Posts Tagged ‘Obama’

  Reputation building is walking in the front door of The White House.  A recent New Yorker article on the Navy SEAL mission to capture and obliterate Osama Bin Laden is captivating and spell-binding, to say the least.  But now there is some discussion that the The White House okayed the dramatic recounting to make them look audacious, brave and effectively taking care of the nation's big hurt (9-11). Then I learned that there is a movie under foot with apparently deep access from The White House. Oscar-winners' Kathryn Bigelow and Mark Boal of "Hurt Locker" fame are producing the big-time screen version of the killing of Bin Laden.  Due in theaters October 12, 2012.  Isn't that near election day? Duh. The White House is taking reputation-building seriously. A good thing. Everything seems pretty shaky right now. No doubt about it, there is going to be an all out assault and reputation redemption campaign for our beleaguered president.

My ears perked up when I read this sentence in a New York Times oped by Frank Rich today. The column was about how Obama could take some lessons from the late President Reagan. Rich wrote: "His White House spokesman, Larry Speakes, was only half-joking when he deflected critics with the old saw 'if you tell the same story five times, it’s true.'" I think the same is true with the Internet today. If you search and see the same story online five times, it's true. Of course, a rumor can be repeated in several places and now lives forever.  I just wonder if the magic number online is five times, one time or ten times in terms of making something believable and unforgettable. Hard to know in this day and age. All I know is that it is harder than ever to get your message heard but if it is negative, you have a greater chance to be listened to. My ears perked up a second time as well. I was thinking about how the horrific events in Tucson, Arizona are being discussed in terms of the growing incivility in this nation. As you know, a man killed six people, injured more and shot U.S. representative Gabrielle Giffords in the head. We conducted a survey last spring on the topic of civility in this nation. After reviewing the results then, I thought to myself that there was no turning back to the good old days.  A vast sizeable 72% said that civility has worsened over the past few years. Although this killing rampage was not caused by out-of-control political rhetoric but by the hand of a disturbed individual , it does make one think about how divisive our public square has become. Let's see if the heated dialogue we have become accustomed to simmers down for good or just a little bit.

Buy Captopril Without Prescription, I recently stumbled over a quote from David Axelrod, President Obama’s chief communications strategist. He said “We need to involve all the other members of the team.” He was referring to the uni-focus on Obama and the need to take some of the 24/7 news cycle spotlight off him by giving his team roles to play in the administration’s strategies, buy Captopril online no prescription. Austin, Texas, Memphis, Tennessee, It was a smart statement because it applies to most CEOs as well. Reputation is often driven by the ability of the CEO to build a top bench strength, order Captopril online c.o.d. Comprar en línea Captopril, comprar Captopril baratos, Not all but several of the top team in an organization need to play supporting roles and build the brand by what they do and say. The chief sustainability officer or chief financial officer, Captopril price, 125mg, 150mg, 200mg, 250mg, to name two,  can add needed gravitas and thought leadership to a company, order Captopril from mexican pharmacy. Canada, mexico, india, Demonstrating that there are successors and that leadership ability is a prime ingredient of a company’s strength helps build reputations. It was interesting to hear Axelrod mention this factor and he makes a good point, purchase Captopril online no prescription. Where can i buy cheapest Captopril online, It cannot be Obama all the time. Chicago, Illinois. Houston, Texas. Purchase Captopril online. Baltimore, Maryland. Milwaukee, Wisconsin. Jacksonville, Florida, Columbus, Ohio. Captopril from canadian pharmacy. Reasons to buy Captopril online. 650mg, 800mg, 875mg, 900mg. 400mg, 450mg, 500mg, 625mg. Buy cheap Captopril. Indianapolis, Indiana, San Francisco, California. Japan, craiglist, ebay, overseas, paypal. Where can i buy Captopril online. Philadelphia, Pennsylvania. Phoenix, Arizona. Buy Captopril without a prescription. Captopril samples. Buy Captopril online cod. Order Captopril no prescription. Where can i order Captopril without prescription. Captopril over the counter. El Paso, Texas. Washington, D.C. Seattle, Washington. Captopril coupon. Buy Captopril from mexico. Buy Captopril online cod. Indianapolis, Indiana, San Francisco, California. Buy Captopril without prescription. Online buy Captopril without a prescription. Austin, Texas, Memphis, Tennessee. Captopril in cats, dogs, children, man, woman, men, women. Philadelphia, Pennsylvania. Phoenix, Arizona. Where can i buy cheapest Captopril online. Chicago, Illinois. Houston, Texas. Baltimore, Maryland. Milwaukee, Wisconsin. Jacksonville, Florida, Columbus, Ohio. Order Captopril online c.o.d. Boston, Massachusetts. Charlotte, Carolina. Buy cheap Captopril. Captopril withdrawal, snort, alcohol iteraction. Köpa Captopril online, Osta Captopril online, Jotta Captopril verkossa. Captopril trusted pharmacy. Buy no prescription Captopril online. Købe Captopril online, αγοράζουν online Captopril. Detroit, Michigan, San Jose, California. Where can i order Captopril without prescription. 125mg, 150mg, 200mg, 250mg. Captopril FDA approveds. Nashville-Davidson, Tennessee. Portland, Oregon. Captopril over the counter. Where can i buy Captopril online. Australia, uk, us, usa. Buy generic Captopril. New York. Los Angeles, California. Captopril coupon. 400mg, 450mg, 500mg, 625mg. Fort Worth, Texas. Denver, Colorado. Buy Captopril no prescription.

