(Un)Social CEO

Social 4 CEOs

9th April
2012
written by Dr. Leslie Gaines-Ross
A week or so ago, I started a new Twitter account on social media for CEOs -- @social4ceos . As you know, I'm interested in how CEOs are adopting social media at all stages of their tenure -- in the first 100 days, year one, year two and so on.  At Weber Shandwick, we did an audit on Fortune 500 CEOs and their participation in social media... Socializing Your CEO  and we are working towards the sequel. Just wanted to let you know that I will be providing information a la Twitter on the topic of Social CEOs to help steer CEOs and their executives towards the social side of the wired hemisphere.
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(Un)Social CEO, Blogroll, Reputation trends, Social CEO, social media, Weber Shandwick

A Lovesick Social Executive

28th June
2011
written by Dr. Leslie Gaines-Ross
If you regularly read my blog and know our work on Socializing Your CEO, you know that I follow social CEOs or other executives. Well, this story was not what I was thinking about when we first starting calling for more CEOs to use online technology.
One of China's most famous investing billionaires (at CDH Investments), announced he was leaving his wife for his mistress on Sino Weibo, China's version of  Twitter. He said,  "I am giving up everything and eloping with Wang Qin. I feel ashamed and so am leaving without saying goodbye. I kneel down and beg forgiveness!"
Talk about followers.  The famous  investor posted this in May, and within 24 hours it was re-weibo'd (retweeted)  by nearly 60,000 other Weibo users and commented on by another 30,000 others including other Chinese business people. And he continues to wax poetically about his lovesickness. He even did a YouTube video on their version YouKu.  He did lose his job but as we know, love is priceless. Not what we mean when we say that more executives should go "social."
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(Un)Social CEO, CEO reputation, CEOs, Leadership, online reputation management, personal reputation, Social CEO, social media, Weber Shandwick

Getting CEOs to be More Social

24th May
2011
written by Dr. Leslie Gaines-Ross
An article on how CIOs need to get a seat at the table and boost their reputational status within the organization appeared in the WSJ this week. I read it on a plane but left myself a message to post about it  (are CIOs really second-class citizens in the C-suite?).  I am always interested in who is sitting at the table with the CEO and have over the years been particularly interested in the role of CCOs -- Chief Communications Officers -- and how they are increasingly sitting at that table as crises soar and reputations tumble. So naturally, this drew my attention.   As I went to find the article online, I stumbled upon another WSJ blog post about the article which had this quote or two from Brian Halligan, chief executive of Hubspot, who spoke at a panel by MIT's CIO Symposium on the role of the CIO:
 "Mr. Halligan also said CIOs are the logical choice to help chief executives master new communication tools like blogging, Facebook and Twitter. Many chief executives are either uncomfortable using those media, or hire professionals to stand in for them: Either way, their audiences can sense the lack of spontaneity. CIOs can help their CEOs “have a more authentic relationship with the market and vendors,” he said.
Since I have been carefully monitoring how CEOs become more social, I admit that I had not thought about this in the same way. In my world of communications, I think that CCOs are the natural teacher for showing CEOs how to use social media and video to communicate deep within the organization and to customers and other important stakeholders. I liked Halligan's statement about how being more social might change perceptions of CEOs as stodgy, risk-adverse and uncommunicative. He is probably right. Related to this topic, it is probably not a good idea to hire professionals to stand in for CEOs although I don't doubt that it is done. CEO voices are hard to imitate and employees should be fairly adept at noticing counterfeit CEO-speak. So I would advise that if you are getting your CEO to blog (it does not have to be too often as we advise in our research) to get to know people and let them get to know the CEO, get them to do it themselves.
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(Un)Social CEO, Blogroll, CCOs, CEO reputation, CEOs, Communications, Executive Conferences, personal reputation, Social CEO

Socially Reputable CEOs

19th April
2011
written by Dr. Leslie Gaines-Ross
Thought this was a good example of a social CEO -- building reputation at the top through social media. Love the fact that he is holding these teleconference chats with season-ticket holders. I do not know much about football but he has the right idea.
"Giants' Fans Next On Goodell's Call ListIt's been a few years since Roger Goodell was an NFL intern answering fan mail, but the league says the idea behind the commissioner's chats with season-ticket holders is the same: communication. Goodell will host an interactive teleconference for Giants' season-ticket holders Wednesday, the fourth such call he's held in the past two weeks. As the NFL lockout drags into its second month, the league office is responding to requests by individual teams (the Dolphins, Browns and Chargers have already enlisted the commissioner; the 49ers and Broncos have their calls to come) to make Goodell available. 'The commissioner enjoys communicating with fans," league spokesman Greg Aiello said. "He wants to know what is on their minds.'"
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(Un)Social CEO, Blogroll, CEO reputation, Communications, Leadership, reputation, Social CEO

