Posts Tagged ‘CEOs’

Reputation Institute came out this week with their RepTrak Pulse survey for the US. It measures the reputation of 150 largest US public companies among consumers.  In addition to the usual who's up and who's down, RI reveals some interesting stats that confirm our research results on Companies Behind the Brand. I was delighted. As RI says in its press release, "Since 2009, U.S. companies have been competing in a new Reputation Economy, where WHO THEY ARE matters even more than WHAT THEY PRODUCE, according to general public sentiment. Framing this in the context of critical consumer behaviors, including purchase consideration, loyalty and recommendation–company or “enterprise” perceptions explain 60% of these behaviors, with product perceptions only accounting for 40%." This is a big shift which we agree with. In addition, RI asked Chief Reputation Officers (CEO, CMO and CCO) several questions and learned that 51% name the CEO as the person with the responsibility to set reputation strategy. Fascinating results.

Job descriptions for leaders today have to begin including public relations expertise. Just looking at this week's headlines convinced me that CEOs have to be PR crisis experts to be qualified for the job. I was thinking about this when I read the oped in The New York Times from an investment bank's employee and hearing the news about the Afghan killings by a U.S. military person. I also just read an indictment by a former Google employee about the oversized focus on advertising since Larry Page took the reins at the search giant.  Whereas we used to enumerate the operational excellence of CEOs-to-be, today we should seriously consider whether they are crisis-seasoned enough. Bank CEOs, presidents and Internet champion CEOs have little time to respond when their organizations or countries are making breaking news. I hold my breath waiting for them to respond. Every word is dissected and critiqued. Not easy. Years ago, I worked on a research project about how pr-savvy board members were. We looked at how many board members  in the Fortune 500 had "any" communications experience. Sad to say, there were few. I used to wonder how these board discussions went when no one in the room knew how to deal with detractors. Now I realize that not only do boards need some practiced PR professionals among their board members but CEOs too need to also be PR- tested. Of course, corporate communications officers are there to work alongside CEOs experiencing a crisis but CEOs themselves need to be good at communicating their positions and steadying the troops (so to speak). Tone is sometimes everything. Here are remarks from the highest offices of the US government in response to the Afghan rampage. Wonder what you think?

"And obviously what happened this weekend was absolutely tragic and heartbreaking. But when you look at what hundreds of thousands of our military personnel have achieved under enormous strain, you can't help but be proud generally." -- President Obama "This terrible incident does not change our steadfast dedication to protecting the Afghan people and to doing everything we can to build a strong and stable Afghanistan." -- Secretary of State Hillary Clinton   "Our thoughts and prayers are with the families and their entire community." -- Deputy American ambassador to Afghanistan, James Cunningham.

       

While I am on the subject of Social CEOs (see my last post), I wanted to mention a study that was released by BRANDfog, a firm that helps executives get social.  Survey respondents report that more than 80% of respondents believe that CEOs who engage on social media are better equipped than their peers to lead companies in a Web 2.0 world. What’s more, 93% of respondents believe that CEO engagement on social media helps communicate company values, and grow and evolve corporate leadership in times of crisis.  Similarly, 82 percent of survey respondents said they were more likely to trust a company whose CEO and leadership team engage in social media. Since reputation is all about trust, it sounds like the demand is there....we've just got to supply it with examples and role models.

CEOs get the importance of corporate responsibility. At the recent Board of Boards CEO Conference in New York where heavyweight CEOs from around the world meet annually, the discussion on doing well by doing good was front and center. In an article on that meeting in Barron's, the attending author said,

"How the times have changed. Whether investors like it or not, this era’s consumers do care deeply that the products they purchase are both cheap and do no harm to the environment, or, better yet, positively contribute to the state of the world. A full 59% of the queried CEOs felt consumers were “demanding greater levels of transparency regarding their companies’ community engagement initiatives;” 69% claimed such efforts on their part were “rewarded by consumers.” Because consumers care, investors should care. Fact is, when a company’s cool and progressive spirit—it’s intangible goodwill— is undermined by the firm’s community-damaging business practices, investors often wind up paying the price."

