Posts Tagged ‘reputation-building’
Same goes for reputation.
"The value of things is largely determined by their rarity."
The more that companies lose reputation, the ones that keep it and build it and enhance it will be the ones that are most esteemed. For that reason, reputation will be one of the holy grails that the best leaders vie for.
Good reputation is becoming one of those rarities.
Yesterday's oped by Maureen Dowd in The New York Times got me thinking about how much harder it is to build reputation in this shout-marketing world. Her column was about the loss of silence which was a pleasant surprise because I was not in the mood to read about politics. She quotes Ed Schlossberg of ESI who said, "Paying attention to anything will be the missing commodity in future life. You think you’ll miss nothing, but you’ll probably miss everything.” When everything and everyone seems to be talking, it is hard to make sense of it all.
Reputation building has reached that tipping point I fear. There are so many messages being distributed through so many channels that only bad or sensational news are getting through. Now I know that is an exaggeration. But it seems sometimes that the best way to get my attention is to tell me something awful that has happened and who it happened to (meaning which company or CEO).
Today I was on the subway on my way to work and two young men were talking about MFGlobal and Jon Corzine. Then I looked at the woman next to me and she was reading the Wall Street Journal about Olympus's problems. Of course, someone was doing the crossword puzzle and another was reading their Kindle. Another person had a shopping bag with Macy's logo on it and I was thinking about JCPenny teaming up with Martha Stewart. What about Macy's? And all along, here I was thinking about how a company can break through and be liked enough.
Dowd's column struck me hard. Silence is golden.
Reed Hastings, CEO of Netflix, in response to recovering their reputation after several recent missteps:
"The focus is on bringing back our reputation and brand strength, but it won't happen through grand gestures."
Reputation building is walking in the front door of The White House. A recent New Yorker article on the Navy SEAL mission to capture and obliterate Osama Bin Laden is captivating and spell-binding, to say the least. But now there is some discussion that the The White House okayed the dramatic recounting to make them look audacious, brave and effectively taking care of the nation's big hurt (9-11).
Then I learned that there is a movie under foot with apparently deep access from The White House. Oscar-winners' Kathryn Bigelow and Mark Boal of "Hurt Locker" fame are producing the big-time screen version of the killing of Bin Laden. Due in theaters October 12, 2012. Isn't that near election day? Duh.
The White House is taking reputation-building seriously. A good thing. Everything seems pretty shaky right now. No doubt about it, there is going to be an all out assault and reputation redemption campaign for our beleaguered president.
No doubt about it but U.K.-based Pret-A-Manger (ready to eat, translated) is forging ahead with its reputation-building program in the U.S. I think it is catching on. Today's article on how they are building their reputation was illuminating because of its best practices on motivating employees and delighting customers who come for a fresh take on fast food. I should know because I've been a recipient for several years now since a Pret is located between my subway exit and my office.
I am usually there along with one or two regulars when the Pret opens at 7am . Sometimes they give me free coffee and tell me to have a good day. But what I hold really dear to my heart is their gesture of kindness in the dead of winter. If I arrive before their opening time and it is bitter bitter cold as it was many days over the past winter, they sometimes let me in to wait while they finish their daily early morning meeting or tell me to grab my coffee and go (I make it up the next day). As a New Yorker, most stores let people wait outside no matter what the weather is and stick strictly to their closing and opening hours. Here is another example that comes to mind of their friendly customer focus. Over the past two or three months I thought that a large coffee cost $2 and I would just drop two single bills on the counter, grab my coffee and head to my office. Just recently, however, I learned that my coffee actually costs $2.11. No one ever said anything to me. Maybe they didn't have the heart to displease me but I sure was embarrassed when I overheard another customer asking about the price. Now I pay full freight, happily. For some reason, I usually get to know the manager in charge because they are there early when the store opens and are always up front helping and welcoming customers. They always pitch in behind the counters when it gets crowed, clean up spilled milk at the coffee area and thank everyone for coming. The managers understand the importance of teamwork and working shoulder to shoulder with the others. Everyone is always bustling around and moving to stock the shelves, answer questions, say hello, and keep the flow going. I often marvel at their customer service smarts but had not spent much time learning about how they do what they do so well. Therefore I was glad to read about how they run such a tip top shop.
Here are some of training strategies they use that are worth sharing:
- New hires are sent to a Pret A Manger shop for a six-hour day, and then the employees there vote whether to keep them or not.
- Bonuses are awarded based on the performance of an entire team, not individuals.
- Pret also sends “mystery shoppers” every week. Mystery shoppers are people who visit and observe but do not reveal who they are. If a mystery shopper scores a shop as “outstanding,” all of the employees get paid an extra wage-per-hour bonus, based on a week’s pay.