Buy Doxycycline Cap. Without Prescription

4th December
2010
written by Dr. Leslie Gaines-Ross

Since we at Weber Shandwick did that analysis on socializing CEOs Buy Doxycycline cap. Without Prescription, and how to turn CEOs from (UN)social to social, I've been fascinated by the increasing examples that are popping up. In the December issue of HBR, Fort Worth, Texas. Denver, Colorado, Doxycycline cap. samples, there is a very good piece on Best Buy CEO's Brian Dunn and his experience in the digital space. The article starts out with an attention-getting example of how someone hijacked his Twitter handle and wrote "I've been having a lot of great sex lately, Nashville-Davidson, Tennessee. Portland, Oregon, Doxycycline cap. for sale, and here's why." The link attached to it was for a Viaga-like pill. (Lesson Learned: Regularly change your password)

Dunn explains his sticking with social media and the many benefits, Austin, Texas, Memphis, Tennessee. Farmacia Doxycycline cap. baratos, Doxycycline cap. online kaufen, Here are a few reasons he enjoys being a social CEO.


  • Provides the opportunity to interact directly with customers and employees

  • Provides insights into trends and news

  • It is not just a trend or fad that will fade away

  • Lets people know what the CEO is thinking about (from store visits or customers he meets)


Then he says it all: "I like how posting about these things allows us all to be humanized a little bit."  Being social, Jacksonville, Florida, Columbus, Ohio, Buy cheap Doxycycline cap., even for a limited amount of time or on one platform such as Facebook, gives CEOs or other executives some personality and humanity, rx free Doxycycline cap.. Order Doxycycline cap. no prescription, Like everything new, it is easier to find reasons not to, online buying Doxycycline cap. hcl. Order Doxycycline cap. from mexican pharmacy, But there are many reasons to join the digital conversation, if only to  insure that you and your company are in the conversation and where your customers are hanging out, buy Doxycycline cap. without prescription. Baltimore, Maryland. Milwaukee, Wisconsin, I agree it is not for every CEO but wade in and give it a try. 650mg, 800mg, 875mg, 900mg. 1000mg, 2000mg. Doxycycline cap. trusted pharmacy. New York. Los Angeles, California. Purchase Doxycycline cap. online. Kjøpe Doxycycline cap. online, bestill Doxycycline cap. online. Doxycycline cap. price. Where can i buy Doxycycline cap. online. Where can i find Doxycycline cap. online. Canada, mexico, india. Where can i order Doxycycline cap. without prescription. Online buy Doxycycline cap. without a prescription. Doxycycline cap. in cats, dogs, children, man, woman, men, women. Buy Doxycycline cap. from canada. Japan, craiglist, ebay, overseas, paypal. Order Doxycycline cap. online c.o.d. Detroit, Michigan, San Jose, California. Doxycycline cap. over the counter. 5mg, 50mg, 75mg, 100mg. Buy no prescription Doxycycline cap. online. Buy Doxycycline cap. online no prescription. Buy Doxycycline cap. from mexico. Acheter en ligne Doxycycline cap., acheter Doxycycline cap. bon marché. Købe Doxycycline cap. online, αγοράζουν online Doxycycline cap.. Comprar en línea Doxycycline cap., comprar Doxycycline cap. baratos. Doxycycline cap. withdrawal, snort, alcohol iteraction. Order Doxycycline cap. online overnight delivery no prescription. Doxycycline cap. coupon. Köpa Doxycycline cap. online, Osta Doxycycline cap. online, Jotta Doxycycline cap. verkossa. Buy Doxycycline cap. online cod. Indianapolis, Indiana, San Francisco, California. 125mg, 150mg, 200mg, 250mg. Reasons to buy Doxycycline cap. online. Doxycycline cap. samples. Fort Worth, Texas. Denver, Colorado. Order Doxycycline cap. from mexican pharmacy. 125mg, 150mg, 200mg, 250mg. Order Doxycycline cap. no prescription. Detroit, Michigan, San Jose, California. Purchase Doxycycline cap. online no prescription. Acheter en ligne Doxycycline cap., acheter Doxycycline cap. bon marché. Boston, Massachusetts. Charlotte, Carolina. Philadelphia, Pennsylvania. Phoenix, Arizona. Doxycycline cap. withdrawal, snort, alcohol iteraction. Indianapolis, Indiana, San Francisco, California. Buy Doxycycline cap. no prescription. El Paso, Texas. Washington, D.C. Seattle, Washington. Doxycycline cap. price. Chicago, Illinois. Houston, Texas. Buy generic Doxycycline cap.. Purchase Doxycycline cap. online.