I was glad that CEOs noted that consumers care because that is what we found in our recent The Company Behind the Brand: In Reputation We Trust. Consumers are no longer passive about the companies that make the products they buy. They care and do not like being surprised if they find that the product they adore is made by a company they detest. At the meeting, CEOs were asked whether their company's community and social engagement was "rewarded" by its shareholders and I agree with the author that the response was positive. More than one-half (56%) believe shareholders reward firms for their corporate citizenship. And yes, we all know that it comes down to having the right metrics. It is awfully hard to pin down. What is most interesting to me over the next 12 months is seeing how Apple's reputation fares as the Foxconn issue of employee mistreatment stays in the news. I believe that companies get just so many chances to soar above the damaging reputational news and then it reaches the tipping point where it surely matters. I often refer to the BP Effect. BP had three chances to make their reputation right -- the Texas City refinery episode, the Alaskan pipeline debacle and then the Gulf of Mexico oil spill. The third one did them in.

What do CEOs think about the importance of the corporate vs. product brand? Luckily we were able to discern the answer when we looked at this group in our recent survey on The Company Behind the Brand: In Reputation We Trust.  96% of CEOs said that the corporate or parent brand is as important as the product brand. That is nearly 100% agreement.  Basically, they have little doubt of the corporate brands' importance in this new age. Why would that be? Executives --across all four markets in our study-- agreed that the primary impetus for the rising equality between corporate  brand and product brand is the reputation halo that the parent company brings to its products. Some might call it the reputation premium. Notably, the CEOs in our study cite the bottom-line as their number one reason for equalizing corporate and product brand. They essentially say that there is greater efficiency in marketing and communicating one overall corporate brand rather than several different brands. The concept of an "enterprise" brand that communicates the company's reputation and product brands' reputation all at once gets underscored in our new study.

  America's Most Reputable Companies list is out from Reputation Institute. Just saw an article in PRWeek. And read the RI press release for more detail.  The list also appears in Forbes. In addition to reading about the various companies that made the best and least best (polite way of saying it) reputation list, several interesting facts came out that immediately drew my attention. They are below.

• The survey found companies with excellent reputations were 2.5 times more likely to put their CEO in charge of positioning and telling the corporate story. This is music to my ears. Today, CEOs are the content providers of the highest order. Great to have another source say this besides us.
• Highly-regarded companies are 15 times more likely to manage reputation across company functions. Reputation is of enterprise importance and not just a PR issue. Good point.
• Highly-regarded companies were 1.5 times more likely to include reputation metrics as part of their senior management dashboard, and 1.7 times more likely to seek outside assistance with corporate reputation management.

I was very pleased to see RI asking these questions which only add to the reputation library of information. Thanks to the RI team!

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"Deceptive bosses, it transpires, Austin, Texas, Memphis, Tennessee, Canada, mexico, india, tend to make more references to general knowledge (“as you know…”), and refer less to shareholder value (perhaps to minimise the risk of a lawsuit, 1000mg, 2000mg, El Paso, Texas. Washington, D.C. Seattle, Washington, the authors hypothesise). They also use fewer “non-extreme positive emotion words”, Celecoxib for sale. Buy Celecoxib online no prescription, That is, instead of describing something as “good”, Celecoxib over the counter, Comprar en línea Celecoxib, comprar Celecoxib baratos, they call it “fantastic”. The aim is to “sound more persuasive” while talking horsefeathers, 0.4mg, 0.5mg, 1mg, 2.5mg. Buy Celecoxib Without Prescription, When they are lying, bosses avoid the word “I”, opting instead for the third person. Rx free Celecoxib, They use fewer “hesitation words”, such as “um” and “er”, Celecoxib trusted pharmacy, Buy Celecoxib from mexico, suggesting that they may have been coached in their deception."

