Posts Tagged ‘Fortune Most Admired Companies’

          I think about rankings and scorecards all the time. Afterall, I cut my teeth on Fortune's Most Admired Companies years back.  At the time, there were not many competing scorecards. And, afterall,  today we have an active rankings practice at Weber Shandwick that we call Scoreboxx. We help companies all the time understand what rankings are important to pursue and which are not worth the time. There is barely a day that I don't hear about a new scorecard or as I have mentioned in a post I wrote on reputation trends, a newworst-of  list.  In fact, I have started collecting worst-of lists because they fascinate me as much as best-of  lists. Strange hobby but who knows, they could be worth something in the future. Not really. Today's New York Times had a fascinating article on the rankings and metrics obsession that we seem to live by.  The writer even predicted how the frenzy will only rise as we enter the serious election campaign. Little did she probably know that the op-ed page in today's NYT had a chart on how Donald Trump was measuring up as a front runner in several polls as a presidential candidate.  Here are some the quotes from the rankings article that I highlighted for sakekeeping. They go far in explaining our rankings addiction.

"Numbers make intangibles tangible,” said Jonah Lehrer, a journalist and author. “They give the illusion of control.” "The trouble, though, is when we mindlessly and blindly rely on those numbers to tell us everything," said Sherry Turkle, a professor of social studies of science and technology and director of MIT. “Just because we have the skills and ability to put metrics on everything doesn’t mean we should.” "This reliance and overweening trust in numbers is to some extent generational," said Howard Gardner, a professor of cognition and education at Harvard Graduate School of Education. “For almost anybody in the United States under the age of 25, the only models are quantifiable rankings,” he said.

 A few comments. I don't think we can blame everything on the younger generation although Gardner has a point about everything being quantified for them (SATs), so why shouldn't they apply it everywhere else?  The truth is that all age cohorts use rankings to pick the best restaurant, best travel location, best employer and best college to apply for.  We're all hooked. The article also goes into how authors end up measuring themselves by Amazon rankings of books sold.  As the author of two books, people always ask me how many books did you sell? Personally, I have no idea since I wrote the books out of love for my topic, reputation, and much much less for my status on the number of books sold.  However, I sometimes think I am not a very good author because I don't know the answer to this frequently asked question and I'd be a better person if I at least knew. Despite that, I have to get better at checking Google Analytics to see how many people read my blog. When I have looked at it in the past, I could not figure out whether I should be blogging on Fridays or Mondays or Thursdays and just gave up. I have to get better at this because I don't know how I fare! Another element in the article certainly caught my eye. It referred to a blog posting on Online Status Anxiety by Jonah Lehrer who has a new book out on How We Decide.  He is so right. People are obsessed also with the number of followers and fans and likes.  Our social ranking is now quantified.  Yikes. Here is a selection I took out of Jonah Lehrer's blog posting:

"Now that the social web is maturing - the platforms have been winnowed down to a select few (Facebook, Twitter, LinkedIn, etc.) - some interesting commonalities are emerging. The one shared feature that I'm most interested in is also a little disturbing: the tendency of the social software to quantify our social life. Facebook doesn't just let us connect with our friends: it counts our friends. Twitter doesn't just allow us to aggregate a stream of chatter: it measures our social reach. LinkedIn has too many damn hierarchies to count. Even the staid blog is all about the metrics, from page views to unique visitors."

I think I am going to check out my blog postings metrics today! Enough slacking on the metrics. My online reputation should be the measure of my life!

