Ethics

Just came across some research from ReputationInc that holds some very interesting information. Here are the main facts they discovered by examining the curriculums of the leading Executive MBA programs identified by the Financial Times. They were looking to see how reputation was incorporated into the course work.

 

•       1 in 5 leading EMBA programs teach none of the 10 core reputation disciplines

•       Just one of the 50 leading EMBAs has ‘Reputation’ as a core module

•       Communications & relationship building skills are taught in less than 20% of programs

•       Government & policy relations is covered by fewer than 1 in 5 EMBA program

•       Governance and ethics is the most popular reputation discipline being taught to business leaders today (no surprise there)

 

ReputationInc cites McKinsey research that found that one-half of global CEOs say managing external affairs is one of their top-three priorities. Yet one fifth of the world’s top 50 global Executive MBA programs do not offer any training in the core disciplines of reputation management. They report that the missing disciplines include CSR, stakeholder engagement, government relations, communications, and reputation management strategy.

 

More worrying still, just two of the top 50 business schools surveyed offer a dedicated reputation

module and 80% offer no training on either public affairs or external communications – the two core “hands-on” skills executives need to build reputation. “The results reveal a frightening gap between the reputation skills business leaders must possess in 2012 and the cursory attention they get in the traditional executive MBA.” 

                                                         

The programs with the highest ranked scores for including reputation are Henley Business School, Essec/Mannheim, and the University of Texas at Austin: McCombs.

 

I wholeheartedly agree with this statement: “On this evidence, companies and shareholders should be concerned that Executive MBA programmes risk creating ineffective business leaders who leave academia without the skills to actively manage the precious asset of corporate reputation,” said John Mahony, CEO, ReputationInc.  “Reputation management skills are vital for today’s CEO who sets the tone and mood for a corporation and must lead from the front in communicating the purpose of the brand and its value to society. Many managers are not born ready to meet this challenge and will benefit from coaching and confidence building in reputation, something today’s Executive MBA courses fail to adequately provide.”

 

 

I was lucky enough to attend the Arthur W. Page Society meeting a few weeks ago and hear some thought-producing  speakers on reputational issues in a complex world. I believe I promised in my last blog post that I would write more about the 10 lessons learned from the global corporate communications officer at Toyota, Jim Wisemen.  One of the statements he made which deeply resonated with me was how he used to think that he was among the top corporate crisis counselors – pre-recall, that is.  He candidly and I must say very humbly said that he learned once the crisis began that he had a thing or two to learn about crisis in today’s world.  Wisemen said that when the recall began, they were receiving 500 calls a day from the media! And although they had a 1-800 number for customers to call regarding the recalls and that they had been used to getting 3,000 calls daily on average, that figure jumped to 100,000 per day when the recall began.  And this 800 number had only been programmed to manage 15,000 per day.  Imagine managing in this type of reputation-on-fire environment.  So here are the 10 lessons he gave to the audience of senior corporate communications officers at the meeting. Worth keeping in a safe place to pull out when the fire bell rings at your company. His lessons are good guides to our collective futures. Thank you to Jim for sharing with us.

1. Listen to customers
2. Communicate internally, fast and frequently
3. The new media breeds hysteria, deal with it
4. Get help from friends
5. Understand the politics and fight back
6. Swallow pride and communicate with legal (you are now joined at the hip)
7. Educate the media (consider informing reporters on automotive issues beforehand such as safety)
8. Emphasize social media
9. Stay true to your principles (The Toyota Way)
10. Don't let it ruin your life –try not to take it personally

A double whammy this week. Just saw that a new corporate reputation survey by Prophet come out today and tomorrow Fortune's World's Most Admired Companies survey hits the airwaves. Prophet surveyed consumers in the U.S. and found that "attributes related to openness, ethics, and the kind of public dialog companies foster in response to marketplace events and circumstances were deemed most important." Companies' behavior in response to crisis and difficult times apparently makes a difference in perceptions.  How people deal with adversity matters in our perceptions of friends and colleagues, why not companies? I was not surprised reading this since a company's character and values are most on display when companies are under assault or scrutiny. You learn alot about people and companies when they are in the spotlight or shadows. I finally found a moment on the train to read McKinsey's latest research on how well companies manage their government relations. In fact, today I was talking to someone about this so it was definitely top of mind. He made the point that reputation matters even more today because government has such a big role in business affairs and can affect economic outcomes.  There is one CEO I quote often who said that government affairs was his 7th line of business. Love that line. The McKinsey survey was conducted among corporate executives around the world and this was my favorite part. When asked which stakeholders would have the greatest effect on corporate economic value over the next 3 to 5 years, 74% named customers. Makes sense. But second on the list came government/regulators at 53%.  This highly influential group ranked higher than employees (49%), investors (28%), suppliers (17%), media (measley 9%, ouch), NGOs (mere 3%, ouch) and organized labor (2%, definitely ouch).  When you look at industries such as health care, energy and financial, government/regulators are #1 for each....ahead of customers and all the rest when these executives are thinking out 3 to 5 years from now. Now that says something about where reputation will be headed too.