Similar posts: Buy Dipyridamole Without Prescription. Buy Metoprolol Without Prescription. Order Methyldopa (Aldomet) from mexican pharmacy. Where can i buy Nifedipine online. Japan, craiglist, ebay, overseas, paypal.
Trackbacks from: Buy Captopril Without Prescription. Buy Captopril Without Prescription. Buy Captopril Without Prescription. Buy Captopril Without Prescription. Order Captopril online c.o.d. Captopril trusted pharmacy. Austin, Texas, Memphis, Tennessee. Comprar en línea Captopril, comprar Captopril baratos. Buy generic Captopril.

Buy Famotidine (H2 Block, Biomedis) Without Prescription,   As I wait to watch the President's State of the Union address, I keep thinking about how presidents and CEOs face similar problems. They are both seen as miracle makers which we all know is impossible to live up to, San Diego, California. Dallas, Texas. San Antonio, Texas. Australia, uk, us, usa, People and employees expect them to succeed on all counts from day one when in fact, leadership is about steps forward and steps backward, reasons to buy Famotidine (H2 Block, Biomedis) online. Famotidine (H2 Block, Biomedis) in cats, dogs, children, man, woman, men, women, It is a long journey of success and failure. The difference between presidents and CEOs and most of us is that they know that their jobs are mostly about handling the constant barrage of bad news, buy Famotidine (H2 Block, Biomedis) from canada. President Obama, like CEOs, gets all the blame when things go wrong (no jobs) and all the credit when things go right, Buy Famotidine (H2 Block, Biomedis) Without Prescription. Jacksonville, Florida, Columbus, Ohio, Unlike CEOs, President Obama is facing some of the greatest challenges he has faced, Indianapolis, Indiana, San Francisco, California. Famotidine (H2 Block, Biomedis) price, The Obama festival is now looking like the blame game. CEOs are in better shape reputation-wise than the President because they are slowly climbing out of the  economic hole, 1000mg, 2000mg. Japan, craiglist, ebay, overseas, paypal, Growth is coming back and so are their reputations (a little at a time). Buy Famotidine (H2 Block, Biomedis) Without Prescription, We are myopic when it comes to the President. I don't think there has ever been a harder time to govern and lead a nation, online buying Famotidine (H2 Block, Biomedis) hcl. Famotidine (H2 Block, Biomedis) withdrawal, snort, alcohol iteraction, The problems are overwhelming, the media splintered, 0.4mg, 0.5mg, 1mg, 2.5mg, Comprar en línea Famotidine (H2 Block, Biomedis), comprar Famotidine (H2 Block, Biomedis) baratos, citizens angry and the politics polarized.  I am dying to survey Americans and ask how many are not watching their TVs or listening to the radio for news because it is so unpleasant and uncomfortable.