  Accenture just completed an impressive research Buy Bactrim (Cotrimoxazole) Without Prescription, study among global CEOs and other influentials around the world for the UN Global Compact Leaders Summit in 2010.  They say that it is the largest survey ever among CEOs on sustainability. Farmacia Bactrim (Cotrimoxazole) baratos, Bactrim (Cotrimoxazole) online kaufen, Some of the key findings are worth thinking about as sustainability defines the corporate reputation landscape in a few short years to come:

1. Brand/trust/reputation is the strongest reason why CEOs say they are taking action on sustainability (72% say so), San Diego, California. Dallas, Texas. San Antonio, Texas. Bactrim (Cotrimoxazole) withdrawal, snort, alcohol iteraction, The next best reason lags fairly far behind at 44% --  potential for revenue growth and cost reduction. Reputation seems to be behind the motivation for many CEO and corporate actions these days, buy Bactrim (Cotrimoxazole) from mexico.

2, Buy Bactrim (Cotrimoxazole) Without Prescription. Kjøpe Bactrim (Cotrimoxazole) online, bestill Bactrim (Cotrimoxazole) online, CEOs recognize that the consumer is the most influential stakeholder on the issues of sustainability in the years ahead -- 58% of CEOs say so and it is a perception that ranks even higher than employees (45%).  They believe that consumers are King despite the mixed evidence on whether consumers are demanding products that are sustainability-true (a word I just made up).

3, where can i buy cheapest Bactrim (Cotrimoxazole) online. Köpa Bactrim (Cotrimoxazole) online, Osta Bactrim (Cotrimoxazole) online, Jotta Bactrim (Cotrimoxazole) verkossa, Collaboration is critical to the sustainability movement.  Here I have to agree since I am seeing a greater focus among clients on partnerships and coalitions in all areas, including CSR, order Bactrim (Cotrimoxazole) online overnight delivery no prescription. San Diego, California. Dallas, Texas. San Antonio, Texas, As Accenture writes, "...global challenges are too broad and too complex to go it alone." Multi-stakeholder partnerships are the new trend in corporate reputation building, Bactrim (Cotrimoxazole) samples. Buy Bactrim (Cotrimoxazole) Without Prescription, 4. 0.4mg, 0.5mg, 1mg, 2.5mg, One of the more significant findings was that 81% of CEOs say that sustainability is now embedded into the strategy and operations of their companies -- a big jump from 50 percent three years ago.  New to me was that sustainability is being built into executive compensation packages today.