Congrats to David Larcker who I met a few years back when I was researching the impact of CEO reputation on corporate reputation. David was at Wharton and he was able to help me demonstrate that it was indeed impactful, Chicago, Illinois. Houston, Texas. New York. Los Angeles, California, Second, I just browsed a  report that came across my desk from MIT Sloan Management Review on The Business of Sustainability which was conducted by Boston Consulting Group (BCG), Nashville-Davidson, Tennessee. Portland, Oregon. Buy cheap Celecoxib no rx, It is their first annual study and provides some very interesting results among 1500 global corporate executives. Overall they found that 92% of this executive class believes their companies are addressing sustainability issues now and less than 25% reported that their companies have reduced their commitment during these tough economic times, Buy Celecoxib Without Prescription. Reputation-wise, Indianapolis, Indiana, San Francisco, California, Nashville-Davidson, Tennessee. Portland, Oregon, these executives said that the greatest benefit to company sustainability commitment was "improved company or brand image."  This benefit far exceeded other pluses such as cost savings, competitive advantage, Fort Worth, Texas. Denver, Colorado, Boston, Massachusetts. Charlotte, Carolina, employee satisfaction, etc, acheter en ligne Celecoxib, acheter Celecoxib bon marché. Celecoxib price, Third, this funny subject line came through on my email at work.  "Why do business executives feel doubtful, Celecoxib FDA approveds, Australia, uk, us, usa, even tired?" It just struck a chord with me. I think it describes most people I work with these days....isn't everyone in business tired, San Diego, California. Dallas, Texas. San Antonio, Texas. 400mg, 450mg, 500mg, 625mg, My favorite question to ask people I meet is how many hours do you work on the weekend. I am always trying to place myself on a spectrum of weekends spent working, Austin, Texas, Memphis, Tennessee. Jacksonville, Florida, Columbus, Ohio, So far, I have not figured out how people turn it off, online buy Celecoxib without a prescription. Celecoxib for sale. Reasons to buy Celecoxib online. Celecoxib coupon. 1000mg, 2000mg. Baltimore, Maryland. Milwaukee, Wisconsin. Köpa Celecoxib online, Osta Celecoxib online, Jotta Celecoxib verkossa. Buy Celecoxib no prescription. Rx free Celecoxib. 125mg, 150mg, 200mg, 250mg. Celecoxib samples. Buy cheap Celecoxib no rx. Purchase Celecoxib online no prescription. Buy Celecoxib without prescription. Order Celecoxib online c.o.d. Order Celecoxib no prescription. Buy cheap Celecoxib. Buy no prescription Celecoxib online. Purchase Celecoxib online. Celecoxib from canadian pharmacy. Japan, craiglist, ebay, overseas, paypal. El Paso, Texas. Washington, D.C. Seattle, Washington. 0.4mg, 0.5mg, 1mg, 2.5mg. Online buying Celecoxib hcl. Order Celecoxib online overnight delivery no prescription. Buy generic Celecoxib. Order Celecoxib from mexican pharmacy. 650mg, 800mg, 875mg, 900mg. Buy Celecoxib without a prescription. Where can i order Celecoxib without prescription.