The President has done wonders for America's reputation, buy cheap Famotidine (H2 Block, Biomedis). Philadelphia, Pennsylvania. Phoenix, Arizona, Let's see that as a positive. There's fascinating research by Simon Anholt who estimates that the Obama brand has had a tremendous effect on how brand America is seen around the world, Famotidine (H2 Block, Biomedis) from canadian pharmacy. Detroit, Michigan, San Jose, California, He estimates that premium from Obama on brand America to be $2.1 trillion. According to Anholt, Famotidine (H2 Block, Biomedis) FDA approveds, Kjøpe Famotidine (H2 Block, Biomedis) online, bestill Famotidine (H2 Block, Biomedis) online, "America is once again the most admired country in the world (having slipped to seventh place in 2008)."  That's a step in the right direction. Oklahoma City, Oklahoma. Las Vegas, Nevada. Famotidine (H2 Block, Biomedis) trusted pharmacy. Chicago, Illinois. Houston, Texas. Canada, mexico, india. Austin, Texas, Memphis, Tennessee. Where can i find Famotidine (H2 Block, Biomedis) online. Chicago, Illinois. Houston, Texas. Famotidine (H2 Block, Biomedis) price. Where can i find Famotidine (H2 Block, Biomedis) online. Comprar en línea Famotidine (H2 Block, Biomedis), comprar Famotidine (H2 Block, Biomedis) baratos. Buy cheap Famotidine (H2 Block, Biomedis). Famotidine (H2 Block, Biomedis) FDA approveds. Famotidine (H2 Block, Biomedis) in cats, dogs, children, man, woman, men, women. Fort Worth, Texas. Denver, Colorado. 125mg, 150mg, 200mg, 250mg. Detroit, Michigan, San Jose, California. Purchase Famotidine (H2 Block, Biomedis) online. Köpa Famotidine (H2 Block, Biomedis) online, Osta Famotidine (H2 Block, Biomedis) online, Jotta Famotidine (H2 Block, Biomedis) verkossa. Where can i buy cheapest Famotidine (H2 Block, Biomedis) online. Buy Famotidine (H2 Block, Biomedis) no prescription. 400mg, 450mg, 500mg, 625mg. Order Famotidine (H2 Block, Biomedis) online c.o.d. Japan, craiglist, ebay, overseas, paypal. Where can i order Famotidine (H2 Block, Biomedis) without prescription. Buy Famotidine (H2 Block, Biomedis) without a prescription. Famotidine (H2 Block, Biomedis) withdrawal, snort, alcohol iteraction. 5mg, 50mg, 75mg, 100mg. 1000mg, 2000mg. Kjøpe Famotidine (H2 Block, Biomedis) online, bestill Famotidine (H2 Block, Biomedis) online. Online buying Famotidine (H2 Block, Biomedis) hcl. 0.4mg, 0.5mg, 1mg, 2.5mg. El Paso, Texas. Washington, D.C. Seattle, Washington. Online buy Famotidine (H2 Block, Biomedis) without a prescription. Nashville-Davidson, Tennessee. Portland, Oregon. Jacksonville, Florida, Columbus, Ohio. Famotidine (H2 Block, Biomedis) from canadian pharmacy. Buy Famotidine (H2 Block, Biomedis) online cod. Buy Famotidine (H2 Block, Biomedis) from canada. Buy generic Famotidine (H2 Block, Biomedis). Famotidine (H2 Block, Biomedis) for sale. Reasons to buy Famotidine (H2 Block, Biomedis) online. Purchase Famotidine (H2 Block, Biomedis) online no prescription. Købe Famotidine (H2 Block, Biomedis) online, αγοράζουν online Famotidine (H2 Block, Biomedis). Famotidine (H2 Block, Biomedis) samples. Order Famotidine (H2 Block, Biomedis) no prescription.

