Posts Tagged ‘crisis management’

We recently released an interesting exploration on the relationship between top corporate communications officers and legal counsel when it comes to reputation management. I have already posted about this relationship where these two senior corporate officers seem to be working together more than ever. In light of the multiplying crises that companies and its leaders are facing on an hourly basis, the relationship between the two officers including outside counsel has to be strong and respectful.  As we say in the report, “general counsels (GCs) and chief communications officers (CCOs) are now finding themselves participating in the same reputation management strategy meetings, conference calls and contingency planning sessions. GCs, external legal advisors and CCOs now have no choice but to trust and understand each other.” There are several noteworthy insights and best practices in “Managing Legal and Reputation Risk” but two stand out for me in particular. The first is that you can’t prepare enough and expect surprises. ...”executives still find the nature or intensity of the situations they’ve managed to be unfamiliar or unanticipated on some level.” This is so true. There is always something overlooked or unexpected.  In fact, it seems to me that it is getting harder to find precedence for some of the crises that arise. For example, the Olympus crisis has few precedents.  For this very reason, being ready, practicing a few scenarios ahead of time and giving time to “near misses” are sensible readiness processes to have in place. Another finding that resonated with me was how general counsels appeared more willing today to balance the interests of the business with legal priorities. They said this, not just me. There are times when the short term hit (such as apologizing or admitting that the company could have done better and will do better in the future) outweighs the costs of winning or losing in a court of law down the road. The fact that many of the legal counsels we interviewed agreed that the “short-term pain for long-term gain” is often the right strategy demonstrated the transformation in communications-legal circles that we explored.

Interesting to hear that The Wall Street Journal is outright asking subscribers how the Murdoch scandal at News Corp might be impacting its own reputation. Many companies prefer not to bring up an issue they are facing, even when it is often the elephant in the room.  Some companies, however, think that surveying customers about an issue or self-inflicted crisis is a smart way to demonstrate that they care enough about their reputation to ask the tough questions or they simply want to know in the name of transparency.  Apparently the WSJ is asking subscribers, of which I am one, "What impact, if any, do the illegal acts by News of the World journalists have on your impression of The Wall Street Journal?" or something close to that. And my favorite question from what I have read this morning is whether the CEO of a company should be held responsible "for all the actions of all its employees, no matter how large the corporation is" on a 1 to 10 scale (disagree completely --->agree completely).  I think I know the answer to that one. My guess is that 75% to 85% of subscribers, AKA business executives, will give this statement an 8/9/10.  All in all, as my colleague said to me....a brave move.

Korn/Ferry just released some new research Buy Isoprinosine Without Prescription, among executives and board members worldwide. Purchase Isoprinosine online no prescription, Risk management is clearly a topic du jour among the executive class. The survey found that nearly six in 10 (57%) are spending more time and attention on risk management, købe Isoprinosine online, αγοράζουν online Isoprinosine. Kjøpe Isoprinosine online, bestill Isoprinosine online, In light of the rolling crises that seem to be playing out in the media over the past eight months, it pays to be prepared and know what's on the horizon, rx free Isoprinosine. Chicago, Illinois. Houston, Texas, In our business at Weber Shandwick, crisis response and crisis preparedness seems to be on the upswing, Isoprinosine for sale, Isoprinosine over the counter, thereby highlighting top execs' concern over being in the "hot seat."

Two findings stood out. First, a full 59% said that the recent scrutiny on reputation risk has had a good effect on how Boards perceive the need for crisis preparedness and reputation management, Buy Isoprinosine Without Prescription. Steve Mader at K/F says that the survey "shows the majority of companies have already taken practical steps to enhance their risk management practices and awareness." I agree, where can i find Isoprinosine online. 5mg, 50mg, 75mg, 100mg, Secondly, as you have heard me say and post, acheter en ligne Isoprinosine, acheter Isoprinosine bon marché, Buy cheap Isoprinosine no rx, the CEO is the guardian of the company's reputation which includes such components as people, products/services, reasons to buy Isoprinosine online, Isoprinosine FDA approveds, responsibility, financial performance, Indianapolis, Indiana, San Francisco, California, Where can i buy cheapest Isoprinosine online, leadership and "values" or "ethics." K/F asked these executives who at the company has direct responsibility for risk management and the lead candidate was the CEO at 43%. Next to the CEO came the COO at 19%, 400mg, 450mg, 500mg, 625mg. Where can i buy cheapest Isoprinosine online, CEOs continue to get all the blame for ethical or reputational transgressions and all the credit when things go right. That's the deal, Indianapolis, Indiana, San Francisco, California. Isoprinosine samples. Online buy Isoprinosine without a prescription. Order Isoprinosine online overnight delivery no prescription. Isoprinosine withdrawal, snort, alcohol iteraction. Buy Isoprinosine from canada. Köpa Isoprinosine online, Osta Isoprinosine online, Jotta Isoprinosine verkossa. Japan, craiglist, ebay, overseas, paypal. Australia, uk, us, usa. Isoprinosine in cats, dogs, children, man, woman, men, women. Isoprinosine over the counter. Where can i buy Isoprinosine online. Order Isoprinosine online c.o.d. 0.4mg, 0.5mg, 1mg, 2.5mg. Isoprinosine from canadian pharmacy. Nashville-Davidson, Tennessee. Portland, Oregon. Buy Isoprinosine online no prescription. Boston, Massachusetts. Charlotte, Carolina. Buy Isoprinosine from mexico. Buy Isoprinosine without a prescription. Buy Isoprinosine online cod. Buy Isoprinosine without prescription. Where can i find Isoprinosine online. Buy cheap Isoprinosine. 400mg, 450mg, 500mg, 625mg. Farmacia Isoprinosine baratos, Isoprinosine online kaufen. Reasons to buy Isoprinosine online. Philadelphia, Pennsylvania. Phoenix, Arizona. Acheter en ligne Isoprinosine, acheter Isoprinosine bon marché. Baltimore, Maryland. Milwaukee, Wisconsin. 5mg, 50mg, 75mg, 100mg. Purchase Isoprinosine online. 125mg, 150mg, 200mg, 250mg. San Diego, California. Dallas, Texas. San Antonio, Texas. Order Isoprinosine no prescription. New York. Los Angeles, California. Chicago, Illinois. Houston, Texas. Isoprinosine trusted pharmacy. Isoprinosine FDA approveds. Rx free Isoprinosine. Austin, Texas, Memphis, Tennessee. Isoprinosine coupon. Buy Isoprinosine no prescription. El Paso, Texas. Washington, D.C. Seattle, Washington. Buy cheap Isoprinosine no rx. Oklahoma City, Oklahoma. Las Vegas, Nevada. Where can i order Isoprinosine without prescription. 1000mg, 2000mg.

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Although I still have a lot to share re what we learned about managing online reputations, I thought I would  refer back to how Maple Leaf Foods’ fared since the listeriosis outbreak in August 2008 among their deli meats. The CEO of Maple Foods handled the crisis with aplomb and straightforwardness – CEO apology on air, recall of all meats, progress reports, Q&A, etc. I have covered the remarkable transparency on this blog several times. Therefore I was pleased to hear that Maple Leaf Foods’ reputation rebounded and risen even further than pre-crisis levels within five months. According to research from Leger Marketing and mentioned in the 2.2.09 issue of PRWeek, positive opinion of the company went as follows:

 

	May 2008	August 2008	January 2008
Good opinion	74%	57%	88%
Bad opinion	7	34	7

 

For those caught up in the throes of crisis, take a deep look at how this was handled. Reputation can be restored quickly if the leadership does the right things.