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Buy Carbocisteine Without Prescription, When asked whether CEOs take as much action as they should to protect their company reputations, CEOs came back with a resounding yes in research by NYSEEuroNext. A full 76% believe that they are on top of safeguarding their reputation, El Paso, Texas. Washington, D.C. Seattle, Washington. 650mg, 800mg, 875mg, 900mg, The remaining 24% probably thinks they are not doing enough which is also a good thing.  However, considering that it is the job of the CEO to be the company's reputation guardian, Baltimore, Maryland. Milwaukee, Wisconsin, Oklahoma City, Oklahoma. Las Vegas, Nevada, why would 2010's figure be lower than what CEOs believed in 2006 (84%) about being ready to defend their reputations.  Could it be that CEOs recognize that as prepared as they may be, there is always something around the corner that will surprise them.  They are not as confident perhaps as they were several years ago when they may have thought that reputation protection was about branding well and getting their Web site up to par, purchase Carbocisteine online. Order Carbocisteine no prescription, I think the past year has humbled the best of them. Japan, craiglist, ebay, overseas, paypal. Buy Carbocisteine from mexico. 400mg, 450mg, 500mg, 625mg. Where can i buy cheapest Carbocisteine online. Austin, Texas, Memphis, Tennessee. Buy generic Carbocisteine. Where can i order Carbocisteine without prescription. Carbocisteine samples. Buy generic Carbocisteine. Carbocisteine in cats, dogs, children, man, woman, men, women. Acheter en ligne Carbocisteine, acheter Carbocisteine bon marché. Canada, mexico, india. Japan, craiglist, ebay, overseas, paypal. Kjøpe Carbocisteine online, bestill Carbocisteine online. Order Carbocisteine no prescription. Carbocisteine over the counter. Carbocisteine price. Philadelphia, Pennsylvania. Phoenix, Arizona. Nashville-Davidson, Tennessee. Portland, Oregon. Austin, Texas, Memphis, Tennessee. Online buy Carbocisteine without a prescription. Buy Carbocisteine from canada. Buy Carbocisteine without a prescription. Order Carbocisteine online overnight delivery no prescription. Jacksonville, Florida, Columbus, Ohio. Online buying Carbocisteine hcl. Comprar en línea Carbocisteine, comprar Carbocisteine baratos. Købe Carbocisteine online, αγοράζουν online Carbocisteine. Buy cheap Carbocisteine no rx. Carbocisteine for sale. Carbocisteine withdrawal, snort, alcohol iteraction. Buy Carbocisteine from mexico. Boston, Massachusetts. Charlotte, Carolina. Buy no prescription Carbocisteine online. Buy Carbocisteine no prescription. Buy cheap Carbocisteine. Fort Worth, Texas. Denver, Colorado. Oklahoma City, Oklahoma. Las Vegas, Nevada. San Diego, California. Dallas, Texas. San Antonio, Texas. Baltimore, Maryland. Milwaukee, Wisconsin. Köpa Carbocisteine online, Osta Carbocisteine online, Jotta Carbocisteine verkossa. Where can i buy Carbocisteine online. Buy Carbocisteine online cod. Buy Carbocisteine online no prescription. 0.4mg, 0.5mg, 1mg, 2.5mg. Carbocisteine coupon. 5mg, 50mg, 75mg, 100mg. Order Carbocisteine from mexican pharmacy. Farmacia Carbocisteine baratos, Carbocisteine online kaufen. New York. Los Angeles, California. Carbocisteine FDA approveds. 400mg, 450mg, 500mg, 625mg. Reasons to buy Carbocisteine online. Indianapolis, Indiana, San Francisco, California. Order Carbocisteine online c.o.d. Buy Carbocisteine without prescription. Where can i buy cheapest Carbocisteine online. Carbocisteine trusted pharmacy. 650mg, 800mg, 875mg, 900mg.

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How rewarding can the job of CEO be afterall?  Research Buy Tamiflu (Roche) Without Prescription, by NYSEEuroNext and ORC asked global CEOs this very question and they were not asking about compensation. That's a whole other subject, Chicago, Illinois. Houston, Texas. El Paso, Texas. Washington, D.C. Seattle, Washington, Turns out that 50% of CEOs in 2010 say that the job is more rewarding now vs. three years ago.  This is a nice lift from one year ago in 2009 when 38% said it was more rewarding.  Apparently 2008 was a better year since 60% of CEOs said it was more rewarding than three years earlier, Tamiflu (Roche) from canadian pharmacy. Rx free Tamiflu (Roche), The bounce back in 2010, however, Detroit, Michigan, San Jose, California, 125mg, 150mg, 200mg, 250mg,  is heartening considering how tough the job has become and how bad the economy has been altogether. Alas, lets not overlook that one out of two CEOs this year are not chiming in that the job is more rewarding vs, Buy Tamiflu (Roche) Without Prescription. three years ago.  One of the reasons may be that a full 97% or just about every CEO says that the job is more time-consuming that it was three years ago and this high figure has not changed over the past five years, 1000mg, 2000mg. Where can i find Tamiflu (Roche) online, No matter what year, the CEO job never ends just because it is the weekend or post dinner hours, purchase Tamiflu (Roche) online. Australia, uk, us, usa, The world has been turned on its head and the job is undeniably 24/7.

