescription.</p>
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		<title>99 Tips to Safekeeping Reputation</title>
		<link>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/</link>
		<comments>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 14:26:39 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Reputation crisis]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[reputation redemption]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[99 Tips]]></category>
		<category><![CDATA[safekeeping reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1103</guid>
		<description><![CDATA[ Today at Weber Shandwick we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, 99 Tips to Safekeeping Reputation provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone [...]]]></description>
			<content:encoded><![CDATA[<img class="alignnone size-full wp-image-1109" title="99tips" src="http://reputationxchange.com/wp-content/uploads/2009/09/99tips2.jpg" alt="99tips" width="222" height="219" /> Today at <a href="http://www.webershandwick.com">Weber Shandwick </a>we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, <em><a href="http://www.webershandwick.com/resources/ws/flash/99Tips_e-version.pdf">99 Tips to Safekeeping Reputation</a> </em>provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone interested in reputation. Enjoy and let me know what you think or would like to see added in our next version. I am thinking of doing this annually.]]></content:encoded>
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		<title>More Responsible, Better Off</title>
		<link>http://reputationxchange.com/2009/07/24/more-responsible-better-off/</link>
		<comments>http://reputationxchange.com/2009/07/24/more-responsible-better-off/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 17:48:49 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[CEO Letters]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[Fortune Most Accountable Companies]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[global companies]]></category>
		<category><![CDATA[planet2050]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[share price]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=963</guid>
		<description><![CDATA[  Corporate responsibility is an integral component of reputation.  Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.  I think it might even matter to the financial community although perhaps to a lesser degree.  However, analysts have noticed its importance as [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"><img src="https://www.energy.siemens.com/cms/00000031/en/ueberuns/missionvis/PublishingImages/CorpResp_1.jpg" alt="" width="344" height="191" />  Corporate responsibility is an integral component of reputation.<span style="mso-spacerun: yes;">  </span>Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.<span style="mso-spacerun: yes;">  </span>I think it might even matter to the financial community although perhaps to a lesser degree.<span style="mso-spacerun: yes;">  </span>However, analysts have noticed its importance as we have seen with the proliferation of socially responsible investing funds.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small;"><span style="font-family: Calibri;">In 2008, Weber Shandwick's <a href="http://www.planet2050.com">Planet 2050 </a>corporate responsibility and sustainability practice conducted a proprietary <a href="http://www.planet2050.com/pdf/Planet2050_CEOShareholderLetter.pdf">analysis </a>that demonstrated the rising prominence of corporate responsibility on leadership agendas. Corporate responsibility mentions in global Fortune 100 annual report CEO Letters to Shareholders increased 18 percent from 2003 to 2007. In 2007, <span style="mso-bidi-font-family: Avenir-Book;">energy efficiency and carbon emissions were the dominant corporate responsibility agenda initiatives addressed in Global 100 CEO Letters to Shareholders. These topics barely figured in CEO annual report Letter mentions in 2003. To a lesser extent, but still noteworthy, leaders in 2007 highlighted their eco-friendly products—such as hybrid cars and healthy food products—in their</span> <span style="mso-bidi-font-family: Avenir-Book;">Letters to Shareholders. Volunteerism, a topic featured in 2003 CEO annual report Letters, appeared less frequently in 2007.</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">As business leaders seemed to increasingly <span style="mso-spacerun: yes;"> </span>commit<span style="mso-spacerun: yes;">  </span>to corporate responsibility initiatives prior to the economic meltdown, we thought we’d look into whether such efforts helped soften the financial blow of the stock market collapse in 2008. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">Using the 2008 <em>Fortune</em> <a href="http://money.cnn.com/galleries/2008/fortune/0811/gallery.accountability.fortune/index.html">Most Accountable Companies </a>list as the measure of corporate commitment to social and environmental goals, Weber Shandwick explored the relationship between accountability <span style="mso-spacerun: yes;"> </span>and stock price performance within the Fortune Global 100. <span style="mso-bidi-font-family: Arial;">The Accountability Rating was first developed by <a href="http://www.accountability21.net/">AccountAbility</a> and <a href="http://www.csrnetwork.com">Csrnetwork </a>and designed with <a href="http://www.asset4.com">Asset4</a>.<span style="mso-spacerun: yes;">  </span></span>Since nearly every company on this list experienced a share price decline during 2008, the analysis focused on the average percentage change of closing prices on December 31, 2007 and December 31, 2008. It was of particular interest that 9 out of the top 10 most accountable companies were European (<a href="http://www.ge.com">GE </a>was the only American company).</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">We found that the top 10 most accountable global companies performed better than the overall global Fortune 500 in terms of share price and profitability.<span style="mso-spacerun: yes;">  </span>When compared to the 10 least accountable companies, the most accountable ones performed better. We were a bit surprised by the +1% lift in profitability among the least accountable and discovered that two highly profitable companies – <a href="http://www.petronis.com">Petronis </a>at #99 and <a href="http://www.berkshirehathaway.com">Berkshire Hathaway</a> at #100 – were on the list, therefore driving the 1% increase. Even when we take Berkshire Hathaway out of the group, the difference is not as dramatic as we expected. The nine least accountable companies fell to -3% in terms of profitability. If Petronis and Berkshire Hathaway both come out the eight least accountable companies fall to -16%. </span></span></span></p>

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</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Total Global 500</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="color: #ffffff;"><span style="font-size: small;"><span style="font-family: Calibri;">10 Most Accountable</span></span></span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">10 Least Accountable</span></p>
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<tr style="height: 11.3pt; mso-yfti-irow: 1;">
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: black 1pt solid; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Share price</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-43%</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-22%</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-35%</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: black 1pt solid; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Profit</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+5%</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+46%</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+1%</span></p>
</td>
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</tbody></table>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small; font-family: Calibri;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">The analysis shows that even in an unprecedented<span style="mso-spacerun: yes;">  </span>year like 2008, the most responsible companies<span style="mso-spacerun: yes;">  </span>outperformed their peers. As my fellow colleague and founder of Planet2050 Brendan May said, "It is not surprising that effective and genuine corporate responsibility impacts the bottom line, in good times and bad." </span></span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">Companies cannot afford to abandon their corporate responsibility efforts although it is understandable if progress slows in this economy.<span style="mso-spacerun: yes;">  </span>Companies that abandon corporate responsibility and sustainability efforts are proof positive that it was all for show in the first place.</span></span></span></p>]]></content:encoded>
			<wfw:commentRss>http://reputationxchange.com/2009/07/24/more-responsible-better-off/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>My Thoughts on McKinsey’s Rebuilding Corporate Reputations</title>
		<link>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/</link>
		<comments>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 20:32:43 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[CEO Capital]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[McKinsey Quarterly]]></category>
		<category><![CDATA[NGO]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[rebuilding corporate reputations]]></category>
		<category><![CDATA[reputations]]></category>
		<category><![CDATA[spin]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=863</guid>
		<description><![CDATA[Where do I start?  Several people sent me a copy of the recent McKinsey Quarterly article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox [...]]]></description>
			<content:encoded><![CDATA[<a id="thumbnail" href="http://www.clarkwgriswoldjr.com/REP.gif"><img style="float: left; margin: 10px 10px 0px; border: 1px solid;" src="http://tbn2.google.com/images?q=tbn:EYhu5nuRftx7IM:http://www.clarkwgriswoldjr.com/REP.gif" alt="See full size image" width="106" height="120" /></a>Where do I start?  Several people sent me a copy of the recent <a href="http://www.mckinseyquarterly.com/Rebuilding_corporate_reputations_2367">McKinsey Quarterly </a>article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox because I subscribe but I had not had a chance to read it. My heart sank thinking that McKinsey had come up with the perfect strategy for rebuilding reputations and that all my advice and research in this area was for naught.  I Twittered the article on my ReputationRx Twitter saying that here’s an article that had to be read. After all it was from <a href="http://www.mckinsey.com">McKinsey </a>which I greatly admire and religiously read. Soon enough I began reading the article. I stopped in my tracks. I deleted my Twitter instantly.

There are two major problems with this article.

