Posts Tagged ‘Facebook’

I've been very busy so have not had a chance to mention two studies related to reputation that are worth reviewing. The first one is about industry reputation which continues to intrigue me. The Harris Interactive Poll found that the most credible industries among 2,152 adult Americans are supermarkets, hospitals, banks and electric and gas utilities. They have been doing this research since 2003. Not too surprisingly but disturbing nevertheless was that when asked this question about 17 industries, a large 48% said "none of these" industries are trustworthy. This was the highest number of people saying this since 2003.  Overall, no one industry is doing particularly well and this speaks to the overall downturn in perceptions of business over the decade.

TABLE 1 INDUSTRIES THAT ARE GENERALLY HONEST AND TRUSTWORTHY - TREND "Which of these industries do you think are generally honest and trustworthy – so that you normally believe a statement by a company in that industry?" Base: All U.S. adults
									CHANGES
	2003	2004	2005	2006	2007	2008	2009	2010	2000- 2010	2003- 2010
	%	%	%	%	%	%	%	%	%	%
Supermarkets	40	42	39	34	32	30	36	29	-7	-11
Hospitals	34	35	34	28	28	31	28	29	+1	-5
Banks	35	40	34	31	30	21	12	20	+8	-15
Electric and gas utilities	n/a	n/a	14	14	15	16	16	19	+3	n/a
Computer hardware companies	27	29	27	20	18	17	23	16	-7	-11
Computer software companies	22	25	22	23	17	16	20	15	-5	-7
Airlines	20	22	17	16	11	11	10	12	+2	-8
Online retailers	n/a	n/a	16	11	10	10	16	12	-4	n/a
Packaged food companies	23	23	21	14	12	13	16	11	-5	-12
Pharmaceutical and drug companies	13	14	9	7	11	10	9	11	+2	-2
Life insurance companies	11	15	10	11	10	9	10	10	-	-1
Car manufacturers	14	18	13	9	11	10	8	8	-	-6
Health insurance companies	7	9	9	7	7	7	7	8	+1	+1
Managed care companies such as HMOs	4	5	5	4	5	5	5	7	+2	+3
Telephone/Telecommunication companies	12	13	11	10	10	9	10	7	-3	-5
Oil Companies	4	4	3	3	3	4	5	4	-1	-
Tobacco companies	3	4	4	2	3	2	3	2	-1	-1
None of these	37	32	37	40	44	44	44	48	+4	11
Note: Multiple-response question;  n/a = industry not asked about that year

The second survey that should be on your radar is research by Nora Ganim Barnes. She has been diligently surveying Fortune 500 companies with regard to their social media usage.  Social reputation is a growing component of reputation which is why I am writing about this. This is the third survey that she has done on this topic at the Center for Marketing Research at the University of Massachusetts Dartmouth. Here are some of her key findings for 2010 (conducted in August/September 2010) which are great to track over time. 1. One quarter (23%) of Fortune 500 companies have a public-facing corporate blog with a recent post over the past 12 months. Two years ago, only 16% had blogs so this is a healthy increase. 2.  When it comes to industries, the industries with the most blogs are computer software, peripherals and office equipment. This includes companies such as HP, Microsoft, Apple. There have been increases in blogs in the specialty retail industry (Best Buy as an example) and telecommunications as well (Verizon, AT&T). 3. About one third (32%) of top 100 ranked Fortune 500 companies had a blog, a slight dip from 38% in 2008.  4. A whopping 90% of  Fortune 500 blogs take comments, have RSS feeds and take subscriptions. That is good news to see that these blogs are interactive and not one-way. 5.  They looked at corporate Twitter accounts (had to have tweeted in the past 30 days) and 60% had Twitter accounts, a jump up from 35% in 2009. Nine of the top 10 Fortune 500 companies had accounts and consistently posted.  Specialty retail companies were the most likely to have Twitter accounts. Since they are so consumer-facing, makes sense. 6. A fairly large 56% of the Fortune 500 companies are on Facebook. Not bad but not up to the level it should be and will be over time. Industry reputations are still failing but social media seems to be exploding (Twitter and Facebook) among the top companies in the US.  We are witnessing the Great American Reach Out. Industry reputations could begin the climb upwards if there was greater adoption of interactivity. No doubt industries will take this seriously and jump onboard. CEOs as well will become more socialized in the years ahead.

  In an interesting take on reputation damage control regarding the new movie (The Social Network) about Facebook's founder Mark Zuckerberg in the Wall Street Journal Buy Menadione Without Prescription,  today, I came across the following quote by the producer Scott Rudin about Facebook's involvement. Menadione withdrawal, snort, alcohol iteraction,  "They were trying to figure out a way not to tie Mark's personal identity to the identity of the company. Because they were and are talking about an inevitable IPO and clearly want the company to be bigger than Mark Zuckerberg."