Interestingly, purchase Tamiflu (Roche) online no prescription, Tamiflu (Roche) coupon, non-US CEOs see the job as more rewarding than US CEOs (62% vs. Buy Tamiflu (Roche) Without Prescription, 40%), a pattern that has held for five years. What do non-US CEOs know that US CEOs don't know about enjoying their lives. Perhaps they worry less about their reputations but I don't think that is the case, buy Tamiflu (Roche) without prescription. Tamiflu (Roche) price, Perhaps non-US CEOs don't jump online every minute to read all the uncivil comments that are written about them by dissatisfied customers or former employees. Or perhaps non-US CEOs have more time off on vacation to recharge their batteries and unwind.  Since more non-US CEOs have separate chairmen, New York. Los Angeles, California, Köpa Tamiflu (Roche) online, Osta Tamiflu (Roche) online, Jotta Tamiflu (Roche) verkossa, perhaps they get to share some of the responsibility of leadership which makes the job nore rewarding vs. here in the US where the trend is still predominantly CEOs and chairmen being one and the same, 400mg, 450mg, 500mg, 625mg. 5mg, 50mg, 75mg, 100mg, Would require deeper analysis but is a thought.

Let's hope that 2011 shows a continued trend to adding some more enjoyment into the job -- especially because CEO leadership does impact us all, Tamiflu (Roche) in cats, dogs, children, man, woman, men, women, Tamiflu (Roche) withdrawal, snort, alcohol iteraction, one way or the other. We certainly don't need strung out leaders at the helm, where can i order Tamiflu (Roche) without prescription. Kjøpe Tamiflu (Roche) online, bestill Tamiflu (Roche) online, [Not sure why I chose a hammock as my graphic but I thought that perhaps CEOs need to kick back alittle in August]. Fort Worth, Texas. Denver, Colorado. Buy Tamiflu (Roche) without a prescription. Where can i find Tamiflu (Roche) online. Where can i buy cheapest Tamiflu (Roche) online. Order Tamiflu (Roche) online overnight delivery no prescription. 0.4mg, 0.5mg, 1mg, 2.5mg. Where can i buy Tamiflu (Roche) online. Buy no prescription Tamiflu (Roche) online. Acheter en ligne Tamiflu (Roche), acheter Tamiflu (Roche) bon marché. Buy cheap Tamiflu (Roche) no rx. San Diego, California. Dallas, Texas. San Antonio, Texas. Online buy Tamiflu (Roche) without a prescription. Købe Tamiflu (Roche) online, αγοράζουν online Tamiflu (Roche). Buy cheap Tamiflu (Roche). Buy Tamiflu (Roche) online no prescription. Indianapolis, Indiana, San Francisco, California. Tamiflu (Roche) FDA approveds. 1000mg, 2000mg. Boston, Massachusetts. Charlotte, Carolina. Buy Tamiflu (Roche) no prescription. Buy Tamiflu (Roche) from canada. 650mg, 800mg, 875mg, 900mg. Detroit, Michigan, San Jose, California. Australia, uk, us, usa. Austin, Texas, Memphis, Tennessee. Tamiflu (Roche) over the counter. Tamiflu (Roche) for sale. Order Tamiflu (Roche) from mexican pharmacy. Philadelphia, Pennsylvania. Phoenix, Arizona. Japan, craiglist, ebay, overseas, paypal. 125mg, 150mg, 200mg, 250mg. Farmacia Tamiflu (Roche) baratos, Tamiflu (Roche) online kaufen. Jacksonville, Florida, Columbus, Ohio. Rx free Tamiflu (Roche). Reasons to buy Tamiflu (Roche) online. Nashville-Davidson, Tennessee. Portland, Oregon. Chicago, Illinois. Houston, Texas. Online buying Tamiflu (Roche) hcl. Tamiflu (Roche) from canadian pharmacy. Tamiflu (Roche) samples. Purchase Tamiflu (Roche) online no prescription. Order Tamiflu (Roche) online c.o.d. Buy generic Tamiflu (Roche).

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