First, the authors misunderstand the business of public relations.  A few select quotes from the article reflect a misunderstanding about the business of public relations when it comes to reputation-building.

“Now more than ever, it will be action—not spin—that builds strong reputations. Organizations need to enhance their listening skills so that they are sufficiently aware of emerging issues; to reinvigorate their understanding of, and relationships with, critical stakeholders; and to go beyond traditional PR by activating a network of supporters who can influence key constituencies.”

“Moreover, traditional PR spin can’t deal with many NGO concerns, which must often be addressed by changing business operations and conducting two-way conversations.”

“Reputations are built on a foundation not only of communications but also of deeds: stakeholders can see through PR that isn’t supported by real and consistent business activity. Consumers, our research indicates, feel that companies rely too much on lobbying and PR unsupported by action.”

Authors’ Sheila Bonini, David Court and Alberto Marchi are under the general impression that PR practitioners actually believe that reputations can be built on words, not deeds or action. This could not be farther from the truth. In addition, the authors imply in several sentences that PR is only about the one-way conversation, not the two-way dialogue.  Again, far from the truth.  Public relations has always been about the art of conversation with and perceptions of one-to-one or one-to-many stakeholders. The business has always been about developing relationships with many publics, no matter how small, how large or how hard-to-reach.

The second argument I have with the article’s direction is its premise that there are three new ways to manage reputational threats in uncertain times. They are 1) understanding key stakeholders and what matters to them (e.g., benchmarking competitors, quantitative research); 2) being transparent and action-oriented (e.g., more business activities, less lobbying); and, 3) engaging a wider portfolio of influencers through a variety of means to spread word of mouth (e.g., grassroots, partnerships with NGOs). These are good strategies for advising companies and their leaders about restoring and rebuilding reputation. No doubt about it.

These practices, however, are all commonplace in the public relations domain and have been for many years now. In fact, I would argue that this has always been the business of public relations – understanding a company or organization’s many publics, researching stakeholders on perceptions and concerns, getting the true story out, changing corporate behavior by doing the right thing, and engaging influentials in conversations that lead to deeper understanding.  These recommendations are part of the everyday toolbox employed by most PR professionals working now (and for decades). And in fact, PR professionals greatly expanded on these three recommendations years ago, particularly in the general public, corporate responsibility and social media space.

Today’s <a href="http://www.ft.com/cms/s/0/276d7b9e-5463-11de-a58d-00144feabdc0.html"><em>Financial Times</em> </a>had an article on business’ role in restoring reputation and mentioned the McKinsey article. The author seens to agree with me. Whew. Michael Skapinker wrote “This is all sensible but it strikes me as yesterday’s advice.”

Moving on....I do agree wholeheartedly with McKinsey’s conclusion that CEOs should lead a company’s reputation strategy. I have always said that CEOs are the guardians of company reputation. My first book on CEO reputation, <a href="http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070"><em>CEO Capital</em> </a>(2003), argued exactly this point, as I am sure many others have too. 

After letting off some steam here, it occurred to me that PR firms have clearly not done a good enough job communicating what we do for clients or McKinsey’s authors would have known that their recommendations are core to PR engagements today. When I first joined the PR field from <em>Fortune</em>, I too had a limited understanding of what the industry did. Now that I have been in the field for nearly a decade, I recognize that PR is often misunderstood and we are partly to blame.

In short, it seems that McKinsey has succumbed to the stereotype of PR as an industry of spin doctors and no more. This is not true. And probably has never been true. McKinsey’s recommendations are not new and the best of them have been used by PR for some time now. What is needed is not as McKinsey proclaims, less PR but probably more PR.]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>A Year for Scorecards</title>
		<link>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/</link>
		<comments>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/#comments</comments>
		<pubDate>Sat, 30 May 2009 18:04:42 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Scorecards]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[DiversityInc]]></category>
		<category><![CDATA[Ethisphere]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[rankings]]></category>
		<category><![CDATA[reputation-buidling]]></category>
		<category><![CDATA[Scoreboxx]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=823</guid>
		<description><![CDATA[  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. We keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"><img src="http://cynicalpeak.com/images/scorecardFrontPage.png" alt="" width="266" height="260" />  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. <a href="http://www.webershandwick.com">We </a>keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best reputation, best training, etc. <span style="mso-spacerun: yes;"> </span>The database looks at when applications are due, when they are announced, who fills out the surveys, how to apply, how popular the ranking <span style="mso-spacerun: yes;"> </span>is, etc. <span style="mso-spacerun: yes;"> </span>You get it. <span style="mso-spacerun: yes;"> </span>The database, called Scoreboxx™, helps companies “credentialize” themselves and communicate how they lead the industry. <span style="mso-spacerun: yes;"> </span>It is part of our reputation-building services.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Since we realized it would be next to impossible to determine if there has been a change in the number of scorecards year over year since many scorecards just disappear or just get added randomly, we took a look at response rates to some of the rankings in 2007 vs. 2008. Not a scientific analysis but interesting nevertheless. <span style="mso-spacerun: yes;"> </span>Listed below is our brief analysis of some of them for what’s worth.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Some are up and some are down. Some are flat. Here is what Liz, my colleague, and I think. For those awards where recruiting or talent <span style="mso-spacerun: yes;"> </span>are important, higher responses have been recorded year over year. More employers returned surveys for <em style="mso-bidi-font-style: normal;"><a href="http://www.businessweek.com">BusinessWeek</a></em>’s Best Places to Launch a Career and <a href="http://www.fortune.com"><em style="mso-bidi-font-style: normal;">Fortune</em>’s </a>Top 100 MBA Employers, more applications were received this year for <em style="mso-bidi-font-style: normal;"><a href="http://diversityinc.com">DiversityInc </a></em>Top 50 and more nominations came in for the <a href="http://www.ethishpere.com">World’s Most Ethical Companies</a>.<span style="mso-spacerun: yes;">  </span>It goes without saying that the lower number of respondents for B<em style="mso-bidi-font-style: normal;">usinessWeek’</em>s Most Innovative Companies means nothing since this has been a disruptive year for business and some executives were just holding your breath that they were not getting pink slips. And presumably many did.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> </p>

