Posts Tagged ‘Fortune Most Admired’

I have been quoting Geoff Colvin from Fortune for years. He has a great way of saying what is important in reputations. Today, the Most Admired Companies survey is out and I quote him:

“So a critical question for business leaders now is how to manage in that environment — specifically, what must be managed for change, and what must be managed for continuity, if we’re to be admired in 30 years? The answer seems clear. Products, services, and strategies must be managed for change, faster all the time. Their life expectancies are shrinking. Brand and culture must be managed for continuity. Look at the three old-timers on today’s list…They possess arguably the strongest brands on earth, and all have titanium-strength cultures.”

He is so right….strong brands and culture and of course, leadership (goes without saying) make for the best reputations.

I love this list!

2012 is the Year of the Dragon — the ulimate sign of courage, prosperity and good fortune.

Just saw this from the Hay Group. It’s pretty cool. People are asked to make their predictions about who will top the Fortune Most Admired Companies survey in various countries and sectors as well as by the 9 drivers of reputation.  I love the dragon theme and design. It is a way to draw attention to the release of the survey on March 1. 

The votes are already in from top executives, analysts and board members so here is a way for the “masses” to vote on who their choice for most admired corporate reputation is.  So if you are up to predictions, this might be fun. Definitely auspicious.