Posts Tagged ‘Social CEOs’

A week or so ago, I started a new Twitter account on social media for CEOs -- @social4ceos . As you know, I'm interested in how CEOs are adopting social media at all stages of their tenure -- in the first 100 days, year one, year two and so on.  At Weber Shandwick, we did an audit on Fortune 500 CEOs and their participation in social media... Socializing Your CEO  and we are working towards the sequel. Just wanted to let you know that I will be providing information a la Twitter on the topic of Social CEOs to help steer CEOs and their executives towards the social side of the wired hemisphere.

I have always wanted to do this research. I was glad to see that someone else did it -- how CEOs spend their time. Over the many years that I have been involved in understanding and studying CEOs, I have been asked for whatever information I have on how CEOs spend their day and particularly how they gather information. Many of our clients want to better understand where they are and what they do all day. In addition, I have always maintained that employees wonder too. If you asked employees, what their CEO does all day, most would not have the foggiest idea. Many people, in fact, think that CEOs spend their days counting money. So the research by a team of academics from the London School of Economics and Harvard Business School set out to answer the question of what the boss is doing most of the time. Some of the findings are discussed in today's WSJ. The Executive Time Project, as it is dubbed, found that this is how the average CEO's 55 hour work week breaks out. Interestingly, they had CEOs' assistants fill out the diaries to gather the information.

• 18 hours in meetings
• 20 hours in miscellaneous (travel, exercise, personal appointments, etc)
• 6 hours working alone
• 5 hours in business meals
• 2 hours in public events
• 2 hours on conference calls
• 2 hours on phone calls

That equates to the following over a year (figuring 50 weeks with 2 weeks off for vacation):

• 900 hours in meetings per year
• 1,000 hours in miscellaneous (travel, exercise, personal appointments, etc)
• 300 hours working alone
• 250 hours in business meals
• 100 hours in public events
• 100 hours on conference calls
• 100 hours on phone calls

Obviously, they spend a LOT of time in meetings and probably traveling. Again, some of the questions I would like answered has to do with how much time these captains of industry spend using social media or monitoring what is being said about their companies online. Although there is mention in the article about a CEO who also uses his time texting, instant messaging and video chatting, the time spent being "social" was not broken out.  How many are Social CEOs? Will have to investigate if they were able to isolate that piece of information but doubt it.

Chris Perry (@cperry248) who is our digital communications president, wrote this really good post on Forbes about social CEOs. I am taking the liberty of repeating his 5 must-dos for CEOs wanting to get social or even considering it. I would probably add one more and that is to find yourself a buddy who can read your Tweets as a sounding board when you first get started. I think that that second opinions can save oneself from having a red face and worth the try until you feel comfortable enough to try it alone.  And maybe it's worth having a buddy just as good practice when it comes to Tweeting or even Facebook.  They might not be good golfing buddies but hey, this is a new age. Take his advice. It is seriously good. Here they are.....straight from Chris. Realize you shine bright in social mediums. Social media participation is a public appearance where everything is on the record. Assume that comments will be picked up by the press as well as examined closely by your customers, staff and others watching your company. Speak and act accordingly. Recognize your role as Chief Narrator. Social platforms like Twitter aren’t a sounding board for a CEOs innermost thoughts; they’re an extension of other modes of communication you use as the lead executive of your organization. There’s great opportunity to share thoughts on your company or industry issues that get amplified through networks that reach employees, investors, customers and the press. As with existing communications efforts have a plan in place as you engage. Anticipate social remarks being a part of a permanent public record. Avoid posting or tweeting on topics that you would never discuss aloud in a public forum. Badmouthing competitors, going too deep into personal affairs or speaking about divisive issues is not the way to go. Don’t be gun-shy when engaging online, but anticipate that what you say will generate the same reaction as if it were published in the press. Don’t court controversy if you can’t take the heat. Opinions on relevant industry issues and current events that affect your business are fine. But steer clear of statements that might be controversial – unless you want to be at the center of the storm. Off the cuff remarks can have a massive ripple effect to be managed your staff, PR team and others tied to the issue after the fact. Pause for a moment in private before you go public. Despite the inherent risks embrace your humanity. Words of caution don’t mean you can’t let your personality shine through. In fact, this is one of the best ways CEOs can engage on a deeper, more human level with stakeholders. Personal insights into what it’s like to lead an organization show authenticity. Just remember that there are limits to what’s appropriate to share.   Any leader looking to engage through social media can harness the power, or suffer from the peril, of the medium. While it provides a forum for new interaction, new communications policies have similarities to traditional media guidelines. Keeping that in mind will help you participate in ways that adds value, not headaches, to your organization.    

If you regularly read my blog and know our work on Socializing Your CEO, you know that I follow social CEOs or other executives. Well, this story was not what I was thinking about when we first starting calling for more CEOs to use online technology.