<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<table class="MsoNormalTable" style="margin: auto auto auto -0.75pt; border-collapse: collapse; mso-yfti-tbllook: 1184; mso-padding-alt: 0in 0in 0in 0in; mso-table-layout-alt: fixed;" border="0" cellspacing="0" cellpadding="0" width="572">
<tbody>
<tr style="height: 12.75pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 0.5in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 8pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Chg vs. prior year</span></strong></p>
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<tr style="height: 23.25pt; mso-yfti-irow: 1;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">List</span></strong></p>
</td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2007</span></strong></p>
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<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2008</span></strong></p>
</td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2009</span></strong></p>
</td>
</tr>
<tr style="height: 3pt; mso-yfti-irow: 2;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Best Places to Launch a Career</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: black 1pt solid; height: 3pt;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 3;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Career directors</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">63</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">60</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: black 1pt solid; height: 12.75pt;" rowspan="2" width="120">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">(will be out in Sept)</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 4;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Employers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">95</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">119</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 5;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Customer Service Champs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 6;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Most Innovative Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,950 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,700 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 7;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">DiversityInc</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 50 Companies for Diversity</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">352 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">401 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 22.5pt; mso-yfti-irow: 8;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Ethisphere</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> World's Most Ethical Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 8.0pt;">"…received a record # of company nominations…" (no data)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 25.5pt; mso-yfti-irow: 9;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune </span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Best Companies to Work For</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> 100,000 employees (246/company) </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">~81,000 employees (229/company)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 10;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 100 MBA Employers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">5,769 MBA candidates</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,207 MBA candidates</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 11;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Harris Interactive Reputation Quotient</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">7,105 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,587 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 12; mso-yfti-lastrow: yes;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Reputation Institute Global Pulse</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;60,000 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;70,000 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
</tbody></table>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: Calibri;"> </span></span> </p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">What does seem interesting is that in a world where companies have stumbled catastrophically and reputational equity has been slipping away, the focus on talent, diversity and ethics might be a good sign of better things to come.</span></p>]]></content:encoded>
			<wfw:commentRss>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The  billion Apology</title>
		<link>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/</link>
		<comments>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/#comments</comments>
		<pubDate>Sat, 30 May 2009 18:04:42 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Scorecards]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[DiversityInc]]></category>
		<category><![CDATA[Ethisphere]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[rankings]]></category>
		<category><![CDATA[reputation-buidling]]></category>
		<category><![CDATA[Scoreboxx]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=823</guid>
		<description><![CDATA[  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. We keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"><img src="http://cynicalpeak.com/images/scorecardFrontPage.png" alt="" width="266" height="260" />  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. <a href="http://www.webershandwick.com">We </a>keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best reputation, best training, etc. <span style="mso-spacerun: yes;"> </span>The database looks at when applications are due, when they are announced, who fills out the surveys, how to apply, how popular the ranking <span style="mso-spacerun: yes;"> </span>is, etc. <span style="mso-spacerun: yes;"> </span>You get it. <span style="mso-spacerun: yes;"> </span>The database, called Scoreboxx™, helps companies “credentialize” themselves and communicate how they lead the industry. <span style="mso-spacerun: yes;"> </span>It is part of our reputation-building services.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Since we realized it would be next to impossible to determine if there has been a change in the number of scorecards year over year since many scorecards just disappear or just get added randomly, we took a look at response rates to some of the rankings in 2007 vs. 2008. Not a scientific analysis but interesting nevertheless. <span style="mso-spacerun: yes;"> </span>Listed below is our brief analysis of some of them for what’s worth.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Some are up and some are down. Some are flat. Here is what Liz, my colleague, and I think. For those awards where recruiting or talent <span style="mso-spacerun: yes;"> </span>are important, higher responses have been recorded year over year. More employers returned surveys for <em style="mso-bidi-font-style: normal;"><a href="http://www.businessweek.com">BusinessWeek</a></em>’s Best Places to Launch a Career and <a href="http://www.fortune.com"><em style="mso-bidi-font-style: normal;">Fortune</em>’s </a>Top 100 MBA Employers, more applications were received this year for <em style="mso-bidi-font-style: normal;"><a href="http://diversityinc.com">DiversityInc </a></em>Top 50 and more nominations came in for the <a href="http://www.ethishpere.com">World’s Most Ethical Companies</a>.<span style="mso-spacerun: yes;">  </span>It goes without saying that the lower number of respondents for B<em style="mso-bidi-font-style: normal;">usinessWeek’</em>s Most Innovative Companies means nothing since this has been a disruptive year for business and some executives were just holding your breath that they were not getting pink slips. And presumably many did.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> </p>