- When employees are promoted or pass training milestones, they receive at least $80 in vouchers. But, instead of keeping the bonus, the employees must give the money to colleagues, people who have helped them along the way. That's a novel approach.
- Every quarter, the top 10 percent of stores, as ranked by mystery-shopper scores, receive about $50 per employee for a party.
- The top executives at Pret get 60 “Wow” cards, with scratch-off rewards of cash or an iPod, to hand out each year to employees who excel.
- Pret has all-staff parties twice a year and managers get a monthly budget of $150 or so to spend on drinks or outings for their workers.
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The customer-friendly welcome was evident in every touchpoint during the day, Hoodia for sale. Australia, uk, us, usa, I was very pleased that if I had to spend a day away from the office after traveling for two weeks, at least I could watch fine reputation-building in action, buy cheap Hoodia no rx. Reasons to buy Hoodia online, And, even more to my astonishment, San Diego, California. Dallas, Texas. San Antonio, Texas, Hoodia samples, Brooklyn residents are not called back for another eight years. After being called every three years, where can i buy cheapest Hoodia online, Hoodia trusted pharmacy, that's another reason to live in Brooklyn. Hoodia over the counter. Jacksonville, Florida, Columbus, Ohio. Hoodia coupon. Boston, Massachusetts. Charlotte, Carolina. Where can i buy Hoodia online. Buy generic Hoodia. Hoodia in cats, dogs, children, man, woman, men, women. 400mg, 450mg, 500mg, 625mg. New York. Los Angeles, California. Indianapolis, Indiana, San Francisco, California. Acheter en ligne Hoodia, acheter Hoodia bon marché. Buy Hoodia from mexico. El Paso, Texas. Washington, D.C. Seattle, Washington. Rx free Hoodia. Japan, craiglist, ebay, overseas, paypal. Austin, Texas, Memphis, Tennessee. 125mg, 150mg, 200mg, 250mg. Hoodia withdrawal, snort, alcohol iteraction. Baltimore, Maryland. Milwaukee, Wisconsin. Buy Hoodia online no prescription. Where can i order Hoodia without prescription. 0.4mg, 0.5mg, 1mg, 2.5mg. Order Hoodia online c.o.d. Hoodia FDA approveds. Purchase Hoodia online. Hoodia from canadian pharmacy. Köpa Hoodia online, Osta Hoodia online, Jotta Hoodia verkossa. Buy Hoodia no prescription. Buy Hoodia from canada. Online buying Hoodia hcl. Fort Worth, Texas. Denver, Colorado. Oklahoma City, Oklahoma. Las Vegas, Nevada. 650mg, 800mg, 875mg, 900mg. Buy Hoodia no prescription. Hoodia price. Köpa Hoodia online, Osta Hoodia online, Jotta Hoodia verkossa. Acheter en ligne Hoodia, acheter Hoodia bon marché.
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I have no doubt that there are people who want negative information about themselves or their company deeply buried or removed from the Internet, buy Paracetamol from canada. Buy Paracetamol no prescription, I am not sure however that this takes care of the hard work of reputation building which almost always involves creating high quality products and services, engaging in corporate citizenship, Chicago, Illinois. Houston, Texas, Detroit, Michigan, San Jose, California, ethical behavior, financial soundness, acheter en ligne Paracetamol, acheter Paracetamol bon marché, Online buy Paracetamol without a prescription, innovation and leadership development. Buy Paracetamol Without Prescription, Oops. If you are also worried about your CEO’s reputation, Paracetamol coupon, Order Paracetamol from mexican pharmacy, they can help you too. Any CEO missteps can be wiped off the face of the earth. As Reputation Repair reminds us, buy Paracetamol online cod, Kjøpe Paracetamol online, bestill Paracetamol online, “A CEO’s reputation is directly linked to the reputation of the company. The CEO is the face of the company and a leader who provides direction and inspiration.” These words sound familiar since I have written about this topic for years, Nashville-Davidson, Tennessee. Portland, Oregon. Online buying Paracetamol hcl, I often wonder if these online reputation repair and protection sites can help you build reputation faster by damaging your competitor’s reputation instead. If I wanted to do some harm, maybe I should just spread rumors about my toughest competitor and get that on page one of Google, Buy Paracetamol Without Prescription. Could I find someone to do that, buy no prescription Paracetamol online. Japan, craiglist, ebay, overseas, paypal, I doubt that it is easy to find companies willing to compromise themselves but this has crossed my mind. Might be less expensive, buy cheap Paracetamol no rx. Købe Paracetamol online, αγοράζουν online Paracetamol, All this is to say that online reputation management is important but if this is all that is done to build enduring reputations, this is a short-lived proposition, canada, mexico, india. Where can i find Paracetamol online, True reputation management deserves more consideration, planning, Paracetamol in cats, dogs, children, man, woman, men, women, 0.4mg, 0.5mg, 1mg, 2.5mg, depth and years of hard work. El Paso, Texas. Washington, D.C. Seattle, Washington. New York. Los Angeles, California. Farmacia Paracetamol baratos, Paracetamol online kaufen. Boston, Massachusetts. Charlotte, Carolina. Fort Worth, Texas. Denver, Colorado. Paracetamol withdrawal, snort, alcohol iteraction. Order Paracetamol online overnight delivery no prescription. Paracetamol price. 