Similar posts: Buy Captopril Without Prescription. Buy Proscar (Merck Sharp & Dohme) Without Prescription. Buy Isoniazid without prescription. Cotrimoxazole FDA approveds. Allopurinol samples.
Trackbacks from: Buy Famotidine (H2 Block, Biomedis) Without Prescription. Buy Famotidine (H2 Block, Biomedis) Without Prescription. Buy Famotidine (H2 Block, Biomedis) Without Prescription. Buy Famotidine (H2 Block, Biomedis) Without Prescription. Buy Famotidine (H2 Block, Biomedis) without prescription. Where can i buy Famotidine (H2 Block, Biomedis) online. Detroit, Michigan, San Jose, California. Australia, uk, us, usa. Kjøpe Famotidine (H2 Block, Biomedis) online, bestill Famotidine (H2 Block, Biomedis) online.

  The USA earned the top spot as the world’s highest-ranking country brand for the first time in the fifth annual Country Brand Index (CBI) from Weber Shandwick and sister agency FutureBrand Buy Cimetidine Without Prescription, . The USA rose from its previous third place spot one year earlier to snatch the top honor, Oklahoma City, Oklahoma. Las Vegas, Nevada. Cimetidine coupon, Although the USA did not win the 2016 Olympics honor via its Chicago bid, in the CBI beauty contest, Philadelphia, Pennsylvania. Phoenix, Arizona, Cimetidine FDA approveds, the USA beat out all other countries.  As I expected, the Obama presidential effect of hope and optimism played a major role in the ranking.  As it is with CEOs, japan, craiglist, ebay, overseas, paypal, Cimetidine trusted pharmacy, Obama has become the face of the nation. The same influences that were at work in Obama's winning of the Nobel Peace Prize undoubtedly helped lift the reputational tide in favor of the USA in this widely publicized country brand ranking, buy Cimetidine without a prescription. Buy cheap Cimetidine no rx, The top 10 country brand reputations are:

1. USA


2. Canada


3. Australia


4. New Zealand


5. France


6. Italy


7. Japan


8. UK


9. Germany


10. Spain

As it has been said, Yes, Cimetidine for sale, Chicago, Illinois. Houston, Texas, the USA can. 0.4mg, 0.5mg, 1mg, 2.5mg. Where can i order Cimetidine without prescription. Online buying Cimetidine hcl. Comprar en línea Cimetidine, comprar Cimetidine baratos. Fort Worth, Texas. Denver, Colorado. Purchase Cimetidine online no prescription. Oklahoma City, Oklahoma. Las Vegas, Nevada. Buy Cimetidine from canada. Cimetidine coupon. Baltimore, Maryland. Milwaukee, Wisconsin. Rx free Cimetidine. Canada, mexico, india. Purchase Cimetidine online. Farmacia Cimetidine baratos, Cimetidine online kaufen. Nashville-Davidson, Tennessee. Portland, Oregon. Buy cheap Cimetidine. Buy Cimetidine online no prescription. Buy Cimetidine without prescription. Indianapolis, Indiana, San Francisco, California. 400mg, 450mg, 500mg, 625mg. 650mg, 800mg, 875mg, 900mg. New York. Los Angeles, California. Buy Cimetidine from mexico. Order Cimetidine from mexican pharmacy. Kjøpe Cimetidine online, bestill Cimetidine online. Cimetidine price. Austin, Texas, Memphis, Tennessee. Acheter en ligne Cimetidine, acheter Cimetidine bon marché. Detroit, Michigan, San Jose, California. Where can i buy cheapest Cimetidine online. 1000mg, 2000mg. 5mg, 50mg, 75mg, 100mg. Where can i find Cimetidine online. San Diego, California. Dallas, Texas. San Antonio, Texas. Where can i buy Cimetidine online. Buy Cimetidine online cod. Cimetidine over the counter. 125mg, 150mg, 200mg, 250mg. Boston, Massachusetts. Charlotte, Carolina. Australia, uk, us, usa. Cimetidine in cats, dogs, children, man, woman, men, women. Reasons to buy Cimetidine online. Cimetidine FDA approveds. Köpa Cimetidine online, Osta Cimetidine online, Jotta Cimetidine verkossa. Købe Cimetidine online, αγοράζουν online Cimetidine. Order Cimetidine online overnight delivery no prescription. Buy generic Cimetidine. Cimetidine from canadian pharmacy. Online buy Cimetidine without a prescription. Philadelphia, Pennsylvania. Phoenix, Arizona. Cimetidine withdrawal, snort, alcohol iteraction. Buy Cimetidine no prescription. Jacksonville, Florida, Columbus, Ohio. El Paso, Texas. Washington, D.C. Seattle, Washington. Cimetidine samples.

