Posts Tagged ‘executives’

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    I recently Twittered about this survey since I thought it had some excellent information. The research comes from Deloitte LLP and is their 2009 Ethics & Workplace Survey. The topic this year was social networking and reputational risk in the workplace. Timely.  Since we conducted our survey on how executives manage their reputations online, Deloitte’s survey added some nuances that we did not cover. Deloitte had Opinion Research survey 2000+ employees and 500 executives in the U.S.  Here are some of the more interesting facts that caught my eye.

Employees

• 74% of employees believe that it is easy to damage a corporate reputation through social media (That’s high awareness for sure)
• 24% say they don’t know if their company has a social media policy and 11% say their company has one but they don’t know what it is about.
• 49% say that they would not change their online behavior if their company had a corporate social media policy (the survey also found that 29% of employees were being a bit more careful about what  they did online in insure that they kept their jobs in these tough economic times)
• Somewhat more than one third said that they rarely or never think about their boss, colleagues or clients when participating online (I’d call that risky)
• 26% say that their company does not allow them on certain social networking sites during work hours (I hear that often when traveling in Europe and was initially surprised. But there seems to be a large enough portion of the workforce that has no access to certain of these sites.)

Executives

• Only 15% of executives are addressing risks from social media at the board level
• Only 17% say that their companies have management systems in place to identify online social media risks (Not good news)
• Only 22% say that their company has formal social media policies and guidelines in place for employees (This is increasingly important as the FTC becomes more involved with social media and begins thinking about changing rules.)
• 67% of executives say that their company does not discuss how to use social media to leverage their strengths or mitigate risks (That’s an awfully high percentage. This is risky in itself!)

 

 

I caught up on some articles I was meaning to read over the long weekend. Here’s one worth noting when it comes to managing reputation online. Since we have extensively researched how executives manage their online reputations, I find everything that makes it easier to do so worthwhile reading. However, I wonder how anyone has the time to do all this and get their jobs done.

 

Robert Scoble in Fast Company says that “Reputations are created and destroyed online in the speed of 140 characters.”  He is obviously referring to Twitter and the common phrase today that reputation can be created (Susan Boyle) and destroyed overnight (Bernie Madoff). Scoble recommends seven tools available online, of course, for companies to monitor their reputations online. Thanks for the great list.

 

TweetDeck – the must have dashboard for the Twitter set (free) to determine what's being said about you in the Twitter and other worlds

Scout Labs – the sentiment and tone in which your brand reputation is being spoken about online (not free)

BlogPulse – taking the pulse on your reputation using keywords and a easy to use charting (free from Nielsen Online)

Vanno – “It’s Digg for reputation.”  (free)

CoTweet – multiple users can tweet from one user name (free) and manage your company reputation

TNS Cymfony – heavy duty tool for drilling deep into your online reputation among stakeholders (not free) (also similar tool from BuzzMetrics)

  

      The Conference Board Reputation Risk Research Working Group issued a new report on Reputation Risk. They concluded from the working group and a survey among 148 large company risk management executives that risk management needs to be better integrated into the enterprise risk management (ERM) function. Only about one-half (49%) highly integrate the two.  The report provides insights into how some companies are measuring reputation risk and new tools that deliver on this need. Reputation Institute and Evolve24 are both cited. One of the findings that parallels ours is that social media is gaining traction in the corner suite but many executives are overlooking its risks.  According to the Conference Board report, only 34% of respondents stated that they extensively monitor social networking sites and an even fewer 10% actively participate. As I have said, the good news is that executives are no longer asking their assistants to print out their emails to read but they still have far to go in terms of understanding the new media and making it work for their companies in identifying opportunity and yes, early warning signs.