reputationXchange.com » personal reputation

Power of Reputation

Dr. Leslie Gaines-Ross — Wed, 18 Apr 2012 12:11:23 +0000

The Power of Reputation. Chris Komisarjevsky’s new book, The Power of Reputation: Strengthen the Asset that Will Make or Break Your Career, is a must-read for anyone interested in understanding how to steer their reputation into a career worth having. Chris provides practical, easy-to-apply advice, techniques, tips and best practices on how to build that reputation you always wished you had but maybe never planned with very much care. He covers all the many elements that make up an enduring personal and professional reputation (they are the same, you know) such as values, character, behavior, trust and communications. I regard myself as an insider when it comes to Chris’ new book. Chris was CEO of Burson-Marsteller when he hired me and throughout my time there, encouraged me to build the bank of reputation research we launched as a firm. He also served as a role model for how CEOs should lead their organizations and build a best place to work. There are so many great examples that I remember from his leadership and I got to experience up-close how the character of the person at the top sets the tone for the entire organization. There is no denying the inextricable link between the two. Perhaps for that reason, I was particularly drawn to the chapter on Values. Chris provides a list of values that can guide your career path. It seems that everyone should be given that list as an exercise when they start a new job so they can be regularly reminded to follow it. The Power of Reputation also provides terrific real-life examples and anecdotes from a wide variety of CEOs who have been faced with reputational issues and had to decide what was most important to the organization and its members. Overall, if you are looking to better understand what you stand for, what your company should stand for, and how to build trust and an enduring career, this is a great book to read.

Reputation Recovery Quote-Keeper

Dr. Leslie Gaines-Ross — Fri, 15 Jul 2011 10:43:08 +0000

CEO Richard Branson of Virgin Atlantic on Reputation Recovery below. Definitely a reputation quote to keep. Branson was asked here about reputation in response to the phone-hacking scandal:

"Your reputation is all you have in life – your personal reputation and the reputation of your brand. And if you do anything that damages that reputation, you can destroy your company," Richard Branson said. "...and it's going to be very difficult for that brand to ever recover."

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1st Stop: London

Dr. Leslie Gaines-Ross — Wed, 18 Apr 2012 12:11:23 +0000

Reputation Recovery Quote-Keeper

Dr. Leslie Gaines-Ross — Fri, 15 Jul 2011 10:43:08 +0000

CEO Richard Branson of Virgin Atlantic on Reputation Recovery below. Definitely a reputation quote to keep. Branson was asked here about reputation in response to the phone-hacking scandal:

"Your reputation is all you have in life – your personal reputation and the reputation of your brand. And if you do anything that damages that reputation, you can destroy your company," Richard Branson said. "...and it's going to be very difficult for that brand to ever recover."

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1st Stop: London

Dr. Leslie Gaines-Ross — Wed, 18 Apr 2012 12:11:23 +0000

reputationXchange.com » personal reputation

Dr. Leslie Gaines-Ross — Wed, 18 Apr 2012 12:11:23 +0000

Reputation Recovery Quote-Keeper

Dr. Leslie Gaines-Ross — Fri, 15 Jul 2011 10:43:08 +0000

CEO Richard Branson of Virgin Atlantic on Reputation Recovery below. Definitely a reputation quote to keep. Branson was asked here about reputation in response to the phone-hacking scandal:

"Your reputation is all you have in life – your personal reputation and the reputation of your brand. And if you do anything that damages that reputation, you can destroy your company," Richard Branson said. "...and it's going to be very difficult for that brand to ever recover."

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1st Stop: London

Dr. Leslie Gaines-Ross — Fri, 15 Jul 2011 10:43:08 +0000

CEO Richard Branson of Virgin Atlantic on Reputation Recovery below. Definitely a reputation quote to keep. Branson was asked here about reputation in response to the phone-hacking scandal:

"Your reputation is all you have in life – your personal reputation and the reputation of your brand. And if you do anything that damages that reputation, you can destroy your company," Richard Branson said. "...and it's going to be very difficult for that brand to ever recover."

reputationXchange.com » personal reputation

Dr. Leslie Gaines-Ross — Wed, 18 Apr 2012 12:11:23 +0000

Reputation Recovery Quote-Keeper

Dr. Leslie Gaines-Ross — Fri, 15 Jul 2011 10:43:08 +0000

CEO Richard Branson of Virgin Atlantic on Reputation Recovery below. Definitely a reputation quote to keep. Branson was asked here about reputation in response to the phone-hacking scandal:

"Your reputation is all you have in life – your personal reputation and the reputation of your brand. And if you do anything that damages that reputation, you can destroy your company," Richard Branson said. "...and it's going to be very difficult for that brand to ever recover."

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1st Stop: London

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Dr. Leslie Gaines-Ross — Wed, 18 Apr 2012 12:11:23 +0000

Reputation Recovery Quote-Keeper

Dr. Leslie Gaines-Ross — Fri, 15 Jul 2011 10:43:08 +0000

CEO Richard Branson of Virgin Atlantic on Reputation Recovery below. Definitely a reputation quote to keep. Branson was asked here about reputation in response to the phone-hacking scandal:

"Your reputation is all you have in life – your personal reputation and the reputation of your brand. And if you do anything that damages that reputation, you can destroy your company," Richard Branson said. "...and it's going to be very difficult for that brand to ever recover."

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1st Stop: London

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reputationXchange.com » personal reputation

Dr. Leslie Gaines-Ross — Wed, 18 Apr 2012 12:11:23 +0000

Reputation Recovery Quote-Keeper

Dr. Leslie Gaines-Ross — Fri, 15 Jul 2011 10:43:08 +0000

CEO Richard Branson of Virgin Atlantic on Reputation Recovery below. Definitely a reputation quote to keep. Branson was asked here about reputation in response to the phone-hacking scandal:

"Your reputation is all you have in life – your personal reputation and the reputation of your brand. And if you do anything that damages that reputation, you can destroy your company," Richard Branson said. "...and it's going to be very difficult for that brand to ever recover."

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1st Stop: London

Dr. Leslie Gaines-Ross — Mon, 23 Feb 2009 20:44:16 +0000

First stop London. Started the day at our London office talking about online reputation management at a breakfast meeting with clients and colleagues. The question came up about whether CEOs should be blogging. Someone mentioned that one company does not let its top execs blog while another welcomes the practice. My sense is that it is fine to let senior executives blog as long as guidelines exist and policies are clearly outlined and articulated. I bet that less than 25% of employees even know that their company has employee guidelines for social media. As for CEOs blogging, I think it depends on the company’s culture, whether the CEO has anything to say and whether employees think his or her time would be better spent with customers and employees face-to-face. It is a 50-50 proposition since it works for some companies and can be an irritant to others.

One of our findings in Risky Business: Reputations Online was that the vast majority of executives (87%) have sent or received at least one email that they should not have. My colleague mentioned an incident that happened in London last week. Apparently one company sent its board meeting minutes to the entire workforce. Not a good thing. Will find out more.

While on the train now to my next market, Paris, I read Lucy Kellaway’s article about recent reader emails that are drifting back to more formal punctuation and grammar. No longer is she opening a message with “Hey there” or “Rgds.” Today her unsolicited emails begin with “Dear Ms. Kellaway” and close with “Sincerely.” I agree with Ms. Kellaway that the recession has sobered up a lot of people: “When people are losing their jobs, correct dress and usage of words seem like a good insurance policy.” People are clearly more conscious of their personal reputation and understand that every impression counts, online and offline.

Will continue to write about my impressions as I travel the continent.