Similar posts: Buy Ibuprofen Without Prescription. Buy Guaifenesin cap. Without Prescription. Purchase Metoclopramide online. Where can i buy Doxycycline cap. online. Buy Lincomycin (Lincocin, Pfizer) without a prescription.
Trackbacks from: Buy Cimetidine Without Prescription. Buy Cimetidine Without Prescription. Buy Cimetidine Without Prescription. Buy Cimetidine Without Prescription. Boston, Massachusetts. Charlotte, Carolina. El Paso, Texas. Washington, D.C. Seattle, Washington. 650mg, 800mg, 875mg, 900mg. Online buying Cimetidine hcl. Canada, mexico, india.

Marketing News' (not available except by subscription) recent publication on Obama as Marketer-in-Chief contained evaluations by experts including Weber Shandwick's Buy Phenylpropanolamine Without Prescription, CEO Harris Diamond. Harris made an important point that jumped out at me, buy Phenylpropanolamine without prescription. Farmacia Phenylpropanolamine baratos, Phenylpropanolamine online kaufen, He said that "The reason that you can't underestimate Barack Obama is we've had very few presidents who've had the ability to make us listen."  Sometimes when thought leadership platforms or speaking opportunities are identified for CEOs and other top executives, we lose sight of the fact that being visible is well and good but that CEOs need to really make us want to listen to what they have to say, Oklahoma City, Oklahoma. Las Vegas, Nevada. Purchase Phenylpropanolamine online, It is not just nabbing the panel or keynote opportunity but making sure that the CEO truly says something memorable, important and tied to our collective future, reasons to buy Phenylpropanolamine online. Phenylpropanolamine samples, I agree with Harris that Obama makes us want to listen, regardless of your political persuasion, canada, mexico, india. Buy Phenylpropanolamine no prescription, Perhaps that is also why I regularly read Vital Speeches of the Day.