I was delighted to see this forecast for 2011 in The Economist about CEOs. The article, Words Fail Them, strikes a chord with me as I look ahead too. As I mentioned in my last post, I made some predictions about Reputation Trends for 2011 on Huffington Post.  One of the eight trends was the Ascendancy of Social CEOs. In our research on Social CEOs, we advised that CEOs consider video as a primary tool for communications. The Economist article agreed that video was critical to this new age of communications but was much bolder than I was:

• Email as a mass communications tool for corporate messages will be finished. Video will be recognized as more effective for reaching internal and external stakeholders.
• Video is expected to be more than 75% of Internet traffic by 2012. The Economist believes that over the next 12 months, companies will be driving video usage and leading it.
• A different kind of person will ascend to the corner office who can take advantage of video's simplicity and immediacy. That's an interesting prediction! A little too close to the CEO celebrity argument that died a sudden death a few years back.  The Economist said: "Charisma will be back in:  all successful business chiefs will have to be storytellers and performers. Just as political leaders have long had to be dynamite on TV to stand much hope of election or survival, so too will corporate leaders. They must be able to sell not only their vision of their companies but their vision of themselves."
• The Economist then made this rather shocking prediction which I don't buy: "With this shift will come a change in management style. Numbers and facts will be supplanted by appeals to emotion to make employees and customers do what they are told. The businessperson’s emotion may be no more genuine than the politician’s, but successful bosses will get good at faking it."  Obviously you can't fake leadership and performance through video, as good a tool as it may be. I agree that CEOs will need to master video and master it fast but they cannot pretend to be what they are not and cannot say that which is not true.

I agree wholeheartedly that video will move up the communications chain with lightning speed but authenticity and transparency will still matter when it comes to reputation....no matter who is speaking.

Since we at Weber Shandwick did that analysis on socializing CEOs Buy Doxycycline cap. Without Prescription, and how to turn CEOs from (UN)social to social, I've been fascinated by the increasing examples that are popping up. In the December issue of HBR, Fort Worth, Texas. Denver, Colorado, Doxycycline cap. samples, there is a very good piece on Best Buy CEO's Brian Dunn and his experience in the digital space. The article starts out with an attention-getting example of how someone hijacked his Twitter handle and wrote "I've been having a lot of great sex lately, Nashville-Davidson, Tennessee. Portland, Oregon, Doxycycline cap. for sale, and here's why." The link attached to it was for a Viaga-like pill. (Lesson Learned: Regularly change your password)

Dunn explains his sticking with social media and the many benefits, Austin, Texas, Memphis, Tennessee. Farmacia Doxycycline cap. baratos, Doxycycline cap. online kaufen, Here are a few reasons he enjoys being a social CEO.

• Provides the opportunity to interact directly with customers and employees


• Provides insights into trends and news


• It is not just a trend or fad that will fade away


• Lets people know what the CEO is thinking about (from store visits or customers he meets)

Then he says it all: "I like how posting about these things allows us all to be humanized a little bit."  Being social, Jacksonville, Florida, Columbus, Ohio, Buy cheap Doxycycline cap., even for a limited amount of time or on one platform such as Facebook, gives CEOs or other executives some personality and humanity, rx free Doxycycline cap.. Order Doxycycline cap. no prescription, Like everything new, it is easier to find reasons not to, online buying Doxycycline cap. hcl. Order Doxycycline cap. from mexican pharmacy, But there are many reasons to join the digital conversation, if only to  insure that you and your company are in the conversation and where your customers are hanging out, buy Doxycycline cap. without prescription. Baltimore, Maryland. Milwaukee, Wisconsin, I agree it is not for every CEO but wade in and give it a try. 650mg, 800mg, 875mg, 900mg. 1000mg, 2000mg. Doxycycline cap. trusted pharmacy. New York. Los Angeles, California. Purchase Doxycycline cap. online. Kjøpe Doxycycline cap. online, bestill Doxycycline cap. online. Doxycycline cap. price. Where can i buy Doxycycline cap. online. Where can i find Doxycycline cap. online. Canada, mexico, india. Where can i order Doxycycline cap. without prescription. Online buy Doxycycline cap. without a prescription. Doxycycline cap. in cats, dogs, children, man, woman, men, women. Buy Doxycycline cap. from canada. Japan, craiglist, ebay, overseas, paypal. Order Doxycycline cap. online c.o.d. Detroit, Michigan, San Jose, California. Doxycycline cap. over the counter. 5mg, 50mg, 75mg, 100mg. Buy no prescription Doxycycline cap. online. Buy Doxycycline cap. online no prescription. Buy Doxycycline cap. from mexico. Acheter en ligne Doxycycline cap., acheter Doxycycline cap. bon marché. Købe Doxycycline cap. online, αγοράζουν online Doxycycline cap.. Comprar en línea Doxycycline cap., comprar Doxycycline cap. baratos. Doxycycline cap. withdrawal, snort, alcohol iteraction. Order Doxycycline cap. online overnight delivery no prescription. Doxycycline cap. coupon. Köpa Doxycycline cap. online, Osta Doxycycline cap. online, Jotta Doxycycline cap. verkossa. Buy Doxycycline cap. online cod. Indianapolis, Indiana, San Francisco, California. 125mg, 150mg, 200mg, 250mg. Reasons to buy Doxycycline cap. online. Doxycycline cap. samples. Fort Worth, Texas. Denver, Colorado. Order Doxycycline cap. from mexican pharmacy. 125mg, 150mg, 200mg, 250mg. Order Doxycycline cap. no prescription. Detroit, Michigan, San Jose, California. Purchase Doxycycline cap. online no prescription. Acheter en ligne Doxycycline cap., acheter Doxycycline cap. bon marché. Boston, Massachusetts. Charlotte, Carolina. Philadelphia, Pennsylvania. Phoenix, Arizona. Doxycycline cap. withdrawal, snort, alcohol iteraction. Indianapolis, Indiana, San Francisco, California. Buy Doxycycline cap. no prescription. El Paso, Texas. Washington, D.C. Seattle, Washington. Doxycycline cap. price. Chicago, Illinois. Houston, Texas. Buy generic Doxycycline cap.. Purchase Doxycycline cap. online.

