Posts Tagged ‘Fast Company’

I caught up on some articles I was meaning to read over the long weekend. Here’s one worth noting when it comes to managing reputation online. Since we have extensively researched how executives manage their online reputations, I find everything that makes it easier to do so worthwhile reading. However, I wonder how anyone has the time to do all this and get their jobs done.

Robert Scoble in Fast Company says that “Reputations are created and destroyed online in the speed of 140 characters.”  He is obviously referring to Twitter and the common phrase today that reputation can be created (Susan Boyle) and destroyed overnight (Bernie Madoff). Scoble recommends seven tools available online, of course, for companies to monitor their reputations online. Thanks for the great list.

TweetDeck – the must have dashboard for the Twitter set (free) to determine what's being said about you in the Twitter and other worlds

Scout Labs – the sentiment and tone in which your brand reputation is being spoken about online (not free)

BlogPulse – taking the pulse on your reputation using keywords and a easy to use charting (free from Nielsen Online)

Vanno – “It’s Digg for reputation.”  (free)

CoTweet – multiple users can tweet from one user name (free) and manage your company reputation

TNS Cymfony – heavy duty tool for drilling deep into your online reputation among stakeholders (not free) (also similar tool from BuzzMetrics)

  “Schawbel is a personal branding force of nature,” according to Fast Company. I have to agree. He is relentless at branding himself. I don’t know how he finds the time. Dan is a leading personal branding expert for Gen-Y and just about for anyone. He is the author of a new book called, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009). Clever title...Me 2.0. Dan has a magazine on personal branding, personalized press kit, his own personal branding awards (love that!) and personal branding TV. Gives me the idea that perhaps I should create the Reputation awards but I think that Fortune already does that! I feel like Rip Van Winkle compared to the speed in which he has branded himself already since he's only in his 20s.

Dan and I have had a few emails back and forth awhile ago since he must have found me in a Google search on reputation. Personal branding and personal reputation are very much intertwined. I see personal reputation as a benefit for one's company and he sees it a way to enhance your career and standing in life.  I did not realize that he was a Social Media marketing specialist at a much admired technology company, EMC. 

Dan provides useful advice in his new book on the importance of branding yourself, especially in this current economic environment. He advises people to develop their own authentic personal brand and then network the hell out of it. He does it for himself so his book has the ring of truth to it. I only read the first chapter since it's been a busy week. But check it out.