1000mg, 2000mg. Philadelphia, Pennsylvania. Phoenix, Arizona. Buy Paracetamol online no prescription. Indianapolis, Indiana, San Francisco, California. Australia, uk, us, usa. Paracetamol for sale. Buy generic Paracetamol. 650mg, 800mg, 875mg, 900mg. Online buy Paracetamol without a prescription. Buy generic Paracetamol. Austin, Texas, Memphis, Tennessee. Chicago, Illinois. Houston, Texas. 0.4mg, 0.5mg, 1mg, 2.5mg. Paracetamol price. Purchase Paracetamol online no prescription. Köpa Paracetamol online, Osta Paracetamol online, Jotta Paracetamol verkossa. Rx free Paracetamol. Buy Paracetamol without a prescription. San Diego, California. Dallas, Texas. San Antonio, Texas. Reasons to buy Paracetamol online. Paracetamol from canadian pharmacy. Order Paracetamol from mexican pharmacy.
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Over the holiday, I saved some articles that are worth sharing as this new decade begins and 2010 is in its infancy, Buy Clomid Without Prescription. The first one in my pile is from the Economist, buy Clomid online cod. Online buying Clomid hcl, With all the doom and gloom about business greed and corporate no-no’s in the past decade, The Economist identifies several arguments in the defense of business’s reputation, Clomid over the counter. Buy Clomid no prescription, Resetting the reputation of business seems to be an apt activity to start off this new year. For sure, buy Clomid without a prescription, Purchase Clomid online, business could use some reputation-building to replace the reputation-bashing we’ve all been witness too. Buy Clomid Without Prescription, Here are two to mull over:
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The letter from well-known New York attorney Marc Dreier to the Judge regarding his sentencing is illuminating. Dreier committed fraud of nearly $400 million and this week was recommended by the government to receive a sentence of 145 years behind bars. The good news is that he wrote this letter explaining how his ponzi scheme started and ultimately ended when he was caught red-handed. At least Dreier provided a window into why someone would harm so many people and ruin so many lives only to be recognized more. He says he felt that he was not receiving the recognition and financial rewards that he deserved at age 40. Dreier said he wanted to make the letter available to all so that others might learn from it. The letter might provide some insight into why Bernie Madoff did what he did. Madoff must have suffered from the same disease of needing to prove that he was more than he was. Sadly, Dreier's letter is an example of the downside of reputation building. Reputation is earned. Reputation at any cost is deadly. Reputation without merit is a falsehood.
To say the least, the article in yesterday’s New York Times on blogging made me wince.
“According to a 2008 survey by Technorati, which runs a search engine for blogs, only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days. That translates to 95 percent of blogs being essentially abandoned, left to lie fallow on the Web, where they become public remnants of a dream — or at least an ambition — unfulfilled.”
I obviously fit into the 5% that keep blogging (or sticks to their knitting). Is there something wrong with me? What distinguishes this 5%? When I finished my dissertation many years ago, I realized that there were many fellow students who never completed the degree. I thought to myself then that there must be something wrong with me for toiling all those years when others just made the decision to move on. I guess I don’t move on well.
Back to my blog, two interesting tidbits for my posting this evening.
First, I read that the pre-presidential Obama administration asked the following of applicants: “If you have ever sent an…email, text message or instant message…that could…be a possible source of embarrassment to you, your family or the President-elect if it were made public, please describe.” We should all be adding similar questions to our employment applications. Social media is key to reputation-building and reputation-busting whether you are in public or private business. [This appeared in the Economist, April 18th, 2009 and cannot find the article.]
The second item I saved recently has to do with the CEO of online shoe store Zappos. CEO Tony Hsieh is the new Jeff Bezos. You may have heard this story if you follow social media tales among the executive set like I do. Hsieh’s Twitters are now quite famous and the company receives extraordinarily high marks in terms of its reputation for extreme customer service (“deliver WOW through service”). What I particularly like is this story about Hsieh’s team focus. Since talent is so important, recruiting at Zappos is heightened. Imagine this. Hsieh offers new employees $2,000 to quit their call center trainee jobs in order to weed out those who won’t make the grade. As reported, three people took the money and ran last year.