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I was surprised in our recent research on Social CEOs Buy Propanolol Without Prescription, that CEOs we studied were not silent over the past two years. Whether in spite of or because many CEOs and their companies suffered significant reputational blows in the past year, Propanolol trusted pharmacy, Austin, Texas, Memphis, Tennessee, CEOs did not pull back from traditional media — newspapers, magazines and news services — but used them as vehicles to narrate their company point of view and tell the story as they saw fit, Propanolol price. Baltimore, Maryland. Milwaukee, Wisconsin, In 2009, the world’s top CEOs were quoted 28% more than in 2007.  If you remember, kjøpe Propanolol online, bestill Propanolol online, El Paso, Texas. Washington, D.C. Seattle, Washington, 2007 was a good year when everyone had a reason to speak up. CEOs are clearly taking their role as company narrator to heart, rx free Propanolol. Købe Propanolol online, αγοράζουν online Propanolol, I believe they now realize that silence gets filled by detractors and over the past two years, the knives have surely been out.  As well, Propanolol for sale, Australia, uk, us, usa, I think that boards are more demanding of their CEOs to take their story to the media. In five years, order Propanolol from mexican pharmacy, Buy cheap Propanolol no rx, I think that more CEOs will be taking to the "social" airwaves as well. Propanolol FDA approveds. 0.4mg, 0.5mg, 1mg, 2.5mg. Propanolol in cats, dogs, children, man, woman, men, women. Order Propanolol no prescription. Propanolol samples. Propanolol from canadian pharmacy. Acheter en ligne Propanolol, acheter Propanolol bon marché. Köpa Propanolol online, Osta Propanolol online, Jotta Propanolol verkossa. Comprar en línea Propanolol, comprar Propanolol baratos. Propanolol withdrawal, snort, alcohol iteraction. Propanolol over the counter. Buy Propanolol online no prescription. Japan, craiglist, ebay, overseas, paypal. Detroit, Michigan, San Jose, California. San Diego, California. Dallas, Texas. San Antonio, Texas. Buy Propanolol from mexico. Propanolol coupon. Online buy Propanolol without a prescription. Indianapolis, Indiana, San Francisco, California. Chicago, Illinois. Houston, Texas. Where can i buy cheapest Propanolol online. Reasons to buy Propanolol online. Reasons to buy Propanolol online. Propanolol samples. Propanolol for sale. Where can i buy Propanolol online. Purchase Propanolol online no prescription. Australia, uk, us, usa. Indianapolis, Indiana, San Francisco, California. Buy Propanolol without prescription. Buy Propanolol online no prescription. Buy cheap Propanolol no rx. Comprar en línea Propanolol, comprar Propanolol baratos. 400mg, 450mg, 500mg, 625mg. Where can i order Propanolol without prescription. Buy Propanolol without a prescription. Buy cheap Propanolol. Farmacia Propanolol baratos, Propanolol online kaufen. Rx free Propanolol. Order Propanolol online c.o.d. Baltimore, Maryland. Milwaukee, Wisconsin. Order Propanolol from mexican pharmacy. Propanolol over the counter. Philadelphia, Pennsylvania. Phoenix, Arizona. Acheter en ligne Propanolol, acheter Propanolol bon marché. Kjøpe Propanolol online, bestill Propanolol online. Buy Propanolol from canada. San Diego, California. Dallas, Texas. San Antonio, Texas. Köpa Propanolol online, Osta Propanolol online, Jotta Propanolol verkossa. 1000mg, 2000mg. 0.4mg, 0.5mg, 1mg, 2.5mg. 650mg, 800mg, 875mg, 900mg. Austin, Texas, Memphis, Tennessee.

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