<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<table class="MsoNormalTable" style="margin: auto auto auto -0.75pt; border-collapse: collapse; mso-yfti-tbllook: 1184; mso-padding-alt: 0in 0in 0in 0in; mso-table-layout-alt: fixed;" border="0" cellspacing="0" cellpadding="0" width="572">
<tbody>
<tr style="height: 12.75pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 0.5in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 8pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Chg vs. prior year</span></strong></p>
</td>
</tr>
<tr style="height: 23.25pt; mso-yfti-irow: 1;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">List</span></strong></p>
</td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2007</span></strong></p>
</td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2008</span></strong></p>
</td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2009</span></strong></p>
</td>
</tr>
<tr style="height: 3pt; mso-yfti-irow: 2;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Best Places to Launch a Career</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: black 1pt solid; height: 3pt;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 3;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Career directors</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">63</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">60</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: black 1pt solid; height: 12.75pt;" rowspan="2" width="120">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">(will be out in Sept)</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 4;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Employers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">95</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">119</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 5;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Customer Service Champs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 6;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Most Innovative Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,950 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,700 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 7;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">DiversityInc</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 50 Companies for Diversity</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">352 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">401 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 22.5pt; mso-yfti-irow: 8;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Ethisphere</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> World's Most Ethical Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 8.0pt;">"…received a record # of company nominations…" (no data)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 25.5pt; mso-yfti-irow: 9;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune </span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Best Companies to Work For</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> 100,000 employees (246/company) </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">~81,000 employees (229/company)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 10;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 100 MBA Employers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">5,769 MBA candidates</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,207 MBA candidates</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 11;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Harris Interactive Reputation Quotient</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">7,105 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,587 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 12; mso-yfti-lastrow: yes;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Reputation Institute Global Pulse</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;60,000 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;70,000 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
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<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: Calibri;"> </span></span> </p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">What does seem interesting is that in a world where companies have stumbled catastrophically and reputational equity has been slipping away, the focus on talent, diversity and ethics might be a good sign of better things to come.</span></p>]]></content:encoded>
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		<comments>http://reputationxchange.com/2010/04/25/reputation-repair-in-a-jiffy/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 18:15:28 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[online reputation management]]></category>
		<category><![CDATA[personal reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[online reputation managment]]></category>
		<category><![CDATA[reputation repair]]></category>
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		<guid isPermaLink="false">http://reputationxchange.com/?p=1429</guid>
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			<content:encoded><![CDATA[<p> <img src="http://www.mukaumedia.co.uk/wp-content/uploads/2010/02/RepairF.jpg" alt="" width="235" height="179" /> <b>Buy Paracetamol Without Prescription</b>, As a follower of reputation and builder (I like to think) of the importance of reputation in the world of business, I come across new sites on the topic all the time.  <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>, A site called <a href="http://reputationrepairservices.net/">Reputation Repair Services </a>caught my eye.  If it were only this simple.  This company promises it can help with finding you an Internet lawyer, <b>5mg, 50mg, 75mg, 100mg</b>, <b>125mg, 150mg, 200mg, 250mg</b>, cease and desist notices, copyright and trademark infringement notices and domain dispute lawyers.  It can protect your reputation by improving search engine suggestions, <b>buy cheap Paracetamol</b>, <b>Where can i buy cheapest Paracetamol online</b>, create positive blogs, good reviews and more, <b>reasons to buy Paracetamol online</b>.  <b>Paracetamol trusted pharmacy</b>, [This company says that they have been around for many years and the alert below is from their site.]</p>
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<p> There are various packages ranging from 0 per month and upwards. For 0/month, <b>Paracetamol over the counter</b>, <b>Order Paracetamol no prescription</b>, you get site evaluation, keyword research, <b>comprar en línea Paracetamol, comprar Paracetamol baratos</b>, <b>Buy Paracetamol without a prescription</b>, five promotional pages and content that are optimized by the online company, full site optimization, <b>where can i order Paracetamol without prescription</b>, <b>Purchase Paracetamol online no prescription</b>, inclusion in reciprocal linking systems and search engine submissions. You can move up from this minimum service fee (with an 8 month committment) to 0 per month service, <b>Buy Paracetamol Without Prescription</b>. The additional fee provides you with a shared techie “live” and at your service who is devoted to your reputation until the negative information no longer appears on page one of Google, <b>köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, And onward and upward.</p>
<p> I have no doubt that there are people who want negative information about themselves or their company deeply buried or removed from the Internet, <b>buy Paracetamol from canada</b>.  <b>Buy Paracetamol no prescription</b>,  I am not sure however that this takes care of the hard work of reputation building which almost always involves creating high quality products and services, engaging in corporate citizenship, <b>Chicago, Illinois. Houston, Texas</b>, <b>Detroit, Michigan, San Jose, California</b>, ethical behavior, financial soundness, <b>acheter en ligne Paracetamol, acheter Paracetamol bon marché</b>, <b>Online buy Paracetamol without a prescription</b>, innovation and leadership development.  <b>Buy Paracetamol Without Prescription</b>, Oops. If you are also worried about your CEO’s reputation, <b>Paracetamol coupon</b>, <b>Order Paracetamol from mexican pharmacy</b>, they can help you too.  Any CEO missteps can be wiped off the face of the earth. As Reputation Repair reminds us, <b>buy Paracetamol online cod</b>, <b>Kjøpe Paracetamol online, bestill Paracetamol online</b>, “A CEO’s reputation is directly linked to the reputation of the company. The CEO is the face of the company and a leader who provides direction and inspiration.” These words sound familiar since I have written about this topic for years, <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>.  <b>Online buying Paracetamol hcl</b>, I often wonder if these online reputation repair and protection sites can help you build reputation faster by damaging your competitor’s reputation instead.  If I wanted to do some harm, maybe I should just spread rumors about my toughest competitor and get that on page one of Google, <b>Buy Paracetamol Without Prescription</b>. Could I find someone to do that, <b>buy no prescription Paracetamol online</b>.  <b>Japan, craiglist, ebay, overseas, paypal</b>, I doubt that it is easy to find companies willing to compromise themselves but this has crossed my mind. Might be less expensive, <b>buy cheap Paracetamol no rx</b>.  <b>Købe Paracetamol online, αγοράζουν online Paracetamol</b>, All this is to say that online reputation management is important but if this is all that is done to build enduring reputations, this is a short-lived proposition, <b>canada, mexico, india</b>.  <b>Where can i find Paracetamol online</b>, True reputation management deserves more consideration, planning, <b>Paracetamol in cats, dogs, children, man, woman, men, women</b>, <b>0.4mg, 0.5mg, 1mg, 2.5mg</b>, depth and years of hard work.  El Paso, Texas. Washington, D.C. Seattle, Washington.  New York. Los Angeles, California.  Farmacia Paracetamol baratos, Paracetamol online kaufen.  Boston, Massachusetts. Charlotte, Carolina.  Fort Worth, Texas. Denver, Colorado.  Paracetamol withdrawal, snort, alcohol iteraction.  Order Paracetamol online overnight delivery no prescription.  Paracetamol price.  1000mg, 2000mg.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Buy Paracetamol online no prescription.  Indianapolis, Indiana, San Francisco, California.  Australia, uk, us, usa.  Paracetamol for sale.  Buy generic Paracetamol.  650mg, 800mg, 875mg, 900mg.  Online buy Paracetamol without a prescription.  Buy generic Paracetamol.  Austin, Texas, Memphis, Tennessee.  Chicago, Illinois. Houston, Texas.  0.4mg, 0.5mg, 1mg, 2.5mg.  Paracetamol price.  Purchase Paracetamol online no prescription.  Köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa.  Rx free Paracetamol.  Buy Paracetamol without a prescription.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Reasons to buy Paracetamol online.  Paracetamol from canadian pharmacy.  Order Paracetamol from mexican pharmacy.</p>
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		<pubDate>Sat, 10 Apr 2010 15:24:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[safeguarding reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1413</guid>
		<description><![CDATA[Buy Acyclovir (Generic Zovirax) Without Prescription,    A few things reputation-related that I wanted to blog about today. Saw an article in Fortune about what Wall Street analysts think about the importance of CEOs, acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché. Australia, uk, us, usa, The survey from DDI found [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://equalityarizona.files.wordpress.com/2009/05/sustainability1.jpg" alt="" width="300" height="175" /> <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>,    A few things reputation-related that I wanted to blog about today.</p>
<p>Saw an article in <a href="http://www.fortune.com"><em>Fortune</em> </a>about what Wall Street analysts think about the importance of CEOs, <b>acheter en ligne Acyclovir (Generic Zovirax), acheter Acyclovir (Generic Zovirax) bon marché</b>.  <b>Australia, uk, us, usa</b>, The survey from <a href="http://www.ddi.com">DDI </a>found that analysts consider the CEO the only executive worth their time and attention. One of the quotes cited in the brief article went like this, <b>Chicago, Illinois. Houston, Texas</b>, <b>Purchase Acyclovir (Generic Zovirax) online no prescription</b>, "I don't spend my time worrying about how companies are fostering their next generation." Talk about short-termism. [Note: I tried to find the survey so I could cite properly and could not, <b>canada, mexico, india</b>. Neither could I find on <em>Fortune</em>'s site, possibly because it was a short piece.]</p>
<p>Also took a look at McKinsey Quarterly's <a href="http://www.mckinseyquarterly.com/How_companies_manage_sustainability_McKinsey_Global_Survey_results__2558">new global survey on sustainability</a>, <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>.  <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>, Definitely worth a read because the information is very rich and noteworthy for those of us interested in how reputation and sustainability work together.  The findings that I found most compelling are:<br />
<ul><br />
	<li>72% say sustainability is "extremely" or "very important" for managing corporate reputation and brands</li><br />
	<li>55% say that investment in sustainability helps build company reputation</li><br />
	<li>36% believe that reputation-building is a top reason for addressing sustainability</li><br />
</ul><br />
No surprise to me was that NGO pressure was very low on the list as a reason for dealing with sustainability (3%), <b>Indianapolis, Indiana, San Francisco, California</b>.  <b>Nashville-Davidson, Tennessee. Portland, Oregon</b>, I used to think that the lack of attention paid to NGOs when this question gets asked demonstrated that executives were fooling themselves for not paying attention to NGOs and trying to engage them.  But now I am starting to think that results like this reflect executives' unwillingness to admit that NGOs have an effect on their sustainability initiatives. Hard to sort out because I do not see how NGOs could not be a primary reason for pushing companies to see their role in greater issues facing society, <b>purchase Acyclovir (Generic Zovirax) online</b>.  <b>Buy Acyclovir (Generic Zovirax) Without Prescription</b>, Astonishing as well was that 62% of executives surveyed say their companies do not report sustainability metrics externally to investors or are unaware of how they are used.  When reputation is so important today, why not?  Why not combine financial and non-financial performance into one annual report as Professor Robert Eccles explains in his new book, <a href="http://www.amazon.com/One-Report-Integrated-Reporting-Sustainable/dp/0470587512/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1270912933&amp;sr=8-1">One Report</a>.  <b>Acyclovir (Generic Zovirax) samples</b>, The report also looks at the differences between companies who consider sustainability a top three priority for their CEOs and are effective at managing it . The differences are quite considerable -- more "proactive" companies publish sustainability sections on their Web sites, <b>Jacksonville, Florida, Columbus, Ohio</b>, <b>Buy no prescription Acyclovir (Generic Zovirax) online</b>, embed sustainability data in their communications with investors, participate in sustainability rankings, <b>where can i buy cheapest Acyclovir (Generic Zovirax) online</b>, <b>125mg, 150mg, 200mg, 250mg</b>, issue sustainability reports and communicate with socially responsible investors. My sense is that companies who are more proactive are also more profitable over the long-term, <b>buy Acyclovir (Generic Zovirax) online no prescription</b>.  <b>Order Acyclovir (Generic Zovirax) no prescription</b>, There is no doubt that the past 18 months of recession have stalled some of the great sustainability initiatives that companies have embarked on to improve the world at large and build reputations. 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		<pubDate>Sat, 09 Jan 2010 22:52:26 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
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		<description><![CDATA[Buy Clomid Without Prescription,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, buy Clomid from mexico. Fort Worth, Texas. Denver, Colorado, Thankfully I work at a wonderfully-led, collaborative company, order Clomid no prescription. Detroit, Michigan, San Jose, California, I [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://i.bnet.com/blogs/green_shoots.jpg" alt="" width="188" height="194" /> <b>Buy Clomid Without Prescription</b>,   The holidays are over and work is back on my mind full-time. Actually it felt great getting back into the rhythm of work, <b>buy Clomid from mexico</b>.  <b>Fort Worth, Texas. Denver, Colorado</b>, Thankfully I work at a wonderfully-led, collaborative <a href="http://www.webershandwick.com">company</a>, <b>order Clomid no prescription</b>.  <b>Detroit, Michigan, San Jose, California</b>, I do not take it for granted, believe me, <b>San Diego, California. Dallas, Texas. San Antonio, Texas</b>.  <b>Jacksonville, Florida, Columbus, Ohio</b>, By the way, before I get going with this post, <b>400mg, 450mg, 500mg, 625mg</b>, <b>Reasons to buy Clomid online</b>,  I should mention that I have an article on <a href="http://www.huffingtonpost.com/dr-leslie-gainesross/do-companies-care-about-o_b_413099.">Huffington Post </a>titled “Do Companies Care about Ordinary People?” You are welcome to read it.</p>
<p>Over the holiday, I saved some articles that are worth sharing as this new decade begins and 2010 is in its infancy, <b>Buy Clomid Without Prescription</b>. The first one in my pile is from the <a href="http://www.economist.com/businessfinance/displaystory.cfm?story_id=15125372"><em>Economist</em></a>, <b>buy Clomid online cod</b>.  <b>Online buying Clomid hcl</b>, With all the doom and gloom about business greed and corporate no-no’s in the past decade, <em>The Economist</em> identifies several arguments in the defense of business’s reputation, <b>Clomid over the counter</b>.  <b>Buy Clomid no prescription</b>, Resetting the reputation of business seems to be an apt activity to start off this new year. For sure, <b>buy Clomid without a prescription</b>, <b>Purchase Clomid online</b>, business could use some reputation-building to replace the reputation-bashing we’ve all been witness too.  <b>Buy Clomid Without Prescription</b>, Here are two to mull over:</p>
<p>1. Business “is a remarkable exercise in co-operation.” Businesses manage to get thousands, <b>buy cheap Clomid no rx</b>, <b>Boston, Massachusetts. Charlotte, Carolina</b>, hundreds and tens of people working together to produce ideas and solutions to problems. The fact that people collaborate for the common good is pretty remarkable when you think of it, <b>where can i find Clomid online</b>.  <b>Clomid from canadian pharmacy</b>, I work with my colleagues around the world all the time and some of us have never met. But we all come together to build the <a href="http://www.webershandwick.com">Weber Shandwick </a>brand and help clients, <b>Clomid FDA approveds</b>.</p>
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<p>3, <b>New York. Los Angeles, California</b>.  <b>Clomid in cats, dogs, children, man, woman, men, women</b>, Business is “an exercise in sense-making.” When I close my book ,<a href="html http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1263076090&amp;sr=8-1"><em>CEO Capital</em></a>, <b>buy no prescription Clomid online</b>, <b>Where can i buy Clomid online</b>, I have a plea for CEOs to infuse companies with meaning.  <b>Buy Clomid Without Prescription</b>, I said and I repeat here, “…it remains a basic human need to be part of something larger than oneself. This essential yearning has not disappeared despite networked computers and the triumph of the Internet.” I urged CEOs to motivate employees and instill companies with a common purpose in the pursuit of worthwhile goals, <b>order Clomid no prescription</b>.  <b>Where can i buy cheapest Clomid online</b>, As <a href="http://en.wikipedia.org/wiki/Max_DePree">Max DePree</a>, legendary leader of <a href="http://www.hermanmiller.com">Herman Miller </a>wrote, <b>where can i order Clomid without prescription</b>, <b>Clomid over the counter</b>, “Leaders owe a covenant to the corporation or institution, which is after all, <b>buy cheap Clomid no rx</b>, <b>125mg, 150mg, 200mg, 250mg</b>, a group of people. Leaders owe the organization a new reference point for what caring, <b>Detroit, Michigan, San Jose, California</b>, <b>Acheter en ligne Clomid, acheter Clomid bon marché</b>, purposeful, committed people can be in the institutional setting.”</p>
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		<title>Buy Womenra (Female Viagra) Without Prescription</title>
		<link>http://reputationxchange.com/2009/10/23/ceos-as-corporate-citizen-chiefs/</link>
		<comments>http://reputationxchange.com/2009/10/23/ceos-as-corporate-citizen-chiefs/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 22:17:36 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[Boston College Center for Corporate Citizenship]]></category>
		<category><![CDATA[corporate citizenship]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[executives]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[The Hitachi Foundation]]></category>