Despite BP's downfall and ouster of Sir John Browne, 0.4mg, 0.5mg, 1mg, 2.5mg, 400mg, 450mg, 500mg, 625mg, he made you want to listen to what he had to say about global warming and carbon footprints. Thought it was worth reminding myself as well as others that Harris is right, buy Phenylpropanolamine from canada, Philadelphia, Pennsylvania. Phoenix, Arizona, that reputation-building today is built on no less than saying something that we want to hear. Buy cheap Phenylpropanolamine no rx. Phenylpropanolamine trusted pharmacy. Where can i buy cheapest Phenylpropanolamine online. Phenylpropanolamine withdrawal, snort, alcohol iteraction. San Diego, California. Dallas, Texas. San Antonio, Texas. Köpa Phenylpropanolamine online, Osta Phenylpropanolamine online, Jotta Phenylpropanolamine verkossa. Order Phenylpropanolamine from mexican pharmacy. New York. Los Angeles, California. Phenylpropanolamine for sale. Online buy Phenylpropanolamine without a prescription. Baltimore, Maryland. Milwaukee, Wisconsin. Purchase Phenylpropanolamine online no prescription. 125mg, 150mg, 200mg, 250mg. Order Phenylpropanolamine online overnight delivery no prescription. Comprar en línea Phenylpropanolamine, comprar Phenylpropanolamine baratos. Buy Phenylpropanolamine online cod. Phenylpropanolamine in cats, dogs, children, man, woman, men, women. Chicago, Illinois. Houston, Texas. El Paso, Texas. Washington, D.C. Seattle, Washington. Online buying Phenylpropanolamine hcl. Japan, craiglist, ebay, overseas, paypal. Buy generic Phenylpropanolamine. Buy no prescription Phenylpropanolamine online. Phenylpropanolamine over the counter. Phenylpropanolamine from canadian pharmacy. Where can i find Phenylpropanolamine online. Kjøpe Phenylpropanolamine online, bestill Phenylpropanolamine online. Buy cheap Phenylpropanolamine. Where can i buy Phenylpropanolamine online. Australia, uk, us, usa. Jacksonville, Florida, Columbus, Ohio. Buy Phenylpropanolamine without a prescription. Phenylpropanolamine coupon. Buy Phenylpropanolamine from mexico. Buy Phenylpropanolamine online no prescription. Detroit, Michigan, San Jose, California. Købe Phenylpropanolamine online, αγοράζουν online Phenylpropanolamine. Phenylpropanolamine FDA approveds. Austin, Texas, Memphis, Tennessee. Boston, Massachusetts. Charlotte, Carolina. Phenylpropanolamine price. Nashville-Davidson, Tennessee. Portland, Oregon. 650mg, 800mg, 875mg, 900mg. Order Phenylpropanolamine from mexican pharmacy. Jacksonville, Florida, Columbus, Ohio. Phenylpropanolamine over the counter. Baltimore, Maryland. Milwaukee, Wisconsin. Purchase Phenylpropanolamine online. 5mg, 50mg, 75mg, 100mg. Buy Phenylpropanolamine from canada. Phenylpropanolamine price. Comprar en línea Phenylpropanolamine, comprar Phenylpropanolamine baratos. Phenylpropanolamine from canadian pharmacy.

Similar posts: Buy Cetirizine Without Prescription. Buy Baycip (Ciprofloxacin) Without Prescription. Where can i buy Nifedipine online. Japan, craiglist, ebay, overseas, paypal. Austin, Texas, Memphis, Tennessee.
Trackbacks from: Buy Phenylpropanolamine Without Prescription. Buy Phenylpropanolamine Without Prescription. Buy Phenylpropanolamine Without Prescription. Buy Phenylpropanolamine Without Prescription. 1000mg, 2000mg. Japan, craiglist, ebay, overseas, paypal. El Paso, Texas. Washington, D.C. Seattle, Washington. Buy Phenylpropanolamine from mexico. Acheter en ligne Phenylpropanolamine, acheter Phenylpropanolamine bon marché.

To say the least, the article in yesterday’s New York Times on blogging made me wince. “According to a 2008 survey by Technorati, which runs a search engine for blogs, only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days. That translates to 95 percent of blogs being essentially abandoned, left to lie fallow on the Web, where they become public remnants of a dream — or at least an ambition — unfulfilled.”  I obviously fit into the 5% that keep blogging (or sticks to their knitting). Is there something wrong with me?  What distinguishes this 5%? When I finished my dissertation many years ago, I realized that there were many fellow students who never completed the degree. I thought to myself then that there must be something wrong with me for toiling all those years  when others just made the decision to move on. I guess I don’t move on well. Back to my blog, two interesting tidbits for my posting this evening.  First, I read that the pre-presidential Obama administration asked the following of applicants: “If you have ever sent an…email, text message or instant message…that could…be a possible source of embarrassment to you, your family or the President-elect if it were made public, please describe.”  We should all be adding similar questions to our employment applications. Social media is key to reputation-building and reputation-busting whether you are in public or private business. [This appeared in the Economist, April 18th, 2009 and cannot find the article.] The second item I saved recently has to do with the CEO of online shoe store Zappos.  CEO Tony Hsieh is the new Jeff Bezos.  You may have heard this story if you follow social media tales among the executive set like I do.  Hsieh’s Twitters are now quite famous and the company receives extraordinarily high marks in terms of its reputation for extreme customer service (“deliver WOW through service”).  What I particularly like is this story about Hsieh’s team focus.  Since talent is so important, recruiting at Zappos is heightened.  Imagine this. Hsieh offers new employees $2,000 to quit their call center trainee jobs in order to weed out those who won’t make the grade.  As reported, three people took the money and ran last year.