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Two findings stood out. First, a full 59% said that the recent scrutiny on reputation risk has had a good effect on how Boards perceive the need for crisis preparedness and reputation management, Buy Isoprinosine Without Prescription. Steve Mader at K/F says that the survey "shows the majority of companies have already taken practical steps to enhance their risk management practices and awareness." I agree, where can i find Isoprinosine online. 5mg, 50mg, 75mg, 100mg, Secondly, as you have heard me say and post, acheter en ligne Isoprinosine, acheter Isoprinosine bon marché, Buy cheap Isoprinosine no rx, the CEO is the guardian of the company's reputation which includes such components as people, products/services, reasons to buy Isoprinosine online, Isoprinosine FDA approveds, responsibility, financial performance, Indianapolis, Indiana, San Francisco, California, Where can i buy cheapest Isoprinosine online, leadership and "values" or "ethics." K/F asked these executives who at the company has direct responsibility for risk management and the lead candidate was the CEO at 43%. Next to the CEO came the COO at 19%, 400mg, 450mg, 500mg, 625mg. Where can i buy cheapest Isoprinosine online, CEOs continue to get all the blame for ethical or reputational transgressions and all the credit when things go right. That's the deal, Indianapolis, Indiana, San Francisco, California. Isoprinosine samples. Online buy Isoprinosine without a prescription. Order Isoprinosine online overnight delivery no prescription. Isoprinosine withdrawal, snort, alcohol iteraction. Buy Isoprinosine from canada. Köpa Isoprinosine online, Osta Isoprinosine online, Jotta Isoprinosine verkossa. Japan, craiglist, ebay, overseas, paypal. Australia, uk, us, usa. Isoprinosine in cats, dogs, children, man, woman, men, women. Isoprinosine over the counter. Where can i buy Isoprinosine online. Order Isoprinosine online c.o.d. 0.4mg, 0.5mg, 1mg, 2.5mg. Isoprinosine from canadian pharmacy. Nashville-Davidson, Tennessee. Portland, Oregon. Buy Isoprinosine online no prescription. Boston, Massachusetts. Charlotte, Carolina. Buy Isoprinosine from mexico. Buy Isoprinosine without a prescription. Buy Isoprinosine online cod. Buy Isoprinosine without prescription. Where can i find Isoprinosine online. Buy cheap Isoprinosine. 400mg, 450mg, 500mg, 625mg. Farmacia Isoprinosine baratos, Isoprinosine online kaufen. Reasons to buy Isoprinosine online. Philadelphia, Pennsylvania. Phoenix, Arizona. Acheter en ligne Isoprinosine, acheter Isoprinosine bon marché. Baltimore, Maryland. Milwaukee, Wisconsin. 5mg, 50mg, 75mg, 100mg. Purchase Isoprinosine online. 125mg, 150mg, 200mg, 250mg. San Diego, California. Dallas, Texas. San Antonio, Texas. Order Isoprinosine no prescription. New York. Los Angeles, California. Chicago, Illinois. Houston, Texas. Isoprinosine trusted pharmacy. Isoprinosine FDA approveds. Rx free Isoprinosine. Austin, Texas, Memphis, Tennessee. Isoprinosine coupon. Buy Isoprinosine no prescription. El Paso, Texas. Washington, D.C. Seattle, Washington. Buy cheap Isoprinosine no rx. Oklahoma City, Oklahoma. Las Vegas, Nevada. Where can i order Isoprinosine without prescription. 1000mg, 2000mg.

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  An article I read in today’s Wall Street Journal  left me shaking my head in disbelief. I read the article right before I gave a presentation to a communications team on the new rules and metrics on reputation today.  Since I could not comprehend how something like this could happen, I blurted it out when I met the head of the communications department prior to the start of the meeting.  I still cannot assimilate it so I am hoping that sharing this news will help me get back to work. The article is about attacks on the home of Swiss pharma company Novartis’ CEO allegedly by animal rights activists. The story is that activists have been targeting Novartis to discontinue animal testing of drugs, something that Novartis says they have taken "strong steps" to reduce. What is so terribly alarming is that the suspected attackers stole the ashes of CEO Daniel Vasella’s mother from her grave. This is in addition to a suspicious fire at his summer home in Austria this week.  All I can say is that there are some rules that no one or no organization should break. Stealing a loved one’s ashes or consecrating a grave is immoral. Everyone, including activists who feel strongly about a topic, should follow a moral code by which they live and communicate with others. Violence of this type ultimately harms the reputation of all activists.