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		<description><![CDATA[Buy Womenra (Female Viagra) Without Prescription, Interested in building and protecting your corporate reputation. Boston College Center for Corporate Citizenship , order Womenra (Female Viagra) online c.o.d, Buy Womenra (Female Viagra) without prescription, along with support from The Hitachi Foundation , issued its fourth 2009 State of Corporate Citizenship report, comprar en línea Womenra (Female [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://www.rickmansworth.herts.sch.uk/departments/images/Citizenship.jpg" alt="" width="213" height="111" /> <b>Buy Womenra (Female Viagra) Without Prescription</b>, Interested in building and protecting your corporate reputation. <a href="http://www.bcccc.net/index.cfm?pageId=2053">Boston College Center for Corporate Citizenship </a>, <b>order Womenra (Female Viagra) online c.o.d</b>, <b>Buy Womenra (Female Viagra) without prescription</b>, along with support from <a href="http://www.hitachifoundation.org/">The Hitachi Foundation </a>, issued its fourth 2009 State of Corporate Citizenship report, <b>comprar en línea Womenra (Female Viagra), comprar Womenra (Female Viagra) baratos</b>.  <b>Detroit, Michigan, San Jose, California</b>, The report  provides valuable insights from nearly 800 U.S. senior executives about their attitudes and perceptions on the value of corporate citizenship, <b>Womenra (Female Viagra) withdrawal, snort, alcohol iteraction</b>.  <b>Buy cheap Womenra (Female Viagra) no rx</b>, Rightfully so, the authors preface the report by describing the difficult year that faced senior executives and the high expectations about continuing their support of corporate responsibility and giving initiatives, <b>buy no prescription Womenra (Female Viagra) online</b>. 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		<title>Buy Lexapro Without Prescription</title>
		<link>http://reputationxchange.com/2009/09/27/99-tips-why-not-100-to-safekeep-reputation/</link>
		<comments>http://reputationxchange.com/2009/09/27/99-tips-why-not-100-to-safekeep-reputation/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 22:35:30 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[99 Tips]]></category>
		<category><![CDATA[Fortune World's Most Admired]]></category>
		<category><![CDATA[sakekeeping reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1122</guid>
		<description><![CDATA[   Someone asked me where I got 99 tips Buy Lexapro Without Prescription, to safekeeping reputation. Lexapro in cats, dogs, children, man, woman, men, women, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, buy Lexapro online cod, Philadelphia, Pennsylvania. Phoenix, [...]]]></description>
			<content:encoded><![CDATA[<p> <img class="alignnone size-medium wp-image-1129" title="99" src="http://reputationxchange.com/wp-content/uploads/2009/09/99-300x216.jpg" alt="99" width="262" height="216" />   Someone asked me where I got <a href="http://www.webershandwick.com/Default.aspx/Insights/ReputationRx/99TipstoSafekeepingReputation">99 tips</a> <b>Buy Lexapro Without Prescription</b>, to safekeeping reputation.  <b>Lexapro in cats, dogs, children, man, woman, men, women</b>, I thought it was a good question and it made me think about the process. I started by reading the books I wrote, <b>buy Lexapro online cod</b>, <b>Philadelphia, Pennsylvania. Phoenix, Arizona</b>, reread various reports we have done at <a href="http://webershandwick.com/Default.aspx/Insights/ReputationRx">Weber Shandwick </a>on safeguarding reputation and reviewed our most recent study on online reputation. I then yellow-highlighted all the steps to safeguarding reputation that I thought were important in preserving reputation and keeping reputations safe.  I stopped at some number around 65 and thought that maybe I should pare the list down to 50, <b>where can i buy Lexapro online</b>.  <b>Where can i find Lexapro online</b>, However, I liked the number 99 because that is what I originally set out to do, <b>Oklahoma City, Oklahoma. Las Vegas, Nevada</b>.  So I went back to articles I have written over the years to find more tips and before I knew it, I had about 103 reminders, <b>Buy Lexapro Without Prescription</b>.  <b>Indianapolis, Indiana, San Francisco, California</b>, It did not take much to reduce the 103 to 99 tips.</p>
<p>Looking through all the 99 tips to safekeeping company reputation, <b>buy Lexapro from canada</b>, <b>New York. Los Angeles, California</b>, it appears to me that the mainstays of lasting reputation are transparency, ethics, <b>order Lexapro online overnight delivery no prescription</b>, <b>Lexapro FDA approveds</b>, leadership, culture and responsibility, <b>Lexapro price</b>.  <b>Buy Lexapro no prescription</b>, Regardless of what companies do online or offline, these values must be in place and religiously adhered to to sustain reputational trust during good times and bad, <b>buy cheap Lexapro no rx</b>.  <b>Lexapro for sale</b>, Of course, reasonable financial performance must be in place as well, <b>buy generic Lexapro</b>.  <b>Buy Lexapro online no prescription</b>, As someone else has said, flat is the new black, <b>Lexapro samples</b>.  <b>Austin, Texas, Memphis, Tennessee</b>, As the recession lingers and trust in business erodes, company reputations are at greater risk than ever before, <b>Baltimore, Maryland. Milwaukee, Wisconsin</b>.  <b>Chicago, Illinois. Houston, Texas</b>, Since October is around the corner, my mind turns to the distribution of <a href="http://fortune.com">Fortune's World's Most Admired Companies</a> ballots which should be out the door momentarily.  Respondents are soon to be asked to rate the world's largest companies on their reputational success or failure over these past difficult 12 months, <b>buy no prescription Lexapro online</b>.  <b>Buy cheap Lexapro</b>, What will it take to gain admired status in times as unprecedented as these ? Not an easy question to answer but some of the answers are in those 99 tips.  Lexapro over the counter.  650mg, 800mg, 875mg, 900mg.  Purchase Lexapro online no prescription.  Nashville-Davidson, Tennessee. Portland, Oregon.  El Paso, Texas. Washington, D.C. Seattle, Washington.  Comprar en línea Lexapro, comprar Lexapro baratos.  Köpa Lexapro online, Osta Lexapro online, Jotta Lexapro verkossa.  Boston, Massachusetts. Charlotte, Carolina.  Order Lexapro from mexican pharmacy.  Japan, craiglist, ebay, overseas, paypal.  Acheter en ligne Lexapro, acheter Lexapro bon marché.  125mg, 150mg, 200mg, 250mg.  Reasons to buy Lexapro online.  1000mg, 2000mg.  Order Lexapro online c.o.d.  Online buying Lexapro hcl.  San Diego, California. Dallas, Texas. San Antonio, Texas.  Order Lexapro no prescription.  Lexapro from canadian pharmacy.  Buy Lexapro without a prescription.  Lexapro coupon.  Where can i order Lexapro without prescription.  Australia, uk, us, usa.  Online buy Lexapro without a prescription.  Rx free Lexapro.  Farmacia Lexapro baratos, Lexapro online kaufen.  Lexapro withdrawal, snort, alcohol iteraction.  Jacksonville, Florida, Columbus, Ohio.  400mg, 450mg, 500mg, 625mg.  Buy Lexapro without prescription.  125mg, 150mg, 200mg, 250mg.  Buy no prescription Lexapro online.  Philadelphia, Pennsylvania. Phoenix, Arizona.  Indianapolis, Indiana, San Francisco, California.  Buy cheap Lexapro.  Lexapro for sale.  Order Lexapro from mexican pharmacy.  Baltimore, Maryland. Milwaukee, Wisconsin.  Lexapro price.  Purchase Lexapro online no prescription.  Online buy Lexapro without a prescription.  Buy Lexapro online no prescription.</p>
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		<title>99 Tips to Safekeeping Reputation</title>
		<link>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/</link>
		<comments>http://reputationxchange.com/2009/09/23/99-tips-to-safekeeping-reputation/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 14:26:39 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Reputation crisis]]></category>
		<category><![CDATA[reputation damage]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[reputation redemption]]></category>
		<category><![CDATA[reputation risk]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[99 Tips]]></category>
		<category><![CDATA[safekeeping reputation]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=1103</guid>
		<description><![CDATA[ Today at Weber Shandwick we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, 99 Tips to Safekeeping Reputation provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone [...]]]></description>
			<content:encoded><![CDATA[<img class="alignnone size-full wp-image-1109" title="99tips" src="http://reputationxchange.com/wp-content/uploads/2009/09/99tips2.jpg" alt="99tips" width="222" height="219" /> Today at <a href="http://www.webershandwick.com">Weber Shandwick </a>we just issued a new reputation offering that I particularly like. As safeguarding company and brand reputation continues to rise to the top of executive agendas, <em><a href="http://www.webershandwick.com/resources/ws/flash/99Tips_e-version.pdf">99 Tips to Safekeeping Reputation</a> </em>provides a simple visual roadmap to navigating crises and restoring reputations. We think it will come in handy for anyone interested in reputation. Enjoy and let me know what you think or would like to see added in our next version. I am thinking of doing this annually.]]></content:encoded>
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		<title>More Responsible, Better Off</title>
		<link>http://reputationxchange.com/2009/07/24/more-responsible-better-off/</link>
		<comments>http://reputationxchange.com/2009/07/24/more-responsible-better-off/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 17:48:49 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[safeguarding reputation]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[CEO Letters]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[Fortune Most Accountable Companies]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[global companies]]></category>
		<category><![CDATA[planet2050]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[share price]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=963</guid>
		<description><![CDATA[  Corporate responsibility is an integral component of reputation.  Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.  I think it might even matter to the financial community although perhaps to a lesser degree.  However, analysts have noticed its importance as [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"><img src="https://www.energy.siemens.com/cms/00000031/en/ueberuns/missionvis/PublishingImages/CorpResp_1.jpg" alt="" width="344" height="191" />  Corporate responsibility is an integral component of reputation.<span style="mso-spacerun: yes;">  </span>Even more so than ever because it matters to so many stakeholders – employees, customers, government, prospective talent, academics, media, bloggers and NGOs.<span style="mso-spacerun: yes;">  </span>I think it might even matter to the financial community although perhaps to a lesser degree.<span style="mso-spacerun: yes;">  </span>However, analysts have noticed its importance as we have seen with the proliferation of socially responsible investing funds.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small;"><span style="font-family: Calibri;">In 2008, Weber Shandwick's <a href="http://www.planet2050.com">Planet 2050 </a>corporate responsibility and sustainability practice conducted a proprietary <a href="http://www.planet2050.com/pdf/Planet2050_CEOShareholderLetter.pdf">analysis </a>that demonstrated the rising prominence of corporate responsibility on leadership agendas. Corporate responsibility mentions in global Fortune 100 annual report CEO Letters to Shareholders increased 18 percent from 2003 to 2007. In 2007, <span style="mso-bidi-font-family: Avenir-Book;">energy efficiency and carbon emissions were the dominant corporate responsibility agenda initiatives addressed in Global 100 CEO Letters to Shareholders. These topics barely figured in CEO annual report Letter mentions in 2003. To a lesser extent, but still noteworthy, leaders in 2007 highlighted their eco-friendly products—such as hybrid cars and healthy food products—in their</span> <span style="mso-bidi-font-family: Avenir-Book;">Letters to Shareholders. Volunteerism, a topic featured in 2003 CEO annual report Letters, appeared less frequently in 2007.</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">As business leaders seemed to increasingly <span style="mso-spacerun: yes;"> </span>commit<span style="mso-spacerun: yes;">  </span>to corporate responsibility initiatives prior to the economic meltdown, we thought we’d look into whether such efforts helped soften the financial blow of the stock market collapse in 2008. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;">Using the 2008 <em>Fortune</em> <a href="http://money.cnn.com/galleries/2008/fortune/0811/gallery.accountability.fortune/index.html">Most Accountable Companies </a>list as the measure of corporate commitment to social and environmental goals, Weber Shandwick explored the relationship between accountability <span style="mso-spacerun: yes;"> </span>and stock price performance within the Fortune Global 100. <span style="mso-bidi-font-family: Arial;">The Accountability Rating was first developed by <a href="http://www.accountability21.net/">AccountAbility</a> and <a href="http://www.csrnetwork.com">Csrnetwork </a>and designed with <a href="http://www.asset4.com">Asset4</a>.<span style="mso-spacerun: yes;">  </span></span>Since nearly every company on this list experienced a share price decline during 2008, the analysis focused on the average percentage change of closing prices on December 31, 2007 and December 31, 2008. It was of particular interest that 9 out of the top 10 most accountable companies were European (<a href="http://www.ge.com">GE </a>was the only American company).</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">We found that the top 10 most accountable global companies performed better than the overall global Fortune 500 in terms of share price and profitability.<span style="mso-spacerun: yes;">  </span>When compared to the 10 least accountable companies, the most accountable ones performed better. We were a bit surprised by the +1% lift in profitability among the least accountable and discovered that two highly profitable companies – <a href="http://www.petronis.com">Petronis </a>at #99 and <a href="http://www.berkshirehathaway.com">Berkshire Hathaway</a> at #100 – were on the list, therefore driving the 1% increase. Even when we take Berkshire Hathaway out of the group, the difference is not as dramatic as we expected. The nine least accountable companies fell to -3% in terms of profitability. If Petronis and Berkshire Hathaway both come out the eight least accountable companies fall to -16%. </span></span></span></p>