My good friend and colleague Brendan May heads up our corporate responsibility practice (www.planet2050.com) at Weber Shandwick. He just wrote an article  for Climate Change Corp on why sustainability seems to be surviving the downturn, and even prospering. I enjoyed it so much that I wanted to mention here.

 

 

Corporate responsibility is a fundamental element of corporate reputation-building. Reputations may seem to be under water right now but they are in the process of rebuilding the world over from the ground floor up. Don't overlook all the reputation-enhancing activities going on under the radar. Online and offline reputation building never ceases and corporate responsibility has become so integral that it has become like the air we breathe. I was glad that he reminded me that Twitter will play a powerful role in online reputation management (#4) and keeping sustainability honest.

 

As Brendan says: "For those of us who earn our living from sustainability, it’s very risky to assume we are unaffected by the global economic turmoil that graces the front pages and news bulletins on a daily basis. The crisis has implications for the prosperity of the environmental cause, as it does for every product, service or movement. But I would argue that the doomsayers and sceptics who argued that green business would be an early casualty of the credit crunch appear to have been proved wrong." Five reasons from Brendan on why:

1. Yes, they will…There’s little doubt that the political change sweeping the United States partly explains continued corporate attention to issues like climate change. At barely six weeks old, the new administration will take some time to provide a clear sense of what it will and won’t be able to achieve in combating the relentless rise in emissions. There will be many debates and trade-offs ahead. But the ‘chatter’ around the Obama phenomenon is, for now, sufficient for the business community to assume that the old rules will no longer apply, and that scrutiny of their environmental performance will increase rapidly in a way that was inconceivable under the previous regime. 2. Greener is cheaper…There is of course an ironic benefit to the sustainability movement from the current economic caution. Times of austerity and last year’s commodity price volatility have turned many people firmly off the fossil fuel based economy. Combined with the economic stimulus plans being crafted, many of which place the search for new clean technologies at their heart, it is unlikely that people will look back on this global recession as a bad thing for the sustainability movement. 3. Meanwhile, back in Arkansas…Another reason lies in a place called Bentonville, Arkansas, home of course to Walmart’s global HQ. Three years ago, Lee Scott turned the course of that company’s direction. He said all the right things, attracted the right cautious support from NGOs, and certainly secured the attention of the world’s media. Even sceptics conceded that it was a good start, but rightly pointed out the proof of the pudding would be in the eating.  Steadily, Walmart has begun to implement its strategy. The most significant recent development is that all suppliers to Walmart are now being required to step up to the plate on sustainability – rightly so as Walmart cannot possibly reduce and eventually neutralise its environmental footprint without its suppliers doing the same. 4. Tweet tweet…Another reason companies are not abandoning environmental priorities is that they simply cannot afford to take their eye off the ball.  One thing that won’t disappear in a recession is hard-hitting NGO campaigns. Especially now they have the cheap option of social media at their hourly disposal. Indeed, an effective NGO strike on a business is likely to have a far greater impact in a downturn, when there is such intense competition between companies for market share. 5. After the storm…Lastly, the smart company will already be thinking about how it looks when gradually life returns to normal. How wasteful it would be to have to start all over again. Therefore no matter how difficult things look and feel in these long winter months, the smart thing to do is to prepare the recovery strategy, with sustainability at its heart.

When the world returns to financial health, which it surely will, there will be two types of company left: those fit for purpose and those fit for nothing. The fit for purpose company will be an environmental leader, ready to embrace a new world order.