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(Un)Social CEO, Blogroll, CEO reputation, CEOs, online reputation management, Social CEO, Weber Shandwick

Buy Avodart (GlaxoSmithKline) Without Prescription

31st October
2010
written by Dr. Leslie Gaines-Ross

Buy Avodart (GlaxoSmithKline) Without Prescription, First things first. I thought I should mention that an article I wrote on how companies are responding to online antagonists is appearing in the December issue of Harvard Business Review, buy Avodart (GlaxoSmithKline) online cod. Rx free Avodart (GlaxoSmithKline), The article, Reputation Warfare, købe Avodart (GlaxoSmithKline) online, αγοράζουν online Avodart (GlaxoSmithKline), Philadelphia, Pennsylvania. Phoenix, Arizona,  identifies six strategies for managing reputation in an informational age. I am very excited about it and look forward to telling you more when it appears.

Thought I would continue on our research on Socializing Your CEO: From (Un)Social to Social. In addition to analyzing where CEOS engaged online and offline, buy no prescription Avodart (GlaxoSmithKline) online, Avodart (GlaxoSmithKline) trusted pharmacy, we examined whether CEOs were speaking at conferences. I have often stated here that the executive conference business seems to be flourishing and I like to follow these kinds of trends, 650mg, 800mg, 875mg, 900mg. We did find that CEOs were on the speaking circuit and taking advantage of this unique opportunity to engage audiences, network and tell their story, Buy Avodart (GlaxoSmithKline) Without Prescription. Where can i find Avodart (GlaxoSmithKline) online, Four in 10 top 50 global CEOs (40%) in our audit gave a speech in 2009, with nearly one in four (23%) speaking at an esteemed Five-Star conference, reasons to buy Avodart (GlaxoSmithKline) online. Order Avodart (GlaxoSmithKline) from mexican pharmacy, [Five-Star conferences include forums such as Fortune, Wall Street Journal, buy cheap Avodart (GlaxoSmithKline), Buy Avodart (GlaxoSmithKline) from mexico, Clinton Global Initiative, Forbes CEO conferences and the World Economic Forum.] Weber Shandwick continues to track and research executive conferences which is why we made sure to add this to our list of criteria for Social CEOs, australia, uk, us, usa. Buy Avodart (GlaxoSmithKline) no prescription, An interesting side note was that CEO participation in speaking engagements increased with tenure — half of all CEOs in office for five years or more (50%) addressed an external audience through speaking engagements compared to nearly one-third (32%) of those in office three years or less. Clearly, New York. Los Angeles, California, Canada, mexico, india, as longer-tenure CEOs begin contemplating their legacies and how to position their companies for the next generation, CEOs take their role as content providers even more seriously, online buying Avodart (GlaxoSmithKline) hcl. Buy Avodart (GlaxoSmithKline) Without Prescription, This actually makes sense although I would add that it appears that CEOs are eager to speak at the right venues with the right audiences, regardless of tenure. Fort Worth, Texas. Denver, Colorado, Business school forums were chosen by 10% of the leading CEOs audited. As the economy recovers, buy Avodart (GlaxoSmithKline) without a prescription, Baltimore, Maryland. Milwaukee, Wisconsin,  I expect this type of forum to increase as CEOs go on the campaign trail to attract the best talent. I anticipate a rise in CEO commencement speeches as well since these speeches are readily rebroadcast online as well as being reported in the traditional media, buy Avodart (GlaxoSmithKline) without prescription. Where can i buy cheapest Avodart (GlaxoSmithKline) online, This is a surefire easy way to boost a CEO's sociability index....repurpose those speeches on the company YouTube channel or web site. No reason not to, purchase Avodart (GlaxoSmithKline) online no prescription. Order Avodart (GlaxoSmithKline) no prescription,

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(Un)Social CEO, CEO reputation, Communications, Executive Conferences, Leadership, Social CEO, social media, Weber Shandwick

Buy Cipro Without Prescription

12th October
2010
written by Dr. Leslie Gaines-Ross

  We Buy Cipro Without Prescription, released a new study today on the social-ability of CEOs (see link below for executive summary).  As the worlds of traditional and social media collide and vast technological change is upon us, we decided to ask whether those at the top are minding their social reputations as well as their corporate reputations.  In a way, they are one and the same since reputation is my middle name and I dutifully follow CEO reputations, we decided to explore more deeply.

How social are those chief executives at the top of the revenue pyramid, Indianapolis, Indiana, San Francisco, California. Online buying Cipro hcl, We found that the majority of CEOs from the world’s largest companies—64 percent—are not social, that is, buy generic Cipro, Order Cipro online c.o.d, they are not publicly, visibly engaging online with external stakeholders.  Now they probably engage internally with employees using social media (their intranet, buy Cipro without prescription, Purchase Cipro online no prescription, blogs possibly, web casts) but that is hardly easy to research.  Our research undertaking was daunting enough. 