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<tbody>
<tr style="height: 26.95pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; width: 86.8pt; padding-top: 0in; height: 26.95pt; border: black 1pt solid;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;"> </span></p>
</td>
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Total Global 500</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="color: #ffffff;"><span style="font-size: small;"><span style="font-family: Calibri;">10 Most Accountable</span></span></span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: black 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 26.95pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">10 Least Accountable</span></p>
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<tr style="height: 11.3pt; mso-yfti-irow: 1;">
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: black 1pt solid; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Share price</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-43%</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-22%</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.3pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">-35%</span></p>
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<tr style="height: 11.65pt; mso-yfti-irow: 2; mso-yfti-lastrow: yes;">
<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: black 1pt solid; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">Profit</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+5%</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #00b050; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+46%</span></p>
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<td style="border-right: black 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 86.8pt; padding-top: 0in; border-bottom: black 1pt solid; height: 11.65pt;" width="116" valign="top">
<p class="MsoNormal" style="margin: 0in 0in 10pt; mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-vertical: paragraph; mso-element-anchor-horizontal: page; mso-element-left: 102.65pt; mso-element-top: 11.3pt; mso-height-rule: exactly;"><span style="font-size: small; font-family: Calibri;">+1%</span></p>
</td>
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</tbody></table>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small; font-family: Calibri;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">The analysis shows that even in an unprecedented<span style="mso-spacerun: yes;">  </span>year like 2008, the most responsible companies<span style="mso-spacerun: yes;">  </span>outperformed their peers. As my fellow colleague and founder of Planet2050 Brendan May said, "It is not surprising that effective and genuine corporate responsibility impacts the bottom line, in good times and bad." </span></span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="font-family: Calibri;">Companies cannot afford to abandon their corporate responsibility efforts although it is understandable if progress slows in this economy.<span style="mso-spacerun: yes;">  </span>Companies that abandon corporate responsibility and sustainability efforts are proof positive that it was all for show in the first place.</span></span></span></p>]]></content:encoded>
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		<title>My Thoughts on McKinsey’s Rebuilding Corporate Reputations</title>
		<link>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/</link>
		<comments>http://reputationxchange.com/2009/06/09/my-thoughts-on-mckinsey%e2%80%99s-rebuilding-corporate-reputations/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 20:32:43 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[reputation recovery]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[CEO Capital]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[McKinsey Quarterly]]></category>
		<category><![CDATA[NGO]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[rebuilding corporate reputations]]></category>
		<category><![CDATA[reputations]]></category>
		<category><![CDATA[spin]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=863</guid>
		<description><![CDATA[Where do I start?  Several people sent me a copy of the recent McKinsey Quarterly article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox [...]]]></description>
			<content:encoded><![CDATA[<a id="thumbnail" href="http://www.clarkwgriswoldjr.com/REP.gif"><img style="float: left; margin: 10px 10px 0px; border: 1px solid;" src="http://tbn2.google.com/images?q=tbn:EYhu5nuRftx7IM:http://www.clarkwgriswoldjr.com/REP.gif" alt="See full size image" width="106" height="120" /></a>Where do I start?  Several people sent me a copy of the recent <a href="http://www.mckinseyquarterly.com/Rebuilding_corporate_reputations_2367">McKinsey Quarterly </a>article on Rebuilding Corporate Reputations.  Its sub-headline read, “A perfect storm has hit the standing of big business. Companies must step up their reputation-management efforts in response.”  Sounded like a home-run article to me.  It was already in my inbox because I subscribe but I had not had a chance to read it. My heart sank thinking that McKinsey had come up with the perfect strategy for rebuilding reputations and that all my advice and research in this area was for naught.  I Twittered the article on my ReputationRx Twitter saying that here’s an article that had to be read. After all it was from <a href="http://www.mckinsey.com">McKinsey </a>which I greatly admire and religiously read. Soon enough I began reading the article. I stopped in my tracks. I deleted my Twitter instantly.