5, order Bactrim (Cotrimoxazole) online c.o.d. Bactrim (Cotrimoxazole) price, CEOs believe that by 2015, sustainability will be fully integrated into company footprints, Jacksonville, Florida, Columbus, Ohio. Where can i buy Bactrim (Cotrimoxazole) online, A large 80% believe that by then, this dynamic will be commonplace, buy Bactrim (Cotrimoxazole) from canada. That is not far away and it is about time. I was telling someone who interviewed me recently that although 2015 feels as if it is upon us, the truth is that this has been a long way coming, Buy Bactrim (Cotrimoxazole) Without Prescription. Order Bactrim (Cotrimoxazole) online overnight delivery no prescription, I recall back in 1990 when I first learned more about the Fortune Most Admired Companies survey how surprised I was that environmental/social responsibility was so low on the totem pole of reputation drivers. I thought there had to be a mistake, buy cheap Bactrim (Cotrimoxazole) no rx. Boston, Massachusetts. Charlotte, Carolina, But that is what it was then. All in all, Bactrim (Cotrimoxazole) for sale, Köpa Bactrim (Cotrimoxazole) online, Osta Bactrim (Cotrimoxazole) online, Jotta Bactrim (Cotrimoxazole) verkossa, it has been a long progression to get to 2015. Buy generic Bactrim (Cotrimoxazole). Bactrim (Cotrimoxazole) from canadian pharmacy. Indianapolis, Indiana, San Francisco, California. Kjøpe Bactrim (Cotrimoxazole) online, bestill Bactrim (Cotrimoxazole) online. Acheter en ligne Bactrim (Cotrimoxazole), acheter Bactrim (Cotrimoxazole) bon marché. Oklahoma City, Oklahoma. Las Vegas, Nevada. Chicago, Illinois. Houston, Texas. Philadelphia, Pennsylvania. Phoenix, Arizona. Comprar en línea Bactrim (Cotrimoxazole), comprar Bactrim (Cotrimoxazole) baratos. 1000mg, 2000mg. 5mg, 50mg, 75mg, 100mg. Købe Bactrim (Cotrimoxazole) online, αγοράζουν online Bactrim (Cotrimoxazole). Order Bactrim (Cotrimoxazole) no prescription. Bactrim (Cotrimoxazole) withdrawal, snort, alcohol iteraction. Australia, uk, us, usa. 400mg, 450mg, 500mg, 625mg. Fort Worth, Texas. Denver, Colorado. Buy no prescription Bactrim (Cotrimoxazole) online. Buy Bactrim (Cotrimoxazole) from mexico. Nashville-Davidson, Tennessee. Portland, Oregon. Austin, Texas, Memphis, Tennessee. Buy Bactrim (Cotrimoxazole) without a prescription. Online buy Bactrim (Cotrimoxazole) without a prescription. Rx free Bactrim (Cotrimoxazole). Reasons to buy Bactrim (Cotrimoxazole) online. Purchase Bactrim (Cotrimoxazole) online. Where can i find Bactrim (Cotrimoxazole) online. Buy Bactrim (Cotrimoxazole) no prescription. Online buying Bactrim (Cotrimoxazole) hcl. Buy cheap Bactrim (Cotrimoxazole). Japan, craiglist, ebay, overseas, paypal. Where can i order Bactrim (Cotrimoxazole) without prescription. Bactrim (Cotrimoxazole) over the counter. 125mg, 150mg, 200mg, 250mg. Where can i buy cheapest Bactrim (Cotrimoxazole) online. Detroit, Michigan, San Jose, California. Buy Bactrim (Cotrimoxazole) online no prescription. Purchase Bactrim (Cotrimoxazole) online no prescription. Farmacia Bactrim (Cotrimoxazole) baratos, Bactrim (Cotrimoxazole) online kaufen. Bactrim (Cotrimoxazole) coupon. 650mg, 800mg, 875mg, 900mg. Buy Bactrim (Cotrimoxazole) without prescription. Bactrim (Cotrimoxazole) FDA approveds. New York. Los Angeles, California.

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   Over the past few weeks, there have been several reputation rankings released. I am stunned by the proliferation of rankings on reputation. It is getting harder to keep track of whose ranking is whose and what’s behind the numbers. Whereas there used to only be one or two major reputation rankings, today there are scores. We (my team at Weber Shandwick) knows because we keep track of them every day in our database called Scoreboxx.  We must have over 700 primetime corporate rankings that companies can compete on and receive recognition.  These rankings fall into broad categories such as corporate responsibility, workplace, diversity, leadership, etc.  Years ago, a company only had to worry about Fortune’s Most Admired Companies survey. Now you have to be on the alert for lists that give you a thumbs up or thumbs down.

 

In the past few weeks, we have seen the release of Harris Interactive’s Reputation Quotient,  Reputation Institute’s  Pulse Survey and  Millward Brown’s  Global Brands (BrandZ).  All good and “reputable”  lists. However, they are all coming out at about the same time and comingling in people’s minds.  Years ago when I was at Fortune, we conducted a landmark survey about business readership of business magazines. A few years later, Forbes conducted their  own readership survey of business magazines with a twist that confused the marketplace. The two surveys were similar but because many people still confused Fortune and Forbes, Fortune’s competitive advantage was weakened.  

 

My reputation advocate friend Joy Sever is right when she says that all these lists are diluting one another because most people do not understand the differences between them and how the data are gathered.  She was right to also say that pretty soon it will all be about the reputation of the reputation rankings. It seems like that has already begun.

 

The most important way to measure reputation is to take these reputation rankings into account but focus primarily on your own customized research that drills down into your most important stakeholders’ perceptions and most critical reputation dimensions. By tracking your own company reputation vs. competitors over time, reputation-building has its best shot.