It took us nearly a year to complete the research when all was said and done, Fort Worth, Texas. Denver, Colorado. Buy Cipro without a prescription, In the process, we learned why there are mostly anecdotes out there about CEOs’ use of social media.  Some CEOs have common names resulting in either extensive digging or there are simply too many matches to determine which is correct (e.g., 650mg, 800mg, 875mg, 900mg, Buy cheap Cipro, John Watson of Chevron or Mike Duke of Walmart). CEOs turnover is high which means that tenure dates must be closely regarded for each search.  CEO and company names can vary in spelling, where can i order Cipro without prescription, Boston, Massachusetts. Charlotte, Carolina, requiring all variations to be checked (e.g., IBM is found as IBM, New York. Los Angeles, California, El Paso, Texas. Washington, D.C. Seattle, Washington, I.B.M. and International Business Machines), Buy Cipro Without Prescription. Search engines are inefficient as a research tool as it pulls in too many results to sift through which requires investigating each CEO one by one, rx free Cipro. Buy Cipro from canada, Web sites are rarely comprehensive and archives are short-lived. Each web site is unique requiring tailored searches (e.g., Cipro trusted pharmacy, 5mg, 50mg, 75mg, 100mg, one web site may have speeches archived with the press releases in the media section and another may have speeches archived with the CEO’s biography).  Would be wonderful if there was a commonly recognized way to organize corporate web sites.

We audited the online communications (as well as traditional activities and coverage) of 60 CEOs of the top 50 global Fortune 500 companies, købe Cipro online, αγοράζουν online Cipro. Buy Cipro Without Prescription, Some companies had two CEOs in one year which is why we ended up with 60, not 50. Where can i find Cipro online, We also looked back as best we could to 2007 for comparisons. You can find the results at “Socializing Your CEO: From (Un)Social to Social.”

Here are some stats:


  • 97% of CEOs communicated either through traditional or online channels

  • Only 36% of CEO are engaged through their corporate web sites or in social media

  • Most popular CEO online communications activity is posted letters or messages on company web sites – at 28%

  • 18% use video/podcasts on their company website or company YouTube channel (there has been a near doubling of company YouTube channels from 2007 to 2009 (34% to 56%) and yet it is vastly under-utilized for featuring CEOs.

  • Few partake in Twitter (8%), 0.4mg, 0.5mg, 1mg, 2.5mg, Cipro coupon, Facebook (4%), MySpace (4%) or LinkedIn (4%)


Tomorrow I will write more about some other interesting findings.  The good news is that CEOs are extensively quoted in the business press and busy on the conference and business school circuit (93%), reasons to buy Cipro online. Australia, uk, us, usa, But CEOs are not yet fully socialized, often with good reason and sometimes not, Philadelphia, Pennsylvania. Phoenix, Arizona. Buy Cipro online cod, [Interestingly, when I went to Google Images and Bing to find a pix for this post, Cipro FDA approveds, Buy no prescription Cipro online, I did not have much to choose from when looking for "CEOs online."]. Comprar en línea Cipro, comprar Cipro baratos. Jacksonville, Florida, Columbus, Ohio. Cipro over the counter. San Diego, California. Dallas, Texas. San Antonio, Texas. Cipro samples. Where can i find Cipro online. Buy Cipro online no prescription. Fort Worth, Texas. Denver, Colorado. Cipro from canadian pharmacy. Buy cheap Cipro no rx. 1000mg, 2000mg. Nashville-Davidson, Tennessee. Portland, Oregon. Buy cheap Cipro. Detroit, Michigan, San Jose, California. Order Cipro online c.o.d. Cipro in cats, dogs, children, man, woman, men, women. Buy generic Cipro. Acheter en ligne Cipro, acheter Cipro bon marché. 0.4mg, 0.5mg, 1mg, 2.5mg. Where can i buy cheapest Cipro online. 400mg, 450mg, 500mg, 625mg. Comprar en línea Cipro, comprar Cipro baratos. Buy Cipro from canada. Buy Cipro no prescription. Chicago, Illinois. Houston, Texas. Buy no prescription Cipro online. Australia, uk, us, usa. Order Cipro from mexican pharmacy. El Paso, Texas. Washington, D.C. Seattle, Washington. Buy Cipro without a prescription. Baltimore, Maryland. Milwaukee, Wisconsin. Austin, Texas, Memphis, Tennessee. Cipro price. Online buy Cipro without a prescription. Cipro coupon. Buy Cipro without prescription. Købe Cipro online, αγοράζουν online Cipro.

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(Un)Social CEO, CEO reputation, Communications, Executive Conferences, Leadership, Media, online reputation, Research, Social CEO, social media, Weber Shandwick