There are two major problems with this article.

First, the authors misunderstand the business of public relations.  A few select quotes from the article reflect a misunderstanding about the business of public relations when it comes to reputation-building.

“Now more than ever, it will be action—not spin—that builds strong reputations. Organizations need to enhance their listening skills so that they are sufficiently aware of emerging issues; to reinvigorate their understanding of, and relationships with, critical stakeholders; and to go beyond traditional PR by activating a network of supporters who can influence key constituencies.”

“Moreover, traditional PR spin can’t deal with many NGO concerns, which must often be addressed by changing business operations and conducting two-way conversations.”

“Reputations are built on a foundation not only of communications but also of deeds: stakeholders can see through PR that isn’t supported by real and consistent business activity. Consumers, our research indicates, feel that companies rely too much on lobbying and PR unsupported by action.”

Authors’ Sheila Bonini, David Court and Alberto Marchi are under the general impression that PR practitioners actually believe that reputations can be built on words, not deeds or action. This could not be farther from the truth. In addition, the authors imply in several sentences that PR is only about the one-way conversation, not the two-way dialogue.  Again, far from the truth.  Public relations has always been about the art of conversation with and perceptions of one-to-one or one-to-many stakeholders. The business has always been about developing relationships with many publics, no matter how small, how large or how hard-to-reach.

The second argument I have with the article’s direction is its premise that there are three new ways to manage reputational threats in uncertain times. They are 1) understanding key stakeholders and what matters to them (e.g., benchmarking competitors, quantitative research); 2) being transparent and action-oriented (e.g., more business activities, less lobbying); and, 3) engaging a wider portfolio of influencers through a variety of means to spread word of mouth (e.g., grassroots, partnerships with NGOs). These are good strategies for advising companies and their leaders about restoring and rebuilding reputation. No doubt about it.

These practices, however, are all commonplace in the public relations domain and have been for many years now. In fact, I would argue that this has always been the business of public relations – understanding a company or organization’s many publics, researching stakeholders on perceptions and concerns, getting the true story out, changing corporate behavior by doing the right thing, and engaging influentials in conversations that lead to deeper understanding.  These recommendations are part of the everyday toolbox employed by most PR professionals working now (and for decades). And in fact, PR professionals greatly expanded on these three recommendations years ago, particularly in the general public, corporate responsibility and social media space.

Today’s <a href="http://www.ft.com/cms/s/0/276d7b9e-5463-11de-a58d-00144feabdc0.html"><em>Financial Times</em> </a>had an article on business’ role in restoring reputation and mentioned the McKinsey article. The author seens to agree with me. Whew. Michael Skapinker wrote “This is all sensible but it strikes me as yesterday’s advice.”

Moving on....I do agree wholeheartedly with McKinsey’s conclusion that CEOs should lead a company’s reputation strategy. I have always said that CEOs are the guardians of company reputation. My first book on CEO reputation, <a href="http://www.amazon.com/CEO-Capital-Building-Reputation-Company/dp/0471268070"><em>CEO Capital</em> </a>(2003), argued exactly this point, as I am sure many others have too. 

After letting off some steam here, it occurred to me that PR firms have clearly not done a good enough job communicating what we do for clients or McKinsey’s authors would have known that their recommendations are core to PR engagements today. When I first joined the PR field from <em>Fortune</em>, I too had a limited understanding of what the industry did. Now that I have been in the field for nearly a decade, I recognize that PR is often misunderstood and we are partly to blame.

