Posts Tagged ‘google’

3rd April
2011
written by Dr. Leslie Gaines-Ross
 No doubt you have heard about icorrect.com -- the web site that sets the record straight about rumors and hearsay. The website says that it  is about protecting " one’s reputation in cyberspace forever." ICorrect was started by the founder of Shanghai Tang, the terrifically classy and expensive department store chain. Since I was recently in China, I certainly did not pass up the opportunity to drop into Shanghai Tang and admire all its beautiful apparel and items. It is known as a luxury lifestyle brand.  Sir David, the founder and businessman, began this web site to help people clear up misinformation that lives permanently on the Internet. Several well-known celebrities and luminaries have taken to clearing their records. Anyone can view the corrections although to post costs $1,000 annually. There are posts from Cherie Blair, Sienna Miller and Michael Cain. I do wonder if they are actually took the trouble to post these corrections but it seems to be the case.  Here is an example -- the accusation followed by the correction.

Accusation: Kate Moss to make her acting debut in Shakespeare's The Tempest

Kate Moss is taking the acting world by storm - making her stage debut in the Tempest. The supermodel, 36, has landed a minor role as a nymph in an upcoming version of Shakespeare's play. It follows a series of meetings and phone calls with Kevin Spacey who is overseeing the production as part of the Bridge project at London's Old Vic. Our spy tells us: "Kate has had several acting lessons and is keen to broaden her.......
Correction from Kevin Spacey, the actor:
We met at a party but never discussed her working at the Old Vic. There isn't even a role of "Nymph" in The Tempest.
I am curious how many people will actually go this route to publicallydefend themselves. It remains to be seen but it has attracted a fair amount of attention in the media since ICorrect launched.  I was alittle surprised in the About Us section when it read, "So far, the likes of Wikipedia and Google searches consist entirely of hearsays. ICorrect uniquely provides 'words from the horses mouth'."  I am not entirely sure that most people would agree that Wikipedia and Google consists predominantly of hearsay nor that the expression about the horse's mouth fits as an explanation. I do wholeheartedly agree that it is very hard to obliterate myths and rumors. Definitely worth watching the site as companies, individuals and institutions fight back to protect their good names.
22nd January
2011
written by Dr. Leslie Gaines-Ross
  There is an interesting article on Cnet about online reputation management. The article by Tom Krazit is mostly about the many ways that online reputation companies help people manage their reputations online. There have been many articles on online reputation management but I suspect that the reason this article appeared when it did was due to the change in name at ReputationDefender to Reputation.com. Why did ReputationDefender changes its name? It says on their website the following:  "It also better communicates the scope of our solutions, beyond the “defensive” and onto the “proactive” face of reputation and privacy management. Through Reputation.com, we will continue to focus on delivering high-quality reputation management and privacy products, but we will also focus more broadly on the issue of Internet identity and proactive reputation building." When you read Krazit's article, it reviews the savory and less savory ways that one's reputation can be improved online or somewhat buried in the rankings lineup on search engines. And of course, some of the methods are not revealed because that is the secret sauce of these firms. The founder of Reputation.com, Michael Fertik, defends people's rights to put their best foot (face?) forward in his brash quote: "Google is not God, it is not the First Amendment, and it's not the truth. It's probably the best machine of the last 10 years, but it's just a machine." I met Michael about two years ago because of our mutual interest in reputation.  I am sure he said the same thing to me about Google at our first meeting. He has a good point. Just because something surfaces at the top of Google does not necessarily make it absolutely true or the last word on an issue or topic or person.  I sincerely admire what Michael has built and the passion he puts into his business and people's right to defend themselves when they have been wronged or privacy is invaded in harmful ways (they have a product for cyberbullying,  MyChild).  He has built a business from the ground up and I applaud that. I am glad that his business is doing so well. Interestingly, the writer asked Google for its opinion on reputation management online and they forwarded the following comment:
Our goal is to help people find relevant information. So, we don't condone reputation management campaigns that attempt to hide relevant information. While there is nothing in our guidelines that explicitly forbids reputation management, if we uncover link schemes or other violations, we reserve the right to take action in response. We are constantly working to improve our algorithms to ensure people find the most relevant information possible for their searches.
Ultimately, I agree with the author who at the end of the article concludes:
This will definitely continue to be a balancing act between those who want to be seen as the arbiters of what is relevant on the Web and those who want greater control of how their identity is presented to the world: for both good reasons and bad.
18th December
2010
written by Dr. Leslie Gaines-Ross
How much fun is this? Google Labs has this new program where you can search words among a database of two billion words and phrases taken from over five million books published during the past 200 years. Those are all big numbers and mind blowing if you think about it. You can track the usage of "God" or "enemy" or "Lady Gaga." Since this is now available to the public, I quickly typed in "corporate reputation" to Ngram Viewer and got to see how the term has soared over the past 19 or so years. The above chart shows the upward rise from 1990 to 2009 and demonstrates how much attention has been paid to the term in published books. Then I decided to look at the terms' corporate reputation (blue line) and online reputation (red line). As you can see below, online reputation took off around 1998 and is moving upward although it does not come close to corporate reputation in the world of authorship.
 
  I found all this out when reading an article in the WSJ while sitting on a plane (where I get alot of reading done).  I was captivated by the ability to capture trends by tracing words and cultural signposts over time. It is a researcher's dream and I am busy making slides for powerpoint decks that we use to describe the surge of interest in reputation today. I guess you could say that I have been lucky enough to ride the wave.
18th August
2010
written by Dr. Leslie Gaines-Ross

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