There is no way that Zuckerberg's personality is not tied to the company, online buy Menadione without a prescription. Purchase Menadione online, When it comes to founding CEOs and when it comes to companies in the technology industry, the link is inextricable and unbreakable, rx free Menadione. Buy Menadione online no prescription, It is a double whammy when the product, in this case Facebook, australia, uk, us, usa, Order Menadione from mexican pharmacy, is so stupendously successful. It would be nice if this were not the case but there is no arguing about this, Buy Menadione Without Prescription. Think about Steve Jobs and Apple, reasons to buy Menadione online, Where can i order Menadione without prescription, Bill Gates and Microsoft, Larry Ellison and Oracle and Scott McNealy and Sun Microsystems, Fort Worth, Texas. Denver, Colorado, Buy Menadione without a prescription, to name a few.  That's the way it is. Each of these is endlessly interesting in how these young men started these colossally large firms and changed the industry forever, Menadione coupon. Kjøpe Menadione online, bestill Menadione online, Yes, the company is bigger than Zuckerberg, online buying Menadione hcl, Menadione samples, technically-speaking. But as I have said so many times before, buy Menadione no prescription, Baltimore, Maryland. Milwaukee, Wisconsin, the CEO or founder is the public face of the company and no more than it is in this new and exciting social media age. It has a storyline with grand proportions which is why a book has been written and a movie made, buy no prescription Menadione online. Menadione FDA approveds, I thought that the New Yorker interview with Zuckerberg added further dimension to the founder's personality and probably counterbalanced some of the negativity that is in the newly released movie.

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As I Buy Cialis (Tadalafil) Without Prescription, mentioned in my last post, our new research on executive placement at the right conferences covered some interesting information on social media. El Paso, Texas. Washington, D.C. Seattle, Washington, It would be difficult not to explore how executives were using or not using social media to tell their company story in addition to taking the podium.  Not surprisingly, the results show that online channels are not being used as effectively as they could, Nashville-Davidson, Tennessee. Portland, Oregon. 125mg, 150mg, 200mg, 250mg,

• The tool most widely used to communicate externally by the C-suite is posting written messages on the company web site (66%). And that is a big step from a few years ago, Cialis (Tadalafil) for sale, Buy Cialis (Tadalafil) from canada, so this is good news. Despite its widespread usage, Cialis (Tadalafil) in cats, dogs, children, man, woman, men, women, Köpa Cialis (Tadalafil) online, Osta Cialis (Tadalafil) online, Jotta Cialis (Tadalafil) verkossa, executive communications professionals surveyed do not regard C-level web statements to be among the three most effective ways to communicate externally. Instead, the #1 most effective channel, according to respondents, is recorded video on the Web site, followed by live webcasts and blogs.


• Among the social networking tools, Twitter is considered more effective (25%) than Facebook (19%) and LinkedIn (16%) for external C-suite communications, Buy Cialis (Tadalafil) Without Prescription. Yet Twitter is woefully under-utilized by executives as a way to connect or communicate, online buy Cialis (Tadalafil) without a prescription. Cialis (Tadalafil) FDA approveds, It is reported by only 6% as a means that the C-suite uses to communicate now with external audiences. There is alot of debate about whether execs and CEOs should spend time on Twitter and Facebook, Cialis (Tadalafil) samples. El Paso, Texas. Washington, D.C. Seattle, Washington, The best answer to the question is "Depends." It depends on the industry, the regulations governing the industry, San Diego, California. Dallas, Texas. San Antonio, Texas, Boston, Massachusetts. Charlotte, Carolina, whether the company is customer-facing or not, and whether the executive has the time, japan, craiglist, ebay, overseas, paypal. Detroit, Michigan, San Jose, California, Few execs have the time to commit and after talking to CEOs, they do not usually have the time, buy Cialis (Tadalafil) without a prescription. Cialis (Tadalafil) over the counter, I keep wondering if there is an in-between but have not found one.

Online channels…	Used by C-suite for  communicating externally	Rated as effective (rated 4 or 5 on 5-point scale)
Written message posted on your company’s web site	66%	36% (#4)
Recorded video posted on your company’s web site	41%	55% (#1)
Live webcast over your company’s web site	31%	42% (#2)
Blog	31%	42% (#2)
YouTube	19%	32% (#5)
Facebook	12%	19% (#7)
LinkedIn	12%	16% (#8)
Twitter	6%	25% (#6)
None/Don’t know	19%	--

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According to the New York Times, potential candidates for Senator Hillary Clinton’s Senate soon to be vacated seat have to fill out extensive background forms for Governor Paterson. All the typical requests appear on the form such as tax returns, spousal business, educational background, arrests, hiring of illegal immigrants, investments (with Madoff, hope not), etc.  But apparently now candidates need to provide urls for their children’s Facebook or MySpace pages. Perhaps the news about VP candidate Sarah Palin’s daughter’s pregnancy caused politicians to be more careful in their vetting process.  No one likes surprises. I doubt that McCain’s campaign dug into Bristol’s boyfriend’s Facebook entries at the time. That is now the past but the future clearly indicates that family social media networks will increasingly become an important element of a candidate’s reputational baggage.  I imagine for some of these candidates, they have never been on their kids’ social media sites.  Who wants their parents as friends?

We can soon expect that candidates for high-level business slots will have to provide information on their children’s social network pages as well.  After all, a company officer’s reputation impacts the reputation of the company and his or her family can cause some collateral damage. Why wouldn’t a board ask a CEO-to-be to provide that information as part of the background check on whether they have the right stuff or not.  [Actually board members should be asked to do the same.] Headhunters may already been doing this background checking as a matter of course but fairly soon, it will be SOP (standard operating procedure) at Fortune 500 companies. Poor kids.  They will all need online reputation managers and coaches soon.