In short, it seems that McKinsey has succumbed to the stereotype of PR as an industry of spin doctors and no more. This is not true. And probably has never been true. McKinsey’s recommendations are not new and the best of them have been used by PR for some time now. What is needed is not as McKinsey proclaims, less PR but probably more PR.]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>A Year for Scorecards</title>
		<link>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/</link>
		<comments>http://reputationxchange.com/2009/05/30/a-year-for-scorecards/#comments</comments>
		<pubDate>Sat, 30 May 2009 18:04:42 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Scorecards]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[DiversityInc]]></category>
		<category><![CDATA[Ethisphere]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[rankings]]></category>
		<category><![CDATA[reputation-buidling]]></category>
		<category><![CDATA[Scoreboxx]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=823</guid>
		<description><![CDATA[  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. We keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"><img src="http://cynicalpeak.com/images/scorecardFrontPage.png" alt="" width="266" height="260" />  Not sure it means anything but we thought we’d take a look at whether there are more scorecards/rankings now vs. one year ago. <a href="http://www.webershandwick.com">We </a>keep this large, complex and detailed database on which awards exist for companies seeking to be recognized as being the most responsible, best at diversity, most ethical, best leadership, best reputation, best training, etc. <span style="mso-spacerun: yes;"> </span>The database looks at when applications are due, when they are announced, who fills out the surveys, how to apply, how popular the ranking <span style="mso-spacerun: yes;"> </span>is, etc. <span style="mso-spacerun: yes;"> </span>You get it. <span style="mso-spacerun: yes;"> </span>The database, called Scoreboxx™, helps companies “credentialize” themselves and communicate how they lead the industry. <span style="mso-spacerun: yes;"> </span>It is part of our reputation-building services.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Since we realized it would be next to impossible to determine if there has been a change in the number of scorecards year over year since many scorecards just disappear or just get added randomly, we took a look at response rates to some of the rankings in 2007 vs. 2008. Not a scientific analysis but interesting nevertheless. <span style="mso-spacerun: yes;"> </span>Listed below is our brief analysis of some of them for what’s worth.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;"> </span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">Some are up and some are down. Some are flat. Here is what Liz, my colleague, and I think. For those awards where recruiting or talent <span style="mso-spacerun: yes;"> </span>are important, higher responses have been recorded year over year. More employers returned surveys for <em style="mso-bidi-font-style: normal;"><a href="http://www.businessweek.com">BusinessWeek</a></em>’s Best Places to Launch a Career and <a href="http://www.fortune.com"><em style="mso-bidi-font-style: normal;">Fortune</em>’s </a>Top 100 MBA Employers, more applications were received this year for <em style="mso-bidi-font-style: normal;"><a href="http://diversityinc.com">DiversityInc </a></em>Top 50 and more nominations came in for the <a href="http://www.ethishpere.com">World’s Most Ethical Companies</a>.<span style="mso-spacerun: yes;">  </span>It goes without saying that the lower number of respondents for B<em style="mso-bidi-font-style: normal;">usinessWeek’</em>s Most Innovative Companies means nothing since this has been a disruptive year for business and some executives were just holding your breath that they were not getting pink slips. And presumably many did.</span></p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> </p>

<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<table class="MsoNormalTable" style="margin: auto auto auto -0.75pt; border-collapse: collapse; mso-yfti-tbllook: 1184; mso-padding-alt: 0in 0in 0in 0in; mso-table-layout-alt: fixed;" border="0" cellspacing="0" cellpadding="0" width="572">
<tbody>
<tr style="height: 12.75pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom"> </td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 0.5in; padding-top: 0in; height: 12.75pt; background-color: transparent; border: #ece9d8;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 8pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Chg vs. prior year</span></strong></p>
</td>
</tr>
<tr style="height: 23.25pt; mso-yfti-irow: 1;">
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 181.65pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">List</span></strong></p>
</td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 31.5pt; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2007</span></strong></p>
</td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2008</span></strong></p>
</td>
<td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0in; width: 1.25in; padding-top: 0in; height: 23.25pt; background-color: transparent; border: #ece9d8;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><strong><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2009</span></strong></p>
</td>
</tr>
<tr style="height: 3pt; mso-yfti-irow: 2;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Best Places to Launch a Career</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 3pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: windowtext 1pt solid; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: black 1pt solid; height: 3pt;" rowspan="2" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 3;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Career directors</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">63</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: #ece9d8; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">60</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: black 1pt solid; height: 12.75pt;" rowspan="2" width="120">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">(will be out in Sept)</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 4;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Employers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">95</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">119</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 5;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Customer Service Champs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;1,000 readers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">flat</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 6;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">BusinessWeek</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Most Innovative Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,950 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">2,700 execs</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 7;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">DiversityInc</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 50 Companies for Diversity</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">352 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">401 applications </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 22.5pt; mso-yfti-irow: 8;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Ethisphere</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> World's Most Ethical Companies</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="42" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom"> </td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 8.0pt;">"…received a record # of company nominations…" (no data)</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 22.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 25.5pt; mso-yfti-irow: 9;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune </span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Best Companies to Work For</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> 100,000 employees (246/company) </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">~81,000 employees (229/company)</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 25.5pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 10;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Fortune</span></em><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> Top 100 MBA Employers</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">5,769 MBA candidates</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,207 MBA candidates</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 11;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Harris Interactive Reputation Quotient</span></p>
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<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">7,105 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">6,587 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: yellow; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">â</span></p>
</td>
</tr>
<tr style="height: 12.75pt; mso-yfti-irow: 12; mso-yfti-lastrow: yes;">
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: windowtext 1pt solid; width: 181.65pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="242" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">Reputation Institute Global Pulse</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 31.5pt; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="42" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;"> </span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;60,000 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 1.25in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="120" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-bidi-font-size: 10.0pt;">&gt;70,000 consumers</span></p>
</td>
<td style="border-right: windowtext 1pt solid; padding-right: 5.4pt; border-top: #ece9d8; padding-left: 5.4pt; background: #ffc000; padding-bottom: 0in; border-left: #ece9d8; width: 0.5in; padding-top: 0in; border-bottom: windowtext 1pt solid; height: 12.75pt;" width="48" valign="bottom">
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 7pt; color: black; font-family: Wingdings; mso-bidi-font-size: 10.0pt;">á</span></p>
</td>
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</tbody></table>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: Calibri;"> </span></span> </p>
<p class="MsoNoSpacing" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Calibri;">What does seem interesting is that in a world where companies have stumbled catastrophically and reputational equity has been slipping away, the focus on talent, diversity and ethics might be a good sign of better things to come.</span></p>]]></content:encoded>
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		<item>
		<title>The  billion Apology</title>
		<link>http://reputationxchange.com/2009/05/10/the-7-billion-apology/</link>
		<comments>http://reputationxchange.com/2009/05/10/the-7-billion-apology/#comments</comments>
		<pubDate>Sun, 10 May 2009 13:15:53 +0000</pubDate>
		<dc:creator>Dr. Leslie Gaines-Ross</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[CEO apology]]></category>
		<category><![CDATA[CEO reputation]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[corporate responsbility]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://reputationxchange.com/?p=792</guid>
		<description><![CDATA[  A picture is worth a thousand words (or 765.8 billion yen, equivalent of $7.7 billion) in the past quarter. Toyota's president Katsuaki Watanable is seen here deeply bowing in apology: "We were lacking in scope and speed in dealing with various problems and for that I am sorry." This is CEO responsibility and accountabilty [...]]]></description>
			<content:encoded><![CDATA[<a href="http://reputationxchange.com/wp-content/uploads/2009/05/toyota.jpg"><img class="alignnone size-medium wp-image-791" title="toyota" src="http://reputationxchange.com/wp-content/uploads/2009/05/toyota-300x223.jpg" alt="" width="300" height="223" /></a>  A picture is worth a thousand words (or 765.8 billion yen, equivalent of $7.7 billion) in the past quarter. Toyota's president Katsuaki Watanable is seen here deeply bowing in apology: "We were lacking in scope and speed in dealing with various problems and for that I am sorry." This is CEO responsibility and accountabilty at its finest.]]></content:encoded>
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